Sell Partner Labs

What Sell Partner Labs does

Sell Partner Labs (주식회사 셀파트너랩스) is a South Korean private corporation founded in 2025 and headquartered in Yeosu-si, Jeollanam-do, that operates the web-based SellPartner (sellpartner.kr) platform, an AI-assisted product sourcing and listing tool aimed at individual entrepreneurs and small businesses reselling goods on Korean online marketplaces such as Naver Smart Store and Coupang. The platform is structured as a unified workflow with four core modules: Keyword Discovery (키워드 발굴), which surfaces category-tagged keywords with search volume, click volume, CTR, and competition data; AI Product Matching (AI 매칭상품), which analyzes approximately 1.2 million data points daily to recommend wholesale products matched to selected keywords and assigns a proprietary relevance score (매칭점수); a Pricing Calculator (판매가 계산기) that automates margin, fee, VAT, and net-profit calculations; and Multi-Marketplace Bulk Registration (마켓 다중 등록), which uploads selected products across multiple linked marketplace accounts in a single operation.

The underlying technology combines a structured-product recommendation engine with a data corpus of 2.4M+ wholesale products, 6,632+ product categories, and 4M+ tracked keywords, plus 487K+ cumulative matched products. Distribution is exclusively digital via the sellpartner.kr website on both PC and mobile web; the company has no app store presence, no parent company, no disclosed venture backing beyond a small regional grant (≈$35,237 from Jeonnam Creative Economy Innovation Center in March 2025), and no public listing.

SellPartner monetizes through two streams: a usage-based credit system called SellCredit (셀크레딧) consumed per AI analysis or registration operation and sold in packs from ₩4,900 to ₩49,900, and a four-tier monthly subscription (Starter ₩4,400, Standard ₩9,400, Pro ₩23,900, Business ₩47,900) that bundles credits with unlimited keyword discovery and product data storage; subscriptions auto-recharge monthly and offer progressively cheaper per-credit economics (10–25% off vs. one-time purchase). Marketing is organic and product-led, primarily SEO, a Notion-hosted guide, and word-of-mouth within the Korean reseller community, with a published partnership inquiry form indicating intent to develop channel partners.

Name

Sell Partner Labs

Legal name

주식회사 셀파트너랩스

Website

https://sellpartner.kr

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Sell Partner Labs operates SellPartner, an AI-assisted Korean web platform that helps online resellers discover keywords, match wholesale products via an AI scoring engine, calculate margins, and bulk-list across Korean marketplaces like Naver and Coupang, serving mainly SMB and solo sellers.

Ownership category

akta.pro rank

Product category

E-commerce Sourcing Software

NAICS

Web Search Portals and All Other Information Services (519290)

akta.pro primary industry

Comparison Shopping & Price Discovery Portals (BPAMAAAJ)

akta.pro secondary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Product sourcing platform
• AI product matching
• Keyword discovery tools
• Marketplace listing automation
• E-commerce reseller tools

Headquarters

HQ city

Yeosu

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. 셀크레딧 (SellCredit) - Usage-Based Credits: AI analysis, product matching, and product registration each consume one credit (1 크레딧) per operation. Credits are purchased in packs or via subscription and consumed in order: promotion credits, paid basic credits, then paid bonus credits. Promotion credits expire in 1 month; paid credits expire 6 months from purchase.
2. Subscription Membership Plans: Monthly auto-recharged subscription plans (Starter, Standard, Pro, Business) providing monthly credit allocations at lower per-credit unit cost compared to one-time purchase, plus bonus credits. Subscribers receive unlimited product data storage and unlimited keyword discovery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SellPartner is an AI-based product matching platform for online sellers that combines keyword discovery, AI-driven product matching, an automated selling-price/margin calculator, and one-click bulk registration across multiple Korean marketplaces. The platform analyzes 1.2 million data points daily to score keyword-to-product relevance and supports workflows for individual entrepreneurs and small resellers on platforms such as Naver Smart Store and Coupang. It is delivered as a self-serve web SaaS sold via usage-based credits and recurring subscription plans.

Product overview

SellPartner is a unified AI-powered platform for online sellers operating in the Korean e-commerce market. The platform integrates four core modules: Keyword Discovery (키워드 발굴) for category-based keyword research with performance metrics; AI Product Matching (AI 매칭상품) which analyzes 1.2 million data points to recommend relevant products; a Pricing Calculator (판매가 계산기) for margin and profit calculations; and Product Registration (상품 등록) for bulk multi-marketplace listing. The platform targets new and struggling sellers, helping them move beyond intuition-based product selection to data-driven sourcing with automated workflows from keyword analysis through market registration.

Differentiator

Problem solved

Functional benefit

Products and services

• SellPartner Platform Unified AI-powered web SaaS for online sellers that integrates keyword discovery, AI product matching with a proprietary matching score, an automated pricing/margin calculator, and one-click bulk product registration across multiple Korean marketplace accounts. Consumed via SellCredit usage packs or monthly subscription plans (Starter, Standard, Pro, Business).

Quantifiable outcome

• 487,572+ cumulative products matched and registered on the platform
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tool4Seller: Korean-marketplace-focused seller tool providing analytics, keyword research, and listing automation. One of the most direct regional competitors to SellPartner's Naver/Coupang-focused offering.
• Helium 10: All-in-one SaaS suite for e-commerce sellers offering product research, keyword discovery, and listing optimization. Directly comparable to SellPartner's keyword discovery + AI matching + registration workflow, though focused primarily on Amazon rather than Korean marketplaces.
• Sellerboard: Profit analytics and inventory management tool for e-commerce sellers. Comparable to SellPartner's pricing/margin calculator and overall seller workflow orientation.
• Algopix: Product research and demand analytics platform for online sellers, providing data-driven product viability scoring. Comparable to SellPartner's matching score and pricing/margin calculation features.
• Jungle Scout: Product sourcing and market intelligence platform for e-commerce sellers. Comparable to SellPartner's AI matching and keyword research capabilities, with similar seller-targeted workflow automation.
• ZIK Analytics: Product research and competitor analysis tool for e-commerce sellers across multiple marketplaces. Closely mirrors SellPartner's AI-driven keyword-to-product matching and competitive discovery.

Broad incumbents

• Coupang Partners Seller Tools: Coupang's own suite of seller-side analytics and listing tools. Functions as both a potential competitor and a critical platform dependency for SellPartner's bulk registration feature.
• Perpetua (formerly Sellics): Enterprise-grade advertising and analytics platform for marketplace sellers. Competes with SellPartner in adjacent seller-workflow tooling but at a larger, brand-managed scale focused on Amazon ads.
• Naver DataLab Shopping Insight: First-party Naver tool providing keyword trend, category, and demand analytics. While a broader information portal than SellPartner, it represents the marketplace's own response to seller keyword research demand.

Emerging players

• Sellerly: AI-driven seller assistant providing product research and listing optimization. Overlaps with SellPartner's AI matching approach but at an earlier commercialization stage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sell Partner Labs