EQUUS INNOVATION LTD

What EQUUS INNOVATION LTD does

EQUUS Innovation Ltd is a UK-based private software company that operates the Equus Organiser SaaS platform, an online event entry and management system specialised for the equestrian sector. The platform is built as a cloud-hosted service on Azure infrastructure with native iOS and Android applications, and is structured around three integrated modules: an Equestrian Event Organiser for entries, drawn orders, collecting ring management, judging, results, memberships, and facilities hire; a Ticketed Event Organiser for general event listing, ticketing, capacity management, secure card payments, QR-code scanning, and live attendance reporting; and a Find Events & Services discovery portal that aggregates inventory from all platform customers into a single searchable surface.

The platform's commercial model combines a recurring subscription fee for venues, clubs, and coaches with transaction-based revenue from ticket sales processed through its integrated payment layer. Go-to-market is product-led and community-led: organisers can self-serve sign up via the website or mobile apps, while discovery calls are offered for onboarding, migration, and pricing discussions, with free setup, configuration, and training included. The customer base comprises 60+ SMB and micro-business accounts across the UK, Ireland, and Malta, including equestrian centres, riding clubs, agricultural shows, individual coaches, and one national federation.

The company was founded in 2021, operates under the Equus Organiser brand, and shows no disclosed funding rounds, management team, parent entity, or external institutional investment in the source material. Design and development is credited to Connected Software, an Irish contractor, rather than an in-house engineering team of disclosed size. International expansion to date is evidenced by the Malta Equestrian Federation customer and Irish-based venues, but no revenue, headcount, or financial scale figures are publicly available.

Name

EQUUS INNOVATION LTD

Legal name

EQUUS Innovation Ltd

Website

https://equusinnovation.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

EQUUS Innovation Ltd operates Equus Organiser, a UK-based cloud SaaS platform that helps equestrian venues, clubs, and coaches manage event entries, ticketing, judging, memberships, and facility bookings via web and mobile apps.

Ownership category

akta.pro rank

Product category

Equestrian Event Management Software

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

akta.pro secondary industry

Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)

Keywords

• Equestrian event management
• Online ticketing platform
• Event management software
• Facility booking system
• Membership management

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription/Platform Fees: Recurring subscription model for venues, clubs, and coaches to access the event management platform. Pricing not publicly disclosed, handled via discovery calls.
2. Ticketing Transaction Fees: Revenue generated from ticket sales with integrated payment processing. Organisers can set ticket prices and manage capacity.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Equus Organiser is an online event entry and management SaaS platform purpose-built for equestrian venues, clubs, and coaches. It unifies online entries, drawn orders, event-day operations (collecting ring, judging, results), memberships, leagues, facilities hire, and ticketing in a single system, accessible via web and native iOS/Android apps with integrated card payments and QR-based gate validation.

Product overview

EQUUS Innovation Ltd offers Equus Organiser, a unified event management and ticketing SaaS platform comprising three integrated modules: the core Equestrian Event Organiser (for managing entries, drawn orders, memberships, event-day operations, and facility bookings), Ticketed Event Organiser (for general event ticketing, online payments, and attendee validation), and Find Events & Services (a discovery portal for browsing events across all platform customers). The platform also includes a mobile app for iOS and Android. All modules share a common dashboard and are designed for venues, clubs, coaches, and promoters to reduce administrative burden and increase entries.

Differentiator

Problem solved

Functional benefit

Products and services

• Equus Organiser
• EQUUS Organiser Mobile App

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Equipe: Equipe is an established online entries and event management platform built specifically for equestrian competitions, including draw management and results. It competes head-on with Equus Organiser in the same UK and European equestrian event vertical.
• TicketSource: TicketSource is a UK ticketing and event management platform used by venues, clubs, and event organisers for box office and gate operations. It competes directly with the ticketing module of Equus Organiser across general event sales, though it lacks equestrian-specific entry workflows.
• HorseMonkey: HorseMonkey provides online entries, scheduling, and results tools for equestrian events and venues. It targets the same equestrian club and show organiser customer base as Equus Innovation with comparable online entry and event-day workflows.
• Bookwhen: Bookwhen is a UK-based booking and ticketing platform widely used by equestrian venues, riding schools, and small event organisers. It overlaps with Equus Organiser's online entry, ticketing, and service booking capabilities, though without the equestrian-specific event-day features.

Broad incumbents

• Eventbrite: Eventbrite is a global horizontal ticketing and event registration platform used across many verticals. It serves as a broader incumbent alternative for the general ticketing use case that Equus Organiser's Ticketed Event Organiser module addresses.
• EventsAIR: EventsAIR is an event management platform focused on registration, attendee management, and on-site operations for association and corporate events. It is a broader incumbent in the event technology space where Equus Organiser also operates.
• Cvent: Cvent is a large-scale event management platform covering registration, ticketing, and on-site operations for corporate and association events. It represents the broader incumbent class of comprehensive event management software that Equus Organiser sits adjacent to for small and mid-sized venues.
• TryBooking: TryBooking is a ticketing and event registration platform used by venues, clubs, and community organisations in the UK and Australia. It competes with the broader ticketing and registration features of Equus Organiser across community and leisure events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EQUUS INNOVATION LTD