PEACE & MIND UK CIC

What PEACE & MIND UK CIC does

PEACE & MIND UK CIC is a UK Community Interest Company founded in 2023 by Esther Ghey following the death of her daughter Brianna Ghey, operating under the trading name 'Brianna Ghey Legacy Project'. The organisation delivers youth mental health, mindfulness, and online safety programmes for school-age children and families across the United Kingdom, with operational roots in Warrington. Its core offerings are four human-led programmes: Flourishing Families (90-minute primary school wellbeing workshops at £150 per session), Look Up & Live (parent and pupil workshops on smartphone and social media harms at £150-£200 per session), Wellbeing Walks (weekly free community walks), and the Phones Down Challenge (a seven-day summer campaign run on the SuperKind platform). Supporting the programmes are free downloadable PDF resources, public speaking engagements by the founder, and a community events programme including the Gratitude Gala.

The underlying technology stack is minimal: a Wix-hosted website and a partnership with the SuperKind platform for challenge registration. There is no proprietary software product, no AI/ML capability, and no mobile application — the value proposition rests entirely on the credibility of the founder's personal story, certified mindfulness training (Mindfulness in Schools Project .b and Paws B curricula), and a Youth Advisory Board that shapes programme design. Workshops are delivered by a small identified team including Esther Ghey, Alisha Ghey, Becca Percival, and Hannah Oertel.

The business model blends earned and contributed income. Earned revenue comes from per-session workshop fees (£150-£200), event ticket sales (£67-£77), and recurring or one-time donations (£5-£20 suggested). Contributed revenue is anchored by three named relationships: sponsorship from The Movements Trust (registered charity), and major funding from the Tim Parry Jonathan Ball Foundation and Changing Ideas. Go-to-market is direct-to-consumer via school partnerships, community events, founder-led PR/media, and free resource downloads that function as top-of-funnel lead magnets. Customer segments span UK primary and secondary schools, families with school-age children, and corporate/educational venues booking the founder as a speaker.

Name

PEACE & MIND UK CIC

Legal name

Peace & Mind UK CIC

Website

https://briannaslegacy.org

Company type

Private

Founded year

2023

Operating status

Operating

Short description

PEACE & MIND UK CIC is a UK Community Interest Company that delivers school-based mental health, mindfulness, and online safety workshops for young people and families, trading as the Brianna Ghey Legacy Project and funded through grants, donations, and workshop fees.

Ownership category

akta.pro rank

Product category

Youth Mental Health and Online Safety Education

NAICS

Educational Support Services (61171), Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Crisis Response & Threat Assessment (Suicide Prevention, Violence Prevention) (EDAJAIAH)

akta.pro secondary industries

Assistive Technology (AT) & AAC Services (EDAJAKAF), Staff Training, Coaching & Professional Development (SEL/Mental Health) (EDAKAMAL)

Keywords

• Youth mental health
• Mindfulness education
• Online safety workshops
• Family wellbeing programmes
• Digital wellbeing campaigns

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Workshop Fees: Revenue from delivering paid workshops to schools including Look Up & Live sessions for parents (£200) and pupils (£150), and Flourishing Families sessions (£150 per 90-minute class).
2. Donations: Voluntary donations from individuals supporting the mission. Accepts one-time and recurring monthly donations.
3. Event Revenue: Ticket sales for fundraising events such as the Gratitude Gala (£67-77 per ticket).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

PEACE & MIND UK CIC delivers paid mental health and online safety workshops to schools and families across the UK, alongside free community wellbeing activities. Core paid offerings include the Flourishing Families primary school workshops (£150 per 90-minute session) and Look Up & Live parent and pupil workshops (£200 parent / £150 pupil) covering smartphone and social media impact. The CIC also accepts donations, runs fundraising events, and publishes free downloadable resources supporting its charitable mission.

Product overview

PEACE & MIND UK CIC operates the Brianna Ghey Legacy Project, offering a suite of mental health and digital wellbeing programmes for young people and families across the UK. The core services include Public Speaking engagements by founder Esther Ghey, school-based workshops (Flourishing Families for family wellbeing and Look Up & Live for online safety education), community Wellbeing Walks, and the Phones Down Challenge campaign. Supporting these programmes are free downloadable resources including parent packs, school posters, and activity sheets. The organisation does not offer a technology product but provides human-led workshops, speaking engagements, and community activities focused on building healthier relationships with technology and improving mental wellbeing.

Differentiator

Problem solved

Functional benefit

Products and services

• Flourishing Families Family group well-being workshops for UK primary schools using play-based learning to help children and parents explore nutrition, movement, sleep, gratitude, nature, and community connection. Delivered as 90-minute whole-class sessions at £150 each.
• Look Up & Live Age-appropriate workshops informing parents and pupils about online harms and the impact of excessive screentime on children's mental health, including 60-minute interactive parent and carer sessions (£200) and 30-minute primary or secondary pupil sessions (£150).
• Public Speaking Public speaking engagements delivered by Esther Ghey covering young people's mental health in the digital age, mindfulness, connection, and what families and schools can do to support children, offered to schools, universities, corporate organisations and conferences.
• Wellbeing Walks Weekly free community walks held every Wednesday at 12:30pm meeting at the Lakeside entrance of the Engine Rooms, Warrington, combining outdoor activity with mindfulness and mental health support for community members.

Quantifiable outcome

• Wellbeing Walks run weekly every Wednesday at 12:30pm at Engine Rooms, Warrington
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• SuperKindcoreGTM or Marketing PartnerPlatform partner for the Phones Down Challenge. Families sign up and make pledges through the SuperKind website. First 50 families receive tickets to Dinosaurs in the Hidden Garden at Bents Garden & Home in Warrington.
• Bents Garden & HomeminorGTM or Marketing PartnerWarrington-based business donating family tickets (up to 4 people) to Dinosaurs in the Hidden Garden for the first 50 families registering for the Phones Down Challenge.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Digital Awareness UK: UK social enterprise delivering digital wellbeing and online safety training to schools, parents and pupils; near-identical offering to Look Up & Live.
• Place2Be: UK children's mental health charity delivering school-based counselling, training and wellbeing programmes; directly comparable to BGLP's Flourishing Families and Look Up & Live school workshops.
• YoungMinds: UK charity focused on young people's mental health through advocacy, training for school staff, and resources for parents and pupils; overlaps with BGLP's parent and pupil workshop model.
• Internet Matters: UK not-for-profit providing online safety resources for parents and schools; directly comparable to BGLP's Look Up & Live online harms and screentime workshops.
• Childnet International: UK charity educating children, parents and teachers about online safety; comparable mission and school-delivery model to BGLP's digital wellbeing workshops.

Broad incumbents

• Mind: Large UK mental health charity providing schools-facing resources and campaigning on youth wellbeing; broad incumbent competitor for awareness and grant funding.
• Anna Freud Centre (Anna Freud Network): Larger UK mental health research and education charity running Mentally Healthy Schools; competes for school wellbeing budgets with broader mental health curriculum content.

Emerging players

• Mindfulness in Schools Project: UK charity behind the .b and Paws b curricula that BGLP's teachers are trained in; comparable mindfulness curriculum delivery model for schools.
• Ditch the Label: UK anti-bullying and digital wellbeing charity running school programmes and youth-led campaigns; partial overlap with BGLP's wellbeing and online safety focus.

Others

• Tim Parry Jonathan Ball Foundation: UK foundation focused on young people affected by violent extremism and online harm; both funder of BGLP and thematic peer addressing online radicalisation and safety education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61550990320422
• LinkedInlinkedin.com/company/peaceandminduk
• Instagraminstagram.com/briannagheylegacyproject

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PEACE & MIND UK CIC