Visit York County

What Visit York County does

Visit York County is a government-affiliated destination marketing organization (DMO) operating as the Rock Hill/York County Convention & Visitors Bureau. The legal entity is the Rock Hill/York County Convention & Visitors Bureau, doing business as Visit York County, York County Visitors Bureau, Rock Hill/York County Visitors Bureau, and York County Visitors Center. The organization is a public-sector tourism bureau dedicated to promoting York County, South Carolina — covering Rock Hill, Fort Mill, Tega Cay, Lake Wylie, York, Clover, Kings Mountain, and McConnells — as a visitor destination.

Its core product is the official destination website visityorkcounty.com, built on the Simpleview CMS platform, which provides visitor information, trip planning tools, event listings, blog content, accommodation and restaurant directories, and promotional content. Supporting products include the YoCo Highlights platform (curated trail programs), the York County Blog, an events calendar, a requestable visitor guide, the YoCo Buzz email newsletter, and a discount codes & promotions service. A notable proprietary feature is the YoCo Trail Passport system (Brew Trail launched Spring 2022, Coffee Trail launched 2024), which uses interactive digital passports to drive visitors to partner breweries and coffee shops with prize incentives upon completion.

The business model is non-commercial: Visit York County is funded through York County accommodations taxes and partner membership fees, and provides its visitor information services free of charge. Revenue is generated indirectly by driving visitor spending at local hotels, restaurants, attractions, and events, which in turn generates tax revenue for the county. GTM is event-driven, relying on digital content marketing, social media engagement under the #VISITYORKCOUNTY hashtag, seasonal event promotion, and partnerships with local businesses. The target audience includes family travelers, food and beverage enthusiasts, outdoor enthusiasts, history buffs, sports/groups/meetings organizers, and couples — primarily drawn from the Charlotte metropolitan area and broader Southeast US, leveraging the county's position 20-30 minutes south of Charlotte.

Name

Visit York County

Legal name

Rock Hill/York County Convention & Visitors Bureau

Website

https://visityorkcounty.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Visit York County is a government-funded destination marketing organization that promotes York County, South Carolina to leisure, family, sports, and meeting visitors — primarily from the Charlotte metro and Southeast US — through its Simpleview-powered website, interactive YoCo Trail passport programs, and a partner ecosystem of hotels, breweries, and attractions.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Promotion

NAICS

Scenic and Sightseeing Transportation, Other (4879), Scenic and Sightseeing Transportation, Land (487110)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Neighborhood & Local Life Tours (Communities & Hidden Gems) (THAJAAAJ)

akta.pro secondary industries

City Squares, Old Towns & Landmark Districts (THAJACAJ), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Destination marketing organization
• Tourism promotion services
• Visitor information center
• Travel planning resources
• Convention visitors bureau

Headquarters

HQ city

Rock Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Tourism Promotion and Visitor Services: Funded through York County accommodations taxes and partner membership fees. The organization promotes local hotels, restaurants, attractions, and events while driving visitor spending that generates tax revenue for the county.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Visit York County operates as a destination marketing organization that promotes York County, South Carolina as a tourism destination for leisure, family, outdoor, culinary, sports, and group/meeting travelers. Its core deliverables include a tourism website, events calendar, visitor guides, interactive trail programs (YoCo Brew Trail and YoCo Coffee Trail), blog content, an email newsletter, and promotional partnerships with local attractions, hotels, and restaurants.

Product overview

Visit York County operates a destination marketing platform centered on its primary website, which serves as the official tourism resource for York County, South Carolina. The offering includes a comprehensive suite of promotional tools: the main destination website with trip planning functionality, the YoCo Highlights platform featuring curated trails (Brew Trail, Coffee Trail) and discount programs, a content-rich blog with insider guides and itineraries, an events calendar, a visitor guide request service, and an email newsletter. Together, these products promote York County's attractions, restaurants, accommodations, and experiences to visitors, with a focus on outdoor adventure, family activities, culinary tourism, and local events.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit York County Website The official destination marketing website for York County, SC, providing visitor information, trip planning tools, event listings, and promotional content for the region's attractions, restaurants, and accommodations. Targets individual and family travelers from the Charlotte metro and broader Southeast.
• YoCo Highlights Platform A curated collection of featured experiences including the YoCo Brew Trail, YoCo Coffee Trail, discount codes, and interactive trail programs with prize opportunities. Designed to drive visitors to partner breweries, coffee shops, and local businesses across York County.
• YoCo Brew Trail Passport An interactive passport program that encourages visitors to explore local breweries across York County (including Amor Artis Brewing, Replay Brewing, Slow Play Brewing, Rock Hill Brewing Company, Legal Remedy, Model A Brewing), earning a free custom shirt upon completion. Drives foot traffic to partner craft breweries.
• YoCo Coffee Trail An interactive passport-style trail program launched in 2024 encouraging visitors to explore local coffee shops across York County. Drives foot traffic to partner coffee shops and extends the trail program model from breweries to the coffee segment.
• York County Blog An editorial blog featuring insider guides, trip itineraries, event highlights, and local recommendations for visitors and residents exploring York County attractions. Covers categories including Family-Friendly, Things To Do, Restaurants, Shopping, Dog Friendly, and YoCo Brew Trail.
• York County Events Calendar A searchable directory of upcoming events across York County, including festivals, concerts, sports events, and community gatherings. Drives event-based visitation and helps visitors plan trips around specific dates.
• Visitor Guide Request A complimentary physical or digital destination guide that visitors can request, providing comprehensive information about York County attractions, dining, and accommodations. Functions as a trip planning resource delivered directly to prospective visitors.
• YoCo Buzz Newsletter An email newsletter subscription service delivering updates on events, new attractions, seasonal activities, and exclusive offers from York County businesses. Engages mid-funnel prospects and drives repeat visitation.
• Discount Codes & Promotions Program A collection of promotional codes and special offers from local York County businesses available to visitors and travelers. Aggregates partner deals to incentivize visitation and spending at member establishments.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• SimpleviewcoreTechnology or IntegrationSimpleview provides the destination marketing platform and website technology powering visityorkcounty.com. The platform handles website content management, event listings, directory management, and digital visitor services.
• US FoodscoreGTM or Marketing PartnerUS Foods powers the YoCo Taste Trail Week event, an annual culinary celebration showcasing York County's restaurant scene. The partnership provides sponsorship, promotional support, and content creation for food-focused marketing campaigns.
• South Carolina Parks, Recreation & TourismcoreStrategic or Co-development PartnerState tourism agency partnership for regional marketing and visitor promotion. York County is featured in Discover South Carolina marketing materials and tourism campaigns.
• Destinations InternationalminorStrategic or Co-development PartnerMembership organization for destination marketing organizations providing industry resources, best practices, and professional development for the Rock Hill/York County Convention & Visitors Bureau.
• Carolina Malt HouseminorGTM or Marketing PartnerLocal malt supplier featured in YoCo Brew Trail collaboration beers, supporting the craft brewery ecosystem in York County through product partnerships with local breweries.
• CarowindscoreChannel Partner/ Reseller/ DistributorThe Carolinas' Theme Park is a flagship attraction partnership. Carowinds is featured prominently in visitor marketing as a major family entertainment destination straddling the NC/SC state line.
• Anne Springs Close GreenwaycoreChannel Partner/ Reseller/ Distributor2,100-acre nature preserve partnership featuring prominently in outdoor recreation marketing. The greenway offers hiking, biking, kayaking, and equestrian activities.
• Local Craft Breweries (YoCo Brew Trail)coreGTM or Marketing PartnerPartnership with local breweries including Amor Artis Brewing, Replay Brewing, Slow Play Brewing, Rock Hill Brewing Company, Legal Remedy, Model A Brewing, and others participating in the YoCo Brew Trail passport program.
• York County Hotels and AccommodationscoreChannel Partner/ Reseller/ DistributorPartnership with Preferred Hotels including Cambria FM and other accommodations, driving visitor bookings and promoting lodging options across York County.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Explore Asheville: A regional DMO focused on outdoor adventure, craft beverages, and cultural tourism — directly comparable content verticals and a similar mid-sized destination positioning to Visit York County.
• Visit Hilton Head: Another South Carolina destination marketing organization competing within the same state tourism ecosystem. Comparable scale and visitor-segment orientation around leisure and outdoor activities.
• Visit Charlotte: The official DMO for Charlotte, NC, the same metro market Visit York County targets. Both compete for Charlotte-resident day-trippers and weekend visitors, with overlapping event, dining, and outdoor content categories.
• Visit Greenville SC: A South Carolina county/regional DMO with a comparable mix of downtown dining, outdoor recreation, and event-driven marketing. Highly comparable in scope, funding model, and digital platform approach.
• Visit Raleigh: A North Carolina DMO of similar scale with comparable content verticals (food, events, outdoor recreation) and similar accommodations-tax-style funding. Directly comparable in operations and audience targeting.
• Visit Columbia SC: Another South Carolina city/regional DMO with comparable scale, public-sector funding model, and Simpleview-powered digital platform. Competes for similar state-level tourism mindshare.

Others

• Destinations International: The trade association of which Visit York County is a member. Industry body providing best practices, training, and benchmarking relevant to all DMOs in the dataset.
• Simpleview: The technology platform provider powering visityorkcounty.com and most US destination DMOs. Included as an enabling ecosystem partner rather than a competitor.

Broad incumbents

• Discover South Carolina: The state-level DMO that Visit York County partners with. Operates at a larger scale covering the entire state and is the umbrella brand under which York County is marketed to regional and national audiences.
• Visit Myrtle Beach: A larger, better-resourced SC DMO competing for the same in-state tourism budget and visitor attention. Functions as a broader-incumbent peer within the South Carolina tourism ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/visityorkcounty
• Instagraminstagram.com/visityorkcounty
• Facebookfacebook.com/visityorkcounty
• Pinterestpinterest.com/visityorkcounty
• LinkedInlinkedin.com/company/visityorkcountysc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit York County