What yellow brick does

Yellow Brick Services Ltd is a UK-based sales consultancy and coaching firm, registered as a private limited company (UK Ltd 15527407) and headquartered in Chichester, West Sussex. Founded in March 2024 by Tracy Skinner, the firm sells four service lines marketed as 'bricks': Consultancy (tailored sales strategy and roadmaps), Coaching (one-on-one and group programs covering prospecting, objection handling, relationship building, and leadership, including the named programs 'Prospecting Sales Excellence' and 'Inspirational Sales Leadership'), Mentoring (ongoing guidance with regular check-ins and feedback), and Sales Support (interim sales leadership, training, and temporary team management). Delivery is project-based and ranges from short-term engagements to long-term partnerships, with distribution executed through direct sales outreach via contact form, phone (07873 548632), and email ([email protected]), supplemented by a content marketing blog and a LinkedIn corporate page.

The firm's underlying technology is minimal: there is no proprietary platform, software product, or disclosed AI capability. Customer data collection is handled through standard website forms and CRM/database providers per the privacy policy, with email marketing used for promotional communications. The business targets business owners, sales leaders, and individual sales professionals across the UK, from small start-ups to large corporations, addressing pain points such as missing revenue targets, reactive selling, and weak sales accountability.

Yellow Brick generates revenue through professional services fees across the four service pillars. Pricing is not publicly disclosed; clients are directed to contact the firm for tailored quotes. With 1-10 employees and no external funding, headcount appears largely founder-led, supported by associates as required, and the firm's economics are constrained by the billable capacity of its practitioners rather than scalable technology or platform leverage.

Name

yellow brick

Legal name

Yellow Brick Services Ltd

Website

https://yellowbrick.ltd

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Yellow Brick Services Ltd is a UK-based sales consultancy and coaching firm founded in March 2024, offering consultancy, coaching, mentoring, and interim sales support to business owners and sales teams across the UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Chichester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Sales Consultancy Services: Project-based consultancy engagements involving sales strategy development, process optimisation, and interim sales leadership. Services are tailored to client needs and may range from short-term projects to long-term partnerships.
2. Coaching Programs: Personalised sales coaching programs delivered one-on-one or in group settings, covering prospecting, objection handling, relationship building, new business development, and leadership skills. Programs include the Prospecting Sales Excellence and Inspirational Sales Leadership programs.
3. Mentoring Services: Ongoing mentorship providing guidance on achieving sales excellence through regular check-ins, feedback sessions, and career progression advice.
4. Interim Sales Support: Temporary sales support services including sales strategy development, sales training, and interim sales team management to help clients achieve targets.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Yellow Brick is a UK sales consultancy and coaching firm that sells four service 'bricks' to business owners and leadership teams: Consultancy (tailored sales strategy and roadmap development), Coaching (one-on-one and group sales skills programs including Prospecting Sales Excellence and Inspirational Sales Leadership), Mentoring (ongoing guidance with regular check-ins and feedback), and Sales Support (interim sales team management, sales training, and strategy delivery). Engagements range from short-term projects to long-term partnerships for UK businesses from start-ups to large corporations.

Product overview

Yellow brick is a sales consultancy and coaching company offering four core service areas (referred to as 'bricks'): Consultancy (developing tailored sales strategies and roadmaps), Coaching (programs covering prospecting, objection handling, relationship building, and leadership skills including named programs 'Prospecting Sales Excellence' and 'Inspirational Sales Leadership'), Mentoring (providing guidance for sales excellence with regular check-ins and feedback), and Sales Support (interim support including strategy development and temporary sales team management). The company helps businesses of all sizes optimise sales processes, increase revenue, and achieve sustainable growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Consultancy Engages with businesses to develop consultative sales strategies tailored to their needs, designing a roadmap for optimising sales approach, identifying key opportunities, and mitigating challenges. Targeted at UK business owners and leadership teams seeking structured sales transformation.
• Coaching Comprehensive sales coaching programs covering essential skills such as prospecting, objection handling, relationship building, new business development, and leadership skills, delivered one-on-one or in group settings to sales professionals and leaders.
• Prospecting Sales Excellence Coaching program focused on proactive sales prospecting techniques, including time management, target customer definition, follow-up strategies, and maintaining a consistent sales pipeline. Targeted at individual sales professionals and teams needing to fill their pipeline.
• Inspirational Sales Leadership Coaching program for sales leaders covering visionary leadership, communication, motivation, coaching integration, resilience, empathy, and approachability skills. Targeted at sales leaders and managers seeking to inspire and develop their teams.
• Mentoring Provides mentors to individuals or teams to deliver guidance on achieving sales excellence, including regular check-ins, feedback sessions, and advice on career progression or skill development. Targeted at sales professionals seeking long-term development support.
• Sales Support Provides interim sales support including developing sales strategies, conducting sales training, or temporarily managing sales teams to achieve targets. Includes interim sales director placements for businesses needing temporary sales leadership.

Quantifiable outcome

• Improved conversion ratios through focused coaching on sales techniques and follow-up discipline
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• ASLAN Training & Development: Sales training and coaching company focused on transforming sales teams and leadership capability. Comparable mid-market positioning and coaching-plus-consulting delivery model.
• Sandler Training: Global sales training and coaching franchise operating across the UK with similar consulting, coaching, and ongoing reinforcement services. Most directly comparable on product mix (sales methodology training + coaching) and target buyer (sales leaders and teams).
• Sales Readiness Group: B2B sales training and coaching provider focused on sales conversations and sales manager development. Comparable offering mix and target buyer (sales professionals and leaders).
• Richardson: Sales training and performance improvement company offering consulting, coaching, and customized sales programs. Comparable on sales transformation consulting and capability-building for client sales teams.
• Force Management: B2B sales transformation consultancy offering value-based selling methodology, sales training, and coaching. Comparable on consultative sales strategy and sales team enablement.
• Sales Gravy (Jeb Blount): Sales training and coaching firm offering programs on prospecting, sales leadership, and pipeline building — closely matching Yellow Brick's named programs (Prospecting Sales Excellence, Inspirational Sales Leadership).
• The Brooks Group: Sales training and coaching firm delivering customized sales programs, sales leadership development, and account management. Directly comparable on consultancy + coaching + sales leadership content.

Broad incumbents

• Dale Carnegie Training: Established sales and leadership training brand with deep UK presence. Overlaps with Yellow Brick on sales-skills and leadership coaching, but operates at much larger scale and across multiple training categories.
• Miller Heiman Group: Long-established sales methodology and training firm (now part of Korn Ferry) offering sales consulting and coaching. Comparable on the consultancy + coaching combination, though with a heavier enterprise focus and proprietary methodology.
• Kforce Sales Solutions: Larger staffing and sales solutions provider with sales training and consulting offerings. Less specialized than Yellow Brick but competes for the same outsourced sales capability budgets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/yellow-brick-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about yellow brick