What PICKIT UP LTD does

PickItUp (PICKIT UP LTD) operates a digital, self-serve logistics marketplace that connects US-based shippers with independent carriers who have available truck space along relevant routes. The platform spans six product categories: vehicle transportation, boat shipping, household goods and furniture, motorcycle shipping, LTL/FTL freight, and heavy equipment. Core product surfaces include a public marketplace for listing shipments and receiving bids, a Shipper Portal for booking and tracking, a Carrier Portal for load access and bid management, and an escrow-based Secure Payment System with 256-bit encryption that releases funds on proof of delivery. Underlying technology consists of an algorithmic load-matching engine, real-time shipment tracking via the carrier mobile app, and a carrier verification system with ratings and reviews.

The company monetizes via a transaction-based model: a booking fee is collected when a shipper accepts a carrier bid, and a marketplace commission is taken on the delivery payment routed through the Secure Payment system. Specific take rates are not publicly disclosed. Go-to-market is product-led and community-led: free listing with no credit card required, nationwide US coverage through 50,000+ active carriers, and a 24/7 phone sales channel for enterprise or complex shipping needs. Marketing emphasizes trust signals (Google 4.9/5, BBB A+, Trustpilot 4.4/5) and SEO/content marketing around shipping cost guides.

Customer base is structurally distributed and consumer-skewed. Primary segments are individual shippers (vehicles, motorcycles, household items) and carriers/transportation providers, with a Business Shipper segment positioned for commercial freight and same-day delivery. Scale commentary cites 2,000,000+ completed shipments, a 98.5% on-time delivery rate, and a stated 60% savings versus traditional shipping. The firmographic record lists Manchester, UK and a founded year of 2026, both of which conflict with first-party website content indicating US-only operations and a New York/Texas contact location; this data inconsistency should be resolved before relying on these fields.

Name

PICKIT UP LTD

Legal name

pickitup Inc.

Website

https://pickitup.com

Company type

Private

Founded year

2026

Operating status

Operating

Short description

PickItUp is a US digital logistics marketplace connecting individual and business shippers with 50,000+ verified independent carriers across vehicles, freight, furniture, motorcycles, boats, and heavy equipment, monetizing via booking fees and marketplace commissions on each transaction.

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Booking Fee: When a carrier's bid is accepted, the shipper pays a booking fee to PickItUp. This is a transaction-based fee collected at the point of booking commitment.
2. Carrier Commission on Delivery Payment: The remaining amount is paid to the carrier upon delivery, with PickItUp taking a commission. For escrow payments using the PickItUp Secure Payment system, funds are held until proof of delivery.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

PickItUp operates an online logistics marketplace that connects individuals and businesses needing to ship goods (vehicles, boats, motorcycles, furniture, household goods, freight, heavy equipment) with carriers capable of transporting them. The platform charges a booking fee to shippers and a commission on carrier delivery payments, coordinating matched loads through dedicated Shipper and Carrier portals backed by a secure payment system. Services are delivered across the United States and the United Kingdom.

Product overview

PickItUp is a shipping marketplace platform that connects shippers with verified independent carriers for transportation services across the United States. The core offering consists of the PickItUp Shipping Marketplace, which enables users to list shipments, compare competitive bids from carriers, and book secure transportation. The platform includes dedicated Shipper and Carrier Portals for different user types, plus a Secure Payment System with escrow protection. Shipping services span six main categories: Vehicle Transportation (cars, RVs, trailers, parts), Boat Shipping (sailboats, yachts, jet skis), Household Goods & Furniture, Motorcycle Shipping, Freight Transportation (LTL/FTL), and Heavy Equipment Shipping. The platform emphasizes cost savings of up to 60% compared to traditional shipping by utilizing carriers already traveling specific routes.

Differentiator

Problem solved

Functional benefit

Products and services

• PickItUp Shipping Marketplace Online marketplace platform where shippers post loads and carriers bid/accept shipments, covering vehicles, boats, motorcycles, furniture, household goods, freight, and heavy equipment. Available to individuals and businesses in the US and UK.
• Shipper Portal Web portal that lets shippers list shipments, review carrier quotes, book a carrier, pay the booking fee, and track shipment status. Targeted at individuals and businesses needing to ship items.
• Carrier Portal Web portal where trucking companies and independent drivers register, accept matched loads, and receive delivery payments through the platform's secure payment system. Targeted at carriers and owner-operators.
• Vehicle Shipping Services Coordination of vehicle transport between shippers and carriers through the marketplace, including cars, trucks, and similar vehicles. For individuals and businesses needing to move vehicles between locations.
• Boat Shipping Services Coordination of boat and watercraft transport through the marketplace, matching shippers with carriers equipped for oversized marine loads. For boat owners and dealers.
• Motorcycle Shipping Services Coordination of motorcycle transport between shippers and carriers via the marketplace. For motorcycle owners and dealers.
• Household Goods & Furniture Shipping Coordination of household goods and furniture transportation between shippers and carriers through the marketplace. For individuals relocating and for furniture retailers.
• Freight Transportation Services Coordination of general freight shipments between shippers and carriers via the marketplace. For businesses shipping commercial goods.
• Heavy Equipment Shipping Services Coordination of heavy equipment transport between shippers and carriers through the marketplace, matching oversized industrial loads with qualified carriers. For construction, agriculture, and industrial businesses.

Quantifiable outcome

• Save up to 60% on shipping costs compared to traditional freight and courier services
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• uShip: uShip operates a similar online shipping marketplace connecting individuals and businesses with carriers for vehicles, boats, furniture, equipment, and freight. It is the most direct competitor to PickItUp with overlapping categories, carrier-bid model, and shipper segments.
• Montway Auto Transport: Montway is one of the largest US auto transport brokers, specializing in vehicle shipping with a network of carriers. Directly comparable to PickItUp's vehicle transportation vertical, operating in the same customer segment with similar carrier-aggregation model.
• Shiply: Shiply is a UK-based reverse-auction freight marketplace that matches customers needing transport with carriers willing to bid for empty space. Closely comparable business model and user experience to PickItUp, though operating primarily in the UK and EU.
• GoShip: GoShip is an online LTL and FTL freight marketplace providing instant quotes and booking for palletized and full-truckload shipments. Comparable as a self-serve freight marketplace in North America targeting business shippers with similar API/instant-quote model.

Broad incumbents

• FreightWaves (SONAR + marketplace): FreightWaves operates a freight market intelligence platform (SONAR) and has historically been adjacent to digital freight brokerage. Comparable as a broader freight market infrastructure player with marketplace and data offerings serving shippers, brokers, and carriers.
• Loadsmart: Loadsmart operates an AI-powered freight marketplace offering instant booking for FTL, LTL, and intermodal shipments. Comparable as a digital freight broker using algorithmic load matching and serving overlapping shipper and carrier segments in the US.
• Uber Freight: Uber Freight is a digital freight brokerage platform owned by Uber, connecting shippers with carriers for full truckload, less-than-truckload, and intermodal services. Comparable as a large, well-capitalized marketplace in the freight transportation arrangement space, serving overlapping SMB and enterprise shipper customers.

Regional players

• Cargomatic: Cargomatic operates a digital freight marketplace focused on drayage and short-haul container trucking in major US port markets. Comparable marketplace model and load-matching approach, though regionally concentrated in coastal port lanes rather than nationwide like PickItUp.

Emerging players

• HaulHound: Haulhound is an emerging marketplace platform for vehicle and heavy equipment transport connecting shippers with carriers. Comparable as a newer entrant in the same vehicle and equipment shipping category as PickItUp's auto and heavy equipment verticals.
• ShipBob: ShipBob is a fulfillment and shipping platform for ecommerce merchants, providing warehousing and shipping services with carrier integrations. While focused on small-parcel ecommerce rather than large/bulky items, ShipBob is comparable as a digital shipping infrastructure layer serving business shippers with a marketplace-like carrier ecosystem.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/share/1HztYPBihM
• Instagraminstagram.com/social.pickitup?igsh=MXJ0a2F0MTB3NW1jMQ==
• LinkedInlinkedin.com/company/pickitup-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PICKIT UP LTD