Pod

What Pod does

Pod (formerly Pod Point) is a UK-based EV charging provider operating across home, workplace, and public segments since 2009. As a wholly-owned subsidiary of EDF (Électricité de France) since 2025, the company sells and manages integrated hardware, software, and energy products including the Solo 3S home charger, the Pod Drive £40/month subscription bundle, the Pod Point App, Array Charging load-balancing technology, Site Management Service software, and the recently acquired EO Charging depot platform. Underlying technology spans WiFi-connected smart chargers, dynamic load management (up to 27 sockets per 100A three-phase supply), carbon-intensity-aware scheduling using National Grid data, and a network of 9,000+ public charging bays at major retail, transport, and hospitality locations. As of the latest available data, the platform serves 300,000+ customers with 781,503+ active app users and has powered 6+ billion miles cumulatively.

Pod's business model combines one-time hardware sales (Solo 3S at £999-£1,249, Twin Charger, Velocity+ rapid DC up to 75kW, Media Charger with advertising display), recurring subscriptions (Pod Drive at £40/month, Home Fleet at £34/month), usage-based public charging, enterprise B2B contracts (workplace, fleet, retail destinations), and advertising revenue from branded charging units. Go-to-market is hybrid: direct e-commerce and an app for residential customers, wholesale electrical distributors (YESSS, Rexel, CEF, Medlocks, Kelvelec) for installer channels, enterprise field sales for commercial accounts, and OEM partnerships (notably Nissan). The EDF ownership enables the exclusive Pod Power electricity tariff, creating a vertically integrated charging-plus-supply offer unique among UK competitors. In May 2026 the acquisition of EO Charging materially expanded the company into depot-based fleet electrification for corporate customers including DHL, Amazon, and Tesco.

Name

Pod

Legal name

Pod Point Limited

Website

https://podenergy.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Pod is a UK-based EV charging provider offering integrated hardware, software, and subscription services for home, workplace, and public charging through 250,000+ installed chargers and 9,000+ public bays, serving 300,000+ customers as a subsidiary of EDF.

Ownership category

akta.pro rank

NAICS

Consumer Electronics and Appliances Rental (532210)

SIC

Motors & Generators (3621)

akta.pro primary industry

EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE)

akta.pro secondary industries

Charging Docks, Stations & Multi-Port Hubs (CRACATAF), Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF), EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK), E-Mobility Chargers & Charging Docks (Consumer) (CRACASAJ)

Keywords

• EV charging solutions
• Home EV chargers
• Workplace charging infrastructure
• Fleet charging management
• Public charging network

Headquarters

HQ city

Piddington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: One-time sales of EV charging hardware including home chargers (Solo 3S) and commercial charging units. Revenue from direct product sales to consumers and businesses.
2. Pod Drive Subscription: Monthly subscription service at £40/month providing bundled home charger hardware and installation, smart charging features, and ongoing support. Recurring revenue model.
3. Public Network Charging: Pay-per-charge revenue from public charging sessions at Pod's network of charging points. Usage-based pricing with no subscription required for public charging.
4. Commercial/B2B Solutions: Enterprise solutions for workplace charging, fleet charging, and hospitality venues including lease and purchase models. Custom pricing for commercial deployments.
5. Media Chargers: Advertising revenue from branded charging points at commercial partner locations. Digital display advertising on charging units.
6. Home Fleet: Fleet charging management solution starting from £34/month for managing employee home charging at scale.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Pod designs, manufactures, and operates electric vehicle charging hardware and software for home, workplace, public, and fleet use across the UK. Its flagship consumer offering is the Pod Drive subscription (£40/month) bundling the Solo 3S smart charger with installation and lifetime warranty. Commercial offerings include workplace chargers, rapid DC charging, fleet home charging management, and the Array Charging load-balancing system.

Product overview

Pod (formerly Pod Point) is a UK-based EV charging provider offering an integrated ecosystem of hardware products, subscription services, and software platforms. The core offering centers on the Solo 3S home charger available through purchase or the Pod Drive subscription (£40/month), complemented by the Pod Point App for charging management and Pod Rewards for cash incentives. Commercial solutions span workplace charging, fleet management (Home Fleet Solution), and public rapid charging through the Pod Point Network of over 9,000 bays. Key technology platforms include Array Charging (load balancing for scalable installations), Site Management Service (network management), and EV Zones (destination charging). Following the May 2025 rebrand and EDF acquisition, the company expanded through the May 2026 acquisition of EO Charging to add depot fleet charging capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Pod Drive: Home EV charging subscription service offering smart charging with cash rewards and exclusive EV tariff
• Pod Rewards
• Pod Pros
• Pod Power by EDF

Quantifiable outcome

• 6+ billion miles powered through Pod charging network
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• TescoflagshipGTM or Marketing PartnerDeep partnership for deploying EV charging network at Tesco supermarket locations across the UK. Major retail partnership for public charging infrastructure.
• EO ChargingcoreStrategic or Co-development PartnerEO Charging was acquired by Pod, expanding Pod's commercial charging capabilities and technology portfolio for workplace and fleet charging solutions.
• NissanminorGTM or Marketing PartnerPartnership for home EV charging subscription (Pod Drive) offered to Nissan EV customers, enabling bundled charging solutions.
• YESSS ElectricalminorChannel Partner/ Reseller/ DistributorWholesale electrical distributor partner for selling Pod charging hardware through their network of electrical suppliers.
• RexelminorChannel Partner/ Reseller/ DistributorWholesale electrical distributor partner for distributing Pod charging hardware.
• CEFminorChannel Partner/ Reseller/ DistributorWholesale electrical distributor partner for distributing Pod charging hardware.
• KelvelecminorChannel Partner/ Reseller/ DistributorWholesale electrical distributor partner for distributing Pod charging hardware.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Tesla Supercharger: Tesla's proprietary rapid DC charging network now opening to non-Tesla EVs in the UK and Europe. The dominant high-power charging network globally and increasingly a direct competitor to Pod's public charging offering as third-party access expands.
• EVBox: European EV charging hardware manufacturer and network operator owned by ENGIE. Provides AC and DC charging solutions across Europe, competing with Pod's hardware portfolio and software platform in commercial and residential segments.
• ChargePoint: US-headquartered EV charging network with global operations, offering AC and DC charging hardware, network software, and subscription services. Competes with Pod in the commercial/fleet segment and increasingly in European markets as it expands internationally.

Direct peers

• GeniePoint: UK EV charging network now part of GRIDSERVE, operating both rapid DC and AC destination chargers. Competes directly with Pod in UK public and workplace charging, with overlapping supermarket and retail site partnerships across the country.
• InstaVolt: UK rapid DC charging network operator with contactless payment-enabled chargers at motorway service stations, supermarkets, and retail parks. Directly competes with Pod's rapid charging at Tesco locations for destination and en-route charging across the UK.
• Osprey Charging: UK public EV charging network with rapid DC chargers across motorway corridors and urban locations. Directly competes with Pod in the UK public charging segment, particularly for high-power destination and en-route charging at retail and roadside sites.
• BP Pulse: BP's EV charging arm (formerly Chargemaster/Polar) is the UK's largest EV charging network with extensive home, workplace, and public rapid charging. Directly competes with Pod across all three segments in the UK market and is the primary competitor for home subscription and public network leadership.
• GRIDSERVE: UK-based EV charging network operator and renewable energy platform operating rapid DC charging at motorway service areas. Owns the GeniePoint network. Competes directly with Pod's public rapid charging at Tesco locations and broader UK public network footprint.
• Wallbox: European-headquartered provider of EV charging hardware and energy management solutions, with subscription-based Pulsar Plus charger and bidirectional charging capabilities. Directly competes with Pod in residential EV charging hardware and smart home energy management.

Regional players

• Fastned: Dutch-headquartered rapid DC charging network operating across continental Europe. While primarily focused outside the UK, it represents the European public charging standard that Pod's UK network competes against for cross-border EV travel and brand perception.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/powered_by_pod
• YouTubeyoutube.com/@poweredbypod
• Facebookfacebook.com/poweredbypod
• LinkedInlinkedin.com/company/poweredbypod
• Instagraminstagram.com/poweredbypod

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pod