MORCA Business Consulting Inc.

What MORCA Business Consulting Inc. does

Collabs.io, operated by Subkit Inc., is an invite-only two-sided collaboration platform that connects creators and influencers with consumer brands. Creators apply to set up Collab Shops that curate and sell partner-brand products, while brands apply to access a curated Influencer Directory spanning more than 300 micro-categories in Beauty, Health & Wellness, Food & Cooking, and Parenting & Family. The platform positions itself as end-to-end collaboration management, handling creator discovery through partnership execution for brands that need to operate lean.

The underlying product is a web platform with mobile-app references, payment processing delegated to Shopify for Collab Shop transactions and Stripe for card data, and social login and address tooling via Facebook, Instagram, and Google Maps. Adjacent offerings include Collabs.io Mag, a content publication featuring entrepreneurship stories under the Brand Architects series; the Brand Architects podcast distributed on Apple Podcasts and Spotify; and the favd app within the creator-brand ecosystem. Intellectual property comprises registered Subkit and Collabs.io trademarks and patents pending on the services. Subkit Inc. is incorporated in New York, with the New York headquarters at 1632 1st Avenue and a Manchester, UK office designated as the EU/UK representative for data protection.

The business model combines transaction fees on Shopify-processed Collab Shop sales with subscription-style fees for creators operating paid-subscription or paid-product shops, where platform liability is capped at fees collected net of processing in the prior three months. Pricing is not publicly disclosed and is negotiated through partnership inquiries. Go-to-market is product-led and community-led: invite-only self-serve applications for both creators and brands, a marketplace listing layer through the Influencer Directory, and thought leadership via Collabs.io Mag, the podcast, and an organic social presence on Instagram, LinkedIn, and YouTube.

Name

MORCA Business Consulting Inc.

Legal name

Subkit Inc.

Website

https://collabs.io

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Collabs.io (Subkit Inc.) is an invite-only creator-brand collaboration platform where influencers run Collab Shops and brands access a curated Influencer Directory across 300+ micro-categories in Beauty, Health & Wellness, Food & Cooking, and Parenting & Family.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Transaction Fees: Collabs.io charges brands transaction fees through Shopify payment processing. Brands ultimately determine costs of their services with Shopify processing fees added, passed along to customers and absorbed into the product price. The platform facilitates transactions between Creators and customers but does not own or control the brands or products offered in Collab Shops.
2. Subscription Fees: For Creators operating Collab Shops with paid subscriptions or product sales, liability is limited to fees (net of Collabs.io and Shopify processing fees) paid in the preceding three month period. This suggests subscription-based revenue components for premium creator features.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Collabs.io is an invite-only online marketplace and collaboration platform that connects creators and influencers with consumer product brands. Creators can open and manage Collab Shops to curate and sell products from partner brands, transforming collaborations into recurring revenue streams, while brands access a curated Influencer Directory spanning 300+ micro-categories (Beauty, Health & Wellness, Food & Cooking, Parenting & Family) and rely on the platform to manage end-to-end collaboration workflows. Transactions are processed through Shopify, with payment card data handled by Stripe.

Product overview

Collabs.io is a creator-brand collaboration platform designed by Subkit Inc. that enables creators to set up Collab Shops, connect with brands, and transform collaborations into consistent revenue streams. The platform includes an Influencer Directory for brands to discover creators across Beauty, Health & Wellness, Food & Cooking, and Parenting & Family categories, along with Collabs.io Mag content platform and the Brand Architects Podcast. Creators and brands access the platform through invite-only onboarding processes.

Differentiator

Problem solved

Functional benefit

Brands

• Collabs.io Mag: Magazine content hub featuring brand architecture stories, entrepreneurship features, and creator/brand partnership profiles.

Products and services

• Collabs.io Platform An invite-only online collaboration platform operated by Subkit Inc. that enables creators to open Collab Shops and partner with consumer product brands for collaborations spanning 300+ micro-categories.
• favd App A related application in the Collabs.io ecosystem used for creator and brand interactions.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify integrates seamlessly with Collabs.io for payment processing. Creators on Collabs.io use Shopify to handle transactions securely. The platform does not directly collect or maintain payment card information from users.
• Subkit Inc. (Parent Company)coreStrategic or Co-development PartnerCollabs.io is a pioneering platform designed by Subkit Inc. Subkit Inc. is the controller of personal information covered by the Privacy Policy and owns the Collabs.io platform and associated intellectual property including patents and trademarks.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• CreatorIQ: CreatorIQ is an enterprise-grade influencer marketing platform with creator discovery, relationship management, and analytics. Comparable to Collabs.io's creator-brand collaboration thesis at the enterprise tier.
• LTK: LTK (formerly rewardStyle) is a creator-driven commerce platform connecting influencers with brands for shoppable content. Directly comparable to Collabs.io's Collab Shop concept and Shopify-anchored commerce model.
• Upfluence: Upfluence is an influencer marketing and commerce platform with creator discovery, campaign management, and affiliate tools. Comparable to Collabs.io's end-to-end collaboration workflow.
• Tagger by Sprout Social: Tagger is an influencer marketing platform acquired by Sprout Social that combines creator discovery, social listening, and campaign analytics. Comparable as a curated creator directory + brand collaboration solution.
• Aspire: Aspire is a creator marketing platform enabling brands to discover, collaborate with, and pay influencers. Closely matches Collabs.io's two-sided brand-creator model and self-service onboarding.
• IZEA: IZEA is an influencer marketing platform offering creator marketplace access, campaign management, and content collaboration tools. Directly comparable to Collabs.io's brand-creator matchmaking model.
• ShopMy: ShopMy is an influencer commerce marketplace where creators curate and earn commissions on brand products. Closely mirrors Collabs.io's creator shop + curated brand partnership model.
• Grin: Grin is a creator marketing platform that connects brands with influencers for end-to-end campaign management. Directly comparable to Collabs.io in serving both brands and creators with marketplace-style collaboration tooling.

Broad incumbents

• impact.com: impact.com is a large partnership management platform covering affiliates, influencers, and B2B partnerships. Overlaps with Collabs.io's creator commerce thesis but operates as a broader, enterprise-focused incumbent.

Emerging players

• Afluencer: Afluencer is a marketplace that connects brands with influencers for collaborations and product seeding. Comparable to Collabs.io's directory and partnership matchmaking, though at a smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@collabsio
• LinkedInlinkedin.com/company/subkit
• Instagraminstagram.com/collabsio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MORCA Business Consulting Inc.