BIG SELLER LTD
BigSeller is a cloud-based omnichannel ERP SaaS platform that helps Southeast Asian SMB e-commerce merchants unify product, order, inventory, marketing, and POS workflows across Shopee, Lazada, TikTok Shop, Tokopedia, and 20+ other marketplaces.
- Company typePrivate
- Founded2014
- HeadquartersJakarta, Indonesia
- Headcount—
- GTM typeB2B
- OfferingSoftware
What BIG SELLER LTD does
BigSeller is a cloud-based omnichannel ERP SaaS platform operated by Shenzhen Meiyunji Network Technology Co., Ltd. (Dianxiaomi) and distributed commercially under the BigSeller brand by VASTAR SINGAPORE TECHNOLOGY PTE. LTD., targeting small and mid-sized e-commerce merchants operating across Southeast Asian marketplaces. The platform aggregates order, product, inventory, marketing, distribution, and offline POS workflows into a single dashboard with official API integrations to 20+ platforms including Shopee, Lazada, TikTok Shop, Tokopedia, Bukalapak, Blibli, Shopify, and WooCommerce. Core modules comprise Product Management, Order Management, Inventory and Purchase (WMS with wave picking and FIFO batch/expiry tracking), Marketing, Distribution, BigSeller POS, Analytics, and the BigSeller mobile app on iOS and Android. The June 2026 GA release of BigSeller AI Assistant adds generative AI for product imagery, background removal, and multi-language product copywriting, alongside an AI Review Reply feature and Smart Purchase Management recommendations. BigSeller also offers a Product Scraping Chrome extension sourcing listings from 12+ Southeast Asian marketplaces, native accounting integrations with SQL Account, Accurate, MISA MeInvoice, and MyInvois, and shipping integration with POS Laju and Shopee Affiliate Marketing.
The business model is predominantly freemium subscription SaaS with tiered IDR-priced plans: a free tier (1,500 orders/month, 3 stores), Basic at IDR 495,000/month, Pro at IDR 7,500,000/half year, Business at IDR 21,900,000/year, and Business Plus at IDR 54,500,000/year, with order-volume and feature gating scaling with tier. Incremental revenue streams include Order Package add-ons for volume bursts, BigCoin virtual currency for AI services, and an Affiliate Program paying up to 20% commissions to referring partners. GTM is product-led with self-serve onboarding, free training services, regional summits, webinars, and local sales offices in 11 cities across Singapore, Indonesia, Malaysia, Thailand, Vietnam, the Philippines, and China. Scale signals include 1,100,000+ registered users, 300+ million monthly processed orders, IDR 1.5 trillion monthly GMV, and 10M+ monthly third-party warehouse orders. The parent company has raised approximately US $310 million cumulatively across angel (2015), Pre-A (2017), Series B/B+ (2021, over 285M RMB), Series C ($100M, March 2022), and Series D ($110M, August 2022) rounds, with SoftBank Vision Fund II, Sequoia China, Tiger Global, GGV Capital, Huaxing, CDH, and Gaorong Capital as institutional backers.
BIG SELLER LTD firmographics
Firmographics- Name
- BIG SELLER LTD
- Legal name
- Shenzhen Douxun Technology Co., LTD
- Website
- https://bigseller.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- BigSeller is a cloud-based omnichannel ERP SaaS platform that helps Southeast Asian SMB e-commerce merchants unify product, order, inventory, marketing, and POS workflows across Shopee, Lazada, TikTok Shop, Tokopedia, and 20+ other marketplaces.
- Ownership category
- akta.pro rank
BIG SELLER LTD industry classification
Industry- Product category
- E-commerce ERP Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
- akta.pro secondary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
Keywords
Where BIG SELLER LTD is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices11 records
Markets served
BIG SELLER LTD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: Tiered subscription plans providing access to omnichannel e-commerce management features, with increasing order limits, store quantities, and feature access at higher tiers. Freemium tier with basic features attracts SMBs while paid tiers serve growing businesses.
- Add-on Services: Additional revenue from Order Package add-ons for volume bursts, Media Center storage expansion, and BigCoin credits for AI features
- Affiliate Commissions: Affiliate program earning up to 20% commission from referred customers who subscribe to paid plans
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Plan - Basic features, free forever |
| Subscription | Monthly | Basic Plan - IDR 495,000/month |
| Subscription | Multi-year contract | Pro Plan - IDR 7,500,000/half year |
| Subscription | Annual | Business Plan - IDR 21,900,000/year |
| Subscription | Annual | Business Plus Plan - IDR 54,500,000/year |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
BIG SELLER LTD product offering
Product offeringCore offering
BigSeller is a cloud-based omnichannel e-commerce ERP SaaS platform that aggregates orders, products, inventory, and marketing across 20+ Southeast Asian marketplaces (Shopee, Lazada, TikTok Shop, Tokopedia, Bukalapak, Blibli, Shopify, WooCommerce and more) and offline POS into a single dashboard. The platform provides AI-powered listing and content tools, real-time inventory synchronization to prevent overselling, and an integrated warehouse management system with wave picking and scan-to-send workflows.
Product overview
BigSeller is a SaaS-based omnichannel e-commerce ERP platform designed for Southeast Asian sellers. The core platform provides unified management of products, orders, inventory, and data across 20+ e-commerce platforms (Shopee, Lazada, TikTok Shop, Tokopedia, and others) and offline retail via POS. The portfolio comprises: the core BigSeller platform (free tier with paid VIP plans); Product Management, Order Management, Inventory & Purchase (WMS), Marketing, and Distribution Management as integrated modules; BigSeller POS for offline retail integration; BigSeller App for mobile order processing and warehouse operations; Analytics & Reporting for multi-dimensional business intelligence; a Chrome-based Product Scraping Tool for product sourcing; BigSeller AI Assistant (Image Designer and Content Designer) for AI-powered content creation; Media Center for media asset management; the BigSeller Affiliate Program for partner-driven growth; and BigCoin as a virtual currency for AI services. The modular architecture allows sellers to start with free access and scale through VIP subscription tiers (Basic, Pro, Business, Business Plus) with increasing order limits, store quantities, and feature access.
Differentiator
Problem solved
Functional benefit
Products and services
- BigSeller Core Platform Omnichannel SaaS ERP platform providing unified management of products, orders, inventory, and data across 20+ e-commerce platforms and offline POS for Southeast Asian e-commerce sellers.
- BigSeller POS Point-of-sale system bridging offline and online retail with unified inventory and cashier management for brick-and-mortar stores. Supports multi-device operation (phones, tablets, single/dual-screen terminals), receipt printing, and one-click account reconciliation.
- BigSeller Mobile App Mobile ERP application for iOS and Android enabling real-time order alerts, instant order handling, inventory adjustments synced across devices, sales analytics, wave picking with optimized pick paths, and in-store POS transactions with unified online-offline inventory.
- Product Scraping Tool Chrome browser extension for scraping product listings from 12 major Southeast Asian e-commerce platforms with single or bulk scraping, and pre-set rules for batch copying scraped products to multiple channels with auto-populated listings.
- BigSeller Affiliate Program Commission-based partner program enabling users to earn commissions by inviting sellers to BigSeller. Three-tier ambassador levels (L1-L3) with commission rates from 10% to 20% based on referral volume, with unlimited earning potential.
- Order Package (VIP Add-on) Additional order quantity package for VIP subscribers needing more orders during promotions beyond their current plan limits. Priced per order (IDR 7,500 for 100 orders, IDR 60,000 for 1,000 orders, IDR 450,000 for 10,000 orders) with validity matching current plan.
Quantifiable outcome
- 50% reduction in labor and admin time
- +3 more outcomes
Companies that use BIG SELLER LTD
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles2 records
BIG SELLER LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
AI capability11 records
Feature6 records
BIG SELLER LTD partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- ShopeecoreOfficial API integration partner. BigSeller connects to Shopee for order aggregation, product listing, inventory sync, and shipping label generation.
- LazadacoreOfficial API integration partner. Enables order sync, product management, and multi-channel operations across Lazada marketplaces.
- TikTok ShopcoreOfficial integration partner. Ranked #1 Class S ISV partner. Enables order capture, product listing, and promotion management.
- TokopediacoreOfficial API integration for multi-channel product and order management.
- Shopify APACminorPartnership for Shopify integration and joint webinar content for sellers looking to expand beyond marketplace traffic.
- Meta/FacebookminorCo-exhibitor at Malaysia E-Commerce Summit. Partnership for Facebook Live selling and marketing tools integration.
Scale indicators20 records
Recent moves6 records
Expansion highlights7 records
BIG SELLER LTD competitors and assessment
Company assessmentDirect peers
- Sellbrite: Sellbrite provides multichannel listing, inventory, and order management for online retailers across marketplaces and shopping carts. Comparable in offering SMB-focused SaaS that centralizes multi-channel e-commerce operations similar to BigSeller.
- Cin7: Cin7 is an inventory and order management ERP serving product sellers across multiple channels. Direct competitor to BigSeller with overlapping WMS, multichannel order, and inventory-sync capabilities for SMB to mid-market merchants.
- Linnworks: Linnworks is an order and inventory management platform for omnichannel commerce, integrating with 150+ marketplaces and shipping carriers. Direct ERP-style competitor to BigSeller with comparable product modules for order, inventory, and listing management.
- Lengow: Lengow is a feed management and marketplace integration platform for retailers selling on 1,800+ channels. Direct overlap with BigSeller in cross-channel product listing, order aggregation, and inventory synchronization for omnichannel e-commerce.
- Orderhive: Orderhive is an order and inventory management platform for multichannel retailers integrating with major marketplaces and shopping carts. Comparable SaaS ERP targeting SMB sellers with similar order/inventory automation as BigSeller.
- ChannelEngine: ChannelEngine is a marketplace integration platform that connects brands and retailers to 700+ marketplaces globally. Direct comparison to BigSeller as both are SaaS platforms aggregating orders, listings, and inventory across multiple e-commerce channels.
Regional players
- Shopline: Shopline is a leading commerce platform in Asia-Pacific serving SMB and mid-market brands with storefront, POS, and omnichannel tools. Direct SEA/APAC competitor to BigSeller with overlapping target market and marketplace integration capabilities.
Broad incumbents
- Shopify: Shopify is the dominant global commerce platform offering storefronts, payments, and increasingly marketplace integrations. While broader than BigSeller, Shopify's expanding ecosystem (Shopee, TikTok Shop, Lazada channel integrations) positions it as a broader-incumbent alternative for SEA omnichannel sellers.
- HubSpot Operations Hub: HubSpot Operations Hub provides data sync, automation, and integration for SMB operations across business systems. While broader in scope, the platform overlaps with BigSeller's automation, AI-powered content, and workflow orchestration features for growing merchants.
- Boost (Shopee): Boost is Shopee's official seller service platform offering logistics, payment, and ERP-adjacent services. As Shopee's native offering, it represents the marketplace-controlled alternative to BigSeller's third-party ERP for SEA merchants.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
BIG SELLER LTD social profiles
Digital presenceBIG SELLER LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
BIG SELLER LTD leadership team
Management profileNumber of profiles
Profiles2 records
BIG SELLER LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BIG SELLER LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BIG SELLER LTD
What does BIG SELLER LTD do?
BigSeller is a cloud-based omnichannel e-commerce ERP SaaS platform that aggregates orders, products, inventory, and marketing across 20+ Southeast Asian marketplaces (Shopee, Lazada, TikTok Shop, Tokopedia, Bukalapak, Blibli, Shopify, WooCommerce and more) and offline POS into a single dashboard. The platform provides AI-powered listing and content tools, real-time inventory synchronization to prevent overselling, and an integrated warehouse management system with wave picking and scan-to-send workflows.
Is BIG SELLER LTD a public or private company?
BIG SELLER LTD is a private company. It is classified as venture growth investor backed and is currently operating.
When was BIG SELLER LTD founded?
BIG SELLER LTD was founded in 2014.
Where is BIG SELLER LTD based?
BIG SELLER LTD is headquartered in Jakarta, Indonesia, in the Asia region.
How does BIG SELLER LTD make money?
Three revenue lines are on record. Subscription SaaS are the primary driver. The others are add-on Services and affiliate Commissions.
Who are BIG SELLER LTD's main competitors?
Direct peers on record are Sellbrite, Cin7, Linnworks, Lengow, Orderhive and ChannelEngine. Shopline is listed as a regional player. Broad incumbents are Shopify, HubSpot Operations Hub and Boost (Shopee).
Does BIG SELLER LTD have an API?
No public API is recorded for BIG SELLER LTD.
What industry is BIG SELLER LTD in?
BIG SELLER LTD's product category is E-commerce ERP Software. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms, with a secondary code of BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization. Its NAICS code is 51821 and its SIC code is 7370.