Motoculture St Jean

What Motoculture St Jean does

Motoculture St Jean is a French SARL (private limited company) founded in 1985 and headquartered in Saint-Mitre-Les-Remparts in the Bouches-du-Rhône department. The company operates as a multi-brand distributor of garden and outdoor power equipment, authorized to sell products from more than 25 manufacturers including STIHL, HUSQVARNA, HONDA, ECHO, SHINDAIWA, PUBERT, Oleo-Mac, OREC, Weber, Forge Adour, and Roborock. Its catalog spans lawn mowers (thermal and electric), robot mowers, brushcutters, chainsaws, hedge trimmers, leaf blowers, tillers, wood chippers, generators, and related protective equipment and consumables. The business runs a dual-channel model combining a single physical retail store with a full e-commerce platform that offers in-store pickup, mainland France shipping (48-72h), and EU-wide delivery on a quote basis.

Revenue is generated through three streams: one-time product sales with manufacturer-set pricing and retail markups, usage-based equipment rental for short-term projects, and professional services including Forfaits Révision (scheduled maintenance) and Service Après-Vente (warranty and out-of-warranty repair). Pricing is displayed inclusive of tax, with installment payment options (2x to 10x via Alma) available for purchases between €100 and €2,000. The customer base is split between individual homeowners (primary segment) and professional landscapers and agricultural workers (secondary segment). The company has 1-10 employees and operates with no disclosed parent, venture backing, or public listing.

Name

Motoculture St Jean

Legal name

SARL MOTOCULTURE ST JEAN

Website

https://motoculturestjean.fr

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Motoculture St Jean is a French multi-brand distributor of garden and outdoor power equipment serving individual homeowners and professional landscapers via a single retail store and e-commerce platform with delivery across France and the EU.

Ownership category

akta.pro rank

Product category

Garden Machinery Retail and Outdoor Power Equipment

NAICS

Outdoor Power Equipment Retailers (444230), Lawn and Garden Equipment and Supplies Retailers (4442), Home and Garden Equipment Repair and Maintenance (811411)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

akta.pro secondary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)

Keywords

• Garden machinery
• Outdoor power equipment
• Robot lawn mowers
• Equipment rental
• After-sales service

Headquarters

HQ city

Saint-mitre-les-remparts

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: One-time sale of garden machinery including lawn mowers, brushcutters, chainsaws, robot mowers, and accessories. Revenue generated from markup on equipment from branded manufacturers (STIHL, HUSQVARNA, HONDA, PUBERT, Oleo-Mac, Roborock, etc.)
2. Equipment Rental: Short-term rental of agricultural and garden equipment to customers who need machinery for specific projects or seasonal work
3. Maintenance and Revision Services: Forfaits Révision service packages for regular maintenance of equipment, and Service Après Vente for repairs under warranty and out-of-warranty

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Motoculture St Jean is a multi-brand distributor and retailer of garden and outdoor power equipment based in Saint-Mitre-les-Remparts, France. The company sells, rents, and maintains equipment from brands such as STIHL, HUSQVARNA, HONDA, PUBERT, Oleo-Mac, OREC, Roborock, Weber, and Forge Adour, covering lawn mowers, robot mowers, brush cutters, chainsaws, hedge trimmers, tillers, chippers, snow blowers, and outdoor cooking appliances. Beyond sales, it offers short-term equipment rental, scheduled maintenance packages (forfaits révision), and after-sales repair services for residential and professional customers.

Product overview

Motoculture St Jean is a multibrand retailer of garden and outdoor power equipment based in Saint-Mitre-Les-Remparts, France. The company offers a comprehensive range of products organized into three main categories: core equipment (Tondeuses, Tondeuses Robot, Tronçonneuses, Débroussailleuses, Motoculteurs, Motobineuses, Broyeurs, and related machinery), battery-powered equipment (ECHO, HONDA, HUSQVARNA, STIHL), and accessories (consumables, safety equipment, spare parts). The portfolio includes major sub-brands such as Roborock robot mowers (Rockmow/Rockneo series with RTK+VSLAM navigation), PUBERT tillers (French manufacturer since 1840), OREC flail mowers, Weber barbecues, and Forge Adour planchas. Services include equipment rental, maintenance packages, and after-sales support. As a dealer for STIHL, HUSQVARNA, HONDA, ECHO, and many other brands, the company serves both residential and professional customers throughout France.

Differentiator

Problem solved

Functional benefit

Products and services

• Tondeuse (Lawn Mowers) Gas-powered and electric push and self-propelled lawn mowers for residential and professional grass cutting.
• Tondeuse Robot (Robot Lawn Mowers) Autonomous robotic lawn mowers with RTK/VSLAM navigation, obstacle detection, and app control for homeowners and professionals seeking hands-off mowing.
• Tondeuse Autoportée (Riding Mowers and Tractors) Self-propelled and ride-on lawn mowers and micro-tractors for maintaining large grass areas.
• Débroussailleuse (Handheld Brush Cutters) Handheld brush cutters for clearing vegetation, distributed across multiple premium thermal and battery brands.
• Débroussailleuse à roues (Wheeled Brush Mowers and Flail Mowers) Heavy-duty wheeled brush cutters and flail mowers designed for large areas, difficult terrain, and professional vegetation management.
• Tronçonneuse (Chainsaws) Gas-powered chainsaws for cutting and felling, distributed from multiple premium brands for residential and professional use.
• Tronçonneuse sur perche (Pole Saws) Extendable pole chainsaws for overhead pruning and tree maintenance work.
• Taille haies (Hedge Trimmers) Gas and battery-powered hedge trimmers (including pole hedge trimmers) for routine hedge shaping and tall-hedge work.
• Souffleur (Leaf Blowers) Handheld and backpack leaf blowers for debris and leaf clearing.
• Motoculteur (Power Tillers/Cultivators) Heavy-duty power tillers and cultivators for soil preparation across residential and agricultural applications.
• Motobineuse (Garden Tillers) Compact garden tillers for light soil cultivation, suitable for vegetable gardens and small plots.
• Broyeur de végétaux (Wood Chippers) Branch and vegetation chippers for composting and garden waste disposal.
• Fendeuse de bûches (Log Splitters) Electric and gas-powered log splitters for firewood preparation.
• Aspirateur (Leaf Vacuums) Leaf vacuum systems and suction equipment for garden cleanup.
• Atomiseur et Pulvérisateur (Sprayers) Backpack and handheld sprayers for pesticide, herbicide, and liquid application.
• Fraise à neige (Snow Blowers) Snow blowers for winter snow removal on driveways and small access routes.
• Groupe électrogène (Generators) Portable generators for backup power and remote-site operation.
• Nettoyeur et balayeuse (Pressure Washers and Sweepers) High-pressure washers and surface sweepers for cleaning outdoor surfaces and hardscaping.
• Pompe à eau (Water Pumps) Water transfer pumps for irrigation, drainage, and water management.
• Scarificateur (Lawn Scarifiers) Lawn scarifiers and aerators for lawn renovation and seasonal dethatching.
• Sécateur (Powered Pruning Shears) Powered pruning shears for efficient repeat pruning work in vineyards, orchards, and gardens.
• Peigne à Olive (Olive Harvesters) Powered olive harvesting combs for efficient olive collection in groves.
• Découpeuse (Cut-off Machines) Cut-off saws for masonry, concrete, and metal cutting at construction sites and farms.
• Tracteurs et Micro-tracteurs (Compact Tractors) Compact and micro-tractors for property maintenance, small farms, and groundskeeping tasks.
• Débroussailleuse Autoportée (Self-propelled/ride-on Brush Mowers) Ride-on brush mowers from professional-grade brands for large-scale vegetation clearing.
• Barbecue Weber (Weber Grills) Premium charcoal, gas, and electric grills (with accessories) from Weber for residential outdoor cooking.
• Plancha Forge Adour (Professional Griddles) Professional-grade planchas (griddles) with accessories from Forge Adour for outdoor cooking.
• Remorque (Equipment Trailers) Equipment trailers and motorcycle/quad carriers from TRIGANO for transporting garden machinery.
• Transporteur (Compact Material Transporters) Compact material transporters for moving soil, debris, and bulk loads around properties and job sites.
• Materiels à Batterie (Cordless Battery-Powered Garden Equipment) Multi-brand catalog of cordless battery-powered garden equipment from ECHO, HONDA, HUSQVARNA, and STIHL, spanning multiple garden categories.
• Location de Matériels (Equipment Rental Service) Short-term rental service for agricultural and garden machinery, allowing customers to use equipment for specific projects or seasonal work without purchasing.
• Forfaits Révision (Scheduled Maintenance Packages) Scheduled maintenance and inspection service packages for outdoor power equipment, providing periodic servicing to extend equipment lifespan.
• Service Après-Vente (After-Sales Repair Service) Technical support and after-sales repair service for all equipment brands sold, covering warranty and out-of-warranty repairs.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability3 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• PUBERTcoreChannel Partner/ Reseller/ DistributorOfficial distributor of PUBERT products including motobineuses, motoculteurs, brushcutters, wood splitters, scarifiers, and lawn mowers. PUBERT is a French manufacturer of motocultivators and motobineuses since 1840, world's largest manufacturer of motobineuses.
• Oleo-MaccoreChannel Partner/ Reseller/ DistributorOfficial distributor of Oleo-Mac products. The Italian brand, part of EMAK group, offers nearly 250 models for garden and green space maintenance, from domestic to professional use.
• ORECcoreChannel Partner/ Reseller/ DistributorDistributor of OREC products - Japanese manufacturer of brushcutters and flail mowers. Distributed in France via Groupe ISEKI. Known for exceptional cutting and shredding quality.
• Roborock GardencoreChannel Partner/ Reseller/ DistributorOfficial reseller of Roborock Garden robot lawn mowers. Roborock is recognized worldwide for innovations in intelligent robotics, now applied to garden maintenance with the Rockmow and Rockneo robot mower lines.
• STIHLcoreChannel Partner/ Reseller/ DistributorDistributor of STIHL equipment including brushcutters, chainsaws, blowers, hedge trimmers, robot mowers (iMow), and accessories. Major brand in the product lineup.
• HUSQVARNAcoreChannel Partner/ Reseller/ DistributorDistributor of HUSQVARNA products including Automower robot lawn mowers, brushcutters, chainsaws, and garden equipment.
• HONDAcoreChannel Partner/ Reseller/ DistributorDistributor of HONDA garden equipment including Miimo robot lawn mowers, brushcutters, snow blowers, and related accessories.
• ECHOcoreChannel Partner/ Reseller/ DistributorDistributor of ECHO battery-powered and thermal garden equipment including brushcutters, blowers, and accessories.
• SHINDAIWAcoreChannel Partner/ Reseller/ DistributorDistributor of SHINDAIWA products including pole saws and thermal equipment. Japanese brand with 60+ years history, known for reliability and performance with 5-year warranty for individuals.
• AlmaminorImplementation/ SI/ Consulting PartnerPayment service provider for installment plans (2x, 3x, 4x, 10x) for online purchases between 100€ and 2000€ for individuals. Alma SAS is a payment institution and financing company licensed by ACPR.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brico Dépôt: French home improvement discount retailer carrying garden equipment and outdoor power tools. Comparable in product categories and DIY consumer base, with a focus on value pricing that pressures independent retailers.
• Truffaut: Major French garden center chain selling plants, outdoor equipment, and garden machinery. Comparable in customer overlap (homeowners and gardening enthusiasts) and in core garden equipment categories, but operates at national scale with broader gardening assortment.
• ManoMano: Leading French online marketplace for DIY, home, and garden products. Directly comparable assortment (lawn mowers, robotic mowers, tillers, chainsaws) and customer base, with significantly larger scale and digital marketing reach.
• Leroy Merlin: France's largest home improvement and DIY retailer, selling a wide range of garden equipment, lawn mowers, and outdoor power tools alongside broader home categories. Directly comparable as a multi-brand retailer of the same equipment categories, but at significantly larger scale and assortment breadth.
• Mr. Bricolage: French DIY and home improvement chain with garden equipment categories. Comparable in retail format and product overlap (mowers, trimmers, chainsaws), but operates at national scale with broader assortment.
• Jardiland: French garden center chain specializing in plants, garden equipment, and outdoor living products. Comparable product categories (lawn mowers, brush cutters, tillers) and customer base, with national footprint and broader outdoor living focus.
• Gamm Vert: French agricultural and garden retail cooperative with strong rural and smallholder presence. Sells comparable equipment (tillers, brush cutters, mowers, motoculteurs) and overlaps heavily on the professional/semi-professional customer segment.

Direct peers

• Distri-Country / Magasin Vert: French rural and garden equipment retailer network with comparable product mix (motoculteurs, motobineuses, tondeuses, débroussailleuses) and similar customer base of rural homeowners and small-scale professionals.
• Espace Emeraude: French independent retailer network specializing in rural, agricultural, and garden equipment. Closely comparable in business model (multi-brand authorized distributor of motoculture equipment), customer segments (homeowners and professionals), and product ranges.

Regional players

• Agrizone: France-focused online retailer of agricultural and garden equipment. Comparable in product categories (tillers, brush cutters, mowers) and professional customer base, but operates purely online rather than combining physical retail with e-commerce.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/motoculture-saint-jean

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motoculture St Jean