BLOWUP MEDIA UK LIMITED

Name

BLOWUP MEDIA UK LIMITED

Legal name

blowUP media UK Limited

Website

https://blowup-media.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

akta.pro secondary industries

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB), Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH)

Keywords

• Outdoor advertising
• Giant poster advertising
• Digital out-of-home
• Special build advertising
• Premium OOH media

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Giant Poster Advertising Space Rental: Rental of large-format outdoor advertising space (Giant Posters) to brands and agencies. Campaigns range from short-term renovations to long-term advertising arrangements with landlords. Revenue generated from premium placement in high-footfall city centre locations.
2. Digital Out-of-Home (DOOH) Screen Advertising: Full-motion digital screen advertising providing dynamic content opportunities for brands. High-resolution screens positioned in major city centres for urban, retail, and nightlife audiences.
3. Special Build Creative Services: BEYOND creative solutions offering bespoke special build campaigns including 3D builds, 2D cut-outs, lighting effects, and experiential activations. Revenue from amplified campaign creative executions.
4. Property Enhancement Services for Landlords: Partnership with landlords to generate additional income from commercial properties through advertising banners during renovations or long-term advertising arrangements. Covers scaffolding wraps, vinyl stickers, and digital screen installations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

blowUP media sells large-format out-of-home advertising space, primarily Giant Posters at three times the size of standard billboards, to brands and agencies across the UK. The portfolio is complemented by full-motion digital DOOH screens, bespoke BEYOND special-build creative installations, and Vertical Garden sustainable advertising sites. The company also partners with commercial landlords to monetize building facades via short-term renovation wraps and long-term advertising solutions.

Product overview

blowUP media is a premium outdoor advertising company and member of the Ströer Group, operating a portfolio of large-format advertising products across the UK, Germany, The Netherlands, and Belgium. The core product is Giant Posters—large format banners three times the size of standard billboards—supplemented by Full Motion Digital Screens for DOOH advertising. The company offers additional creative solutions including BEYOND (special builds with 3D elements, lighting effects, and experiential activations), Vertical Gardens (sustainable advertising integrated with living plant walls), and landlord solutions for short-term renovation coverage and long-term advertising placement. With over 40 sites across major UK cities including London, Manchester, Edinburgh, and Birmingham, blowUP media delivers high-impact campaigns for global brands.

Differentiator

Problem solved

Functional benefit

Brands

• BEYOND: Creative solutions department that reimagines out-of-home advertising with bespoke 3D builds, 2D cut-outs, lighting effects and more, turning banners into immersive brand experiences.
• Vertical Gardens / The Green Collection

Products and services

• Giant Posters Large-format outdoor advertising banners at three times the size of standard billboards (ranging from 100 to 17,300 square metres), positioned in premium city-centre locations across the UK for brand-building campaigns by global brands and agencies. All Giant Posters have been carbon neutral since 2022.
• Full Motion Digital Screens High-resolution, full-motion Digital Out-of-Home (DOOH) screens located in major UK city centres providing dynamic content opportunities for brands targeting urban, retail and nightlife audiences.
• BEYOND Creative Solutions Creative solutions team that brings OOH campaigns to life through bespoke 3D builds, 2D cut-outs, lighting effects, UV paint, murals, facade extensions, moving elements and experiential activations.
• Vertical Gardens (The Green Collection) Sustainable outdoor advertising locations integrating Giant Posters or Digital Screens into walls of plants that positively impact microclimates, offset carbon dioxide and enhance urban surroundings.
• Special Builds Special-effect outdoor advertising campaigns featuring amplified creative executions including 3D elements, 2D cut-outs, LED lighting, strip lighting and unique installations that encourage passers-by to stop and engage with the brand.
• Short Term Renovation Solutions Solutions for commercial landlords to generate income during property renovations by covering scaffolding with visually appealing advertising facades that can replicate the building's exterior.
• Long Term Advertising Solutions Permanent outdoor advertising solutions for commercial properties including vinyl stickers, frames, Giant Posters and full motion digital screens that generate sustained income for landlords.

Quantifiable outcome

• 27% increase in brand perception when advertised on Giant Poster sites
• +5 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Hive (British Gas)coreStrategic or Co-development Partner · 1 April 2025Partnership to showcase Hive's latest campaign on The Green – A40 Hanger Lane, the UK's most sustainable banner. Collaboration highlights synergy between Hive's green brand messaging and the sustainable innovation of the Vertical Garden location.
• HestiaminorStrategic or Co-development Partner · 1 January 2023Domestic abuse charity partnered with HSBC for Safe Spaces initiative. blowUP media provided the Spitalfields Market banner location for the campaign raising awareness of financial domestic abuse.
• Rare:MetricscoreStrategic or Co-development Partner · 1 January 2019Independent research agency partnered with blowUP media for Giant Poster effectiveness studies in 2019 and 2024. Conducted surveys of over 1,000 people over 6 months to measure awareness, perception, consideration, and ad recall metrics.
• LGBT FoundationminorStrategic or Co-development Partner · 1 January 2019Partnered with Method and blowUP media for the Drag Cleans campaign supporting LGBTQIA communities and the ongoing restoration works of Fulham Church.
• JustdiggitcoreStrategic or Co-development PartnerOngoing global partnership since 2016 (started in Netherlands). blowUP displays Justdiggit campaigns on digital screens and banners across UK, Germany, and Belgium. Justdiggit carries out large-scale renaturation projects in Africa to combat global warming. blowUP also supports their mission through carbon offset initiatives.
• GESScoreTechnology or IntegrationPartnered to deliver The Green – A40 Hanger Lane Vertical Garden installation. GESS contributed to the sustainable Vertical Garden that won the 2025 FESPA Silver Award.
• TalonminorChannel Partner/ Reseller/ DistributorSpecialist out-of-home agency partner that collaborated with blowUP media on the HSBC Safe Spaces campaign.
• PHD MediaminorChannel Partner/ Reseller/ DistributorMedia agency partner that worked with blowUP media on the HSBC Safe Spaces campaign.
• GoodstuffminorChannel Partner/ Reseller/ DistributorAgency partner that collaborated with blowUP media on the Method Drag Cleans campaign video commissioning.
• Multiple Landlords and Property OwnerscoreStrategic or Co-development PartnerPartnerships with diverse stakeholders including Historic Royal Palaces, Truman Brewery, St Mary's, Londinium, Landsec, Hammerson, Galliard, DP9, TfL, and Boxpark. blowUP provides advertising solutions that generate additional income for commercial properties.

Scale indicators9 records

Recent moves2 records

Direct peers

• Global Outdoor Media: UK-based OOH media owner operating billboards and large-format sites across multiple regions. Direct peer in UK outdoor advertising with overlapping brand and agency customer base.
• Ocean Outdoor: UK premium spectacular OOH operator with a portfolio of large-format digital and static sites in city centres. Direct competitor to blowUP media in premium UK out-of-home, serving the same brand and agency clients with comparable giant-poster-style inventory.
• Primesight (now part of Global): Legacy UK premium OOH operator historically focused on large-format roadside and city-centre sites, now integrated into Global Outdoor. Provides historical precedent for the UK large-format OOH segment in which blowUP competes.
• BIG Outdoor: UK specialist in large-format outdoor advertising including building wraps and spectaculars. Direct competitor in the premium large-format segment where blowUP's Giant Posters compete, serving similar brand advertisers with comparable physical inventory.

Broad incumbents

• Lamar Advertising: One of the largest US outdoor advertising companies, operating billboards, digital displays, and transit advertising across the Americas. A broad incumbent peer for portfolio-level OOH comparability and capital-markets benchmarking.
• JCDecaux: Global market leader in out-of-home advertising with street furniture, billboards, and large-format digital spectaculars across Europe. Operates extensive UK and European networks that overlap with blowUP's premium city-centre positioning, though JCDecaux spans a much broader portfolio including transit and street furniture.
• Clear Channel Outdoor: Major international OOH operator with significant UK and European presence across billboards, transit, and digital spectaculars. Competes with blowUP for large-format brand budgets and is one of the dominant incumbents in the same European OOH market.
• Outfront Media: Large North American OOH operator with billboards, transit, and digital displays. While US-focused, it serves as a global public-market benchmark for outdoor advertising economics and competes for multinational brand OOH budgets that also buy in Europe.

Others

• Talon Outdoor: Independent specialist out-of-home media agency that plans and buys OOH campaigns on behalf of advertisers. Functions as a channel partner for blowUP (collaborated on HSBC Safe Spaces campaign) and a representative comparison for the agency-side of the OOH value chain.
• Ströer SE & Co. KGaA: Parent company of blowUP media and a leading German OOH and digital media group. While Ströer owns blowUP, it also operates competing large-format and digital OOH inventory across Germany, making it a strategic controlling owner and partial peer for portfolio comparison.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgkgpsVi3viZm_gkIjRlgGA
• Instagraminstagram.com/blowupmediauk
• LinkedInlinkedin.com/company/blowup-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLOWUP MEDIA UK LIMITED