SquashTrack Ltd
SquashTrack Ltd is a UK-based pre-revenue startup building an AI-powered mobile app that uses computer vision to automatically score squash matches, track ball and player movement in 3D, and deliver personalized shot-improvement suggestions for individual players.
- Company typePrivate
- Founded-
- HeadquartersNot specified
- Headcount—
- GTM typeB2C
- OfferingSoftware
What SquashTrack Ltd does
SquashTrack Ltd is a UK-registered private limited company (No. 16020821) building a mobile application that applies AI and computer vision to analyze squash matches in real time. The app auto-calibrates from a single phone camera, tracks the ball and both players in 3D space, identifies shot types (drive, drop, etc.), attributes each shot to a player, and captures from/to court positions. It serves individual squash players seeking objective, data-driven feedback on their game.
The product is organized into three integrated modules: Capture Match (real-time scoring and tracking), the Suggestion System (a multi-feature grading engine with weighted averages and temporal trend analysis across matches that recommends the lowest-graded shots as improvement targets, paired with embedded YouTube coaching videos), and the Query System (filter-based exploration of match data with selective video segment review). Underlying capabilities include computer vision for live video analysis, structured data generation, and recommendation/anomaly-detection logic.
The go-to-market is product-led and self-serve: users join a Google Forms waitlist and survey for early access, then download the app and use all features independently. Marketing is restricted to organic social channels (Reddit, TikTok, Instagram). The intended revenue model is subscription recurring, though no pricing has been disclosed and the company is pre-revenue with the iOS app marked 'Coming soon.' No funding rounds, institutional investors, paid acquisition channels, partnerships, or headcount figures are disclosed in available sources.
SquashTrack Ltd firmographics
Firmographics- Name
- SquashTrack Ltd
- Legal name
- SquashTrack Ltd
- Website
- https://squashtrack.co.uk
- Company type
- Private
- Operating status
- Operating
- Short description
- SquashTrack Ltd is a UK-based pre-revenue startup building an AI-powered mobile app that uses computer vision to automatically score squash matches, track ball and player movement in 3D, and deliver personalized shot-improvement suggestions for individual players.
- Ownership category
- akta.pro rank
SquashTrack Ltd industry classification
Industry- Product category
- Sports Performance Analytics
- NAICS
- Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Squash & Racquetball Equipment Retail (CRAMAFAD)
Keywords
Where SquashTrack Ltd is headquartered
LocationHeadquarters
- HQ city
- Not specified
Offices1 record
Markets served
SquashTrack Ltd business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Mobile Application (unspecified monetization): SquashTrack is a mobile app currently in development with iOS version 'Coming soon.' The specific revenue model is not disclosed in available sources. The company offers a waitlist and survey for early access.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
SquashTrack Ltd product offering
Product offeringCore offering
SquashTrack Ltd develops a mobile application that uses AI and computer vision to automatically calibrate, detect, and track ball and player positions in 3D during squash matches. The app scores matches automatically, identifies shot types (drive, drop, etc.), and provides data-driven improvement suggestions via its Suggestion System and configurable Query System. Users access the service by joining a waitlist and completing a survey, with the iOS version announced as forthcoming.
Product overview
SquashTrack Ltd offers a single unified mobile application for squash players. The SquashTrack App integrates three core modules: Capture Match (for automatic real-time match recording and scoring), the Suggestion System (for AI-driven shot grading and personalized improvement recommendations), and the Query System (for deep-dive analytics and video segment review). Users point their phone at the court, and the app auto-calibrates using AI and computer vision to track ball and player positions in 3D, identify shot types, and generate comprehensive match data for performance analysis.
Differentiator
Problem solved
Functional benefit
Products and services
- SquashTrack App A unified mobile application that uses AI and computer vision to automatically calibrate, detect, and track the ball and both players in 3D during a squash match. It identifies shot types (drive, drop, etc.), player positions, and court coordinates, then scores the match automatically. The app integrates three modules — Capture Match for live recording and scoring, the Suggestion System for AI-driven multi-feature shot grading and improvement recommendations with YouTube tutorials, and the Query System for deep, filter-based data exploration and selective video-segment review. Designed for individual squash players of all skill levels who want objective, data-driven feedback on their game.
Companies that use SquashTrack Ltd
Customer profileSegments1 record
Ideal customer profiles1 record
SquashTrack Ltd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature5 records
SquashTrack Ltd partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
SquashTrack Ltd competitors and assessment
Company assessmentDirect peers
- HomeCourt (NEX Team): HomeCourt is a mobile AI basketball training app that uses the phone camera to detect shots, analyze form, and deliver drill recommendations, sharing the same single-camera CV + AI coaching model as SquashTrack.
- SwingVision: SwingVision uses AI and computer vision on a smartphone to track tennis and pickleball rallies, identify shot types, and provide analytics, making it the most directly comparable product to SquashTrack's mobile CV-based sports coaching approach.
Broad incumbents
- Hudl: Hudl is a leading team sports video analysis and performance platform covering football, basketball, soccer, and more, providing broad sports analytics context comparable to SquashTrack's video-driven performance coaching model.
- PlaySight (now Playtika Sports): PlaySight provides multi-camera AI video and analytics platforms for tennis and other sports, including automated shot tracking and performance insights, offering a more established, multi-camera alternative to SquashTrack's single-phone approach.
- GameChanger (DICK'S Sporting Goods): GameChanger is a widely-used mobile platform for scoring, video, and stats for amateur team sports, comparable as an adjacent mobile-first sports data and coaching platform.
- Catapult Sports: Catapult provides elite-level athlete tracking and performance analytics via wearable sensors and software across multiple sports, serving as a comparable incumbent in sports performance data and analytics.
- Zepp (sports sensors): Zepp makes wearable sensors and apps for tennis, golf, baseball, and other sports to capture motion and provide coaching feedback, comparable as a consumer sports analytics and coaching product adjacent to SquashTrack's app.
Emerging players
- ShotTracker: ShotTracker builds AI-driven real-time basketball shot and possession tracking for teams and venues, comparable as a sport-specific, AI-powered tracking and analytics product similar in shape to SquashTrack.
- Reclub: Reclub is a mobile racquet-sport (tennis, padel, pickleball) community and analytics platform connecting players, sharing the racquet-sport mobile app and coaching/analytics positioning overlapping with SquashTrack.
- Tennibot: Tennibot uses computer vision and robotics to pick up tennis balls and analyze practice sessions, sharing the racquet-sport AI/CV positioning that overlaps with SquashTrack's sport-specific computer vision play.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
SquashTrack Ltd social profiles
Digital presenceSquashTrack Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
SquashTrack Ltd leadership team
Management profileNumber of profiles
SquashTrack Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SquashTrack Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SquashTrack Ltd
What does SquashTrack Ltd do?
SquashTrack Ltd develops a mobile application that uses AI and computer vision to automatically calibrate, detect, and track ball and player positions in 3D during squash matches. The app scores matches automatically, identifies shot types (drive, drop, etc.), and provides data-driven improvement suggestions via its Suggestion System and configurable Query System. Users access the service by joining a waitlist and completing a survey, with the iOS version announced as forthcoming.
Is SquashTrack Ltd a public or private company?
SquashTrack Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SquashTrack Ltd founded?
SquashTrack Ltd was founded in -1.
Where is SquashTrack Ltd based?
SquashTrack Ltd is headquartered in Not specified.
How does SquashTrack Ltd make money?
One revenue line is on record: mobile Application (unspecified monetization).
Who are SquashTrack Ltd's main competitors?
Direct peers on record are HomeCourt (NEX Team) and SwingVision. Broad incumbents are Hudl, PlaySight (now Playtika Sports), GameChanger (DICK'S Sporting Goods), Catapult Sports and Zepp (sports sensors). Emerging players are ShotTracker, Reclub and Tennibot.
Does SquashTrack Ltd have an API?
No public API is recorded for SquashTrack Ltd.
What industry is SquashTrack Ltd in?
SquashTrack Ltd's product category is Sports Performance Analytics. Its primary akta.pro industry code is CRAMAFAD, Squash & Racquetball Equipment Retail. Its NAICS code is 33992 and its SIC code is 3949.