RexVet

What RexVet does

RexVet (legally Rex Vets Inc.) is a 501(c)(3) non-profit veterinary telehealth platform founded in 2024 and headquartered in Miami, Florida with entirely virtual operations. It serves pet owners in Florida, New York, and Virginia with 24/7 video consultations priced at $64.99 per visit, an asynchronous RexVet Express review at $49.99, and an annual Family Plan subscription at $120. The company also operates RexVetRx, an in-house pharmacy that captures prescription fulfillment revenue tied to telehealth consultations, and accepts tax-deductible donations including atypical in-kind contributions such as boats and aircraft. It was founded by Johnny Dominguez and is led by CEO Dr. Tiffany Delacruz, DVM, with a clinical network of 50+ licensed US veterinarians.

The platform is built on standard cloud infrastructure (Firebase, Google Analytics) with payment and checkout integrated through Square, Stripe, and Klarna buy-now-pay-later. Distribution is supported by an aggressive content and SEO footprint of 89 city-specific landing pages, a pet health library, cost calculators, and comparison content. The company has served 8,313+ families to date and holds a 4.9/5 satisfaction rating, with governance and trust credentials including Candid Platinum Transparency 2025, GreatNonprofits Top Rated 2025, and LegitScript certification. Revenue mechanics combine per-visit fees, the annual Family Plan subscription, in-house pharmacy fulfillment, and tax-deductible donations (monetary plus in-kind), with additional partnerships spanning marine animal rescue and shelter/rescue adoption programs.

Strategically, RexVet's positioning rests on a regulatory tailwind from Florida's HB849 PETS Act, which established a telehealth pathway for the veterinarian-client-patient relationship, combined with a non-profit cost structure that removes shareholder-return pressure and enables donation-subsidized care delivery. Constraints are explicit: only three US states are currently licensed, the clinical model is human-veterinarian rather than AI-driven, and the absolute revenue base remains small despite strong recent growth in families served.

Name

RexVet

Legal name

Rex Vets Inc.

Website

https://rexvet.org

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

RexVet is a 501(c)(3) non-profit veterinary telehealth platform serving pet owners in Florida, New York, and Virginia with 24/7 video consultations, async reviews, an annual Family Plan subscription, and an in-house pharmacy.

Ownership category

akta.pro rank

Product category

Veterinary Telehealth Services

NAICS

Veterinary Services (541940)

akta.pro primary industry

Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL)

Keywords

• Veterinary telehealth services
• Online pet pharmacy
• Virtual vet consultations
• Pet healthcare platform
• Telehealth prescriptions

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Telehealth Consultation Fees: Single video consultations at $64.99 per visit with licensed veterinarians. Revenue covers veterinary staff time, platform maintenance, and outreach to underserved communities.
2. Family Plan Subscription: Annual subscription at $120/year providing 4 virtual vet visits plus unlimited messaging for all pets in the household. Billed annually.
3. RexVet Express: Asynchronous video review service at $49.99 per case for simple conditions like fleas, ear infections, refills, and mild allergies.
4. Prescription Revenue (RexVetRx): Revenue from fulfillment of veterinarian-prescribed medications delivered to pet owners. Medications purchased separately from consultations.
5. Donations and Charitable Contributions: Tax-deductible donations from supporters funding telehealth services, subsidized virtual consultations, emergency guidance, and community outreach programs. Accepts boats, aircraft, and equipment donations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

RexVet is a 501(c)(3) non-profit veterinary telehealth platform that connects pet owners in Florida, New York, and Virginia with licensed veterinarians through secure 24/7 video consultations. Core paid offerings include single video visits at $64.99, the asynchronous RexVet Express review at $49.99, and a Family Plan subscription at $120/year covering four visits plus unlimited messaging. The integrated in-house RexVetRx pharmacy fulfills veterinarian-prescribed medications with same-day delivery to customer doorsteps in the licensed states.

Product overview

RexVet is a 501(c)(3) non-profit veterinary telehealth platform offering licensed video vet consultations 24/7. The core product is RexVet Telehealth at $64.99 per visit, supplemented by RexVet Express ($49.99 async video review) and the Family Plan subscription ($120/year for 4 visits plus unlimited messaging). The in-house pharmacy RexVetRx fills prescriptions with same-day delivery. Additional offerings include a Pet Health Library with vet-authored articles and calculators, and a Marine Animal Rescue program. Donations accept boats, aircraft, and equipment to support the non-profit mission.

Differentiator

Problem solved

Functional benefit

Brands

• RexVetRx: In-house pharmacy that fills veterinarian-written prescriptions for FL, NY, VA patients with same-day delivery.
• RexVet Express

Products and services

• RexVet Telehealth Video Consultation 24/7 secure video consultation with a licensed veterinarian for diagnosis, treatment plans, and same-day prescriptions when needed. Priced at $64.99 per visit, available to pet parents in Florida, New York, and Virginia.
• RexVet Express Asynchronous vet review service for simple conditions such as fleas, ear infections, refills, and mild allergy flares. Priced at $49.99 per case with a money-back guarantee and free upgrade to a live visit if the vet recommends it.
• Family Plan Subscription Annual subscription at $120/year that includes four virtual vet visits plus unlimited messaging for all pets in the household, with same-day prescriptions via RexVetRx where legally allowed. Billed annually and saves roughly $140 per year versus single visits.
• RexVetRx Pharmacy In-house prescription fulfillment pharmacy that fills veterinarian-prescribed medications for RexVet patients in FL, NY, and VA, with same-day delivery to customer addresses or local pharmacy pickup where available. Medications are purchased separately from consultations.

Quantifiable outcome

• Prices at $64.99 vs $150-300 average in-person visit — approximately 50-60% cost reduction
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Coastal Wildlife Rehabilitation PartnerscoreStrategic or Co-development PartnerPartnerships with wildlife rehabilitation organizations for marine mammal and sea turtle rescue efforts. RexVet provides veterinary support, rescue coordination, and community outreach for coastal wildlife impacted by injury, environmental disruption, or natural disaster. Supported 150+ sea turtles and 47 rescue missions.
• Animal Shelters and Rescue OrganizationscoreStrategic or Co-development PartnerPartner shelters and rescues receive free first visits for adopted pets plus per-adopter credits. Program subsidizes post-adoption veterinary care while supporting partner organizations financially. Partnership application available through RexVet's partner program.
• Square PaymentsminorOthersThird-party payment processor for handling customer transactions. RexVet uses Stripe for payment processing.
• StripeminorOthersThird-party payment processor for handling customer transactions, appointment payments, and donation processing.
• KlarnaminorOthersBuy-now-pay-later financing option allowing customers to split payments: $16.25 for single visits, $30 for Family Plan, or $12.50 for Express service.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pawp: Pawp offers an annual subscription telehealth plan with unlimited vet consultations plus an emergency fund benefit, closely mirroring RexVet's Family Plan value proposition and product-led GTM approach.
• Fuzzy: Fuzzy provides subscription-based veterinary telehealth with chat and video access to vets, directly comparable to RexVet's subscription model and explicitly named by RexVet as a competitor.
• TeleVet: TeleVet offers a telehealth platform built for veterinary practices and pet owners, providing video consultation and clinic integration. It directly competes with RexVet in the telehealth-enabled vet care category.
• Dutch: Dutch is a for-profit veterinary telehealth provider offering video consultations and prescription delivery. It is directly comparable to RexVet in telehealth delivery, prescription integration, and named by RexVet in its comparison content.
• Anipanion: Anipanion provides a veterinary telehealth platform enabling clinics and pet owners to run virtual care visits, comparable in telehealth functionality and integration with veterinary workflows to RexVet's offering.
• Airvet: Airvet is a direct veterinary telehealth competitor offering 24/7 video consultations with licensed veterinarians for pet parents. It is the most directly comparable US telehealth offering to RexVet, named explicitly by RexVet in its competitive comparison pages.
• Vetster: Vetster is a veterinary telehealth marketplace connecting pet owners with licensed veterinarians for video consultations. It competes directly with RexVet in the same online-vet category and is named in RexVet's comparison pages.

Broad incumbents

• Bond Vet: Bond Vet operates a network of physical veterinary clinics with integrated telehealth and digital booking. It is comparable in end-to-end pet care but as a broader incumbent that also offers in-person services, contrasting with RexVet's telehealth-only model.
• Modern Animal: Modern Animal operates veterinary clinics plus a membership-based digital platform for vet access, telehealth, and records. It is comparable as a broader incumbent combining physical and virtual care, contrasting with RexVet's pure telehealth focus.

Regional players

• FirstVet: FirstVet offers on-demand video consultations with licensed veterinarians, primarily serving European markets with limited US presence. It is comparable in telehealth delivery model but operates in different geographies than RexVet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61565972409402
• Instagraminstagram.com/rexvets
• TikToktiktok.com/@rexvets

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RexVet