SOLSTEER LIMITED

What SOLSTEER LIMITED does

SolSteer Limited is a UK-based agricultural technology company founded in 2017 by Chaunce Barrett in West Sussex, England. The company specializes in ISOBUS (ISO 11783) integration technologies, steering conversion kits that enable John Deere's AutoTrac™ GPS guidance systems to be deployed on non-native machinery brands, and a suite of precision farming control solutions. Its product portfolio centers on the Agri-Steer conversion kit family (including Steer Ready and Hydraulic Steering Kit variants with plug-and-play install and auto-turn capability), a Universal Steering Controller sold to OEM manufacturers, and four ISOBUS products — ISO-Slurry, ISO-Section, ISO-Seed, and ISO-Weigh — that handle section control, slurry rate management, legacy protocol conversion, and dynamic trailer weighing without weigh bridges. Core technical components include gyroscopic wheel angle sensors, hydraulic pressure sensors, IMUs, and bespoke software for ISOBUS task controller integration.

The company monetizes primarily through one-time hardware sales priced on a quote basis via an extensive global dealer network spanning 30+ locations across UK, Europe (Denmark, Germany, France, Netherlands), North America (US, Canada), and Australia. SolSteer also generates revenue from OEM custom development engagements with manufacturers including Agrifac Sprayers, Vervaet, Vredo, Goldacres, and Ploeger, plus a smaller agricultural technology consultancy stream. The company is privately held, founder-owned, and bootstrapped, with no external funding rounds, M&A, or parent-company relationships identified in the source material. It operates from Link Farm, Pulborough, with a registered office in Horsham, both in West Sussex, and is a member of the Agricultural Electronics Foundation (AEF).

Name

SOLSTEER LIMITED

Legal name

Solsteer Limited

Website

https://solsteer.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

SolSteer Limited is a UK-based agricultural technology company that develops ISOBUS-based steering conversion kits and precision farming software, enabling farmers and OEMs to deploy GPS guidance across mixed machinery fleets.

Ownership category

akta.pro rank

Product category

Agricultural Technology / Precision Farming Equipment

NAICS

Farm Machinery and Equipment Manufacturing (333111), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Guidance, Autosteer & Machine Control (GNSS/RTK, Auto-Steering, Implement Guidance) (AFAGALAE)

akta.pro secondary industry

Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG)

Keywords

• ISOBUS integration
• GPS steering kits
• Precision agriculture
• Agricultural machinery conversion
• ISOBUS software development

Headquarters

HQ city

Pulborough

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Product Sales (Agri-Steer Kits): Sale of hardware products including Agri-Steer conversion kits, hydraulic steering kits, and steer-ready kits. These are physical products sold through dealer network with pricing based on machine type and kit configuration.
2. OEM Solutions and Custom Development: Customised control solutions for manufacturers with development collaboration from concept to production. Includes bespoke software development for agricultural machinery applications.
3. ISOBUS Products: Sale of ISOBUS products including ISO-Section, ISO-Slurry, ISO-Seed, and ISO-Weigh systems. These are integrated hardware and software solutions for precision farming applications.
4. Consultancy Services: Agricultural technology consultancy services for developing custom projects and innovative concepts. Agricultural technology consultancy positioned as leading in the industry.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

SolSteer designs, develops and sells ISOBUS (ISO 11783)-based agricultural technology products, including AutoTrac GPS auto-steering conversion kits (Agri-Steer), a Universal Steering Controller for OEM integration, and precision-farming modules (ISO-Section, ISO-Slurry, ISO-Seed, ISO-Weigh). Offerings are sold primarily through an authorised global dealer network and direct OEM relationships with agricultural machinery manufacturers, supported by bespoke software development and consultancy services.

Product overview

SolSteer Limited is an agricultural technology company offering a portfolio of steering conversion and ISOBUS integration solutions. The core offerings include the Agri-Steer Kit product line for retrofitting AutoTrac GPS guidance to non-native machinery, the Universal Steering Controller for OEM manufacturers, and a suite of ISOBUS solutions (ISO-Slurry, ISO-Section, ISO-Seed, ISO-Weigh) that enable implements to communicate across ISOBUS-compatible machinery. These products work together to allow farmers to utilize GPS guidance systems across mixed fleets and enable precision farming applications.

Differentiator

Problem solved

Functional benefit

Brands

• Agri-Steer: AutoTrac steering conversion kits allowing GPS guidance systems to be used across various machine brands with familiar monitor and user interface
• ISOBUS
• OEM Solutions

Quantifiable outcome

• Up to 81% reduction in input losses (fuel, fertilizer, chemicals) through precise GPS guidance reducing headland skips, overlaps and passes
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Agrifac SprayerscoreOEM/ Whitelabel/ Licensing PartnerSolSteer provides custom control solutions for Agrifac Sprayers, integrating steering and ISOBUS technology into agricultural spraying equipment during production.
• VervaetcoreOEM/ Whitelabel/ Licensing PartnerSolSteer provides custom control solutions for Vervaet agricultural equipment, enabling integration of precision steering and ISOBUS functionality.
• VredocoreOEM/ Whitelabel/ Licensing PartnerSolSteer provides custom control solutions for Vredo agricultural machinery with steering and ISOBUS integration capabilities.
• GoldacrescoreOEM/ Whitelabel/ Licensing PartnerSolSteer provides custom control solutions for Goldacres equipment, integrating precision steering systems during manufacturing.
• PloegercoreOEM/ Whitelabel/ Licensing PartnerSolSteer provides custom control solutions for Ploeger agricultural machinery with steering and ISOBUS integration.
• JCBminorStrategic or Co-development PartnerCollaborative R&D project for twin steer on JCB Fastrac involving special algorithm development and gyroscopic wheel angle sensor fusion.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• John Deere (Deere & Company): Dominant agricultural machinery OEM whose AutoTrac guidance and Gen4 terminals form the technology ecosystem SolSteer integrates with. As a broad incumbent, Deere offers its own end-to-end precision-ag stack that competes with SolSteer's retrofit and ISOBUS modules.
• AGCO Corporation: Parent of Fendt, Massey Ferguson, and Valtra — major tractor OEMs with proprietary guidance and ISOBUS platforms. AGCO's integrated precision-ag stack competes with SolSteer, and Fendt is also a compatibility partner for SolSteer's ISO-Slurry.
• CNH Industrial: Parent of Case IH and New Holland — large agricultural OEMs with their own guidance, autosteer, and ISOBUS offerings. CNH's integrated solutions compete broadly with SolSteer's retrofit kits and OEM controller business.

Direct peers

• Trimble Agriculture: A leading precision agriculture vendor offering GPS guidance, autosteer, and ISOBUS-compatible solutions. Trimble's guidance and field-management portfolio directly competes with SolSteer's Agri-Steer kits and ISOBUS integration modules across mixed-fleet farming customers.
• Topcon Positioning Systems: Precision agriculture GPS/GNSS, autosteer, and ISOBUS solutions provider. Topcon's guidance and control products overlap with SolSteer's retrofit and OEM steering offerings for mixed-fleet farm operations.
• Mueller-Elektronik: German ISOBUS terminal and implement-control specialist. Mueller-Elektronik's ISOBUS universal terminals and section-control products directly overlap with SolSteer's ISO-Section and ISOBUS product family.
• Reichhardt Elektronik: German specialist in ISOBUS, automatic steering controllers, and retrofit guidance kits. Reichhardt competes head-to-head with SolSteer's Universal Steering Controller and ISOBUS product family for both OEM and retrofit customers across Europe.
• Ag Leader Technology: US-based precision agriculture company offering GPS guidance, ISOBUS-compatible displays, and steering automation. Ag Leader's retrofit guidance and ISOBUS modules compete with SolSteer, particularly in North American markets.

Others

• Hexagon Agriculture (NovAtel): Provider of GNSS positioning components and precision-agriculture infrastructure used by OEMs and integrators including SolSteer. As an enabling technology supplier rather than a direct retrofit competitor, Hexagon is an adjacent ecosystem participant.

Emerging players

• Anedo: German ISOBUS specialist focused on implement control and task controller development. Anedo overlaps with SolSteer in ISOBUS engineering services and control modules for agricultural machinery OEMs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCFpwExIEuZ4oUWI8WCAbvYg
• Facebookfacebook.com/solsteer
• LinkedInlinkedin.com/company/solsteer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOLSTEER LIMITED