MATT'S QUALITY MEAT COMPANY LTD.

What MATT'S QUALITY MEAT COMPANY LTD. does

Matt's Quality Meat Company Ltd., operating as Matt's Biltong, is a Toronto-headquartered, Ontario-only producer of premium air-dried biltong snacks. Founded in 2022 and operating with a 1–10 employee team, the company produces a single commercial SKU — Matt's Original Biltong — made from premium Canadian beef spiced with salt, cider vinegar, black pepper, toasted coriander, and clove, then marinated and air-dried for up to ten days. The process is positioned as distinct from jerky: biltong is preserved by hanging and air-drying rather than cooking, and the finished product is vacuum-sealed to extend shelf life. The company emphasizes a clean-label, keto-friendly, gluten-free, no-sugar, no-preservative profile targeting fitness and health-conscious Ontario consumers.

The business model is a single-SKU, direct-to-consumer-plus-regional-retail CPG operation. Matt's Biltong sells online through a Shopify-hosted storefront at eatmatts.com with free shipping on orders over $50, and distributes through a network of physical retail partners across Ontario surfaced via a 'Find Us' page. Public pricing is not disclosed on the website and is gated behind account registration or checkout, suggesting a logged-in repeat-purchase posture rather than a transparent one-off transactional model. Geography is explicitly limited: the company is currently available for purchase only in Ontario, with no shipping disclosed to other Canadian provinces or the US.

Operationally, the company's technology footprint is deliberately lean. Core production rests on a centuries-old air-drying method requiring a 10-day hang time, with specialized vacuum packaging equipment used to remove oxygen for shelf-life extension. There is no app, no API, no documented data or AI assets, no patents or trademarks, no disclosed institutional funding, and no management team profiles in the source material — pointing to a founder/family-run, bootstrapped specialty food business at an early commercial stage.

Name

MATT'S QUALITY MEAT COMPANY LTD.

Legal name

Matt's Biltong

Website

https://eatmatts.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Matt's Biltong is a Toronto-based, Ontario-only producer of a single-SKU premium Canadian beef air-dried biltong, sold DTC via Shopify and through Ontario retail partners, targeting health- and fitness-conscious consumers seeking a clean-label, keto-friendly protein snack.

Ownership category

akta.pro rank

Product category

Meat Snacks (Air-Dried Biltong)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro industry

PRIMARYAFAKAIAH

Jerky & Meat Snacks Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Snack Foods Manufacturing (Chips, Nuts, Popcorn)

SECONDARYAFANAEAJ

Shelf-Stable Processed Meats (Canned, Retort Pouches, Jerky/Meat Snacks)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Meat Further Processing (Cured, Smoked, Deli Meats, Sausages)

SECONDARYCRADABAK

Jerky & Meat Snacks

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Snacks & Confectionery

Keywords

• Air-dried biltong
• Meat snack products
• Premium beef snacks
• Keto-friendly snacks
• High-protein snacks

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: Online sales of biltong products directly to consumers through their Shopify-hosted e-commerce website. Consumers purchase individual products at listed prices with optional free shipping on orders over $50.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Matt's Quality Meat Company Ltd. (DBA Matt's Biltong) manufactures and sells a single product — Matt's Original Biltong — a premium Canadian beef snack made from beef marinated in salt, cider vinegar, black pepper, toasted coriander, and clove, then air-dried (not cooked) for up to 10 days and vacuum-packaged for extended shelf life. The product is sold direct-to-consumers through a Shopify-hosted online store (eatmatts.com) and through physical retail stores across Ontario, Canada.

Product overview

Matt's Biltong is a single-product food company offering one core product: Matt's Original Biltong. The product is premium Canadian beef that is spiced, marinated, and air-dried over up to 10 days (not cooked), resulting in tender, flavor-packed beef strips. The product is positioned as a high-protein snack suitable for hikes, gyms, or as a meal supplement. Sales are currently restricted to Ontario only.

Differentiator

Problem solved

Functional benefit

Products and services

• Matt's Original Biltong Premium Canadian beef biltong — tender strips of spiced, air-dried beef made with Canadian beef, salt, cider vinegar, black pepper, toasted coriander, and clove. No sugar, no preservatives, keto-friendly, and gluten-free. Sold directly to Ontario consumers via the company's Shopify storefront and through partner retail stores in Ontario, targeting fitness enthusiasts, hikers, gym-goers, and health-conscious individuals seeking a clean-label high-protein snack.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Shopify Inc.coreTechnology or IntegrationShopify provides the e-commerce platform powering Matt's Biltong's online store at eatmatts.com. Shopify handles payment processing, order management, and e-commerce infrastructure. The Terms of Service explicitly states 'Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and Services to you.'

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Chomps: Grass-fed beef snack stick brand emphasizing clean ingredients, paleo/keto-friendly positioning, and DTC strength. Comparable in targeting the same health-conscious high-protein snack consumer with a portable format.
• Biltong Bar: DTC biltong brand selling air-dried South African-style beef snacks to US consumers. Closely comparable product format (biltong vs. biltong) with similar clean-label positioning and online-first distribution.

Direct peers

• Stryve Foods: Public US-based biltong company (formerly Stryve Biltong) producing air-dried beef biltong snacks. Closest direct peer given identical product format, similar air-drying methodology, and shared premium clean-label positioning.
• Country Archer Provisions: Premium meat snack brand focused on clean-label, no-sugar, no-preservative jerky products. Directly comparable in ingredient philosophy and target consumer, though focused on jerky rather than biltong.
• Perky Jerky: Premium, lower-sugar beef jerky brand targeting health-conscious snackers. Comparable in clean-label positioning and DTC distribution model for protein-focused consumers.
• Krave Jerky: Premium clean-label jerky brand (acquired by Hershey) targeting health-conscious consumers with gourmet flavors and high-protein positioning. Comparable in targeting the same keto/gluten-free/clean-label consumer.
• Wild Bill's Beef Jerky: Craft beef jerky maker offering small-batch, premium-positioned products. Comparable in craft heritage narrative and premium DTC-friendly positioning for meat snack consumers.
• People's Choice Beef Jerky: Established premium jerky manufacturer with broad retail distribution and craft-style positioning. Comparable in craft meat snack production and grocery/retail go-to-market approach.

Broad incumbents

• Jack Link's: Largest meat snack brand globally, dominating the jerky category with massive retail distribution and marketing budgets. Represents the entrenched incumbent Matt's Biltong competes against for shelf space and consumer attention.
• Tillamook Country Smoker: Major regional meat snack brand with strong retail presence and broader product portfolio. Comparable in craft-style meat snack positioning while representing broader scale competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/matt-s-quality-meat-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MATT'S QUALITY MEAT COMPANY LTD.