SCHOOLTV UK LTD

What SCHOOLTV UK LTD does

SchoolTV UK Ltd operates a digital wellbeing platform that delivers expert-curated mental health and parenting resources to UK schools and the families they serve. The platform is built on a Drupal CMS and presents content through monthly newsletter editions released between February and November, covering 30+ wellbeing topics including anxiety, ADHD, bullying, grief, cyber safety, eating disorders, and digital wellbeing. Content is supplied through an ecosystem of 150+ specialist contributors and 200+ supporting mental health organisations — including YoungMinds, Winston's Wish, NSPCC, stem4, Mind UK, the Royal College of Psychiatrists, the Anna Freud Centre, and the Mental Health Foundation UK — and includes specialist video interviews, downloadable fact sheets, articles, curated book/app/podcast resources, and reactive 'Special Reports' responding to current events such as consent, sextortion, and eco-anxiety.

The company monetises exclusively through annual school subscriptions, with tiered packages (standard, premium, multi-campus) billed yearly in advance and subject to automatic renewal. Schools act as the B2B purchaser, while parents and families are the end users of the content; the company reports reaching 1.8M+ parents across 1,000+ subscribed UK schools. Distribution is direct-to-school via a sales-led motion with website-based demo requests and registration, supplemented by organic social media presence on Facebook, Instagram, and LinkedIn, and monthly email newsletters.

SchoolTV UK Ltd is a privately-held limited company incorporated in England under company number 14313269, headquartered at 4th Floor, Silverstream House, 45 Fitzroy Street, London. The company operates with 1-10 employees and serves the England market, with no disclosed institutional investors, venture capital backing, or parent company affiliation — though the website navigation references an 'AU' (Australia) variant, suggesting possible origin or operational alignment with an Australian sister operation. No mobile app, public API, or AI/ML capabilities are disclosed; the platform is entirely content-and-community-driven with no published patents, trademarks, or regulatory actions.

Name

SCHOOLTV UK LTD

Legal name

SchoolTV UK Ltd

Website

https://schooltv.me.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

SchoolTV UK Ltd operates a digital wellbeing platform providing UK schools with expert-curated mental health and parenting resources, serving 1,000+ schools and 1.8M+ parents through annual subscriptions powered by 150+ specialists and 200+ partner organisations.

Ownership category

akta.pro rank

Product category

Educational Wellbeing Platform

NAICS

Educational Support Services (6117), Child and Youth Services (62411)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK)

akta.pro secondary industry

Kids & Family Curated Content Platforms (MPACAKAL)

Keywords

• Youth mental health
• School wellbeing platform
• Parent education resources
• Mental health newsletters
• Digital wellbeing content

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. School Subscriptions: Annual subscription fees paid by schools for access to the SchoolTV wellbeing platform. Fees are paid yearly in advance for 12-month subscription periods with automatic renewal unless 30 days notice is given. Multiple package tiers available (standard, premium, multi-campus).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SchoolTV operates a subscription-based digital wellbeing platform that schools purchase to deliver expert-vetted mental health and parenting content to their parent community. The platform provides monthly newsletter editions (February through November), specialist video interviews with 150+ mental health professionals, and a curated resource library from 200+ supporting organisations covering 30+ youth wellbeing topics.

Product overview

SchoolTV is a single, unified digital wellbeing platform for schools that provides parents with comprehensive resources on youth mental health and wellbeing. The platform consists of the core SchoolTV Wellbeing Platform delivering monthly newsletter editions on various wellbeing topics (February-November), supplemented by a library of specialist video interviews and curated topic resources including fact sheets, articles, books, apps, podcasts, and web resources from supporting partner organisations.

Differentiator

Problem solved

Functional benefit

Products and services

• SchoolTV Wellbeing Platform A subscription-based digital wellbeing platform sold to UK primary and secondary schools that provides their parent community with expert-vetted content on youth mental health and wellbeing. The platform delivers monthly newsletter editions covering specific topics such as anxiety, ADHD, bullying, grief, cyber safety, and digital wellbeing, supplemented by a library of specialist video interviews and curated resources from supporting mental health organisations, all accessible 365 days a year.

Quantifiable outcome

• 1.8M+ parents reached through the platform
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core.

• YoungMindscoreStrategic or Co-development PartnerYoungMinds is a leading charity committed to improving the mental health of all children and young people. Their Senior Manager of Parents and Carers Service, Stevie Goulding, appears as a specialist contributor on the SchoolTV platform, providing expert guidance on youth mental health topics.
• Winston's WishcoreStrategic or Co-development PartnerWinston's Wish is the UK's first bereaved children and young people's charity. Dr Julie Stokes OBE, founder of Winston's Wish, appears as a specialist contributor on grief and loss topics. SchoolTV resources link to Winston's Wish materials.
• stem4coreStrategic or Co-development Partnerstem4 is a teenage mental health charity. Dr Nihara Krause, founder and CEO of stem4, contributes as a specialist on the SchoolTV platform covering topics including eating disorders, self-harm, and trauma.
• The Ollie FoundationcoreStrategic or Co-development PartnerThe Ollie Foundation is a charity dedicated to suicide prevention. Vicky Gutteridge and Debi Roberts from The Ollie Foundation appear as specialist contributors on grief-related content.
• NSPCCcoreStrategic or Co-development PartnerNSPCC is the UK's leading children's charity. Their logo appears among supporting organisations providing content and resources for the SchoolTV platform.
• Mental Health Foundation UKcoreStrategic or Co-development PartnerMental Health Foundation UK is a leading mental health charity. Their logo appears among supporting organisations providing content for the SchoolTV platform.
• Anna Freud CentrecoreStrategic or Co-development PartnerAnna Freud Centre is a world-leading mental health charity for children and young people. Their logo appears among supporting organisations for the SchoolTV platform.
• KidscapecoreStrategic or Co-development PartnerKidscape is a charity dedicated to preventing bullying and protecting young people. Their logo appears among supporting organisations, with Lauren Seager-Smith appearing as a specialist contributor on bullying topics.
• Mind UKcoreStrategic or Co-development PartnerMind UK is a mental health charity. Their logo appears among supporting organisations providing content and resources for the SchoolTV platform.
• Royal College of PsychiatristscoreStrategic or Co-development PartnerRoyal College of Psychiatrists is the professional body for psychiatrists in the UK. Their logo appears among supporting organisations providing content for the SchoolTV platform.
• British Psychological SocietycoreStrategic or Co-development PartnerBritish Psychological Society is the representative body for psychology in the UK. Their logo appears among supporting organisations providing content for the SchoolTV platform.
• Heads TogethercoreStrategic or Co-development PartnerHeads Together is a mental health charity founded by the Royal Foundation. Their logo appears among supporting organisations providing content for the SchoolTV platform.
• Centre for Mental HealthcoreStrategic or Co-development PartnerCentre for Mental Health is a charity working to improve mental health provision. Kadra Abdinasir from the organisation appears as a specialist contributor. Their logo appears among supporting organisations.
• YoungMindscoreStrategic or Co-development PartnerYoungMinds is a leading charity committed to improving the mental health of all children and young people. Stevie Goulding from YoungMinds appears as a specialist contributor on the SchoolTV platform.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Regional players

• Place2Be: Place2Be is a UK children's mental health charity that provides in-school counselling and wellbeing services to a large network of UK schools. It is comparable to SchoolTV in targeting UK schools' wellbeing budgets, though it delivers in-person services rather than digital content.

Broad incumbents

• Discovery Education: Discovery Education is a large-scale provider of digital curriculum content to K-12 schools globally. It is comparable to SchoolTV as a school-purchased digital content platform, although its wellbeing/SEL footprint is one segment within a much broader offering.
• EVERFI: EVERFI provides digital SEL, mental health, and character education curricula to K-12 schools across the US and increasingly internationally. It overlaps with SchoolTV's school-distributed wellbeing content model, though it operates at much larger scale and across multiple content domains.
• Calm Schools (Calm): Calm Schools is the education-focused offering from the consumer meditation app Calm, providing mindfulness and wellbeing content to school districts. It is comparable to SchoolTV as a school-distributed wellbeing content subscription, though Calm is a broader incumbent reaching schools through district-level deals.

Direct peers

• Smiling Mind: Smiling Mind is an Australian-developed mindfulness and mental wellbeing platform with a dedicated schools program. It competes with SchoolTV in the school-distributed wellbeing content category, particularly for primary and secondary institutions seeking expert-backed mental health resources.
• Kooth: Kooth is a UK-based digital mental health and wellbeing platform serving schools, colleges, and young people with therapist-moderated content and counselling. It is the closest direct competitor to SchoolTV in the UK school-wellbeing space, targeting the same buyer (school pastoral leads) with a similar content-plus-support model.
• Second Step (Committee for Children): Second Step delivers classroom-based SEL and mental health curricula to schools, including parent-facing components. It is comparable to SchoolTV because both sell structured wellbeing content to schools with parent engagement pathways, although Second Step is curriculum-led rather than newsletter-led.

Emerging players

• Kognito: Kognito builds interactive simulations and digital training for schools on student mental health, SEL, and family engagement. It is comparable to SchoolTV because both sell digital wellbeing solutions to schools with parent and educator components.
• Big Life Journal: Big Life Journal provides growth mindset and SEL journals, resources, and digital content for children, schools, and families. It overlaps with SchoolTV's parent-and-school wellbeing content category, especially in resilience and emotional learning topics.
• GoZen!: GoZen! produces online SEL, anxiety, and resilience programs for children and schools, including parent-facing resources. It is comparable to SchoolTV because it sells structured wellbeing content bundles to schools with both educator and parent engagement layers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/SchoolTV.me
• LinkedInlinkedin.com/company/schooltv-uk
• Instagraminstagram.com/schooltv.me

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCHOOLTV UK LTD