LYV LTD

What LYV LTD does

LYV Limited (trading as Lyv Pharmacy) is a UK-based digital pharmacy platform that delivers online clinical consultations, prescription dispensing, and discreet home delivery for weight loss, erectile dysfunction, hair loss, and skincare conditions. The company operates as a vertically integrated stack: patients complete secure online health questionnaires, UK-licensed clinicians (registered with the GMC or appropriate professional bodies) review and approve prescriptions, medications are dispensed by GPhC-registered Mediva Pharmacy entities, and tracked couriers deliver next-day across England, Scotland, Wales, and Northern Ireland in unmarked packaging.

The product portfolio spans prescription therapies (Mounjaro KwikPen, Wegovy FlexTouch, and the newly added oral Wegovy Pill for weight management; Sildenafil and Tadalafil for erectile dysfunction; Finasteride 1mg for hair loss) and non-prescription skincare ranges (Phyris, SPICEup, Luxesse, Hyaluron Sensation, FoREST Elixir). The core technology is a web-based consultation and assessment platform integrated with OxygenRX for clinician record-keeping and ongoing patient follow-up. The business differentiates itself as a "clinically led, not transactional" model, emphasising continuous clinician contact, dose adjustments, side-effect monitoring, and lifestyle support rather than one-off dispensing.

Commercially, LYV runs on a primarily unit-priced, pay-as-you-go model with no subscription mandate across all treatments, though some treatments support recurring billing. Prices are stated to exclude VAT with no hidden consultation fees. LYV is a 2025-launched private UK company and a wholly-aligned digital brand of Mediva Pharmacy Limited (backed by Brown's Pharma Limited, operating since 2013). The company is privately held with no disclosed external investors or institutional funding rounds. Leadership is led by CEO Tiziana Ceci, Co-Founder & CSO Alexander Fenech, CPO Deborah Portelli, CTO Dale Micallef, and Pharmacy Director Nayan Shah (Superintendent Pharmacist).

Name

LYV LTD

Legal name

Lyv Limited

Website

https://lyvpharmacy.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

LYV Pharmacy is a UK digital pharmacy platform offering online clinical consultations, prescription dispensing, and discreet next-day delivery for weight loss (GLP-1s), erectile dysfunction, hair loss, and skincare products, operating through GPhC-registered Mediva Pharmacy entities with UK-licensed clinician oversight.

Ownership category

akta.pro rank

Product category

Online Pharmacy Services

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA)

akta.pro secondary industries

Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD), Pharmacy & Health Essentials Delivery (CRAFAFAI)

Keywords

• Online pharmacy services
• Weight management medication
• Erectile dysfunction treatment
• Hair loss treatment
• Digital telehealth consultations

Headquarters

HQ city

Milton Keynes

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Prescription Medication Sales: One-time purchase model for prescription medications including GLP-1 weight loss drugs (Mounjaro, Wegovy), erectile dysfunction treatments (Sildenafil, Tadalafil), and hair loss treatments (Finasteride). Prices vary by medication strength and quantity.
2. Non-Prescription Product Sales: Sale of skincare products and supplements. Includes brands like Phyris and SPICEup skincare line.
3. Subscription/Repeat Prescriptions: Some treatments offered via subscription model with recurring billing. Prescription renewals typically required periodically (e.g., every 12 months).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

LYV Pharmacy is a UK online pharmacy service that combines a digital telehealth consultation platform with GPhC-registered pharmacy dispensing. Patients complete secure online health questionnaires reviewed by UK-licensed clinicians; approved prescriptions are dispensed by Mediva Pharmacy and delivered in plain packaging via tracked next-day UK courier. The portfolio spans weight loss (Mounjaro KwikPen, Wegovy FlexTouch, Wegovy Pill), erectile dysfunction (Sildenafil, Tadalafil), hair loss (Finasteride), and over-the-counter skincare lines (Phyris, SPICEup, Luxesse, Hyaluron Sensation, FoREST Elixir).

Product overview

LYV Pharmacy operates as a vertically integrated online pharmacy platform combining a patient-facing digital health platform with Mediva Pharmacy's dispensing services. The core offering consists of a web-based consultation and assessment platform where patients complete confidential health questionnaires reviewed by UK-licensed clinicians, followed by prescription dispensing and discreet next-day home delivery. The product portfolio spans four therapeutic areas: (1) Weight Loss — Mounjaro KwikPen (tirzepatide, GLP-1/GIP dual agonist injection), Wegovy FlexTouch (semaglutide injection), and the upcoming Wegovy Pill (oral semaglutide); (2) Erectile Dysfunction — Sildenafil and Tadalafil tablets; (3) Hair Loss — Finasteride 1mg oral tablets; and (4) Skin Care — Phyris, SPICEup, Luxesse, Hyaluron Sensation, FoREST Elixir, and other over-the-counter skincare products. The platform emphasizes clinical oversight with ongoing monitoring, dose adjustments, and lifestyle support — positioning itself as a 'clinically led, not transactional' alternative to transaction-focused online pharmacies.

Differentiator

Problem solved

Functional benefit

Products and services

• Mounjaro KwikPen (tirzepatide) Once-weekly pre-filled injection pen containing tirzepatide for weight management and type 2 diabetes. Activates both GLP-1 and GIP hormone pathways to regulate appetite and blood sugar. Dosing starts at 2.5 mg and may be increased up to 15 mg under clinical supervision. Dispensed privately via clinician review.
• Wegovy FlexTouch (semaglutide injection) Once-weekly pre-filled injection pen containing semaglutide for weight loss and weight maintenance. Works on the GLP-1 pathway to regulate appetite. Dosing starts at 0.25 mg and increases gradually over 16 weeks to a maintenance dose. Dispensed privately via clinician review.
• Wegovy Pill (oral semaglutide) Once-daily oral tablet containing semaglutide for weight management. MHRA authorised on 11 June 2026 in 1.5 mg, 4 mg, 9 mg and 25 mg strengths and available through LYV from 6 July 2026.
• Sildenafil (ED medication) PDE5 inhibitor tablet for erectile dysfunction. Takes effect in 30-60 minutes and lasts 4-6 hours. Available in 25 mg, 50 mg and 100 mg doses as a generic formulation at lower cost than branded Viagra.
• Tadalafil (ED medication) PDE5 inhibitor tablet with longer duration than sildenafil. Takes effect in 30 minutes and lasts up to 36 hours. Available in 5 mg daily and 10 mg/20 mg on-demand doses. Also used for BPH symptoms.
• Finasteride 1mg (hair loss treatment) DHT-blocking oral tablet for male pattern hair loss (androgenetic alopecia). Works by reducing conversion of testosterone into DHT, helping protect hair follicles from shrinkage. Requires 3-6 months for visible results.
• Phyris Skin Care range Range of professional skincare products including AQ Somi, SE Sensitive Calming Sleep, CL Oil Cleanser and CL AHA Peeling. Distributed in 30 ml to 50 ml sizes for skin concerns, aging and specific skin conditions.
• SPICEup Skin Care range Premium skincare line including Light Cream, Night Cream, Ginger Shot and Gel 2 Oil Mask. Features exotic spice-based ingredients targeted at revitalizing skin.
• Luxesse Skin Care range Premium skincare range including Vision Eye Lift and Sleep products for targeted anti-aging treatments.
• Hyaluron Sensation Skin Care range Hyaluronic acid-based skincare line including Caps and Hands formula for deep hydration.
• FoREST Elixir Forest-inspired skincare elixir for skin revitalization, priced at £35.65.

Quantifiable outcome

• More than one in five GLP-1 users experience nutritional deficiencies during treatment - LYV addresses this with nutritional support and monitoring
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Mediva Pharma LimitedcoreTechnology or IntegrationMediva Pharma Limited (GPhC: 9012803) operates as the registered pharmacy entity for LYV services. Handles prescription services and pharmacy operations under regulatory oversight.
• Mediva Pharmacy LtdcoreTechnology or IntegrationMediva Pharmacy Ltd (GPhC: 2060682) at 54 Tanners Drive, Milton Keynes is the dispensing pharmacy. Superintendent Pharmacist: Nayan Shah. Dispenses all approved prescriptions.
• OxygenRXsupportingTechnology or IntegrationClinical platform used by LYV clinicians to maintain patient records and easily follow up with patients throughout their treatment journey.
• Brown's Pharma LimitedcoreStrategic or Co-development PartnerParent company of LYV. Brown's Pharma Limited has been supporting patients since 2013 through Mediva Pharmacy. LYV represents the online evolution of their healthcare services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pharmacy2U: UK GPhC-registered online pharmacy dispensing private and NHS prescriptions with home delivery — comparable vertically integrated online pharmacy model and UK focus.
• Manual: UK men's health brand offering private online consultations and treatments for hair loss, ED, weight management, and testosterone — direct UK peer in DTC men's health platform positioning.
• Simple Online Pharmacy: UK online pharmacy with home delivery offering private prescriptions across weight management and men's/women's health — same vertically integrated digital pharmacy model serving UK patients.
• Numan: UK-based direct-to-consumer telehealth and online pharmacy focused on men's health (ED, hair loss, weight loss). Closest peer to LYV across sensitive-condition DTC platform, geography, regulation, and product mix.
• Pharmica: GPhC-registered UK online pharmacy with private prescription services across weight loss, ED, hair loss, and skincare — directly comparable vertically integrated online pharmacy operating model.
• Mayfair Weight Loss Clinic: UK private clinic specialising in GLP-1 weight-loss prescribing via online consultation and home delivery — directly overlapping LYV's flagship weight-loss category.
• Zava: Established UK online doctor service offering private prescriptions across weight loss, ED, and other conditions with home delivery — directly comparable in DTC telehealth + online-pharmacy model and UK-only footprint.

Broad incumbents

• LloydsPharmacy Online Doctor: UK national pharmacy brand's online doctor service offering private prescriptions across weight loss, ED, hair loss, and travel health — comparable product set with incumbent-scale brand and infrastructure.
• Boots Online Doctor: UK high-street pharmacy chain's online consultation platform providing private prescriptions across weight loss, ED, hair loss, and other categories — overlapping services but backed by the UK's largest pharmacy brand.
• Hims & Hers: US-listed direct-to-consumer telehealth and pharmacy platform spanning weight loss, ED, hair loss, and skincare — illustrative category leader for the model LYV is operating, though based in the US.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LyvPluslife
• YouTubeyoutube.com/@LyvPlusLife
• Facebookfacebook.com/lyvpluslife
• Instagraminstagram.com/LyvPluslife
• TikToktiktok.com/@lyvpluslife

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LYV LTD