L'AMOUR BEAUTY TRADING LTD.

What L'AMOUR BEAUTY TRADING LTD. does

L'AMOUR BEAUTY TRADING LTD., operating as LAMOUR Beauty & Life, is a Canadian specialty retailer founded in 2012 that curates and sells Asian beauty and lifestyle products to North American consumers. The company's assortment spans K-beauty, J-beauty, and C-beauty skincare, makeup, hair and body care, colored contact lenses (sold through a dedicated lens storefront), home lifestyle goods, household essentials, and collectible toys, featuring 50+ brands including medicube, Dr. Althea, Biodance, SKIN1004, Anua, Beauty of Joseon, COSRX, MEDIHEAL, Torriden, and EQQUALBERRY.

The technology stack is a standard Shopify-based e-commerce platform with native iOS and Android mobile applications, supporting multi-currency transactions (CAD and USD), real-time inventory management across the 7-store network, and buy-online-pickup-in-store (BOPIS) fulfillment. The company claims 100% authentic sourcing from authorized brand partners and manufacturers, and layers content (blog posts, ingredient guides, social media presence on Instagram, TikTok, Pinterest, and YouTube) on top of merchandising to drive conversion.

The business model is direct-to-consumer retail with both physical and online channels. Revenue is generated through one-time product sales at unit prices ranging from roughly $1.99 to $59.99 CAD, with volume-based discounts (Buy 5 Get 10% off, Buy 3 Get 20% off, Buy 3 Get 37% off), free shipping above $79, and Sezzle BNPL at checkout. The company is privately held, founder-owned, with no disclosed institutional funding, and operates 11–50 employees across 7 retail locations in the Greater Toronto Area and Ottawa plus cross-border US e-commerce.

Name

L'AMOUR BEAUTY TRADING LTD.

Legal name

L'AMOUR BEAUTY TRADING LTD.

Website

https://lamourlife.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

L'AMOUR BEAUTY TRADING LTD. (DBA LAMOUR Beauty & Life) is a Canadian specialty retailer founded in 2012 that sells curated K-beauty, J-beauty, and C-beauty skincare, makeup, colored contact lenses, and lifestyle goods to North American consumers through 7 Ontario retail stores, a Shopify e-commerce platform, and native iOS/Android apps.

Ownership category

akta.pro rank

Product category

Asian Beauty and Cosmetics Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Beauty & Personal Care Omnichannel (CRAFAEAB)

Keywords

• Asian beauty retail
• Korean skincare products
• Beauty e-commerce
• Colored contact lenses
• Lifestyle goods retail

Headquarters

HQ city

North York

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer online sales of Asian beauty and lifestyle products through the company's Shopify e-commerce platform and mobile applications. Products are sold at listed retail prices with periodic promotional discounts.
2. Physical Retail Store Sales: Brick-and-mortar retail sales across 7 physical store locations in Canada, with inventory sourced from warehouse stock or transferred between locations based on availability.
3. Store Pickup / BOPIS: Buy online, pickup in-store model allowing customers to order online and collect at nearest retail location, with pickup availability dependent on nearby store inventory.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

LAMOUR Beauty & Life retails a curated selection of premium Asian beauty and lifestyle products, including K-beauty, J-beauty, and C-beauty skincare, cosmetics, hair and body care items, colored contact lenses, household essentials, and collectible toys. The company operates a direct-to-consumer omnichannel retail model combining a Shopify-based e-commerce website, native iOS/Android mobile apps, and seven brick-and-mortar stores across the Greater Toronto Area and Ottawa in Canada, with buy-online-pickup-in-store fulfillment.

Product overview

LAMOUR Beauty & Life is an e-commerce beauty and lifestyle retailer operating both an online platform (us.lamourlife.com) and physical retail stores across Canada. The company offers a curated selection of premium Asian beauty products from Korea (K-Beauty), Japan (J-Beauty), and China (C-Beauty), including skincare (toners, serums, creams, masks from brands like medicube, Dr. Althea, SKIN1004, Biodance, Anua), makeup (from brands like JUDYDOLL, FWEE, LAKA), hair and body care, home and lifestyle products, and contact lenses. The core offering is the e-commerce platform with additional services including e-gift cards, a mobile app, and in-store pickup options. Products are sourced directly from authorized brand partners and manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• LAMOUR Beauty & Life E-Commerce Retail Platform Direct-to-consumer online and in-store retail platform offering curated K-beauty, J-beauty, and C-beauty products across skincare, makeup, hair and body care, and home lifestyle categories for individual consumers in North America.
• LAMOUR E-Gift Cards Digital gift cards sent via email, redeemable both in physical retail stores and online, carrying no expiry date and no hidden fees, intended for use by individual gift purchasers and recipients.
• medicube Kojic Acid Turmeric Toner Pad 160ml / 70pads Brightening toner pads that combine kojic acid, turmeric extract, glycolic acid, and niacinamide to calm the skin, smooth texture, and reduce excess sebum and dead skin cells.
• EQQUALBERRY Vitamin Illuminating Serum 30ml Brightening serum formulated with Vitamin C, Niacinamide, and botanical extracts that targets dullness and uneven skin tone for individual consumers seeking a luminous complexion.
• Dr.Althea 345 Relief Cream 50ml Soothing and moisturizing cream with natural botanical extracts that calms irritated skin and provides long-lasting hydration, intended for consumers with sensitive skin.
• medicube PDRN Pink Collagen Bubble Serum 95ml Collagen-boosting bubble serum formulated with PDRN (Polydeoxyribonucleotide) for skin regeneration and anti-aging, sold to individual consumers seeking premium Korean skincare.
• Biodance Bio-Collagen Real Deep Mask Deep hydrating sheet mask that moisturizes the skin surface and refines the appearance of enlarged pores, providing a radiant, well-moisturized complexion.
• SKIN1004 Madagascar Centella Ampoule 100ml Centella-based serum ampoule sourced from Madagascar, formulated to soothe and calm irritated or sensitive skin for individual skincare consumers.
• Anua Niacinamide 10% + TXA 4% Correcting Serum Brightening serum combining Niacinamide and Tranexamic Acid designed to correct uneven skin tone and reduce the appearance of dark spots.
• MEDIHEAL Toner Pad 100 pads Hypoallergenic toner pads with 5D-Complex Hyaluronic Acid that deliver deep hydration and gentle exfoliation, intended for consumers seeking hydrating Korean skincare.
• MOLAK Contact Lenses Daily disposable colored contact lenses retailed through a dedicated online lens storefront for individual consumers seeking Asian cosmetic contact lens options.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• medicubecoreChannel Partner/ Reseller/ DistributorOne of the core brands sold through LAMOUR's retail channels, featuring popular products like Kojic Acid Turmeric Toner Pad, PDRN Pink Collagen Bubble Serum, and various PDRN skincare lines.
• Dr. AltheacoreChannel Partner/ Reseller/ DistributorPopular K-beauty brand featured prominently on the website with bestselling products including the 345 Relief Cream, Melaclear Cream, and ABC Glow Whipped Serum.
• BiodancecoreChannel Partner/ Reseller/ DistributorFeatured brand with multiple bestselling products including Bio-Collagen Real Deep Mask, Collagen Gel Toner Pads, and Pore Tightening line.
• SKIN1004coreChannel Partner/ Reseller/ DistributorMajor K-beauty brand with extensive product range including Madagascar Centella line, Probio-Cica series, and various toners, ampoules, and creams.
• AnuacoreChannel Partner/ Reseller/ DistributorFeatured K-beauty brand known for Heartleaf and PDRN product lines, including popular Niacinamide 10% + TXA 4% Correcting Serum.
• Beauty of JoseoncoreChannel Partner/ Reseller/ DistributorPopular K-beauty brand with products including Glow Serum, Dynasty Cream, Revive Eye Serum, and Centella Asiatica Mask.
• COSRXcoreChannel Partner/ Reseller/ DistributorMajor K-beauty brand carried by LAMOUR featuring products like Advanced Snail Mucin Glass Glow Hydrogel Mask and The Niacinamide 15 Serum.
• MEDIHEALcoreChannel Partner/ Reseller/ DistributorLeading Korean sheet mask brand with extensive product range including Toner Pad, Collagen Essential Mask, Madecassoside Essential Mask, and Rose PDRN Essential Mask.
• TorridenmajorChannel Partner/ Reseller/ DistributorK-beauty brand featuring DIVE-IN line products including Low Molecular Hyaluronic Acid Serum and Balanceful Cica Toner Pad.
• EQQUALBERRYmajorChannel Partner/ Reseller/ DistributorFeatured K-beauty brand with products including Vitamin Illuminating Serum and Collagen Glow up Hydrogel Mask.
• SezzleminorChannel Partner/ Reseller/ DistributorBuy-now-pay-later payment solution integrated into checkout, allowing customers to pay in interest-free installments.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• MUR.A (formerly Murale): Canadian-based K-beauty focused online retailer specializing in Korean skincare brands. Comparable as a Canada-based K-beauty e-commerce specialist targeting the same North American Asian beauty consumer segment.

Direct peers

• Stylevana: Online Asian beauty and fashion retailer carrying a wide assortment of K-beauty, J-beauty, and C-beauty brands at competitive prices. Directly comparable as an e-commerce-first multi-brand Asian beauty destination.
• Jolse: Korea-based online K-beauty retailer selling Asian skincare and cosmetics directly to global consumers. Comparable as a multi-brand Korean beauty e-commerce specialist competing on price and assortment.
• Peach & Lily: US-based K-beauty e-commerce retailer offering a curated selection of Korean skincare brands alongside its own Peach Slices product line. Comparable for its curated Korean beauty assortment and US-based DTC positioning.
• Yesstyle: Hong Kong-based online retailer specializing in Asian beauty, skincare, and lifestyle products from Korea, Japan, and China. Directly comparable as a multi-brand Asian beauty e-commerce destination serving Western consumers.
• Olive Young: Korea's largest health and beauty retail chain with growing global e-commerce presence. Comparable for its multi-brand Korean beauty assortment and omnichannel retail model, though at vastly larger scale.
• Soko Glam: US-based K-beauty specialist e-commerce retailer and content platform curating Korean skincare brands. Comparable as a curated K-beauty specialty retailer targeting North American consumers with brand discovery and education content.

Broad incumbents

• Sephora: Global multi-brand beauty retailer with a strong and expanding K-beauty assortment. Comparable as a broad incumbent carrying many of the same Korean brands LAMOUR features, with greater scale, marketing reach, and loyalty programs (Beauty Insider).
• Ulta Beauty: Largest US beauty retailer carrying an expanding selection of K-beauty brands alongside mass and prestige beauty. Comparable as a broad incumbent offering many of the same Korean brands with national physical retail footprint.
• Shoppers Drug Mart (Beauty Boutique): Canada's largest drugstore chain with an extensive beauty department including K-beauty brands. Comparable as a Canadian omni-channel beauty incumbent with national physical retail reach that competes for the same beauty shoppers as LAMOUR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCEnCpsiQiAJ1AWSz28eA2Kg
• Instagraminstagram.com/lamour_beauty_and_life
• TikToktiktok.com/@lamour_beauty_and_life
• Pinterestca.pinterest.com/lamour_beauty_and_life
• LinkedInlinkedin.com/company/l-amour-beauty-life

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'AMOUR BEAUTY TRADING LTD.