BORRO IT LTD

What BORRO IT LTD does

Borro IT LTD operates a Shopify-based direct-to-consumer e-commerce platform that resells preloved children's clothing from a curated portfolio of organic and sustainable brands (Mori, Kite, Frugi, Claude & Co, Pigeon Organics, Little Green Radicals, and others). The platform lists roughly 1,043 in-stock SKUs covering babies and toddlers (0–5 years), with each item individually quality-checked and graded (BNWT, Excellent, Good, Fair) before listing. Average prices sit between £2.50 and £20+, typically 35–90% below the original recommended retail price, and products are organised by brand collection, age band, season, and curated bundles. The business was founded by Sarah Green and operated as a children's-clothing rental service for roughly four years using private investment plus two Innovate UK grants before pivoting to a resale model, citing parental preference for ownership and unit-level familiarity with second-hand buying over subscription rentals.

The technology stack is a vanilla Shopify storefront with multi-currency display (GBP and EUR) and standard payment-processor integrations (Shop Pay, PayPal, Apple Pay, Google Pay, Amex, Mastercard, Visa) and Evri as the delivery partner with 2–3 working-day dispatch. Marketing is conducted through organic social channels (Facebook, Instagram, TikTok), an in-house eco-parenting blog with 16+ articles that functions as an SEO engine, and Trustpilot reviews that the site surfaces at point-of-sale. The Sort Out Sack service accepts inbound used clothing in exchange for store credit (£5 per bag plus £5 per qualifying organic item), creating a closed-loop intake that reduces paid sourcing requirements.

The go-to-market motion is fully self-serve DTC for UK parents of young children, with price points ranging from £2.50 to £20+ per item. There are no enterprise customers, no wholesale channel, no third-party marketplace listings, and no disclosed headcount beyond the founder. Revenue and customer counts are not publicly disclosed, and the business has not raised institutional venture capital; capitalisation to date consists of two Innovate UK grants and undisclosed private investment.

Name

BORRO IT LTD

Legal name

BORRO IT LTD

Website

https://borro-it.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Borro IT LTD operates a UK Shopify-based direct-to-consumer e-commerce platform reselling curated, quality-checked preloved organic children's clothing (ages 0–5) from sustainable brands such as Mori, Kite and Frugi at 35–90% discounts off RRP.

Ownership category

akta.pro rank

Product category

Sustainable Kidswear Resale

NAICS

Used Merchandise Retailers (459510), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Kids & Maternity Secondhand (Clothing, Gear, Toys) (CRAFAGAG)

akta.pro secondary industries

Baby, Kids & Maternity Online Retailers (CRAFADAI), Kids’ & Baby Apparel Retail (CRAAABAD)

Keywords

• Preloved kidswear resale
• Organic childrenswear
• Sustainable baby clothing
• Second-hand kids fashion
• Circular childrenswear platform

Headquarters

HQ city

Stratford-upon-avon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Resale of Preloved Kidswear: Borro generates revenue through the one-time sale of preloved organic children's clothing. The company purchases or accepts quality-checked second-hand items from parents and resells them at discounted prices compared to original retail value. Items are sold individually at fixed prices with no subscription component. The company previously operated a rental model but pivoted to resale after four years as rental proved difficult to scale profitably.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Borro operates a curated direct-to-consumer Shopify e-commerce platform that sources, quality-checks, and resells preloved organic children's clothing from sustainable brands (Mori, Kite, Frugi, Little Green Radicals, Claude & Co, Pigeon Organics) for babies and toddlers aged 0-5 years. The company sells items individually at 35-90% discounts to original RRP, with delivery handled through Evri across the UK and a complementary Sort Out Sack trade-in credit service for unwanted children's clothes.

Product overview

Borro operates as a curated preloved children's clothing resale platform built on Shopify, offering quality-checked organic kidswear for babies and toddlers (sizes newborn to 5 years). The core product is the resale marketplace featuring preloved items from sustainable brands including Mori, Frugi, Kite, Little Green Radicals, Claude & Co, and Pigeon Organics. The platform organizes inventory by brand collections, age ranges (Baby 0-2 years, Kids 3-5 years), and seasonal offerings like the Summer Collection. Additional offerings include pre-curated bundles with single postage, gift cards, and the Sort Out Sack service for trade-in credit. A complementary eco-parenting blog provides educational content. Borro pivoted from rental to resale after four years, maintaining focus on circular fashion and organic materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Preloved Kidswear Resale Platform Curated e-commerce storefront selling individually quality-checked preloved organic children's clothing (sizes 0-5 years) from sustainable brands at 35-90% off original RRP, with filters by size, brand, condition, and product type, delivered across the UK via Evri.
• Preloved Bundles Pre-packaged bundles of quality-checked preloved organic kidswear, grouped for convenient single-parcel purchase with a single postage cost.
• Summer Collection Seasonal collection of preloved summer children's clothing featuring lighter fabrics and summer-appropriate styles, currently discounted by 50%.
• Gift Cards Digital Borro gift cards delivered as codes to recipients, redeemable on the storefront, with a 1-year expiration.
• Sort Out Sack Trade-in service allowing customers to send unwanted children's clothes to Borro in exchange for store credit (£5 for a full bag, plus £5 extra per organic item in excellent condition).

Quantifiable outcome

• Items sold at 35-90% discount to original RRP
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vinted: Peer-to-peer resale marketplace with a strong UK kidswear vertical. Borro explicitly positions against Vinted; both serve parents buying and selling secondhand children's clothing, though Vinted operates an uncurated marketplace model.
• Depop: Peer-to-peer social resale marketplace popular with younger parents and second-generation parents. Overlaps with Borro on secondhand kidswear, though Depop is uncurated and broader in scope.
• Retykle: Hong Kong-based curated resale platform for premium designer and sustainable kidswear. Most direct comparable: same target customer (eco-conscious parents), same age range, same curated brand model, and active community-driven supply.
• The Little Loop: UK-based circular kidswear platform offering resale and swap of children's clothing. Closest geographic and category peer, sharing the same UK parent customer base and sustainability-led positioning.

Broad incumbents

• ThredUp: US-based large-scale apparel resale marketplace with an established kidswear vertical. Operates a managed-resale model that competes for parent attention on secondhand kidswear, though at significantly larger scale and broader assortment.
• eBay UK: General online marketplace with a large UK secondhand kidswear category. A non-curated alternative to Borro that competes on breadth and price discovery rather than curation or sustainability focus.
• Vestiaire Collective: Global luxury and premium resale marketplace with growing kidswear listings from premium brands. Comparable in its curated-resale and authentication model, though oriented around adult luxury rather than dedicated kidswear.
• The RealReal: US-based authenticated luxury consignment marketplace. Comparable on the curated-resale and authentication thesis, though focused on adult luxury rather than kidswear; demonstrates the scale ceiling of curated-resale models.

Others

• Mori: Premium organic cotton kidswear brand and one of Borro's most prominent brand partners. Not a competitor but a strategic supplier; relevant as a reference brand whose distribution decisions directly affect Borro's catalog.

Emerging players

• Bundlee: UK-based kidswear rental subscription service, formerly a direct competitor to Borro's original rental model. Conceptually adjacent as a circular-kidswear brand, even though it operated in rental rather than resale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/borro.it
• LinkedInlinkedin.com/company/borro-it
• Instagraminstagram.com/borro.it
• TikToktiktok.com/@borro.it

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BORRO IT LTD