Little Moverz Inc.

What Little Moverz Inc. does

Little Moverz Inc. is an Ontario-based early childhood mobility education company that delivers milestone-based gross motor development classes for infants and toddlers. The company operates a mobile venue model serving the Greater Toronto Area and Barrie region, running classes across 9+ indoor and outdoor locations. Programming is curriculum-driven and grounded in developmental milestones, with sessions delivered by a small team of specialized coaches.

The company monetizes through multiple service lines: session-based group classes priced at $150-$210 CAD per session, birthday parties at $350-$400 CAD, private 1:1 coaching, a seasonal "Little Shredderz" introductory snowboard program priced at $265 CAD, and gift cards. The mobile model allows delivery in community centers, recreational facilities, and parks, and the company cites a cumulative reach of 10,000+ customers across in-person attendance and social media. The Little Shredderz program is a recent product extension that points toward a broader kids' sports vertical.

The business is founder-owned and bootstrapped, with no external funding rounds disclosed. Julie (kinesiology background from York University) is the founder, supported by a named coaching team of four (Julie, Sam, Jennifer, Bram). The company has built a referral network of pediatric-adjacent healthcare providers, including chiropractors, physiotherapists, and occupational therapists, as a credibility-backed acquisition channel. Operations remain concentrated in Ontario with no publicly disclosed expansion beyond the GTA and Barrie corridor.

Name

Little Moverz Inc.

Legal name

Little Moverz Inc.

Website

https://littlemoverz.ca

Company type

Private

Operating status

Operating

Short description

Little Moverz Inc. is an Ontario-based mobile early childhood mobility education company delivering milestone-based gross motor development classes for infants and toddlers across 9+ locations in the GTA and Barrie region.

Ownership category

akta.pro rank

Product category

Children's Physical Education and Infant Motor Development Programs

NAICS

Sports and Recreation Instruction (61162), Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Physical Activity & Motor Development Programs (Health-Focused) (EDACAMAI)

akta.pro secondary industry

Developmental Therapy / Early Childhood Special Instruction (EDACAFAG)

Keywords

• Infant motor development
• Toddler movement classes
• Baby physical education
• Gross motor skills
• Early childhood fitness

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Session-Based Group Classes: 30-minute classes offered in 6-8 week sessions at $150-$210 CAD per session depending on location. Main revenue stream with classes held at partner facilities and outdoor locations across 9+ communities.
2. Birthday Party Packages: 40-45 minute birthday party events at $350 CAD ($400 outside York Region) for up to 10 children, including warm-up, group activities, mini gym circuit, bubbles and parachute play with all equipment brought to the venue.
3. Private 1:1 Coaching: Individualized 30-minute coaching sessions focused on specific motor milestones (rolling, crawling, standing, balancing) with exercises emailed to parents afterward for home practice.
4. Little Shredderz Seasonal Program: 4-week snowboard fundamentals workshop for children 19 months to 4 years at $265 plus tax, including helmet and board rental, led by CASI certified instructors.
5. Gift Cards: Digital gift certificates available in customizable amounts for gifting.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Little Moverz Inc. operates a mobile infant and toddler gross motor development program that delivers age-tiered group classes (Non-Moverz for 4–9 months, Combo for 7–11 months, and Moverz for 10–18 months), a seasonal snowboarding program called Little Shredderz, private one-on-one coaching, and birthday party packages across the Greater Toronto Area and Barrie region of Ontario, Canada. The business complements these instructional services with digital gift cards (eGift Cards) and a waitlist option for full classes.

Product overview

Little Moverz is a mobile infant and toddler physical development program offering structured movement classes at various locations across Ontario. The core portfolio consists of three age-based group class programs (Non-Moverz for 4–9 months, Combo for 7–11 months, and Moverz for 10–18 months), all delivered as 30-minute weekly sessions during seasonal sessions. The program is supplemented by a seasonal snowboarding workshop (Little Shredderz for 19 months–4 years), individual 1:1 coaching sessions, and birthday party packages. The company also offers eGift Cards and a waitlist service for full classes.

Differentiator

Problem solved

Functional benefit

Brands

• Little Shredderz: Seasonal winter program teaching snowboarding fundamentals to children 19 months to 4 years old. A 4-week program with first class indoors and remaining classes outdoors weather permitting. Equipment (riglet snowboard and helmet) included.

Products and services

• Non-Moverz Class

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor.

• Crescent Health CollectiveminorOthersBarrie's go-to clinic for pregnancy, postpartum and pediatric care. Team includes chiropractors, psychotherapists, massage therapists, acupuncturists, naturopathic doctors providing holistic care for infants.
• Family Health Chiropractic & WellnessminorOthersPediatric and family-focused chiropractic practice supporting nervous system function from birth. Gentle, specific care supports baby's overall development through brain-body communication.
• The Wellnest Family Clinic / Dr. Michelle ZemariminorOthersFamily wellness clinic with Dr. Michelle Zemari providing pediatric chiropractic services. Coming soon with details to follow.
• Allison Rock Therapy ServicesminorOthersHolistic, family-centered pediatric occupational therapy and osteopathy for babies and children. Supports emotional regulation, sensory processing, motor development, and functional independence.
• All About Kids Physiotherapy CentreminorOthersPediatric rehabilitation center with 25+ years experience providing physiotherapy, occupational therapy, and intensive neurofunctional programs including TheraSuit Method for children birth to 18 years.
• Rehab with ElinaminorOthersPediatric physiotherapist offering home-care services in Richmond Hill and surrounding areas with advanced training in infant gross motor development, oral-motor support, and functional electrical stimulation.

Scale indicators2 records

Recent moves5 records

Expansion highlights10 records

Direct peers

• My Gym Children's Fitness Center: Global franchise providing structured, age-appropriate fitness and motor-skill classes for children from infancy through early elementary. Overlaps with Little Moverz on the infant gross motor development niche and the recurring-class enrollment model.
• The Little Gym: International franchise offering gymnastics-based movement classes for children ages 4 months through 12 years. Directly comparable to Little Moverz's gymnastics-anchored motor development approach, with structured age tiers and party/event add-ons.
• Romp n' Roll: US-based franchise offering gym, music, and art classes for children 3 months to 5 years. Comparable milestone-based programming, party hosting, and recurring-class subscription model to Little Moverz, though at larger franchise scale.
• Gymboree Play & Music: Global franchisor of play, music, and movement classes for infants and toddlers (typically 0-5 years). Closest direct peer to Little Moverz, with a similar age-tiered class model, sensory/physical development focus, and franchise-based geographic rollout — but with far greater scale and brand recognition.
• Baby Sensory: UK-origin franchise of structured sensory and movement classes for babies from birth to 13 months. Closely comparable age range (overlapping with Non-Moverz and Combo tiers) and milestone-driven curriculum, with similar mobile/partner-venue delivery.

Emerging players

• Kindermusik: Global music-and-movement program for children newborn to 7 years, offered as licensed classes. Comparable recurring-class, milestone-staged model and parent-child participation format, but focused on music rather than gross motor development.
• Tumblebus: Mobile gymnastics program that brings structured movement instruction to children at childcare centers, preschools, and community venues. Highly comparable mobile-distribution model to Little Moverz, though serves a slightly older age range.
• Monkeynastix: International movement-education program for young children (toddler to early primary), typically delivered as franchise classes at partner venues. Comparable mobile/partner-venue distribution and gross motor development curriculum, though the age range skews slightly older than Little Moverz.

Others

• Saskatoon Kids Physio / Pediatric physiotherapy clinics (e.g., All About Kids): Pediatric physiotherapy and occupational therapy clinics serving infants and young children in Ontario. Already a referral partner to Little Moverz, and represents an adjacent ecosystem that could either supply referrals or, in some cases, compete on milestone-development services.

Regional players

• Canadian Baby & Me Programs (e.g., local YMCAs, municipal recreation centers): Regional YMCAs and municipal recreation departments across Ontario and Canada run parent-and-tot movement/gymnastics classes for infants and toddlers. Same geography and same parent-child format, though typically broader multi-activity programming rather than dedicated motor-milestone curriculum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/littlemoverz
• Instagraminstagram.com/littlemoverz

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Moverz Inc.