Lobby

What Lobby does

Lobby (legal name: Lobby AI) is a Zurich-based AI software company founded in 2025 that builds AI agents to automate inbound booking workflows for hotels and adjacent travel verticals. Its core product is an AI-powered platform that reads inbound email requests in over 100 languages, extracts structured booking details using natural language processing, applies configurable business rules for availability, pricing, and hotel-specific logic, and either drafts proposals for staff approval (Assisted mode) or executes end-to-end booking creation autonomously (Autonomous mode). The system integrates bidirectionally with property management systems including MEWS and Oracle Opera Cloud, and the company has signaled planned expansion into chat and voice input modalities.

The platform is sold as a B2B SaaS subscription targeting hotels and hospitality groups as the primary use case, with secondary verticals including Meetings & Events (MICE), Attractions & Experiences, Restaurants & Private Dining, and announced expansion into airlines and cruises. Pricing is not publicly disclosed; the company uses a quote-based, demo-driven enterprise sales motion and a guided 2-day onboarding process that configures the platform against each customer's existing proposal templates, SOPs, and knowledge base. The company is affiliated with the EHL Innovation Hub at École hôtelière de Lausanne and is led by co-founder Romy Abbrederis.

Lobby is privately held and venture-backed, having raised $2.2 million in seed funding led by Founderful in March 2026. Capital is directed toward engineering, integrations, and go-to-market activities targeting commercial teams at hotel groups, travel management companies, and specialist agencies. With 1-10 employees and a single named product offering, the company is at an early commercial stage and has not disclosed revenue, customer counts, or named customer logos.

Name

Lobby

Legal name

Lobby AI

Website

https://lobbyai.io

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Lobby is a Zurich-based AI startup that builds email-driven booking automation agents for hotels and travel operators, using NLP across 100+ languages to extract requirements, apply pricing logic, and execute group bookings via PMS integrations such as MEWS and Oracle Opera Cloud.

Ownership category

akta.pro rank

Product category

Hospitality AI Software

NAICS

All Other Travel Arrangement and Reservation Services (561599)

akta.pro primary industry

Hotel CRS & Booking Engines (THALADAA)

Keywords

• AI booking automation
• Hospitality AI agents
• Group booking software
• Hotel reservation automation
• Travel booking AI

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Lobby operates as a B2B SaaS platform charging travel operators (hotels, restaurants, venues, attractions) for access to its AI booking automation platform. The platform is sold as a subscription with two tiers of automation intensity (Assisted and Autonomous), implying a recurring subscription model with pricing tied to usage or property count.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Lobby builds an AI-powered booking automation platform that reads inbound email booking requests for hotels, restaurants, venues, and attractions; extracts booking requirements using natural language processing across more than 100 languages; applies hotel-specific availability, pricing, and business rules; integrates with property management systems such as MEWS and Oracle Opera Cloud; and either drafts replies for staff review or autonomously creates bookings and sends responses. It targets travel and hospitality operators handling complex group bookings, RFPs, and reservation workflows that historically relied on manual email handling.

Product overview

Lobby offers a single unified AI booking automation platform that serves as an intelligent layer between an operator's inbox and their reservation systems. The platform processes inbound booking requests via email, applies configurable business logic for availability and pricing, and executes booking workflows either in assisted mode (drafting for staff approval) or autonomous mode (full end-to-end automation). The system is designed for multiple verticals within travel and hospitality, with dedicated booking workflows for hotels, meetings & events, attractions & experiences, and restaurants & private dining. Onboarding includes connecting Lobby to the operator's existing systems and training the AI on their specific proposal templates, SOPs, and knowledge base, with a claimed launch timeline of 2 days.

Differentiator

Problem solved

Functional benefit

Products and services

• Lobby AI Platform AI-powered booking automation platform for travel and hospitality operators (hotels, MICE venues, attractions, restaurants) that reads inbound emails, extracts booking requirements in 100+ languages, applies availability/pricing/business logic, integrates with PMS systems, and either drafts replies for staff review or autonomously creates bookings and sends responses. Includes a performance dashboard tracking response time, conversion, and volume.

Quantifiable outcome

• Response time reduced by 75% — from days to minutes
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• EHL Innovation HubminorStrategic or Co-development PartnerLobby is affiliated with the EHL Innovation Hub, the innovation and entrepreneurship center of École hôtelière de Lausanne (EHL), one of the world's leading hospitality management schools. This provides Lobby with access to hospitality industry expertise, research resources, and potential customer networks within the EHL ecosystem.
• MEWScoreTechnology or IntegrationLobby is integrating with MEWS, a cloud-based property management system for hospitality operators. The integration enables Lobby to read availability from MEWS, create bookings directly, and exchange guest data as part of the automated booking workflow.
• Oracle Opera CloudcoreTechnology or IntegrationLobby is integrating with Oracle Opera Cloud, Oracle's hospitality property management platform. This integration allows Lobby to connect to one of the most widely deployed enterprise PMS systems in hotels, enabling broad market reach within the hotel operator segment.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Forethought: AI platform for customer support automation using generative AI agents. Comparable as an AI workflow layer that drafts and routes customer requests, similar to Lobby's Assisted/Autonomous modes but for support rather than bookings.
• Hopper: AI-driven travel booking app using predictive and conversational AI for flights and hotels. Comparable as an AI-first travel booking product, though consumer-facing rather than B2B operator-facing.
• Mindtrip: AI-powered travel planning platform automating itinerary creation and booking. Comparable as an AI travel agent product, though consumer-facing and broader in scope than Lobby's B2B booking automation focus.
• Cresta: Generative AI platform for contact center and customer service automation. Comparable as an AI agent product that automates customer-facing workflows in real time, though Cresta focuses on voice/support rather than booking email.

Direct peers

• Cloudbeds: Cloud-based PMS and booking engine for hotels and hostels with integrated channel management. Comparable as a platform automating reservation workflows across hotel operations, though Cloudbeds owns the PMS rather than integrating with it.
• Atomize: AI-powered revenue management and pricing automation for hotels. Comparable as a SaaS AI layer applied to hotel commercial workflows, though Atomize focuses on pricing rather than inbound email automation.
• Lighthouse (formerly OTA Insight): Commercial platform for hotels combining pricing, market intelligence, and booking workflow tools. Comparable as a SaaS layer sitting between hotel data sources and revenue teams, with growing AI capabilities.
• SiteMinder: Hotel distribution and booking engine platform serving hotel groups with acquisition, conversion, and booking workflow tools. Directly comparable as a digital booking platform layer for hotels, though SiteMinder is broader in scope.

Broad incumbents

• Amadeus: Global travel technology giant offering CRS, GDS, and hotel IT solutions. Comparable as the dominant incumbent Lobby positions against in automating hotel booking workflows, with vastly broader scope.
• Sabre: Major travel technology provider serving airlines, hotels, and agencies with booking and distribution systems. Comparable as a legacy travel-tech incumbent with hotel booking capabilities that could add AI automation features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lobbyai

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lobby