PRICEMASTER LTD

What PRICEMASTER LTD does

Pricemaster Ltd is a UK-based SaaS company that provides ecommerce pricing automation, dynamic pricing, and brand intelligence software to online retailers and brands. The platform ingests live competitor data across 100+ retailers (131M+ data points daily, refreshed hourly), applies plain-English pricing rules with built-in margin floors, and pushes margin-protected prices directly to storefronts, enabling users to automate 2.4M+ price changes per day while protecting profitability. Pricemaster operates two complementary modes: for resellers it reprices against live competitor benchmarks; for own-brand sellers and manufacturers it uses sales velocity and controlled A/B price testing (via the Sales Rules Engine and AI Margin Miner) to discover optimal price points without external benchmarks.

The product surface includes the core Ecommerce Pricing Automation engine, Dynamic Pricing Software, Market Data Pricing, Competitor Price Monitoring, AI Pricing Software, Minimum Margin Protection, Stock Monitoring Software, MAP Monitoring, a PIM System, Brand Overview, Competitor Benchmarking, Inventory GAP Analysis, and Alerts & Notifications, all unified in a single platform with native integrations to Shopify, Magento, Linnworks, WooCommerce, BigCommerce, OpenCart, Wix, plus a REST API and Google Sheets onboarding. The company describes a 99.9% platform uptime SLA, OWASP-aligned application security, and infrastructure aligned to ISO 27001, SOC 2, and PCI DSS.

Pricemaster generates revenue via subscription SaaS pricing starting at £499 per month, scaling with active SKUs and tracked competitor sources, with custom enterprise quotes for larger catalogues. Go-to-market is product-led (self-serve sign-up, 14-day proof-of-value pilot, 30-minute tailored demo) with sales-assisted motion for enterprise and mid-market accounts, supplemented by channel partnerships through the Shopify App Store, Magento Marketplace, and the certified Linnworks integration. The company is privately held by founders Reid Archer (CEO), Ed Rackham, and Nick Smith, headquartered in Newton Abbot, UK, and operates without disclosed institutional funding.

Name

PRICEMASTER LTD

Legal name

Pricemaster Ltd

Website

https://pricemaster.ai

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Pricemaster is a UK SaaS platform that automates ecommerce pricing, dynamic repricing, and brand intelligence for online retailers and manufacturers, processing live competitor data and pushing margin-protected prices to Shopify, Magento, Linnworks, and other storefronts.

Ownership category

akta.pro rank

Headquarters

HQ city

Newton Abbot

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription Pricing: Pricemaster operates as a subscription-based SaaS model. Pricing starts from £499 per month, scaling with active SKUs and tracked competitor sources. Pricing is tailored to catalogue size with custom quotes for enterprise accounts. Fees are payable in advance and exclude VAT.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Pricemaster is a B2B SaaS platform that automates ecommerce pricing by ingesting live competitor, sales, and stock data from 100+ retailers every hour, applying margin-protected rules in a no-code editor, and pushing prices directly to connected stores. It serves online retailers and brands with module-based solutions for dynamic pricing, competitor monitoring, MAP enforcement, stock monitoring, and PIM-driven product data management.

Product overview

Pricemaster is a UK-built SaaS pricing automation platform composed of a core Ecommerce Pricing Automation engine plus multiple integrated modules. The platform operates in two modes: for resellers it monitors live competitor data and reprices automatically within margin guardrails; for own-brand sellers it uses sales velocity to discover optimal price points. The product portfolio includes: the core Dynamic Pricing Software engine; Market Data Pricing (competitor benchmarking) and Competitor Price Monitoring for market tracking; Sales Data Driven Pricing and AI Pricing Software (AI Margin Miner, AI Product Mapping) for own-brand optimization; Minimum Margin Protection and Stock Monitoring Software for rule-based automation; the Brand Overview solution covering MAP Monitoring, Competitor Benchmarking, and Inventory GAP Analysis; a PIM System for product content management; and Alerts & Notifications. All modules share the same platform, integrate natively with Shopify, Magento, WooCommerce, BigCommerce, OpenCart, Wix, and Linnworks, and support a REST API for custom stacks.

Differentiator

Problem solved

Functional benefit

Products and services

• Ecommerce Pricing Automation Software SaaS platform that automates ecommerce pricing for online retailers using live competitor data, no-code rules, and direct integrations with major ecommerce platforms.
• Dynamic Pricing Software for Ecommerce Software module that dynamically adjusts product prices in response to competitor and market data inputs, intended for ecommerce teams running frequent repricing.
• Market Data Pricing Module Module that aggregates hourly-refresh competitor and market data across 100+ retailers for use in pricing decisions.
• Sales Data Driven Pricing Module Module that uses historical sales velocity data to inform pricing decisions, aimed at own-brand sellers who need demand-aware pricing.
• AI Pricing Software for Ecommerce Software module that applies AI product matching with confidence scoring to align SKUs and recommend prices across retail channels.
• Competitor Price Monitoring Software Software module that tracks competitor prices across 100+ retailers on an hourly cadence to feed into pricing rules.
• Minimum Margin Protection Module Software module that prevents automated rules from setting prices below retailer-defined margin floors, safeguarding profitability.
• Stock Monitoring Software for Ecommerce Software module that monitors live stock levels across retailers and surfaces inventory signals to the pricing engine.
• MAP Monitoring Module Software module that tracks retailer compliance with brand Minimum Advertised Price policies and alerts brand teams to violations.
• Product Information Management (PIM) Module Software module that centralises product information and catalogue data to support consistent pricing and product matching.
• Brand Competitor Benchmarking Module Software module that benchmarks a brand's pricing and assortment against competitors using aggregated retail market data.
• Inventory Gap Analysis Module Software module that compares a brand's stock and assortment against retailer listings to surface distribution and inventory gaps.
• Alerts & Notifications Module Software module that delivers configurable alerts on competitor price changes, stock movements, and MAP violations.

Quantifiable outcome

• +6% net margin increase within first month (90-day cohort average)
• +4 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature12 records

Partnerships

Seven partnerships are on record, tiered core and general.

• LinnworkscoreTechnology or Integration · 1 July 2026Certified Linnworks partnership enabling direct integration with the Linnworks multichannel operating system. Pricemaster connects via official Linnworks API to reprice entire multichannel catalogues (Amazon, eBay, Shopify, Magento, BigCommerce, websites, marketplaces) from one connection. Product catalogue imports automatically with full product data including SKU, title, barcode, cost, stock, and images.
• ShopifycoreTechnology or IntegrationNative Shopify integration through official Shopify Admin API. Direct connection reads product catalogue and writes new prices back to product variants. Available via Shopify App Store listing. Setup requires 'Sign in with Shopify' approval or Admin API access token with read_products and write_products scopes.
• MagentocoreTechnology or IntegrationNative Magento 2 REST API integration. Connects directly to Magento stores to read catalogue, cost, stock, and sales data, and write back new prices. Supports both standard and special (sale) prices. Requires Magento Admin API access token with Catalog and Sales resource permissions.
• WooCommercegeneralTechnology or IntegrationWooCommerce integration supported as one of the native ecommerce platform connections. Enables product import and automated price pushing to WooCommerce stores.
• BigCommercegeneralTechnology or IntegrationBigCommerce integration supported as one of the native ecommerce platform connections. Enables product import and automated price pushing to BigCommerce stores.
• OpenCartgeneralTechnology or IntegrationOpenCart integration supported as one of the native ecommerce platform connections. Enables product import and automated price pushing to OpenCart stores.
• WixgeneralTechnology or IntegrationWix integration supported as one of the native ecommerce platform connections. Enables product import and automated price pushing to Wix stores.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Prisync: Direct competitor offering competitor price tracking and dynamic pricing SaaS for ecommerce retailers. Closely comparable on core functionality (competitor monitoring, automated repricing, platform integrations) and target customer segment (SMB to mid-market ecommerce).
• Omnia Retail: Dynamic pricing and brand intelligence SaaS for retailers and brands with MAP enforcement. Directly comparable on dual reseller-plus-brand positioning, competitor benchmarking, and integration-led distribution.
• BlackCurve: Dynamic pricing software for ecommerce retailers focused on the SMB segment, with competitor-based rules engines. Closely comparable on SMB ecommerce target market and Shopify-style integrations.
• Price2Spy: Competitor price monitoring and repricing SaaS serving SMB and mid-market retailers. Comparable on core price tracking and rule-based automation, with similar Shopify/Magento integration footprint.
• Wiser Solutions: Retail price intelligence and competitor monitoring platform with MAP monitoring, brand analytics, and ecommerce integrations. Comparable across both reseller and brand/wholesale use cases that Pricemaster targets.
• Competera: AI-powered pricing platform for enterprise and mid-market retailers, offering competitor-based and demand-based pricing optimization. Highly comparable on the AI pricing, rules engine, and retailer customer profile, though focused further upmarket.
• Intelligence Node: AI-driven pricing and competitive intelligence platform for retail and brands. Comparable on AI product matching, competitor benchmarking, and large-enterprise retailer customer base.

Emerging players

• Repricer.com: Automated repricing tool specialised for Amazon and multichannel marketplaces, overlapping with Pricemaster's Linnworks-mediated multichannel use case. More focused on marketplace-native sellers.
• Dynamic Pricing AI: AI-driven dynamic pricing platform for retailers. Comparable on the AI pricing narrative and ecommerce automation, though narrower in brand/wholesale functionality.

Broad incumbents

• Blue Yonder (Pricing & Inventory): Large enterprise supply chain and retail planning vendor whose pricing optimisation suite competes broadly in the same category. A scaled incumbent reference point rather than a head-to-head SMB competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRICEMASTER LTD