Featr Inc.

What Featr Inc. does

Featr Inc. (operating as FEATR Media) is a Philippines-based, privately held digital video content company operating under The Fat Kid Inside Studios. It produces food, travel, and culture content centered on Filipino culinary heritage, regional cuisines, and heirloom ingredients, distributed primarily through YouTube and supplemented by Facebook, Instagram, and an owned website (featrmedia.com). The content portfolio spans documentary-style shows, recipe collections, editorial articles, and a recently introduced e-commerce shop, with new videos published weekly across multiple series.

The core technology is a content production and distribution platform built on standard digital video tooling, with documented production partnerships providing Lenovo, Intel, and Microsoft hardware. Distribution is anchored on YouTube (channel UCoTrrnpqNOqR_yhrv6KIHiA) as the primary surface, with social channels and an SEO-oriented website supplying secondary reach. The platform supports a horizontal segment strategy targeting food enthusiasts, travel content viewers, and Filipino culture enthusiasts globally, including the diaspora.

Revenue is generated through three streams: YouTube advertising on free video content, brand partnership and sponsored content deals (with named partners including Shopee, Ford Philippines, Discover Hong Kong, and the Australian-ASEAN Council), and e-commerce sales through FEATR Shop. All content is freely accessible; there is no subscription or paywall. The company is bootstrapped and founder-led by Erwan Heussaff, with a team of approximately 30+ spanning producers, editors, videographers, and creative staff.

Name

Featr Inc.

Legal name

Featr Inc.

Website

https://featrmedia.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Featr Inc. (FEATR Media) is a Philippines-based digital video content company producing food, travel, and Filipino culture programming for YouTube and social audiences, monetized through advertising, brand partnerships, and e-commerce.

Ownership category

akta.pro rank

Product category

Digital Media Production

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Travel & Adventure Documentaries (MPADADAM)

akta.pro secondary industry

Event & Experiential Brand Coverage (Recaps, Sizzle Reels) (MPADAEAF)

Keywords

• Digital video content
• Food travel media
• Culinary storytelling
• Filipino culture content
• Video production

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Advertising Revenue: Revenue generated from YouTube ad placements on video content, sponsorships from brands for specific episodes and series
2. Brand Partnerships: Sponsored content collaborations with brands such as Shopee, Ford Philippines, and Lenovo for specific video episodes and docuseries
3. E-commerce: Shop selling products to their audience

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

FEATR produces original digital video content (travel shows, recipes, cooking competitions, features and documentaries) focused on Filipino food, culinary heritage, and travel destinations. Content is distributed for free primarily on YouTube, supported by brand-sponsored episodes and a merchandise e-commerce shop, with revenue generated from advertising and sponsorships.

Product overview

FEATR is a digital video channel from The Fat Kid Inside Studios, offering food, travel, and Filipino culture content. The platform operates across multiple content verticals including Shows (documentary and travel series), Recipes (cooking guides), Articles (editorial features on food culture), and a Shop (merchandise). Content is distributed primarily through YouTube, Facebook, and Instagram social channels.

Differentiator

Problem solved

Functional benefit

Products and services

• FEATR Media FEATR is a digital video channel from The Fat Kid Inside Studios, dedicated to food, travel, Filipino culture and storytelling. The platform produces how-tos, recipes, cooking competitions, travel shows, features and documentaries for consumer audiences.
• FEATR Shows Documentary and travel series featuring Filipino cuisine, heritage ingredients, and culinary traditions across the Philippines and beyond, distributed via YouTube and the FEATR website for consumer audiences.
• FEATR Recipes Recipe collections and cooking guides featuring Filipino dishes and international cuisine with step-by-step instructions and ingredient details for consumer audiences.
• FEATR Articles Editorial articles exploring Filipino food culture, heritage ingredients, culinary history, and food traditions, published on the FEATR website for consumer audiences.
• FEATR Shop Online store selling merchandise and featured food products (including heritage food items such as Filipino salts) directly to FEATR's consumer audience.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• ShopeeminorGTM or Marketing PartnerShopee Kultura+ partnership for docuseries Grit Expectations featuring Cacao Culture story
• Discover Hong KongminorGTM or Marketing PartnerOfficial website partnership for Hong Kong food tourism content series
• Ford PhilippinesminorGTM or Marketing PartnerSponsored content partnership for Ford Ranger Wildtrak vehicle showcasing travel content series Forager
• Lenovo, Intel, MicrosoftminorGTM or Marketing PartnerTechnology partnership for video production equipment used in content creation
• Slow Food NegroscoreStrategic or Co-development PartnerFeatured organization in multiple episodes documenting sustainable food practices and traditional food preservation in the Philippines
• Australian-ASEAN Council of the Department of Foreign Affairs and TrademinorGTM or Marketing PartnerProject sponsor for calamansi documentary raising awareness about Filipino heritage ingredients
• Department of Tourism Region VI and Office of Product DevelopmentminorGTM or Marketing PartnerGovernment tourism partnership for content featuring Antique province culinary traditions

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eater: Eater is a digital food media brand producing editorial and video content about restaurant culture, food trends, and regional cuisines — overlapping FEATR's food storytelling and short-form documentary formats.
• Insider Food: Insider Food produces food culture and culinary storytelling video content across YouTube and social — comparable to FEATR in short-to-mid-form video food storytelling and social-led audience growth.
• Food52: Food52 produces editorial food content, recipes, and shoppable kitchen products across digital channels — comparable to FEATR's content-plus-commerce model and food culture audience.
• Munchies (Vice): Munchies is a youth-oriented digital food brand producing documentaries and short-form video about food culture worldwide — comparable in cultural food storytelling, video-led distribution, and sponsor-funded documentary format.
• Condé Nast Traveler: Condé Nast Traveler produces premium travel editorial and video content, including destination features and culinary storytelling — overlapping FEATR's travel-and-food documentary content and destination-marketing partnerships.
• Bon Appétit: Bon Appétit is an established food media brand producing video content (recipes, travel features, documentaries) for a global audience across YouTube and owned channels, broadly overlapping FEATR's culinary storytelling and video distribution model.

Direct peers

• Migrationology (Mark Wiens): Migrationology is a YouTube-driven food and travel storytelling channel featuring local cuisines and cultural context in destinations worldwide — closely comparable in format, host-driven storytelling, and YouTube-led monetization.
• Tastemade: Tastemade produces food and travel video content distributed primarily via YouTube and social platforms with brand-sponsored series and an e-commerce/lifestyle commerce layer — directly comparable to FEATR's content-led, brand-partner-funded model.
• Best Ever Food Review Show: Best Ever Food Review Show is a YouTube-first food and travel creator producing sponsored video content about regional cuisines and street food — comparable in audience model, sponsor-funded format, and global diaspora/traveler appeal.

Emerging players

• The Infatuation: The Infatuation is a digital restaurant and food recommendation platform producing editorial, video, and social content with a strong social distribution model — partially comparable to FEATR's content-led digital audience strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/featrmedia
• YouTubeyoutube.com/channel/UCoTrrnpqNOqR_yhrv6KIHiA
• Facebookfacebook.com/featrmedia
• Instagraminstagram.com/featrmedia
• LinkedInlinkedin.com/company/thefatkidinside

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Featr Inc.