What PRINT GREEN LTD does

PrintGreen Ltd (legally PRINT GREEN CAMPAIGN LIMITED) is a UK-registered non-profit industry initiative headquartered in Daventry, England, founded in 2025 to provide evidence-based sustainability information for print and mailing communications. The organization targets brands, advertising and marketing agencies, and media professionals who need credible environmental data to evaluate, plan, and justify print and direct mail campaigns. Its core offering is a free Carbon Calculator developed in partnership with CarbonQuota, which estimates the carbon footprint of print campaigns across three formats — Leaflets & Flyers, Booklets, and Direct Mail Packs — based on inputs such as paper type, weight, pagination, volume, and mailing details. The platform is enhanced by an integration with JICMAIL Discovery that overlays commercial mail performance data onto the carbon calculation, producing combined metrics such as carbon per impression and carbon per commercial action.

The broader product surface includes a sustainability resources library (paper sourcing guidance, mailing best practice, a glossary of sustainability terms, and a Greenwashing Guide), case studies of sustainable print and mail campaigns (featuring organizations such as Browns Books, RNLI, Exodus Travels, Lowell, St Ann's Hospice, instantprint, and SPOKE), and a regulatory overview covering the UK Green Claims Code, EUDR, and packaging requirements. The organization is backed by a coalition of 12+ industry partners across core and supporting tiers, including MarketReach (Royal Mail's marketing arm), DMA, Two Sides, BPIF, The Strategic Mailing Partnership, JICMAIL, CarbonQuota, Ad Net Zero, Webmart, Paragon, Whistl, IPIA, Nutshell Creative, and Acorn. Leadership comprises Tom Maskill (Chair; also Chief Client Officer at Webmart), Lucy Swanston (Board Member; also Chair of The Strategic Mailing Partnership), and Lucy Klinkenberg-Matthews (founding member; Group ESG Director at Paragon).

PrintGreen's business model is a non-profit funding structure rather than a traditional revenue engine. It offers three support tiers: Donor (one-time contribution of any amount), Advocate (annual £2,000 donation), and Supporter (larger annual contribution with website recognition and PrintGreen supporter badge usage for marketing collateral). The organization also pursues thought leadership and earned media through industry events including Cannes Lions and the annual Power of Print gathering, content marketing via its website and news section, and partnerships with industry associations for collaborative distribution. No external investment, venture funding, or disclosed revenue figures are associated with the entity.

Name

PRINT GREEN LTD

Legal name

PRINT GREEN CAMPAIGN LIMITED

Website

https://printgreen.org

Company type

Private

Founded year

2025

Operating status

Operating

Short description

PrintGreen Ltd is a UK non-profit founded in 2025 that provides free carbon calculation tools, sustainability resources, and industry research to help brands, agencies, and media professionals measure and reduce the environmental impact of print and mailing campaigns.

Ownership category

akta.pro rank

Product category

Print Sustainability Services

NAICS

Support Activities for Printing (323120)

SIC

Service Industries For The Printing Trade (2790)

akta.pro primary industry

ESG/Sustainability Reporting & Disclosure Platforms (EUABAEAB)

Keywords

• Print sustainability tools
• Carbon footprint calculator
• Sustainable print communications
• Direct mail sustainability
• Environmental impact assessment

Headquarters

HQ city

Daventry

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Sponsorships: PrintGreen operates as a non-profit organization funded through donations and annual contributions from supporting organizations. Three support tiers are offered: Donor (one-time contributions), Advocate (£2,000 annual donation), and Supporter (larger annual contributions with website recognition and marketing badge usage).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

PrintGreen provides a free Carbon Calculator (developed with CarbonQuota) that estimates the carbon footprint of print and mailing campaigns across Leaflets & Flyers, Booklets, and Direct Mail Packs. It also publishes a Sustainability Resources Library, Case Studies, FAQs, and a Greenwashing Guide to help brands, agencies, and media professionals understand and reduce the environmental impact of print communications.

Product overview

PrintGreen is a collaborative, not-for-profit initiative that serves as a single source of truth for evidence-based sustainability information about print and direct mail. The core product is the Carbon Calculator (developed in partnership with CarbonQuota), a free tool that calculates carbon footprints for print campaigns including Leaflets & Flyers, Booklets, and Direct Mail Packs. Supporting the calculator is a Sustainability Resources Library that includes educational content on paper sourcing, mailing practices, key terms, and impact reduction strategies, along with a collection of Case Studies demonstrating sustainable print campaigns, a Greenwashing Guide, and FAQs. The organization also operates Support Programs with three tiers (Donor, Advocate, Supporter) for funding its initiatives. The platform integrates with JICMAIL Discovery for combined carbon and commercial performance data.

Differentiator

Problem solved

Functional benefit

Products and services

• Carbon Calculator A free web-based tool developed in partnership with CarbonQuota that allows users to estimate the carbon footprint of print campaigns by entering paper type, weight, pagination, volume, and mailing details. It offers three specialized calculators for Leaflets & Flyers, Booklets, and Direct Mail Packs, targeting brands, agencies, and media professionals.
• Sustainability Resources Library Educational resources covering sustainability in print, including guidance on paper sourcing, sustainable mailing practices, key sustainability terms, and strategies for reducing environmental impact. Includes downloadable resources like the Sustainability Glossary and Greenwashing Guide.
• Case Studies A collection of case studies showcasing transformative journeys of organizations implementing sustainable print and mail campaigns, highlighting challenges faced, innovative solutions implemented, and measurable outcomes achieved.
• Support Programs A three-tiered support structure for funding PrintGreen's initiatives: Donor (one-time contribution of any amount), Advocate (£2,000 annual donation), and Supporter (larger annual contribution with website recognition and PrintGreen supporter badge for use on marketing collateral).

Quantifiable outcome

• Carbon footprint calculation for direct mail campaigns across multiple formats (leaflets, booklets, mail packs)
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

14 partnerships are on record, tiered core and supporting.

• MarketReachcoreStrategic or Co-development PartnerRoyal Mail's marketing arm providing industry leadership in mail sustainability. Core founding supporter of PrintGreen initiative, contributing research, tools, and industry collaboration for sustainable print communications.
• DMA (Direct Marketing Association)coreStrategic or Co-development PartnerTrade association representing direct marketers. Supporting PrintGreen's mission to provide credible sustainability information and reduce environmental impact in direct marketing.
• Two SidescoreStrategic or Co-development PartnerIndustry organization promoting the sustainability of print and paper. Founding member of PrintGreen, providing research including Trend Tracker studies and regulatory guidance.
• CarbonQuotacoreTechnology or IntegrationTechnology partner providing the carbon calculation engine powering PrintGreen's Carbon Calculator. Enables accurate measurement of carbon footprints for print campaigns.
• The Strategic Mailing Partnership (SMP)coreStrategic or Co-development PartnerIndustry body representing the mailing sector. Partner in PrintGreen initiative and collaborator at Cannes Lions for promoting sustainable mail credentials.
• JICMAILcoreTechnology or IntegrationJoint Industry Committee for Mail providing industry-standard measurement data. Integration with PrintGreen Carbon Calculator provides combined commercial effectiveness and environmental impact metrics.
• Ad Net ZerocoreStrategic or Co-development PartnerIndustry climate action program for advertising. PrintGreen aligns with Ad Net Zero's Global Media Sustainability Framework and supports emissions measurement standardization.
• WhistlsupportingGTM or Marketing PartnerDelivery management company supporting PrintGreen as part of industry-wide sustainability efforts for mail and print communications.
• BPIF (British Print)supportingStrategic or Co-development PartnerIndustry association for print businesses providing sustainability insights and research including Facts and Figures reports on print industry emissions measurement.
• WebmartsupportingStrategic or Co-development PartnerPrint provider and founding member contributing to PrintGreen initiatives. Provides EcoMetrics carbon calculator, climate-positive postage services, and case study collaborations.
• ParagonsupportingStrategic or Co-development PartnerPrint services company with Group ESG Director as PrintGreen founding member. Contributed to Power of Print event and industry sustainability efforts.
• Nutshell CreativesupportingGTM or Marketing PartnerCreative agency partner supporting PrintGreen's industry collaboration for sustainable print and mailing practices.
• AcornsupportingGTM or Marketing PartnerSupporting partner organization contributing to PrintGreen's industry-wide sustainability initiatives.
• IPIA (International Print Innovation Association)supportingStrategic or Co-development PartnerPrint industry association supporting PrintGreen's mission to transform sustainability standards in the print sector.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carbon Trust: Global carbon footprinting, certification, and sustainability advisory organisation. Closest analogue to PrintGreen as a non-commercial / quasi-non-profit carbon measurement and disclosure platform, just operating across all industries rather than print-vertical specifically.
• MarketReach: Royal Mail's marketing arm promoting mail effectiveness and sustainability. Provides research, tools, and case studies for mail marketing — overlapping mission with PrintGreen and a core founding partner.
• Sweep: Carbon management platform with strong foothold in marketing/media sustainability measurement (works with WFA, ISBA, Ad Net Zero). Directly competitive on the brand-and-agency carbon-accounting workflow PrintGreen addresses.
• CarbonQuota: Carbon calculation engine that powers PrintGreen's Carbon Calculator. Provides the underlying science-based carbon methodology — directly comparable technology provider in the same workflow.
• Two Sides: Print and paper industry organisation promoting sustainability of print media. PrintGreen is a direct spinoff/extension of Two Sides' work and a core partner — operates in the same mission space with overlapping content.
• Watershed: Enterprise carbon accounting platform used by major brands to measure and reduce emissions across marketing, supply chain, and operations. Comparable business model (carbon measurement SaaS) targeting similar buyer personas (CMOs, sustainability leads).
• JICMAIL: Joint Industry Committee for Mail — industry-standard commercial measurement of mail effectiveness. Technology/integration partner of PrintGreen; their data assets form the basis of PrintGreen's combined carbon-plus-commercial metrics.

Emerging players

• Doconomy: Carbon footprint calculation and engagement platform, including media/advertising emissions measurement. Adjacent competitor pursuing brand-and-agency sustainability measurement with similar value proposition to PrintGreen.
• Greenly: Carbon accounting platform focused on SMB and mid-market with vertical-specific modules. Comparable technology stack and measurement methodology; potential entrant into print-specific vertical.

Broad incumbents

• Ad Net Zero: Industry-wide climate action programme for advertising covering measurement standardisation across channels. PrintGreen's partner and natural peer in the cross-channel carbon-measurement-for-marketing space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/print-green

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRINT GREEN LTD