Bullseye Pizza Corporation

What Bullseye Pizza Corporation does

Bullseye Pizza Corporation operates a single-location, locally owned pizza restaurant under the trade name Bullseye Pizza at 2343 Millersport Hwy, Getzville, NY 14068 (legal entity Bullseye Pizza LLC). The business serves the Western New York market with a Buffalo-style menu centered on hand-tossed traditional and specialty pizzas (Personal 9" through 34-slice sheet sizes), jumbo chicken wings in nine house-made sauces including the signature Stinging Honey Garlic ("The Zing Sauce"), chicken fingers, cold and hot subs on Costanzo rolls, salads, tacos, sides, kids' meals, desserts, and beverages. The company self-describes as "WNY's Favorite" and is under new local management, having previously operated as Besta Pizza.

The underlying technology stack is limited and undifferentiated: Bullseye runs HRPOS Heartland for point-of-sale and direct online ordering, with no public API, no proprietary mobile app, and no disclosed AI/data capabilities. Order acquisition flows through four channels — walk-in dine-in and carryout, phone orders, the HRPOS-powered online storefront at bullseyepizza.hrpos.heartland.us, and third-party delivery platforms DoorDash, Uber Eats, and Slice. Marketing is constrained to organic social on Instagram (@bullseyepizzaco) and Facebook (bullseye.pizza) plus the website.

The business model is straightforward direct-to-consumer food service with no disclosed subscription, loyalty, or enterprise contracts. Revenue is generated per-transaction via dine-in/takeout sales, delivery orders, third-party platform orders (subject to platform commissions), and catering (sheet pizzas and bulk wings, available seven days a week). Pricing is unit-based, with lunch specials ($8–$13, 11am–3pm), individual pizzas ($10.99–$46.99), wings ($16.99–$61.00), subs ($7.99–$17.99), salads ($2.99–$15.99), and combined daily specials ($16.99–$88.99). The company is privately held with no identified parent, subsidiaries, funding rounds, or institutional investors.

Name

Bullseye Pizza Corporation

Legal name

Bullseye Pizza LLC

Website

https://bullseye.pizza

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Bullseye Pizza Corporation operates a single locally owned pizza restaurant in Getzville, NY, serving Western New York with hand-tossed pizzas, wings, subs, salads, and tacos via dine-in, phone, direct online ordering, and three third-party delivery platforms.

Ownership category

akta.pro rank

Product category

Pizza Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Pizza restaurant
• Buffalo wings
• Italian subs
• Food catering
• Local dining

Headquarters

HQ city

Getzville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in/Takeout Sales: Point-of-sale revenue from walk-in customers ordering pizza, wings, subs, and other menu items for immediate consumption or takeout
2. Delivery Orders: Revenue from phone orders and online orders with delivery service to local customers in Getzville, NY area
3. Third-Party Delivery Platform Commissions: Orders placed through DoorDash, Uber Eats, and Slice delivery platforms, which likely involve platform commission fees
4. Catering Services: Bulk food orders for events and catering, featuring sheet pizzas and large quantities of wings served seven days a week

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Bullseye Pizza is a single-location, locally owned pizza restaurant in Getzville, NY that sells hand-tossed Buffalo-style pizzas, jumbo wings, cold and hot submarine sandwiches, salads, tacos, sides, and desserts. Customers can dine in, carry out, order by phone or direct online for delivery, or arrange catering for events seven days a week.

Product overview

Bullseye Pizza Corporation is a locally owned pizza restaurant in Getzville, NY offering Buffalo-style pizza, wings, and subs. The product portfolio centers on Traditional and Specialty Pizzas (hand-tossed crust, multiple sizes from personal to sheet), complemented by signature Wings and Chicken Fingers with various sauces. The restaurant also offers an extensive Sub menu (Cold and Hot varieties), Salads, Tacos, and Sides. Meal deals include Lunch Specials (11am-3pm) and Daily Specials combining pizzas with wings. Additional offerings include a Kids Menu, Beverages, Desserts, and Side Sauces. Ordering is available online via the company's website and through third-party delivery platforms (DoorDash, Uber Eats, Slice).

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Pizza
• Specialty Pizzas
• Wings
• Chicken Fingers
• Cold Subs and Wraps
• Hot Subs and Wraps
• Salads
• Tacos
• Sides
• Lunch Specials
• Daily Specials
• Catering Services
• Kids Menu
• Beverages
• Sweet Treats
• Specialty Sandwiches

Quantifiable outcome

• Catering available 7 days a week

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party food delivery platform partnership enabling delivery orders to customers through the DoorDash app and marketplace.
• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party food delivery platform partnership (previously operating under Besta Pizza name) for expanded delivery reach.
• SliceminorChannel Partner/ Reseller/ DistributorPizza-focused ordering and delivery platform partnership for customer acquisition through specialized pizza marketplace.
• HRPOS HeartlandcoreTechnology or IntegrationPoint-of-sale and online ordering system provider powering the restaurant's direct online ordering capabilities.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mountain Mike's Pizza: West Coast-rooted pizza chain expanding eastward with family/catering-friendly positioning and a dine-in/takeout/delivery model that parallels Bullseye's offering.
• Blaze Pizza: Fast-casual artisanal pizza chain with a build-your-own model and quality ingredient positioning — a similar competitive set against Bullseye's hand-tossed, stone-baked specialty pies.
• Jet's Pizza: Regional pizza chain known for deep-dish Detroit-style pies with a delivery-heavy model. Mirrors Bullseye's emphasis on carryout/delivery and multi-platform ordering.
• Marco's Pizza: Growing pizza franchise chain with a quality/handcrafted positioning similar to Bullseye's hand-tossed, stone-baked niche. Operates franchise locations throughout NY state including the Buffalo region.
• MOD Pizza: Fast-casual pizza concept with customizable pies and dine-in service. Closely mirrors Bullseye's hand-tossed, build-your-own plus specialty pizza mix.

Broad incumbents

• Papa John's Pizza: National pizza QSR with strong delivery orientation and digital ordering. Directly competes with Bullseye for delivery share in the same Western New York geography.
• Domino's Pizza: Largest pizza-focused QSR chain in the US with national delivery infrastructure and a strong digital ordering platform. Competes head-on with Bullseye Pizza in the Getzville/WNY delivery market through aggressive digital marketing and loyalty.
• Pizza Hut: Legacy national pizza chain with dine-in, carryout, and delivery. Operates in the same WNY market as Bullseye and competes across price tiers and deal bundles.

Emerging players

• Pie-O-Neer Pies: Independent/artisanal pizza operator concept that overlaps with Bullseye's quality-ingredient, hand-tossed positioning in the small-batch specialty end of the category.

Regional players

• Just Pizza: Buffalo-area regional pizza and wing concept serving the same WNY market as Bullseye, with a wing-anchored menu that overlaps Bullseye's signature wings and lunch special offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bullseyepizza
• Instagraminstagram.com/bullseyepizzaco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bullseye Pizza Corporation