Biore Tervisestuudio OÜ
Biore Tervisestuudio OÜ operates a Rakvere, Estonia natural health studio and nationwide e-commerce store selling curated supplements, natural cosmetics, orthopedic products, and the Enagenic Leveluk8 hydrogen water device, alongside alternative diagnostic and therapy services for Estonian health-conscious consumers.
- Company typePrivate
- Founded2008
- HeadquartersRakvere, Estonia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Biore Tervisestuudio OÜ does
Biore Tervisestuudio OÜ is a privately held Estonian single-entity natural health studio (loodusapteek) and multi-brand wellness retailer founded in 2008 and headquartered at Laada 41, Rakvere. The business combines an in-person retail and therapy studio with a nationwide e-commerce storefront at tervisepood.biore.ee, selling curated supplements (CoralClub, Ecosh, Dr. Nona, Mirra, Zinzino, Fitline, Dr. Ohhira), natural cosmetics, orthopedic footwear, and the Japanese Enagenic Leveluk8 hydrogen water device — the only water machine with medical-device licensing. Service offerings center on alternative diagnostics (Kvantresonants, Vollie, Healyt emotional balance device), acupuncture, Bach flower therapy, EFT, hirudotherapy, and homeopathic and bioenergetic consultations delivered by owner Mare Uue and a network of cooperative practitioners. The core customer base is Estonian health-conscious consumers and individuals seeking natural approaches to chronic conditions (notably psoriasis), with the founder's personal 17-year condition-management story as a core credibility anchor.
The business operates on a hybrid B2C model: one-time product sales (unit pricing, €3–€70+ range) via in-store and e-commerce channels, plus professional service fees for consultations and therapy sessions, with Esto BNPL and Banklink as payment integrations. It employs 1–10 people (owner Mare Uue, consultants Hardi Koodi and Merle Krihvel, plus cooperative partners Eve Heinmets, Mirjam Heinloo, and Vladimir Jelissejev) and has no disclosed external funding, parent company, or institutional investors. Geographic reach is Estonia — Lääne-Virumaa for the physical studio and nationwide for e-commerce — with no signals of cross-border expansion.
Biore Tervisestuudio OÜ firmographics
Firmographics- Name
- Biore Tervisestuudio OÜ
- Legal name
- Biore Tervisestuudio OÜ
- Website
- https://biore.ee
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Biore Tervisestuudio OÜ operates a Rakvere, Estonia natural health studio and nationwide e-commerce store selling curated supplements, natural cosmetics, orthopedic products, and the Enagenic Leveluk8 hydrogen water device, alongside alternative diagnostic and therapy services for Estonian health-conscious consumers.
- Ownership category
- akta.pro rank
Biore Tervisestuudio OÜ industry classification
Industry- Product category
- Natural Health and Wellness Retail
- NAICS
- Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Services-Testing Laboratories (8734)
- akta.pro primary industry
- Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK)
Keywords
Where Biore Tervisestuudio OÜ is headquartered
LocationHeadquarters
- HQ city
- Rakvere
- HQ country
- Estonia
- HQ region
- Europe
Offices2 records
Markets served
Biore Tervisestuudio OÜ business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Retail and e-commerce sales of natural health supplements, organic cosmetics, health footwear, essential oils, and wellness products. Products sourced from multiple suppliers including CoralClub, Ecosh, Dr.Nona, Mirra, and others.
- Health Services and Consultations: Fees from health testing services, therapy sessions (acupuncture, Bach flower therapy, EFT, hirudotherapy), and health counseling.
- E-commerce Platform: Online store运营 with shipping to customers across Estonia. Packages shipped daily except Saturday and Sunday.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Natural health products with various price points |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Biore Tervisestuudio OÜ product offering
Product offeringCore offering
Biore Tervisestuudio OÜ operates a natural health studio and eco-shop in Rakvere, Estonia, providing health testing services (Kvantresonants, Vollie, Healyt), alternative therapy sessions (acupuncture, Bach flower therapy, META-EFT, hirudotherapy), and retail sales of natural supplements, organic cosmetics, health footwear, and essential oils through its onsite store and nationwide e-commerce site tervisepood.biore.ee. The studio also offers Japanese Kangen hydrogen water produced via the Enagenic Leveluk8 device, the only water machine globally with a medical-device license.
Product overview
Biore Tervisestuudio OÜ operates a dual-channel natural health business: a physical 'loodusapteek' (nature pharmacy) studio in Rakvere, Estonia and a comprehensive e-commerce platform at tervisepood.biore.ee. The product portfolio centers on three pillars: (1) diagnostic services using Kvantresonants, Vollie, and Healyt devices for health testing and emotional balance assessment; (2) a curated multi-brand supplement assortment including CoralClub, Ecosh, Zinzino, Fitline, Mirra, Nahrin, and Santegra offering vitamins, minerals, probiotics, detox products, herbal extracts, and specialized formulations; and (3) health technology devices including the Japanese Kangenvee Leveluk8 hydrogen water machine—the only water device globally with medical device licensing—and orthopedic products. The studio also provides therapeutic services including acupuncture, health testing consultations, and Bach flower therapy. Founded in 2008, the business positions itself as a 'loodusteraapia keskus' (natural therapy center) combining traditional healing methods with modern diagnostic equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- Health Testing Service (Tervise test)
- Acupuncture Service (Nõelravi)
- Emotional Causes of Illness Consultation (Haiguste emotsionaalsed põhjused)
- Studio Service Price List (Hinnakiri)
- CoralClub/Koralliklubi Supplements Line
- Ecosh Supplements Line
- Zinzino Supplements Line
- Fitline PM International Supplements Line
- Orthopedic Products (Insoles, Footwear, Orthoses)
- Natural Cosmetics Line (Looduskosmeetika)
- Kangenvee Leveluk8 Hydrogen Water Machine
- Kangen Hydrogen Water (consumable)
Companies that use Biore Tervisestuudio OÜ
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Biore Tervisestuudio OÜ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Biore Tervisestuudio OÜ partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- EcoshcoreCooperation with Ecosh for natural supplement products including vitamins, minerals, D3 products, and specialized formulas.
- CoralClub (Koralliklubi)coreMajor distribution partner for CoralClub products including supplements, coral water, and health products. Products sold both in-store and via e-commerce.
- Dr. Nona Surnumere tootedcoreReseller of Dr. Nona Dead Sea products including cosmetics and health supplements.
- MirracorePartnership for Mirra health products including zinc complexes and organ-specific formulations.
- Dr. OhhiraminorPartnership for Dr. Ohhira probiotic and health supplement products.
- Tervise AbiminorPartnership for Tervise Abi health products.
- IconFitminorPartnership for IconFit fitness and health products.
- FitlineminorPartnership for Fitline health and wellness products.
- BiomarketminorPartnership for Biomarket natural health products.
- Now FoodsminorPartnership for Now Foods supplement products.
- Enagenic (Kangenvee)coreJapanese company providing the Leveluk8 hydrogen water machine. The only company in the world with medical device license for water machines. Products used in hospitals, ambulances, medical centers worldwide.
- Eve HeinmetscoreElectroacupuncture diagnostics specialist, Chinese medicine practitioner, acupuncture and massage therapist, Reiki Meister, and longtime natural medicine consultant since 2002.
- Mirjam HeinloocoreHomeopath and pharmacist providing integrated health services.
- Vladimir Jelissejev (Tervendaja Volli)coreBioenergy specialist, member of European Natural Sciences Academy and Master of Latvian Traditional Non-Traditional Medicine Academy. Pope Benedict XVI blessed healer.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Biore Tervisestuudio OÜ competitors and assessment
Company assessmentBroad incumbents
- GNC: Global multi-channel supplement and nutrition retailer with in-store consultations. Comparable retail playbook (specialty supplements + advisory service) though operating at chain scale rather than single-store Estonian boutique format.
- Holland & Barrett: UK-based global health-food and supplement retailer with 1,000+ stores and a strong e-commerce platform. Comparable in its multi-brand supplement assortment and emphasis on natural health positioning, though at vastly greater scale and a different geographic footprint.
- Benu Apteek: Estonia's largest pharmacy chain offering over-the-counter health products, supplements, and wellness consultations across 100+ locations. Comparable as a multi-channel retail health destination serving Estonian consumers, though broader in scope (OTC pharma, beauty, prescription) than Biore's natural-health focus.
- Vitamin Shoppe: US-based multi-channel retailer of vitamins, supplements, and natural health products. Comparable retail model (in-store plus e-commerce) and broad multi-brand supplement assortment, with similar staff-led advisory consultations.
- Südameapteek: Major Estonian pharmacy retailer with national e-commerce and in-store health consultations, including vitamins and natural products. Comparable as a domestic competitor for supplement retail share and trusted health advice, but operates at significantly larger scale and broader category breadth.
Direct peers
- Loodusravi Kliinik (Natural Healing Clinic): Estonian natural therapy clinic offering naturopathy, herbal medicine, and holistic consultations. Comparable as a small Estonian wellness service provider targeting health-conscious consumers seeking alternative therapies, though without Biore's combined retail/supplement shelf.
- iHerb: Global online retailer of natural health products, supplements, and wellness goods shipping to Europe including Estonia. Comparable as a direct competitor for the e-commerce slice of Biore's business, often at lower prices and with broader assortment.
Regional players
- Tervisekaupade e-pood (Estonian online health shops): Estonian e-commerce-only natural health and supplement retailer. Comparable as a domestic online-only alternative competing for the same Estonian consumer supplement basket Biore serves through its e-commerce channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Biore Tervisestuudio OÜ social profiles
Digital presenceBiore Tervisestuudio OÜ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Biore Tervisestuudio OÜ leadership team
Management profileNumber of profiles
Profiles6 records
Biore Tervisestuudio OÜ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Biore Tervisestuudio OÜ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Biore Tervisestuudio OÜ
What does Biore Tervisestuudio OÜ do?
Biore Tervisestuudio OÜ operates a natural health studio and eco-shop in Rakvere, Estonia, providing health testing services (Kvantresonants, Vollie, Healyt), alternative therapy sessions (acupuncture, Bach flower therapy, META-EFT, hirudotherapy), and retail sales of natural supplements, organic cosmetics, health footwear, and essential oils through its onsite store and nationwide e-commerce site tervisepood.biore.ee. The studio also offers Japanese Kangen hydrogen water produced via the Enagenic Leveluk8 device, the only water machine globally with a medical-device license.
Is Biore Tervisestuudio OÜ a public or private company?
Biore Tervisestuudio OÜ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Biore Tervisestuudio OÜ founded?
Biore Tervisestuudio OÜ was founded in 2008. It employs 1 to 10 people.
Where is Biore Tervisestuudio OÜ based?
Biore Tervisestuudio OÜ is headquartered in Rakvere, Estonia, in the Europe region.
How does Biore Tervisestuudio OÜ make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are health Services and Consultations and E-commerce Platform.
Who are Biore Tervisestuudio OÜ's main competitors?
Broad incumbents on record are GNC, Holland & Barrett, Benu Apteek, Vitamin Shoppe and Südameapteek. Direct peers are Loodusravi Kliinik (Natural Healing Clinic) and iHerb. Tervisekaupade e-pood (Estonian online health shops) is listed as a regional player.
Does Biore Tervisestuudio OÜ have an API?
No public API is recorded for Biore Tervisestuudio OÜ.
What industry is Biore Tervisestuudio OÜ in?
Biore Tervisestuudio OÜ's product category is Natural Health and Wellness Retail. Its primary akta.pro industry code is AFABAJAK, Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI). Its NAICS code is 325411 and its SIC code is 2833.