GIVEFUNDRAISING LTD

What GIVEFUNDRAISING LTD does

GiveFundraising Ltd is a UK-based private limited company founded in 2016 and headquartered in Bracknell, operating commercially under the Givefund® brand. The company provides event technology and services for digital silent auctions, real-time pledging, and fundraising auctions, primarily serving registered UK charities and nonprofit causes. Its core offering centers on an interactive tablet-based bidding platform deployed at live charity events such as dinners, awards nights, golf days, gala balls, and sportsman's dinners, complemented by an online auction platform accessible through the givefund.com website.

The technology stack comprises a proprietary tablet bidding system with real-time pledge tracking, AV-screen leaderboards, charity-branded bidding devices, and PCI-compliant payment processing. The company also operates CharityBidding (charitybidding.co.uk) as a sub-brand providing charities with branded fundraising websites. Authentication partnerships with UACC (Ultimate Autograph Collectors Corporation) and AFTAL underpin the sourcing of high-value memorabilia auction items, with starting bids ranging from £90 to several thousand pounds.

The revenue model is differentiated within the sector: charities register and use the platform for free with no percentage commission charged, and the company does not appear to charge subscription fees. GiveFundraising instead earns revenue through the margin between the cost and supply price of auction items it sources and supplies to events, alongside professional services revenue for event technology delivery. The company operates without disclosed institutional investment and is supported by The Prince's Trust, with a customer base that spans UK, European, and Asian events.

Name

GIVEFUNDRAISING LTD

Legal name

GiveFundraising Ltd

Website

https://givefund.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

GiveFundraising Ltd operates a UK-based event technology platform providing tablet-based silent auction bidding, real-time pledging, and online auctions for registered charities and nonprofit causes, earning revenue from the margin on auction items rather than commissions.

Ownership category

akta.pro rank

Product category

Charity Fundraising Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Sweepstakes, Contests & Giveaway Administration (BPAFAMAD)

akta.pro secondary industry

Trade Show Giveaways & Event Premiums (BPAFAMAG)

Keywords

• Silent auction technology
• Charity fundraising platform
• Online auction services
• Event pledging systems
• Auction item sourcing

Headquarters

HQ city

Bracknell

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Auction Item Supply Margin: Company supplies auction items to charity events at cost and retains the difference between supply cost and selling price. They explicitly state they do not charge percentage commission to charities.
2. Event Technology Services: Provides complete silent auction management including tablets, tech support, AV screens and brochures as part of their service offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

GiveFundraising provides event technology and services for digital silent auctions, online auctions, real-time pledging systems, and fundraising auction item supply for charities and non-profit causes. The company delivers full silent auction management including interactive tablet-based bidding systems, branded bidding devices, AV screen leaderboards, PCI-compliant payment processing, and event staff support at charity dinners, awards nights, golf days, gala balls, and sportsman's dinners.

Product overview

GiveFundraising is an award-winning fundraising platform offering a suite of interconnected services for charity events. The core GiveFundraising Platform provides the foundational infrastructure for online fundraising, while specialized modules include Silent Auction Technology (tablet-based bidding), Online Auctions via Bidfundraising, Real-time Pledging System, and Payment Processing. The platform also offers Auction Items & Prizes sourcing, Live Auctions with full event management, and Fundraising Websites through its sub-brand CharityBidding. Services are primarily designed for UK charity events including dinners, awards nights, golf days, gala balls, and sportsman's dinners.

Differentiator

Problem solved

Functional benefit

Products and services

• GiveFundraising Platform Award-winning online fundraising platform connecting charities with donors through online auctions, charity pages, and complete event management for silent auctions including interactive tablets, bidding systems, and payment processing. Targeted at UK registered charities and their supporters.
• Silent Auction Technology Interactive tablet bidding solution providing electronic bidding system with tablets on every table, charity branded bidding devices, tech support team, AV screens displaying live leaderboards, and brochures with auction details for live fundraising events.
• Online Auctions (Bidfundraising) Web-based online auction platform enabling charities to conduct digital auctions, receive bids from supporters remotely, and process payments through an online interface accessible via the GiveFundraising website.
• Live Auctions Live auction services for fundraising events including event consultation, pre-event setup, registration, data entry, payment processing, post-event reports, and on-site staff support throughout the event.
• Auction Items and Prizes Sourcing and supply of auction items including authentic celebrity memorabilia, sports memorabilia, fine dining experiences, original art, family vacations, exclusive experiences, and luxury gifts. Items authenticated by UACC and AFTAL. Starting bids from £90 up to thousands of pounds.
• Fundraising Websites (CharityBidding) Website building service delivered through the CharityBidding sub-brand, enabling charities to create their own branded fundraising pages and establish an online presence for auctions and donations.

Quantifiable outcome

• No cap on charity earnings - all revenue above supply cost goes to the cause
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered major and minor.

• The Prince's TrustmajorStrategic or Co-development PartnerSupported by The Prince's Trust - featured in website branding and footer. Company website states 'Supported by The Prince's Trust' indicating a recognized partnership with this major UK youth charity.
• UACC (Ultimate Autograph Collectors Corporation)minorOthersAuthenticity certification partner for memorabilia. All physical products are guaranteed authentic with licensed authenticity from UACC & AFTAL governing bodies.
• AFTALminorOthersAuthenticity certification partner for memorabilia. All physical products are guaranteed authentic with licensed authenticity from UACC & AFTAL governing bodies.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ClickBid: Silent auction and online bidding platform used by nonprofits for galas and fundraising events. Direct competitor in the same event-driven silent auction category, with overlapping tablet/mobile bidding and payment processing capabilities.
• OneCause: US-headquartered fundraising software platform providing silent auction technology, mobile bidding, and event fundraising tools for nonprofits. Directly comparable in core silent-auction and event-fundraising product offering, though operating at a larger scale and primarily in North America.
• Handbid: Mobile bidding and silent auction platform purpose-built for charity galas and fundraising events. Closest product analogue to GiveFund's tablet bidding and live leaderboard system, with comparable focus on event-based auction mechanics.
• Donorbox: Online donation and event fundraising platform used by thousands of charities globally. Comparable as a SaaS fundraising platform for nonprofits, with overlapping auction and event functionality, though its primary focus is recurring donations rather than live auction logistics.
• Givebutter: Modern online fundraising platform offering auctions, donations, and event ticketing for nonprofits. Comparable in its freemium charity-facing model and event fundraising tooling, though stronger on digital-first and recurring giving than physical auction logistics.

Emerging players

• Funraise: Modern nonprofit fundraising platform offering donation forms, event pages, and peer-to-peer fundraising. Emerging SaaS player in the same charity fundraising technology category, with overlapping event-finance and donor CRM functionalities.
• Auctria: Online and silent auction management platform for nonprofit fundraising events. Direct overlap with GiveFund's silent auction and event management product, with comparable bidder cataloguing, payment processing, and live event features.

Broad incumbents

• Bonterra (Network for Good): Suite of nonprofit software products including donation forms, CRM, and event fundraising. Larger, broader incumbent that operates across the same charity CRM and fundraising workflow that GiveFund serves, but with a much wider portfolio of products.
• Eventbrite: Global event ticketing and management platform used by charities and nonprofits for fundraising events. Comparable in event-based service delivery and charity vertical support, but focused on ticketing rather than auctions, with a much larger global footprint.
• Classy (by GoFundMe): Established online fundraising platform for nonprofits, now part of GoFundMe, offering donations, peer-to-peer campaigns, and event tools. Broad incumbent in the same charity-fundraising category with deeper CRM, peer-to-peer, and recurring giving capabilities than GiveFund's auction-centric offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/givefundraising
• Facebookfacebook.com/givefundraisinguk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GIVEFUNDRAISING LTD