HaulHound
HaulHound is a Chicago-based digital freight matching marketplace that connects carriers, shippers, and brokers through a reverse loadboard platform. Founded in 2015, it offers free loadboard/truckboard access plus paid Pro subscriptions for dispatch management and integrated freight factoring via Express Freight Finance.
- Company typePrivate
- Founded2015
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What HaulHound does
HaulHound (legally Loxhub, LLC, an Illinois LLC headquartered in Chicago) is a digital freight matching marketplace founded in 2015 by Andy Kim, a former third-party logistics manager, and Chris Faltin, a third-generation truck driver. The platform flips the traditional loadboard model by enabling carriers and owner-operators to post their available truck capacity and set their own rates, while shippers, brokers, and 3PLs search and book from this aggregated inventory in real-time. Its proprietary search engine pulls logistics data from multiple sources including public load boards, carrier mobile apps, and direct integrations with large-fleet TMS systems, then layers in trust signals such as FMCSA safety ratings and credit checks.
The core product stack consists of a Truckboard (find/post trucks), a Loadboard (find/post loads), and a Dispatch module with GPS spot-location tracking, invoicing, and rate-con generation. HaulHound operates a freemium go-to-market: the Basic tier is permanently free with no HaulHound transaction fees, while Pro subscriptions run $99/month for carriers and $119/month for brokers, adding white-labeled dispatch, internal loadboards, team collaboration, and GPS features. An Enterprise tier provides custom pricing for large fleets, including TMS integrations, custom web/mobile app development, and digital marketing campaigns. A secondary revenue stream comes from an embedded Express Pay integration with Express Freight Finance (EFF), enabling freight bill factoring at 1-5% of invoice value with 24-48 hour payment.
Distribution is primarily product-led and self-serve via web (haulhound.com), iOS App Store, and Google Play, supplemented by content marketing through a trucking-focused blog, earned media features (Discovery Channel NewsWatch, Yahoo Finance, Overdrive, Red Eye Radio), and direct enterprise sales for large-fleet TMS integrations. The company reports handling 40,000+ loads and serves the US and Canada. It has approximately 20 employees and operates as a bootstrapped private company with no disclosed institutional funding rounds.
HaulHound firmographics
Firmographics- Name
- HaulHound
- Legal name
- Loxhub, LLC
- Website
- https://haulhound.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HaulHound is a Chicago-based digital freight matching marketplace that connects carriers, shippers, and brokers through a reverse loadboard platform. Founded in 2015, it offers free loadboard/truckboard access plus paid Pro subscriptions for dispatch management and integrated freight factoring via Express Freight Finance.
- Ownership category
- akta.pro rank
HaulHound industry classification
Industry- Product category
- Digital Freight Matching
- NAICS
- Freight Transportation Arrangement (488510), Freight Transportation Arrangement (48851), Freight Transportation Arrangement (4885)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Transportation Services (4700)
- akta.pro primary industry
- Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms (TLAEAJAG)
- akta.pro secondary industries
- Truckload (TL) Freight Brokerage (TLADAMAB), Freight Brokerage (Truckload/LTL/Intermodal) (TLAIANAA)
Keywords
Where HaulHound is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
HaulHound business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Freemium Platform - Basic Tier: Basic platform is completely free for both shippers and carriers. The company focuses on growing the user base before implementing monetization. Revenue is derived from converting free users to paid tiers.
- Subscription - Pro Tier: Paid subscription tier at $75-99/month providing advanced dispatch management, GPS tracking, invoice generation, internal loadboard, and team collaboration features for small fleets and brokers.
- Enterprise Custom Solutions: Custom pricing for large fleet management, external loadboard, custom web/software development, integrations, and digital marketing campaigns.
- Express Pay Factoring Partnership: Partnered with Express Freight Finance (EFF) to provide freight bill factoring services. EFF charges 1-5% of invoice for factoring. HaulHound earns from partnership integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Basic - Free |
| Subscription | Monthly | Pro - Small Fleets and Brokers |
| Subscription | Multi-year contract | Enterprise - Custom Solutions |
| Transaction based/ take rate | Pay-as-you-go | Express Pay Freight Factoring |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
HaulHound product offering
Product offeringCore offering
HaulHound operates a digital freight matching marketplace and logistics search engine that lets carriers post available truck capacity and rates while shippers and brokers search for trucks and loads in real time. The platform combines a free truckboard and loadboard with a paid Pro dispatch and back-office tier, and integrates freight bill factoring through Express Freight Finance to accelerate carrier payment.
Product overview
HaulHound is a free digital freight matching platform with a tiered product structure. The core offering consists of a Truckboard (for finding/posting trucks), Loadboard (for finding/posting loads), and Dispatch management tool. The free Basic tier provides search and matching capabilities, while the Pro tier ($99-$119/month) adds white-labeled dispatch management, remote team collaboration, internal loadboard, GPS tracking, and invoicing. The Enterprise tier offers custom pricing with external loadboard and custom development. An Express Pay freight factoring integration (powered by Express Freight Finance) provides payment acceleration services. A free mobile app enables on-the-road capacity posting and matching.
Differentiator
Problem solved
Functional benefit
Brands
- Express Pay: Integrated freight payment service powered by Express Freight Finance (EFF), allowing carriers to get paid within 24-48 hours after delivering loads. Includes fuel advance programs and fuel cards.
- HaulHound Pro
Products and services
- HaulHound Basic
- HaulHound Pro
- HaulHound Enterprise
- Express Pay (EFF integration)
- HaulHound Mobile App
Quantifiable outcome
- North American truckers log 20 billion empty miles annually - HaulHound addresses this by matching empty trucks with available loads
Companies that use HaulHound
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
HaulHound technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
HaulHound partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Express Freight Finance (EFF)coreHaulHound partnered with Express Freight Finance to provide flexible freight bill factoring. EFF handles collections and credit checks, allowing carriers to get paid within 24-48 hours. EFF is seamlessly integrated with HaulHound - pre-approved factorable loads are marked with an EFF icon and users can filter to see only EFF-approved loads. Fees are 1-5% of invoice.
- Chicago Innovation Exchange (CIE)minorHaulHound is a member of the Chicago Innovation Exchange, which is the University of Chicago's hub for innovation and business startup activities. This membership provides access to angel investors and startup resources.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
HaulHound competitors and assessment
Company assessmentBroad incumbents
- DAT Freight & Analytics: DAT is the largest North American truckload loadboard and freight analytics provider, with deep carrier and broker adoption. It is the incumbent against which any digital freight marketplace (including HaulHound) is measured on data depth and liquidity.
- Uber Freight: Uber Freight is a digital freight marketplace operated as part of Uber, serving enterprise shippers and carriers across North America. It is a much broader, capital-rich incumbent competing with HaulHound for shipper and carrier relationships.
- C.H. Robinson: C.H. Robinson is the largest North American third-party logistics provider with a Navisphere technology platform that includes freight matching capabilities. It competes with HaulHound for shipper relationships and increasingly for digital freight tools.
Direct peers
- Truckstop.com: Truckstop.com is one of the largest loadboard and freight matching platforms in North America, serving carriers, brokers, and shippers. It directly competes with HaulHound's loadboard/truckboard offering and shares the same PLG-style SMB onboarding model.
- 123Loadboard: 123Loadboard is a subscription-based loadboard serving small carriers, owner-operators, and brokers. It targets the same SMB carrier and broker segments as HaulHound's Basic and Pro tiers with a comparable subscription pricing model.
- Loadsmart: Loadsmart is a digital freight brokerage combining AI-driven pricing with carrier matching for FTL shipments. It is a venture-funded direct competitor operating a similar two-sided digital freight marketplace model to HaulHound.
- Convoy: Convoy was one of the highest-funded digital freight brokerages, building a technology-driven network connecting shippers with carriers. It is a direct competitor in the digital freight matching category though it has scaled down operations.
Regional players
- Echo Global Logistics: Echo is a Chicago-based 3PL with technology-enabled freight brokerage across truckload, LTL, and intermodal. It is a regional incumbent with overlapping tech-driven freight matching and is mentioned in HaulHound's own market context as a Chicago peer.
Emerging players
- NextLoad: NextLoad is a digital freight marketplace connecting shippers and carriers with a loadboard-centric offering. It targets a similar SMB and mid-market audience as HaulHound's Basic and Pro tiers.
Others
- FreightWaves (SONAR): FreightWaves operates a freight market data and media platform with the SONAR analytics offering. It is adjacent to HaulHound as a freight intelligence provider; though not a direct loadboard competitor, it competes for trucking industry mindshare and content attention.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
HaulHound social profiles
Digital presenceHaulHound financial estimates
Financial estimateRevenue estimate
Valuation estimate
HaulHound leadership team
Management profileNumber of profiles
Profiles2 records
HaulHound funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HaulHound M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HaulHound
What does HaulHound do?
HaulHound operates a digital freight matching marketplace and logistics search engine that lets carriers post available truck capacity and rates while shippers and brokers search for trucks and loads in real time. The platform combines a free truckboard and loadboard with a paid Pro dispatch and back-office tier, and integrates freight bill factoring through Express Freight Finance to accelerate carrier payment.
Is HaulHound a public or private company?
HaulHound is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HaulHound founded?
HaulHound was founded in 2015. It employs 11 to 50 people.
Where is HaulHound based?
HaulHound is headquartered in Chicago, United States, in the North America region.
How does HaulHound make money?
Four revenue lines are on record. Freemium Platform - Basic Tier is the primary driver. The others are subscription - Pro Tier, enterprise Custom Solutions and express Pay Factoring Partnership.
Who are HaulHound's main competitors?
Broad incumbents on record are DAT Freight & Analytics, Uber Freight and C.H. Robinson. Direct peers are Truckstop.com, 123Loadboard, Loadsmart and Convoy. Echo Global Logistics is listed as a regional player. NextLoad is listed as an emerging player. FreightWaves (SONAR) is listed as an others.
Does HaulHound have an API?
No public API is recorded for HaulHound.
What industry is HaulHound in?
HaulHound's product category is Digital Freight Matching. Its primary akta.pro industry code is TLAEAJAG, Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms, with a secondary code of TLADAMAB, Truckload (TL) Freight Brokerage. Its NAICS code is 488510 and its SIC code is 4731.