MASC International Inc.

What MASC International Inc. does

MASC, Inc. is an independent contractor specializing in supply chain process management for retail and pharmacy clients. The company contracts directly with Fortune 500 enterprises to provide merchandising execution, plan-o-gram implementation, product resets, end caps, bulk displays, new product cut-ins, auditing, data collection, compliance checks, and consulting services. Its contract history includes Home Depot, Lowe's, Target, Meijer, Kraft Foods, Interstate Brands/Wonder Bread, Lorillard Tobacco, Cinergy Energy, and government entities such as the Indiana Housing Authority and Indiana Airport Authority.

MASC's service delivery is underpinned by an enterprise technology stack spanning SAP ERP, Oracle ERP, SAP NetWeaver, SAP BPC, Hyperion, Cognos, Microstrategy, SAS, and DataStage. These tools support supply chain management matrices, business performance management, POS integration, retail pricing, store order processing, revenue recognition, and custom label design. The company operates as a professional services and managed services provider rather than a software product company, deploying field-based merchandising teams on-site at client locations.

The business model is professional services revenue generated through direct enterprise contracting, with no public pricing disclosed. The company is headquartered at a PO Box in Indianapolis, Indiana, and markets exclusively through direct B2B sales engagement and referrals, with no digital marketing or content marketing footprint evident. MASC is a privately held corporation with no disclosed ownership, funding, or financial information, and its website copyright dates to 2018.

Name

MASC International Inc.

Legal name

MASC, Inc.

Website

https://mascinc.com

Company type

Private

Operating status

Operating

Short description

MASC, Inc. is an Indianapolis-based independent contractor providing supply chain process management, merchandising execution, auditing, and data management services to Fortune 500 retail and pharmacy clients via field-based teams.

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Contract Management Services: Professional services revenue derived from contracting with Fortune 500 companies to perform product research, contract management experiences, project operations, sales marketing, merchandising management, and logistic database reporting.
2. Supply Chain Management Consulting: Consulting services for supply chain management matrices, business performance management, and project management supporting ERP and EPM systems.
3. Auditing Services: Retail and pharmacy auditing services including audits, POG maintenance, product scanning, POP placement, inventory counts, store resets, visual merchandising, and quality assurance.
4. Data Management Services: Logistic data management, data collection, reporting, and database administration services for retail operations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

MASC, Inc. is an independent contractor specializing in supply chain process management for Fortune 500 retail and pharmacy clients. The company delivers merchandising execution services (plan-o-grams, product resets, end caps, bulk displays, new product cut-ins), retail and pharmacy auditing, data collection and management, consulting services built on SAP/Oracle ERP/EPM platforms, custom label design, and procurement of medical and retail supplies.

Product overview

MASC, Inc. is an independent contractor Specialist Supply Chain Process Management company that contracts with Fortune 500 companies to provide a comprehensive suite of services. The company operates as a unified service organization rather than a software product platform, offering Supply Chain Management, Consulting Services, Product Resets, Compliance Checks, Data Collection and Management, Retail and Pharmacy Auditing, Procurement of Medical Supplies, Retail Merchandising and Manufacturing, IT Services, and Label Processing. These services are delivered through advanced enterprise software tools including SAP, Oracle, and various Business Intelligence platforms to support product research, contract management, project operations, sales marketing, merchandising management, and logistic database reporting for retail and pharmacy sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Supply Chain Management Services
• Consulting Services
• Product Resets Services
• Compliance Checks
• Data Collection and Management
• Retail and Pharmacy Auditing
• Procurement of Medical Supplies
• Retail Merchandising and Manufacturing
• IT Services
• Label Processing

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• SPAR Group, Inc. SPAR Group provides merchandising, marketing, and distribution services to retailers and manufacturers worldwide, including resets, remodels, and audits — a direct services-side peer to MASC's field-based merchandising model.
• AFS (Applied Field Services): AFS delivers retail merchandising, in-store audits, and product resets for major retail and CPG clients, competing head-to-head with MASC for the same contract set at Home Depot, Target, and similar retailers.
• Acosta Group: Acosta Group is a leading sales and marketing agency providing retail merchandising, in-store execution, and shopper marketing services to consumer brands and retailers — directly comparable to MASC's merchandising and retail execution offerings.

Emerging players

• Premise Data: Premise Data crowdsources retail data collection and in-store audits through a global contributor network, serving as a tech-enabled alternative to traditional field-services firms like MASC.
• Repsly: Repsly provides a retail execution SaaS platform for field merchandising teams, including audits, store visits, and task management — an emerging software-enabled peer encroaching on the service model MASC delivers manually.
• Planorama: Planorama offers image recognition and computer vision for retail merchandising compliance, shelf audits, and POG verification — directly threatening the manual POG and audit work MASC performs in stores.
• Wiser Solutions: Wiser provides retail intelligence, competitive pricing, and shelf-monitoring solutions for brands and retailers — an emerging analytics peer that augments or replaces manual data collection services like MASC's.

Broad incumbents

• Cushman & Wakefield (Retail Services): Cushman & Wakefield's retail services division provides site selection, merchandising strategy, and lease administration for retailers — a broader incumbent with overlapping retail execution capabilities for enterprise clients comparable to MASC's.
• NielsenIQ: NielsenIQ offers retail measurement, analytics, and category management services to retailers and CPGs globally — a major incumbent whose data services overlap with MASC's data management and consulting offerings.
• Kantar (Retail Division): Kantar's retail practice delivers shopper insights, category management, and merchandising analytics to retailers and CPGs; a broader data-and-consulting incumbent that overlaps with MASC's data management and BI consulting offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MASC International Inc.