Eigenart

What Eigenart does

Eigenart is a German design house operating under the parent company Brüssel Steel GmbH, a family-owned private limited company founded in 1966 in Bergisch Gladbach, Germany. The Eigenart brand was launched in 2004 with decorated tinplate storage containers and has since expanded into a portfolio of premium household goods across glass, porcelain, and stainless steel. The company sells seven core product families — Eve (borosilicate glass carafes), Flowtea (double-walled glass drinking bottles), Lyn (double-walled glasses), Leeza (double-walled stainless steel thermal bottles), Teaeve (double-walled porcelain tea cups), Teafan (tea infusers), and Case (tinplate storage containers) — distinguished by proprietary decorative design families (Mira, Cherry Blossom, Birds, Mandala, Linnea, Padma, Trees) applied consistently across product categories. Technical features include laser-perforated two-piece stainless steel strainers for direct tea and coffee preparation in-bottle, double-walled thermal insulation, and food-safe materials compliant with EU regulations.

Eigenart operates a dual-channel business model combining direct-to-consumer e-commerce (eigenart.store) with B2B distribution to retailers and wholesalers worldwide. B2C customers are design-conscious private consumers seeking sustainable alternatives to disposable plastic products, primarily purchasing tea accessories, drinking bottles, and food storage items at price points ranging from €5.99 (small Case tins) to €64.99 (Eve Cherry Blossom carafe). B2B customers include specialty retailers, gift shops, and kitchenware resellers purchasing in sets with minimum order values of €100 (Germany) or €200 (EU/worldwide) net goods value. The company generates ancillary revenue from replacement accessories (lids, sieves, sleeves), a tree-planting donation product tied to the EIGENARTWald reforestation initiative, and a Private Label program for business partners.

The company's go-to-market emphasizes product-led growth through its e-commerce store and a curated trade-show presence at Ambiente (Frankfurt), Nordstil (Hamburg), and Maison & Objet (Paris). Manufacturing is primarily outsourced to long-term contract manufacturers in Asia, while product development, design, and quality control are retained in-house in Germany. Payment processing leverages Stripe (supporting cards, Klarna, Apple Pay, Google Pay) alongside PayPal, with DPD handling fulfilment. The company has signaled sustainability positioning through a solar-powered Bergisch Gladbach facility meeting approximately 90% of energy needs, a 66% electric-vehicle fleet share by 2021, and an 18,000+ tree reforestation initiative near the headquarters.

Name

Eigenart

Legal name

Brüssel Steel GmbH

Website

https://eigenart.store

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1–10 employees

Short description

Eigenart (Brüssel Steel GmbH) is a German family-owned design house selling premium borosilicate glass, porcelain, and stainless steel drinkware plus tinplate storage containers through its eigenart.store e-commerce site and B2B retailer channels across 40+ countries.

Ownership category

akta.pro rank

Product category

Designer Drinkware and Kitchenware

NAICS

Glass Container Manufacturing (327213), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Glass Containers (3221), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Personalized, Custom & Monogrammed Gifts Retail (CRALAJAC)

akta.pro secondary industry

Kitchen Food Storage & Container Organization Retail (Canisters, Meal Prep Containers, Wrap Dispensers) (CRAIAJAN)

Keywords

• Designer drinkware
• Glass carafes
• Thermal water bottles
• Tea accessories
• Tinplate storage containers

Headquarters

HQ city

Bergisch Gladbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales (B2C): Direct sales to private consumers through their online store eigenart.store. Products include glass carafes, drinking bottles, tea/coffee cups, storage tins, and accessories. One-time purchase model with individual product pricing.
2. B2B / Retailer Sales: Sales to business customers (retailers, shops) with minimum order values and worldwide shipping. Additional packaging fee of €8.95 per delivery for B2B orders. Products sold in sets (2-pack, 3-pack) and individual units to retailers.
3. Environmental offset products: Sale of tree-planting certificates (€3.00 per tree) as a standalone product, allowing customers to participate in the company's EIGENARTWald reforestation initiative.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Eigenart designs, produces, and sells premium designer drinkware and household storage products — including glass carafes (Eve), double-walled drinking glasses (Lyn), glass drinking bottles (Flowtea), double-walled stainless steel thermal bottles (Leeza), double-walled porcelain cups (Teaeve, Cupti), tea infusers (Teafan), and decorative tinplate storage containers (Case) — under proprietary design families such as Mira, Cherry Blossom, Birds, Mandala, and Linnea. The company sells both direct-to-consumer through its eigenart.store e-commerce platform and through B2B channels to retailers and wholesalers worldwide, complemented by a Private Label program and a reforestation donation initiative.

Product overview

Eigenart is a German design house specializing in aesthetically distinctive, sustainably focused drinkware and storage products. The product portfolio centers on seven core product families: Eve (glass carafes), Flowtea (glass drinking bottles), Lyn (double-walled glasses), Leeza (thermal bottles), Teaeve (porcelain tea cups), Teafan (tea infusers), and Case (tinplate storage containers). Products feature exclusive decorative designs printed on inner surfaces and are made from premium materials including borosilicate glass, porcelain, stainless steel, tinplate, and neoprene. Each product family offers multiple design variations across collections like Cherry Blossom, Mira, Birds, Padma, Trees, and Mandala. The company also offers a Private Label program for retailers, accessories including replacement lids and sieves, and an optional tree-planting initiative. Product development, design, and quality control are managed in Germany while manufacturing is primarily in Asia.

Differentiator

Problem solved

Functional benefit

Brands

• Eve: Glass carafe for preparing tea and coffee directly, with removable stainless steel sieve, automatic tilt closure, and vegan leather sleeve. Capacity: 1.25 liters.
• Flowtea
• Leeza
• Teaeve
• Teafan
• Case
• Lyn

Quantifiable outcome

• 15 million cans produced by 2009, demonstrating manufacturing scale and product demand
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

One partnership is on record.

• International Production Partners (primarily Asia/China)coreOthersLong-term, trusted supplier relationships primarily in Asia (China) for manufacturing. Emphasis on consistent high quality standards, regular inspections and product testing, careful material selection (e.g., food-safe materials). Product development, design, and quality control handled by team in Germany.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Stelton: Danish design house offering premium insulated jugs, thermoses, drinkware and home accessories. Comparable to Eigenart as a design-led Scandinavian/German-style houseware brand with strong B2B retail presence and gifting positioning.
• S'well: US design-forward insulated bottle and drinkware brand with distinctive patterns and gift-led positioning. Closely comparable to Eigenart's Leeza and Eve ranges on design differentiation, premium pricing and gifting-driven demand.
• Joseph Joseph: UK-based design-led kitchen and home accessories brand with strong aesthetic differentiation and premium positioning. Comparable to Eigenart on design-driven premium houseware sold via specialty retail and DTC.
• Blomus: German premium design house for household accessories, drinkware and bathroom/kitchen lifestyle products. Comparable to Eigenart as a fellow German design-led Mittelstand brand selling premium lifestyle goods through European specialty retail and DTC.
• Bodum: Swiss-origin, Danish-headquartered premium houseware brand known for double-walled glass drinkware, stainless steel and tea/coffee preparation products. Directly comparable to Eigenart on premium glass carafes, insulated vessels and design-led tea/coffee gear sold through both DTC and global retail.
• Chilly's: UK-based reusable bottle and coffee cup brand with strong design-led, sustainability-positioned marketing. Comparable to Eigenart on premium reusable drinkware, sustainability narrative and DTC-plus-retail distribution.
• Fellow Products: US design-led specialty coffee and tea preparation brand (kettles, grinders, insulated carafes, mugs). Directly comparable to Eigenart on design-driven, premium-positioned tea/coffee preparation products targeted at design-conscious consumers.
• Alfi: German premium insulated drinkware and carafe brand with deep roots in double-walled stainless steel and glass. Closely comparable as a fellow German specialty drinkware peer competing in the same gift and premium tableware channels as Eigenart.

Broad incumbents

• Le Creuset: Global premium kitchenware and tableware brand with strong gifting positioning and broad retail distribution. Comparable as a broad incumbent premium lifestyle houseware brand that competes for the same gifting-driven, design-conscious specialty retail consumer.
• Villeroy & Boch: Large German premium tableware and lifestyle brand with broad glass, porcelain and home assortment. Comparable as a much larger incumbent German player in premium tableware and gifting drinkware that competes for similar retail shelf space.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/eigenart_deutschland
• Xx.com/eigenart_me
• Facebookfacebook.com/eigenart.store
• LinkedInlinkedin.com/company/eigenart-love-your-rituals

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eigenart