Roheliste Rattaretked

What Roheliste Rattaretked does

MTÜ Roheliste Rattaretked is an Estonian non-profit association (mittetulundusühing) that organizes the ROHELISTE RATTARETK® annual multi-day public cycling event, held each May across a different Estonian region. The event traces its origins to 1988, when it was launched as part of the "Fosforiidisõda" (Phosphorite War) environmental protest movement against Soviet-era mining plans; the modern legal entity is registered in Tallinn. The core product is a 3-day, 150–200 km bicycle tour combining marked routes, baggage transport between campsites, breakfast and dinner, on-route bike repair and medical assistance, and a cultural/environmental program (concerts, debates, nature talks, historical presentations). Ancillary paid services include a massage bus (ELAN Massaažibuss), shower/sauna via Haagisepere, phone charging, organized bus transport from Tallinn and Tartu, and an optional hotel upgrade at Fra Mare Thalasso Spa. The event is non-alcoholic, family-oriented, and free for children under 8, with family/senior/student discounts and a group discount for parties of 15+.

The organization has no proprietary technology stack; operations are run on conventional event-production infrastructure (mobile campsites, baggage trucks, partner caterers and venues, third-party ticketing). Tickets are sold through Piletilevi and Stebby, with Stebby also enabling employer-supported purchases (and a documented exemption from Estonian fringe-benefit tax). Revenue is generated from participant registration fees, ancillary services, and a roster of sponsors including Eesti Pagar, Sportland, Amserv Auto, Saku, Matkasport, Milwaukee, Siidrifarm, and Sinilille Catering. Typical event attendance is 1,500–2,000 cyclists, with a historical peak of 3,500 in 2004 (Alutaguse) and 1990 (Kõrvemaa). The 2026 event ("Kuidas elad, Haapsalu?") and 2027 event ("Kuidas elad, Mulgimaa?") indicate continued annual rotation across Estonia's regions, with the ROHELISTE RATTARETK® name registered as a trademark under Class 41 at the Estonian Patent Office.

Name

Roheliste Rattaretked

Legal name

MTÜ Roheliste Rattaretked

Website

https://rattaretked.ee

Company type

Private

Founded year

1988

Operating status

Operating

Short description

Roheliste Rattaretked is an Estonian non-profit that organizes an annual 3-day, multi-region public cycling event (ROHELISTE RATTARETK®), drawing 1,500–2,000 participants per year across recreational, family, and educational segments, with revenue from ticket sales, ancillary services, and sponsorships.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Events

NAICS

Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

akta.pro secondary industries

Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ), Cultural & Community Festivals (Ticketed) (THAJAFAI)

Keywords

• Cycling tourism events
• Outdoor recreation events
• Environmental education tours
• Community bicycle tours
• Multi-day cycling festivals

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Participant registration fees: Individual tickets, discounted student/senior tickets, family tickets, and group tickets for 15+ participants. Fees include access to 3-day cycling event, 2 meals (breakfast and dinner), cultural and environmental program, baggage transport between campsites.
2. Ancillary services: Optional paid extras: massage bus, showers/sauna, phone charging, private sauna rental, transport from Tallinn/Tartu to event location, campsite parking for motorhomes and cars.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Roheliste Rattaretked organizes and produces the annual ROHELISTE RATTARETK® — a 3-day, 150–200 km public bicycle touring event held each May in a different Estonian region, attracting 1,500–3,500 participants. The ticket covers marked routes, overnight camping, breakfast and dinner, baggage transport between campsites, free on-route bike repair and medical assistance, and a cultural/environmental program with concerts, debates, nature talks, and historical presentations. Separate paid add-ons include bus transport from Tallinn and Tartu, an ELAN massage bus, shower/sauna access, phone charging, and parking.

Product overview

Roheliste Rattaretked organizes the annual ROHELISTE RATTARETK® (Green Bicycle Trip) event — a 3-day cycling event established in 1988 that takes participants through Estonia's scenic regions. The core offering is the multi-day bicycle trip with marked routes, camping accommodation, cultural/environmental programs, concerts, and meal services. The event portfolio includes the main annual trip plus add-on services such as massage (ELAN Massaažibuss), shower/sauna facilities, phone charging stations, and organized transport from major cities. Tickets are sold through third-party platforms Piletilevi and Stebby. The event is non-alcoholic and emphasizes environmental awareness and waste sorting.

Differentiator

Problem solved

Functional benefit

Products and services

• ROHELISTE RATTARETK® Annual Multi-Day Cycling Event Three-day, 150–200 km bicycle touring event held annually in May across a different Estonian region. The ticket covers marked cycling routes, overnight camping at designated campgrounds, breakfast and dinner meals, baggage transport between campsites, free on-route bike repair and medical assistance, and a cultural/environmental program with concerts, debates, nature talks, and historical presentations. Targeted at individual Estonian cyclists, families with children, and seniors.
• Organized Bus Transport Service

Quantifiable outcome

• Typically 1,500–3,500 cyclists per event; peak 3,500 in 2004 Alutaguse
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered minor and core.

• Eesti PagarminorOthersBakery sponsor providing bread and baked goods for participants.
• SportlandminorOthersSports equipment retailer sponsor for cycling and outdoor gear.
• BaltflexminorOthersSponsor listed among supporters.
• WindlineminorOthersSponsor listed among supporters.
• Sinilille CateringminorOthersCatering partner providing meals for the event.
• SiidrifarmminorOthersCider farm sponsor from Estonia.
• Amserv AutocoreGTM or Marketing PartnerCar dealership sponsor. In 2026, a Toyota RAV4 usage rights lottery (1 weekend or 2 full workdays) is being held among ticket buyers in cooperation with Amserv Auto OÜ.
• Inga LungeminorOthersHorse breeding/tourism farm sponsor.
• SakuminorOthersSoft drink brand sponsor.
• MatkasportminorOthersOutdoor/hiking equipment retailer sponsor.
• MilwaukeeminorOthersPower tools sponsor listed among supporters.
• HaagisepereminorOthersPartnership for shower and sauna services at the campsite. Provides hot showers and sauna at the campsite in cooperation with Haagisepere team.
• Altmõisa KülalistemajacoreOthersGuesthouse providing the main campsite location for the 2026 event near Haapsalu. Venue partner with excellent infrastructure for tents, entertainment area, catering, and motorhome parking.
• Fra Mare Thalasso SpaminorGTM or Marketing PartnerSpa hotel in Haapsalu offering discounted accommodation for participants. Shuttle bus between camp and hotel. Keyword booking: Roheliste Rattaretked. Rooms from €90–€135.
• StebbycoreChannel Partner/ Reseller/ DistributorOnline ticket distribution platform enabling participant registration and employer-supported ticket purchases.
• PiletilevicoreChannel Partner/ Reseller/ DistributorMajor Estonian ticketing platform used for ticket sales.
• ISICminorGTM or Marketing PartnerStudent card organization whose card holders receive discounted tickets.
• PerekaartminorGTM or Marketing PartnerFamily card program whose holders receive family ticket rates for all named members.
• FORUSminorGTM or Marketing PartnerListed as cooperation partner.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pedalpalooza: Annual multi-week community cycling festival in Portland, Oregon, with dozens of themed rides combining recreation, education, and culture. Directly comparable in its mass-participation, event-driven, volunteer-organised multi-day cycling format.
• Tallinn Marathon: Estonian mass-participation sports event series drawing thousands of participants annually. Directly comparable as a home-market, event-driven, sponsor-supported sports tourism property operating under similar Estonian market conditions.
• RAGBRAI: Register's Annual Great Bicycle Ride Across Iowa — a multi-day, mass-participation bicycle touring event with thousands of riders, on-route support, and community/cultural programming. Closest analogue in scale and format outside Europe.
• Maratona dles Dolomites: Premier Italian gran fondo held in the Dolomites drawing thousands of cyclists, with route through scenic Alpine regions. Comparable in scenic-route touring, mass-participation format, and regional tourism positioning.
• Belgian Waffle Ride: Premium mass-participation gran fondo cycling event in California with strong sponsor ecosystem and tiered ticketing. Comparable as a single-event organiser monetising ancillary services, sponsorship, and brand-led cycling tourism.
• L'Eroica: Iconic vintage cycling event in Tuscany combining mass participation, heritage/regional culture, and environmental/rural tourism. Closest European analogue given the cultural-heritage emphasis layered onto a mass cycling format.
• Suomen Latu: Finnish non-profit outdoor recreation association organising hiking, skiing, and cycling events for tens of thousands of members. Closest structural analogue: a Nordic, non-profit, member-supported outdoor recreation organisation running multi-day mass-participation events.
• Critical Mass: Global network of monthly mass-group bicycle rides in hundreds of cities, organised by local volunteers with community and environmental messaging. Comparable as a grassroots, volunteer-led mass-cycling gathering model focused on culture and community rather than competition.
• TD Five Boro Bike Tour: Mass-participation NYC cycling event run by Bike New York with tens of thousands of riders, on-route logistics, and ancillary services. Comparable as a large-scale single-event cycling tourism operator with a charitable/community mission.

Broad incumbents

• L'Étape (Tour de France event series): Mass-participation cycling events that let amateurs ride on Tour de France routes. Operated at significantly larger scale by ASO/Tour de France brand; useful as a benchmark for what a scaled, commercially operated mass-participation cycling series can look like.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xfacebook.com/rattaretked
• YouTubeyoutube.com/@rohelisterattaretked
• Facebookfacebook.com/rattaretked
• Instagraminstagram.com/rohelisterattaretked

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roheliste Rattaretked