LUCKY CAT MEDIA LTD
Lucky Cat Media Ltd operates Prize Draw UK, a UK-only online prize competition platform offering paid and free prize draws with capped entries to UK consumers (England, Wales, Scotland), supplemented by corporate, affiliate, and influencer partnership channels.
- Company typePrivate
- Founded2023
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What LUCKY CAT MEDIA LTD does
Lucky Cat Media Ltd is a UK private limited company incorporated in England and Wales in 2023 (Company #15343705) that operates Prize Draw UK, a self-serve online prize competition platform accessible at prize-draw.com. The business runs capped-entry paid competitions — with tickets priced from 10p to roughly £1.50 — alongside free competitions and a free postal entry route, offering prizes in cosmetics, tech, LEGO sets, gift cards, kitchenware, and cash (including a £40,000 instant win with 70 cash winners). Registering, ticket purchasing, and account management are handled entirely through a WordPress/WooCommerce e-commerce stack; winner selection is performed live via Facebook using either Google's random number generator or Rafflys as the independent random selection tool.
The business model is primarily transactional B2C, with revenue generated from ticket sales, complemented by a free postal entry pathway for accessibility and GA 2005 compliance. The company supplements consumer revenue with three B2B/partner channels: an affiliate program (commission-based referrals), an influencer program, and a corporate partnership program that lets businesses run branded prize draws for marketing purposes. Distribution is concentrated in the UK (England, Wales, and Scotland; Northern Ireland and Ireland excluded), driven by content marketing, SEO, email newsletters, Facebook live draws, and affiliate traffic. The company is registered with the ICO (#ZB695294) and operates under solicitor-approved GA 2005 compliance, positioning trust and transparency — through live draws and public winner showcases — as its core value proposition.
LUCKY CAT MEDIA LTD firmographics
Firmographics- Name
- LUCKY CAT MEDIA LTD
- Legal name
- Lucky Cat Media Ltd
- Website
- https://prize-draw.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lucky Cat Media Ltd operates Prize Draw UK, a UK-only online prize competition platform offering paid and free prize draws with capped entries to UK consumers (England, Wales, Scotland), supplemented by corporate, affiliate, and influencer partnership channels.
- Ownership category
- akta.pro rank
LUCKY CAT MEDIA LTD industry classification
Industry- Product category
- Online Prize Competitions
- NAICS
- Amusement Arcades (71312)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE)
Keywords
Where LUCKY CAT MEDIA LTD is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
LUCKY CAT MEDIA LTD business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Competition Ticket Sales: Revenue generated from paid ticket sales for prize draw competitions. Tickets start from as low as 10p with bundle discounts available. Customers purchase entries to win prizes ranging from cosmetics and electronics to LEGO sets, vouchers, and cash prizes.
- Affiliate Program: Revenue sharing arrangement where affiliates earn commission for driving new customers to the platform through referral links.
- Corporate Competition Services: Services offered to businesses wanting to run prize draws for marketing purposes, including dedicated competition pages and promotional support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Competitions - No cost to enter |
| Unit Pricing | Pay-as-you-go | Low-cost Ticket Entry - From 10p per ticket |
| Unit Pricing | Pay-as-you-go | Cash Competitions - £1 to £1.50 per entry |
| Other | Pay-as-you-go | Bundle Discounts - Volume-based savings |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
LUCKY CAT MEDIA LTD product offering
Product offeringCore offering
Lucky Cat Media Ltd operates Prize Draw UK, an online prize draw platform for UK residents. Customers purchase low-cost tickets (from 10p) to enter competitions for prizes such as cosmetics, tech gadgets, LEGO sets, gift cards, and cash, with capped entries designed to favour better odds. The platform offers free competitions, free postal entry, bundle discounts, live draws streamed on Facebook for transparency, and same-day cash prize payouts after verification.
Product overview
Lucky Cat Media Ltd operates Prize Draw UK as a unified online competition platform offering both paid and free prize draws. The core platform hosts live competitions with capped entry numbers for favorable odds, supplemented by instant win options and free entry competitions. Users can enter via the website or free postal entry, with live draws streamed on Facebook and recorded for transparency. The platform also includes auxiliary services: an affiliate program for commission-based promoters, corporate partnership program for businesses wanting branded prize draws, and influencer collaborations. The product portfolio spans cosmetic competitions, tech/gadget prizes, Lego sets (including Minecraft, Advent Calendars, and Flowers collections), cash prizes, gift cards, sports gear, and kitchen appliances, all administered through transparent draw processes using Google's random number generator and verification via Rafflys.
Differentiator
Problem solved
Functional benefit
Products and services
- Prize Draw UK Platform Core online competition platform enabling UK residents aged 18+ to enter paid and free prize draws with capped entry numbers for favourable odds. Includes live Facebook-streamed draws using independent random number generators, ticket management, and same-day cash payouts.
- Instant Win Competitions Competitions where prizes (primarily cash) are awarded immediately upon entry, including the flagship £40,000 instant win with 70 cash winners. Targets UK entrants seeking immediate prize resolution.
- Win Cash Competitions Cash-prize draw competitions with tickets starting from £1 and capped entry numbers for favourable odds, offering same-day payouts to winners after ID verification.
- Free Competitions No-cost prize draw competitions that allow free participation (including via postal entry) for prizes such as cosmetics, LEGO sets, and retail vouchers, designed to drive engagement and audience acquisition.
- Corporate Competition Services B2B offering that enables businesses to run branded promotional prize draws using the Prize Draw UK infrastructure, with dedicated competition pages and promotional support to drive brand awareness and customer engagement.
- Affiliate Program Referral partnership programme that allows affiliates to earn commissions by promoting Prize Draw UK competitions through tracked referral links.
Companies that use LUCKY CAT MEDIA LTD
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
LUCKY CAT MEDIA LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
LUCKY CAT MEDIA LTD partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
LUCKY CAT MEDIA LTD competitors and assessment
Company assessmentDirect peers
- BotB: UK-based online prize competition site (cars and cash) where ticket purchases enter users into draws; same e-commerce-style ticket purchase mechanic as Prize Draw UK.
- Raffolux: UK-based online prize draw platform selling low-cost tickets for tech, cash, and luxury prizes with capped entries and live draws — virtually the same operating model as Prize Draw UK.
- Loquax: Long-standing UK comping community and competition listing site targeting the same dedicated competition-entrant persona that Prize Draw UK serves.
- PrizeFinder: UK comping aggregator and listing site that surfaces competitions and prize draws to enthusiasts — overlapping audience and category, though it doesn't itself operate paid draws.
- Omaze: UK prize draw company offering high-value house and experience prizes via ticket sales; operates in the same regulated UK competition space but at a much higher prize-tier scale.
Broad incumbents
- People's Postcode Lottery: UK subscription-based draw lottery with multiple prize tiers; competes for the same 'chance-to-win' discretionary consumer spend, though with a different mechanic.
- LottoGo: UK online lottery and betting hybrid offering international lottery entries and instant-win games; adjacent competitor in online chance-based entertainment.
- The National Lottery (Allwyn): Operator of the UK's flagship draw-based lottery; not a direct competitor on format but defines the regulatory and consumer-comping landscape in which Prize Draw UK operates.
Others
- Trustpilot: Consumer review platform actively used by Prize Draw UK to display customer reviews and build trust; not a competitor but a critical ecosystem dependency for credibility in this category.
- Hospice Lotteries: Network of UK charity lotteries running regular prize draws under the same GA 2005 framework; useful regulatory and operational benchmark though they are charity-operated rather than commercial.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
LUCKY CAT MEDIA LTD social profiles
Digital presenceLUCKY CAT MEDIA LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
LUCKY CAT MEDIA LTD leadership team
Management profileNumber of profiles
LUCKY CAT MEDIA LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LUCKY CAT MEDIA LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LUCKY CAT MEDIA LTD
What does LUCKY CAT MEDIA LTD do?
Lucky Cat Media Ltd operates Prize Draw UK, an online prize draw platform for UK residents. Customers purchase low-cost tickets (from 10p) to enter competitions for prizes such as cosmetics, tech gadgets, LEGO sets, gift cards, and cash, with capped entries designed to favour better odds. The platform offers free competitions, free postal entry, bundle discounts, live draws streamed on Facebook for transparency, and same-day cash prize payouts after verification.
Is LUCKY CAT MEDIA LTD a public or private company?
LUCKY CAT MEDIA LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LUCKY CAT MEDIA LTD founded?
LUCKY CAT MEDIA LTD was founded in 2023. It employs 1 to 10 people.
Where is LUCKY CAT MEDIA LTD based?
LUCKY CAT MEDIA LTD is headquartered in London, United Kingdom, in the Europe region.
How does LUCKY CAT MEDIA LTD make money?
Three revenue lines are on record. Competition Ticket Sales are the primary driver. The others are affiliate Program and corporate Competition Services.
Who are LUCKY CAT MEDIA LTD's main competitors?
Direct peers on record are BotB, Raffolux, Loquax, PrizeFinder and Omaze. Broad incumbents are People's Postcode Lottery, LottoGo and The National Lottery (Allwyn). Others are Trustpilot and Hospice Lotteries.
Does LUCKY CAT MEDIA LTD have an API?
No public API is recorded for LUCKY CAT MEDIA LTD.
What industry is LUCKY CAT MEDIA LTD in?
LUCKY CAT MEDIA LTD's product category is Online Prize Competitions. Its primary akta.pro industry code is MPAEAFAE, Draw-Based Lottery Management (Number Games, Keno as Lottery). Its NAICS code is 71312 and its SIC code is 7990.