OUT OF HOURS XYZ LTD

What OUT OF HOURS XYZ LTD does

OUT OF HOURS XYZ LTD, operating commercially as Pedal, is a UK-based private limited company (registered in England and Wales, company number 16087213) that builds a mobile-first SaaS platform for independent driving instructors in the United Kingdom. The product is a single integrated application — available on iOS and Android with web components — that consolidates diary management, pupil progress tracking, two-way messaging with pupils, automatic reminders, finance tracking, and online payment collection. The platform is built on cloud infrastructure (AWS) with a payment processing layer (Stripe) and a companion free Pupil App that extends the experience to learners.

The product is monetised through a single subscription tier, Pedal Pro, priced at £15 per month with a 30-day free trial and no annual lock-in. Distribution is exclusively product-led: customers discover and self-onboard via the iOS App Store and Google Play Store, guided by educational blog content and a feedback portal. The company has no disclosed sales team, no institutional funding, and no management team information in the public record, consistent with a small, founder-operated business at early commercial stage.

Pedal's most differentiated feature is Pedal Intelligence, a beta-stage conversational AI assistant that allows instructors to query their own business data (weekly schedules, outstanding payments, monthly earnings, pupil information) in natural language. The AI capability is presented as a clear differentiator versus incumbent tools such as Total Drive and GoRoadie, but the underlying implementation appears to be a third-party LLM wrapped over the user's structured data, with no disclosed proprietary model or data flywheel.

Name

OUT OF HOURS XYZ LTD

Legal name

Out of Hours XYZ Ltd

Website

https://getpedal.app

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Pedal is a UK-based mobile SaaS platform for independent driving instructors, providing an all-in-one app for diary management, pupil tracking, in-app messaging, online payments, and finance insights, monetised via a £15/month subscription with a complementary free pupil-facing app.

Ownership category

akta.pro rank

Headquarters

HQ city

Smethwick

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Pedal Pro Subscription: Monthly recurring subscription at £15/month offering full access to all features including diary management, unlimited pupils, smart reminders, in-app messaging, finance insights, custom progress tracking, gaps tool, Pedal Intelligence AI assistant, test centre statistics, broadcasts, custom website, and teaching aids. 30-day free trial available with no annual lock-in commitment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pedal is a mobile-first (iOS and Android) and web SaaS platform that gives independent UK driving instructors a single place to manage their diary, track pupil progress, message pupils in-app, collect lesson payments online, monitor income and expenses, and query their business via an AI assistant (Pedal Intelligence). It is sold under the Pedal Pro subscription at £15 per month after a 30-day free trial, with no annual lock-in commitment. A free companion pupil app extends the platform to learners for progress tracking, messaging, and online lesson payments.

Product overview

OUT OF HOURS XYZ LTD offers Pedal as a unified all-in-one platform for driving instructors, comprising a core mobile and web application with integrated modules for diary management, pupil tracking, in-app messaging, online payments, and finance management. Pedal Pro (£15/month) is the paid subscription tier unlocking the full feature set including the Pedal Intelligence AI assistant, test centre statistics, broadcasts, custom website builder, and teaching aids. A free companion Pupil App extends the platform to students for progress tracking and lesson payments. The product is available on iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Pedal
• Free Pupil App

Quantifiable outcome

• Most instructors are up and running in under 5 minutes
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationPayment processing partner handling all subscription billing. Users authorize charges to their selected payment method through Stripe. Subject to Stripe's own terms and conditions.
• AWScoreTechnology or IntegrationCloud infrastructure provider used for hosting the Pedal platform and storing user data securely in UK or EU-based data centres.
• FirebasecoreTechnology or IntegrationCloud infrastructure provider used as part of the technology stack for the Pedal platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ServiceM8: A mobile-first field service management SaaS for trades and small service businesses. Comparable in business model (mobile SaaS for solo operators, monthly subscription, app-store distribution) but serves trades rather than driving instructors.
• Picktime: An online appointment scheduling and business management SaaS used by driving schools and instructors. Comparable in embedded scheduling and customer-management functionality, though not UK-specific or driving-specialised.
• Square Appointments: Square's SMB-focused online booking and appointment management SaaS. Comparable in providing scheduling and payments to micro-businesses, but generalised rather than driving-instructor-specific.
• SimplyBook.me: A booking and scheduling SaaS used across multiple service verticals including driving instruction. Comparable in providing diary and booking functionality to solo instructors, but generalised across verticals.
• Jobber: A leading SaaS platform for small service businesses covering scheduling, invoicing, and customer communications. Comparable in serving solo/micro-business operators with recurring subscription, though broader in vertical scope.

Direct peers

• Total Drive: An established UK driving instructor SaaS platform offering diary, pupil, and payment management. Total Drive is the incumbent competitor referenced in Pedal's own customer testimonials as a product customers are switching away from.
• GoRoadie: UK driving instructor software platform for diary management, pupil tracking, and lesson booking. Also referenced as a competitor that Pedal helps instructors migrate away from.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OUT OF HOURS XYZ LTD