PIKK LTD

What PIKK LTD does

Pikk Ltd is a privately held UK direct-to-consumer e-commerce retailer headquartered in Chorley, England & Wales, operating the storefront pikk.co.uk. The company sells made-to-measure curtains, made-to-measure roman blinds, readymade curtains, standalone fabrics, linings, cushions, tiebacks, valances, and bedding, manufactured in the UK and customised to customer-supplied window dimensions. Product depth is driven by distribution partnerships with fabric brands including iLiv, Edinburgh Weavers, Style Furnishings, and Prestigious Textiles, layered across multiple colour, style, and fabric-type filters.

The business model is transactional and unit-priced, with no subscription or recurring layer. Pay-as-you-go purchases typically range from approximately £23 (entry-level readymade curtains) to £163 (top-tier made-to-measure curtains), with add-ons such as blackout, thermal, and twill linings. Order fulfilment is supported by free UK delivery, up to three free fabric samples per order, a 3-year product guarantee, and a 'Spot-on Sizing' guarantee. Checkout is processed through Stripe with buy-now-pay-later optionality via Klarna, and the website was built by third-party developer NRD.

Go-to-market is direct-to-consumer only, targeting UK residential homeowners and renters. Acquisition channels span organic social (Instagram, Facebook, TikTok), content marketing via blog articles, an email newsletter offering a 5% first-order incentive, and verified customer testimonials. Pikk holds a Trustindex 'Top Rated Service 2026' badge derived from a 4.8/5 Google review score over the prior 12 months. No institutional funding, headcount, management team, or revenue figures are disclosed in the source material.

Name

PIKK LTD

Legal name

Pikk Ltd

Website

https://pikk.co.uk

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Pikk is a UK-based direct-to-consumer e-commerce retailer offering made-to-measure and readymade curtains, roman blinds, fabrics, linings, and home accessories, serving UK residential homeowners with self-service ordering, free samples, and a 3-year guarantee.

Ownership category

akta.pro rank

Headquarters

HQ city

Chorley

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Pikk generates revenue through one-time product sales of made-to-measure curtains, readymade curtains, roman blinds, fabrics, linings, and accessories. Products are sold at varying price points depending on fabric type, brand, and customization options. The company offers competitive pricing with free delivery on all orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PIKK LTD operates a UK-based direct-to-consumer e-commerce business (pikk.co.uk) selling made-to-measure and readymade curtains, made-to-measure roman blinds, fabrics, linings, and home accessories such as cushions, tiebacks, and valances. Products are manufactured in the UK from fabrics sourced from multiple leading textile brands and offered with a 3-year guarantee, free delivery, and free samples to support self-service custom orders.

Product overview

PIKK LTD operates a UK-based made-to-measure curtains and blinds e-commerce business offering custom window treatments. The core product portfolio consists of Made to Measure Curtains and Made to Measure Roman Blinds, both available in extensive fabric options from brands including iLiv, Edinburgh Weavers, Style Furnishings, Prestigious Textiles, and Sundour. Supporting product lines include Readymade Curtains for standard sizes, standalone Fabric sales, and Linings (Blackout, Thermal, Twill) as add-on options. Accessories include Made to Measure and Stocked Cushions, Cushion Pads, Made to Measure and Stocked Tie Backs, Valances, and Bedding. The company offers free samples (up to 3), a 3-year guarantee on all products, and free delivery. Products are manufactured in the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Made to Measure Curtains Custom-fitted curtains manufactured in the UK to precise customer window measurements. Available in fabrics from iLiv, Edinburgh Weavers, Style Furnishings, Prestigious Textiles, and Sundour, with Pencil Pleat and Eyelet header options and multiple lining types (blackout, thermal, twill). Customers can order up to 3 free samples before purchase and receive a 3-year guarantee with free delivery.
• Readymade Curtains Pre-sized curtains available in standard dimensions across multiple colours, styles, and fabric types including Chenilles, Jacquards, Linen, Velvets, and Voiles & Sheers. Backed by a 3-year guarantee and free sample option. Prices range from approximately £23.00 to £46.00.
• Made to Measure Roman Blinds Custom-fitted window blinds that fold into pleats when raised, made to order in the same fabric options and brand catalogue as made-to-measure curtains. Designed to match curtain orders for coordinated window dressing.
• Fabric Standalone fabric by-the-metre sales for curtains and other window treatments, offered in the same fabric types (Chenilles, Embroidery, Jacquards, Linen, Velvets, Voiles & Sheers) used in Pikk's made-to-measure products. Targeted at customers wishing to make their own soft furnishings.
• Linings Curtain lining options including Blackout, Thermal, and Twill linings to enhance light control, insulation, and curtain drape on made-to-measure and readymade curtain orders.
• Made to Measure Cushions Custom-sized cushion covers made to order from the available fabric collections, designed to coordinate with curtain and blind purchases.
• Stocked Cushions Pre-made cushion covers available for immediate purchase in standard sizes from Pikk's fabric catalogue.
• Cushion Pads Inner cushion inserts sold separately to fill stocked or made-to-measure cushion covers.
• Made to Measure Tiebacks Custom-fabricated curtain tiebacks made to match the fabric of made-to-measure curtain orders.
• Stocked Tie Backs Pre-made curtain tiebacks available for standard curtain sizes from the fabric catalogue.
• Stocked Valances Pre-made valance window treatments for decorative top-of-window dressing.
• Bedding Bed linen products including curtains and treatments designed for bedroom windows.

Quantifiable outcome

• 3-year guarantee on all products
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• iLivcoreChannel Partner/ Reseller/ DistributoriLiv is a fabric brand whose products are sold through Pikk's made-to-measure curtains, roman blinds, and fabrics categories. Pikk offers iLiv products as part of their extensive fabric selection.
• Edinburgh WeaverscoreChannel Partner/ Reseller/ DistributorEdinburgh Weavers is a fabric brand featured in Pikk's made-to-measure curtains, roman blinds, and fabrics categories. Their products include patterns like Tangalle Ink, Constantine Shale, Nevada Pastel, and Quebec collections.
• Style FurnishingscoreChannel Partner/ Reseller/ DistributorStyle Furnishings is a fabric brand whose products including Madrid, Monaco, and Faux Silk collections are sold through Pikk's made-to-measure curtains and readymade curtains.
• Prestigious TextilescoreChannel Partner/ Reseller/ DistributorPrestigious Textiles is a fabric brand prominently featured across Pikk's made-to-measure curtains, roman blinds, and fabrics. Their collections include Wexley, Stockholm, Stamford, Wyndley, Westwood, and Longmoor lines.
• KlarnaminorOthersKlarna is a payment provider offering buy-now-pay-later options for Pikk customers at checkout, providing flexible payment solutions for purchases.
• StripeminorOthersStripe is the credit card payment processor used by Pikk for secure online transactions.

Scale indicators1 record

Expansion highlights5 records

Broad incumbents

• Dunelm: UK's largest home furnishings retailer with an extensive curtain, blind, and soft furnishings range across 150+ stores plus online. Overlaps with Pikk but operates at much larger scale and broader assortment, including readymade options.
• IKEA: Global home furnishings giant with extensive curtain and blind ranges. Competes on price and breadth rather than made-to-measure customization, but pressures Pikk on adjacent readymade and accessory purchases.
• The White Company: UK premium home and lifestyle brand offering curtains, bedding, and home accessories. Competes for the same aspirational home-decor customer with stronger brand equity and multi-category breadth.
• John Lewis & Partners: UK department store with a significant home furnishings category including made-to-measure curtains and blinds. Broad incumbent with premium positioning comparable to Pikk's UK-made value proposition.
• Wayfair: Online home furnishings marketplace aggregating thousands of curtain and blind SKUs from multiple suppliers. Competes for the same search traffic, social attention, and shopper intent as Pikk in the UK.

Direct peers

• English Blinds: UK online made-to-measure blinds retailer offering Roman, roller, venetian, and vertical blinds with self-service ordering. Directly comparable product category and DTC purchasing flow to Pikk's made-to-measure Roman blinds.
• Blinds2go: UK-based direct-to-consumer online retailer specializing in made-to-measure blinds, curtains, and shutters. Directly comparable product category, self-service e-commerce model, and free-sample-led conversion funnel to Pikk.
• Swift Direct Blinds: UK online made-to-measure blinds specialist with similar self-service customization, free samples, and direct-to-consumer fulfillment approach. Comparable category focus on blinds with custom sizing.
• Terrys Fabrics: UK online retailer of curtains, blinds, fabrics, and made-to-measure window treatments. Highly comparable assortment (curtains + blinds + fabric), DTC e-commerce model, and UK-only shipping footprint to Pikk.
• Hillarys: UK's leading made-to-measure blinds, curtains, and shutters retailer operating both online and in-home consultation channels. Overlaps directly with Pikk's custom-fit window-treatment offering and 3-year guarantee approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/pikk
• Facebookfacebook.com/pikk
• LinkedIntiktok.com/@pikk
• Instagraminstagram.com/pikk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIKK LTD