Insurance Funnels
Insurance Funnels is a privately held Austin-based boutique digital marketing agency that provides paid advertising, conversion rate optimization, and ROI tracking services exclusively for independent P&C insurance agencies and brokerages in the U.S. and Canada.
- Company typePrivate
- Founded2014
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Insurance Funnels does
Insurance Funnels is a privately held, founder-owned boutique digital marketing agency founded in 2014 and headquartered in Austin, Texas. The firm exclusively serves independent property and casualty (P&C) insurance agencies and brokerages in the United States and Canada, delivering managed paid-advertising, conversion-rate optimization, and ROI-tracking services with the objective of generating qualified insurance leads. The company's go-to-market is sales-led: a free 30-minute discovery call, a custom ad-campaign audit with video walkthrough, and a proposal with custom pricing. Marketing reach spans paid search and social (Google, YouTube, Facebook, Instagram, Bing, LinkedIn, Twitter/X, Spotify, Hulu, TikTok), content and lead magnets, and email/SMS follow-up.
The product portfolio consists of three integrated services. Paid Advertising is the core service — management of PPC and social campaigns driving traffic to custom-branded quote landing pages mapped to each agency client's own domain. Conversion Rate Optimization layers heatmap tracking, A/B split-testing, and AI-assisted analytics to lift landing-page conversion rates. ROI Tracking implements server-side conversion tracking, calculates LTV, CAC, and ROAS, and produces 10–20 page data audit reports with monthly performance reviews covering per-channel, per-keyword, and per-location cost metrics. The firm's underlying technology stack incorporates GA4, marketing automation platforms, and agency management system integrations to assemble a client-side marketing data layer.
Revenue is generated primarily through monthly managed-service fees, with client ad spend budgeted separately at a recommended minimum of $1,500 per month pass-through to ad platforms. Pricing is custom-quoted after the audit and is not publicly disclosed. Headcount is reported in the 1–10 band; the core team operates from Austin while team members are distributed worldwide. The firm carries no disclosed institutional capital, subsidiaries, partnerships, patents, or awards, and operates without disclosed regulatory or compliance certifications.
Insurance Funnels firmographics
Firmographics- Name
- Insurance Funnels
- Legal name
- Insurance Funnels
- Website
- https://insfunnels.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Insurance Funnels is a privately held Austin-based boutique digital marketing agency that provides paid advertising, conversion rate optimization, and ROI tracking services exclusively for independent P&C insurance agencies and brokerages in the U.S. and Canada.
- Ownership category
- akta.pro rank
Insurance Funnels industry classification
Industry- Product category
- Insurance Lead Generation Marketing Services
- NAICS
- Media Buying Agencies (54183), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Insurance Leads, Introducers & Referral Networks (FSAEAMAB)
- akta.pro secondary industries
- Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM), Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)
Keywords
Where Insurance Funnels is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Insurance Funnels business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Managed Paid Advertising Services: Insurance Funnels charges a monthly service fee to build, manage, and optimize paid advertising campaigns for independent insurance agencies. Ad spend (minimum $1,500/month recommended) is separate and passed through to ad platforms. The agency runs campaigns under the client's brand name with custom-branded landing pages.
- Ad Spend Management: Client pays ad budget directly to platforms (Google, Facebook, etc.) with Insurance Funnels stewarding the allocation for maximum ROI. Minimum recommended monthly ad budget is $1,500.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly managed advertising service with separate ad budget |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Insurance Funnels product offering
Product offeringCore offering
Insurance Funnels is a boutique marketing agency that manages paid advertising, conversion rate optimization, and ROI tracking for independent property and casualty (P&C) insurance agencies and brokerages in the U.S. and Canada. The firm builds, runs, and optimizes multi-channel PPC campaigns (Google, Facebook, YouTube, Bing, LinkedIn, TikTok, etc.), drives traffic to custom-branded quote landing pages mapped to the agency's own domain, and provides server-side conversion tracking with monthly performance reporting. All campaigns are delivered under the client's brand rather than as a generic lead-vendor offering.
Product overview
Insurance Funnels is a boutique marketing agency offering three integrated services: Paid Advertising (PPC campaigns on Google, Facebook, YouTube, and other platforms), CRO (conversion rate optimization using heatmaps and A/B testing), and ROI Tracking (data analytics, server-side tracking setup, and LTV/CAC calculation). These services work together as a lead generation system for independent insurance agencies, where paid ads drive traffic to optimized quote pages, and ROI tracking ensures data-driven decision-making to maximize return on advertising spend.
Differentiator
Problem solved
Functional benefit
Products and services
- Paid Advertising Managed PPC advertising service that creates, runs, and optimizes paid campaigns on Google, YouTube, Facebook, Instagram, Bing, LinkedIn, Twitter/X, Spotify, Hulu, and TikTok to drive qualified insurance leads to custom-branded quote pages mapped to the client's domain. Intended for independent P&C insurance agencies and brokerages in the U.S. and Canada seeking to acquire new insureds through paid digital channels.
- CRO (Conversion Rate Optimization) Conversion rate optimization service using heatmap tracking and AI-assisted split-testing to systematically improve website and landing-page conversion rates, turning more visitors into qualified insurance leads. Tests are prioritized by Impact Score, with insights applied to live campaigns. Targeted at independent P&C insurance agencies.
- ROI Tracking Data analytics and tracking service that implements server-side conversion tracking, calculates Customer Lifetime Value (LTV) and Customer Acquisition Cost (CAC), and delivers comprehensive 10–20 page data audit reports plus monthly performance reviews covering cost per lead, conversion rate, CPC, CPM, CTR, and ROAS. Designed to enable data-driven decision-making for independent P&C insurance agencies investing in paid advertising.
Quantifiable outcome
- Doubled lead generation through CRO improvement (e.g., from 2.5% to 5% conversion rate doubles leads from same traffic)
- +1 more outcomes
Companies that use Insurance Funnels
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Insurance Funnels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Insurance Funnels partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Insurance Funnels competitors and assessment
Company assessmentBroad incumbents
- MediaAlpha: Public programmatic customer acquisition platform with a meaningful insurance vertical, powering real-time bidding for insurance leads. Comparable as a digital lead-generation infrastructure provider operating in insurance, though at enterprise scale rather than as a boutique agency.
- QuoteWizard (LendingTree): Insurance comparison and lead-generation marketplace owned by LendingTree that drives consumers to insurance agents via paid digital channels. Comparable because it operates at the same intersection of insurance lead generation and performance marketing, but as an enterprise-scale marketplace rather than a boutique agency.
- KlientBoost: Performance marketing agency specializing in paid media and CRO across multiple verticals. Comparable as a direct competitor for the paid advertising + conversion optimization service line Insurance Funnels provides, but operating without insurance-specific specialization.
- WebFX: Large full-service digital marketing agency offering PPC, CRO, and analytics. Comparable as a competitor in the same service categories (paid media management and CRO), though significantly larger and selling across all industries rather than exclusively insurance.
- EverQuote: Public online insurance marketplace (NASDAQ: EVER) that connects consumers with insurance agents through paid digital media. Comparable in that it sits at the intersection of insurance lead generation and digital advertising, though at vastly greater scale and consumer-direct rather than agency-direct.
- Disruptive Advertising: Mid-market PPC and CRO agency with a strong paid-media management offering. Comparable because it sells the same core service (managed paid advertising plus CRO) that Insurance Funnels delivers, but to a broad cross-section of verticals rather than insurance only.
Emerging players
- Insureio: Insurance-specific marketing automation and lead management platform for independent agents. Comparable as a smaller, verticalized marketing technology vendor targeting the same buyer persona, though it is more of a software/SaaS play than a managed-service agency.
Direct peers
- Hatch (Insurance): Digital marketing platform purpose-built for insurance agents that combines a website builder, lead pipeline, and marketing tools. Comparable as a verticalized marketing technology provider selling to independent insurance agencies on a SaaS-plus-services model.
- Agency Revolution: Insurance-specific marketing automation and consumer engagement platform built for independent insurance agencies. Highly comparable because, like Insurance Funnels, it sells into the same vertical (independent P&C/life agencies) with a focus on lead conversion and retention, although its strength is more in lifecycle automation than paid media buying.
Regional players
- Neilson Marketing Services: Long-standing direct mail and lead-generation vendor focused on the insurance industry, particularly life and health. Comparable because it sells lead generation into the same independent agent channel, although its primary medium is direct mail rather than paid digital.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Insurance Funnels social profiles
Digital presenceInsurance Funnels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insurance Funnels leadership team
Management profileNumber of profiles
Profiles1 record
Insurance Funnels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insurance Funnels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insurance Funnels
What does Insurance Funnels do?
Insurance Funnels is a boutique marketing agency that manages paid advertising, conversion rate optimization, and ROI tracking for independent property and casualty (P&C) insurance agencies and brokerages in the U.S. and Canada. The firm builds, runs, and optimizes multi-channel PPC campaigns (Google, Facebook, YouTube, Bing, LinkedIn, TikTok, etc.), drives traffic to custom-branded quote landing pages mapped to the agency's own domain, and provides server-side conversion tracking with monthly performance reporting. All campaigns are delivered under the client's brand rather than as a generic lead-vendor offering.
Is Insurance Funnels a public or private company?
Insurance Funnels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Insurance Funnels founded?
Insurance Funnels was founded in 2014. It employs 1 to 10 people.
Where is Insurance Funnels based?
Insurance Funnels is headquartered in Austin, United States, in the North America region.
How does Insurance Funnels make money?
Two revenue lines are on record. Managed Paid Advertising Services are the primary driver. The others are ad Spend Management.
Who are Insurance Funnels's main competitors?
Broad incumbents on record are MediaAlpha, QuoteWizard (LendingTree), KlientBoost, WebFX, EverQuote and Disruptive Advertising. Insureio is listed as an emerging player. Direct peers are Hatch (Insurance) and Agency Revolution. Neilson Marketing Services is listed as a regional player.
Does Insurance Funnels have an API?
No public API is recorded for Insurance Funnels.
What industry is Insurance Funnels in?
Insurance Funnels's product category is Insurance Lead Generation Marketing Services. Its primary akta.pro industry code is FSAEAMAB, Insurance Leads, Introducers & Referral Networks, with a secondary code of FSAEAMAM, Lead Generation, Comparison & Marketplace Platforms (Financial Products). Its NAICS code is 54183 and its SIC code is 7311.