MEIE pereteraapia keskus

What MEIE pereteraapia keskus does

MEIE pereteraapia keskus (legal entity: Meie Pereteraapia Keskus OÜ) is a privately-held, for-profit therapy practice founded in 2023 in Tallinn, Estonia. The practice delivers systemic family therapy, couple therapy, individual therapy using a family therapy approach, and brief micro-counseling sessions. Services are priced per session on a pay-as-you-go basis, ranging from €40 for a 15-20 minute micro-counseling session to €75 for 60-minute individual therapy and €100 for 90-minute family or couple therapy. The practice is operated by two therapists — Tiia Laul, a psychologist with family and couple therapy certification, and Aire Toms, who also serves clients in Keila.

The business operates a direct-to-consumer model with no proprietary technology platform, no mobile application, and no digital service delivery; all sessions are conducted in-person at the Ülemiste Tervisemaja 2 office in Tallinn, with Aire Toms additionally seeing clients in Keila. Client acquisition relies on the practice's website (meiepereteraapia.ee), direct phone calls to each therapist, and a general email contact — no social media, paid advertising, referral partnerships, or institutional channels are documented. The revenue model is straightforward professional services fee-for-service, with no subscription, insurance billing, or recurring engagement structure.

The underlying clinical methodology is the systemic approach to family and relationship work, grounded in 5-year training programs at the Estonian Family Therapy School and, for Tiia Laul, The Couple Institute's couple therapy training. The company serves families and couples dealing with communication breakdowns, mental health issues, parenting conflicts, divorce/separation, addictions, special needs family members, infidelity, trauma, and grief. Customer segments are horizontal — end consumers seeking therapeutic help — with no enterprise or B2B revenue component.

Name

MEIE pereteraapia keskus

Legal name

Meie Pereteraapia Keskus OÜ

Website

https://meiepereteraapia.ee

Company type

Private

Founded year

2023

Operating status

Operating

Short description

MEIE pereteraapia keskus is a privately-held Estonian therapy practice founded in 2023, offering systemic family, couple, individual, and brief micro-counseling sessions delivered in-person by two therapists in Tallinn and Keila.

Ownership category

akta.pro rank

Product category

Family Therapy Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Family therapy services
• Couple therapy services
• Individual counseling therapy
• Systemic psychotherapy
• Micro counseling sessions

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Therapy session fees: The practice generates revenue through fee-for-service therapy sessions, including family therapy, couple therapy, individual therapy, and micro-counseling sessions. All services are priced per session with no subscription or recurring billing model mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

MEIE pereteraapia keskus is a Tallinn-based therapy center offering systemic family therapy, couple therapy, individual therapy (using a family therapy approach), and brief micro-counseling sessions delivered in Estonian by two certified therapists. All sessions are conducted in-person at the Ülemiste Health House 2 office, with pricing set per session (90-minute family/couple sessions at 100 EUR, 60-minute individual sessions at 75 EUR, and 15-20 minute micro-counseling at 40 EUR).

Product overview

MEIE pereteraapia keskus is a family therapy center offering four distinct therapy services: Pereteraapia (Family Therapy) and Paariteraapia (Couple Therapy) both at 90 minutes/100 euros; Individuaalne teraapia pereteraapia võtmes (Individual Therapy using family therapy approach) at 60 minutes/75 euros; and Mikronõustamine (Micro-counseling) at 15-20 minutes/40 euros. The center is located in Tallinn at Ülemiste Tervisemaja 2, Sepapaja 12, 5th floor. The therapy services address various family and relationship issues including communication difficulties, mental health concerns, parenting challenges, divorce/coping, addictions, and trauma. Services are provided in Estonian by two therapists, Tiia Laul (psychologist, family and couple therapist) and Aire Toms (family and couple therapist).

Differentiator

Problem solved

Functional benefit

Products and services

• Pereteraapia (Family Therapy)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Emerging players

• Lyra Health: Employer-sponsored mental health provider with live therapy, coaching, and self-care. Comparable because it serves the same therapy-seeking population with a tech-enabled matching and delivery model, representing a substitute channel for employer-covered clients.
• Spring Health: Employer-sponsored mental health platform matching employees to therapists. Comparable because it routes demand into therapy sessions for the same end users (anxiety, depression, family/relationship stress) but via B2B distribution and digital delivery.

Direct peers

• BetterHelp: Large online therapy platform offering individual, couples, and family counseling via subscription. Comparable because it competes for the same Estonian-speaking and Baltic clients seeking relationship and family therapy, but delivers via telehealth rather than in-person.
• Cerebral: Telehealth mental health provider offering therapy and medication management. Comparable because it addresses anxiety, depression, and behavioral issues — many of the same underlying conditions MEIE treats in its individual therapy track — through an online subscription model.
• Talkspace: Telehealth therapy platform providing licensed-therapist sessions including couples counseling. Comparable because it targets the same therapy-seeker customers with a digital delivery model that could substitute for in-person family and couple practices like MEIE.

Broad incumbents

• Calm Health: Mental wellness and now therapy platform competing for the same self-pay mental health consumer. Comparable in customer segment and category but operates as a broad incumbent spanning wellness content, meditation, and therapy.
• Headspace Health: Large mental wellness platform combining therapy (Headspace Care) with meditation and self-care content. Comparable because it addresses the same underlying mental health and stress-related conditions MEIE treats, although as part of a broader wellness portfolio.

Regional players

• Confido Erakliinik: Estonian private healthcare clinic offering mental health and psychology services alongside general practice. Comparable because it competes for the same Tallinn-based clients seeking mental health support, though as a broader multi-specialty clinic rather than a family-therapy specialist.
• Peaasi.ee: Estonian mental health awareness initiative providing information, self-help tools, and referral pathways to therapists. Comparable because it serves as the front door to therapy for many of the same Estonian-speaking clients MEIE targets and can drive referrals toward or away from in-person practices.

Others

• Helsi: Estonian digital healthcare platform connecting patients with providers including mental health professionals. Comparable as an Estonian ecosystem participant that could either serve as a referral channel for MEIE or as a competitive booking layer for therapy services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEIE pereteraapia keskus