CIRS

What CIRS does

CIRS (Cirstrust Tech OÜ, Registry Code 17353346) is an Estonian private company founded in 2025 that provides review verification, trust scoring, and API-based infrastructure for digital commerce platforms. Its primary customer segment is hospitality operators — hotels, resorts, and venues exposed to FTC and EU DSA regulatory pressure — with stated plans to extend into review platforms and broader digital commerce sectors including healthcare, education, and e-commerce. The company is led by founder and CEO Önder Leventoğlu and operates from Sepapaja tn 6, 15551 Tallinn, with claimed global operational reach.

The core technology stack combines natural language processing (XLM-RoBERTa), large language models (GPT-4), zero-knowledge proofs for privacy-preserving purchase validation, and blockchain anchoring for immutable audit trails, packaged as the four-layer "CIRS Shield." Named components include the FASA™ AI Detection Engine (a multi-model ensemble across ten behavioral signals, USPTO 19/315,565), Triple-Lock™ Presence Confirmation, the dual-metric CTS/RTS scoring system (Contributor Trust Score 0–50; Review Trust Score 0–100), and the CIRS Trust Badge issued at four confidence tiers. Five USPTO patent applications are filed and pending. The production API went live in October 2025, paired with a TOTP-authenticated Partner Dashboard that exposes live API telemetry, platform skew analysis (target Δ < 0.3), and revenue impact estimates based on the Cornell Hospitality Report methodology (Anderson 2012: 0.1 rating drop ≈ 5–9% ADR loss).

The business model is subscription-based: a free review analysis serves as a self-serve entry point, followed by a 30-day pilot program and full founding-partnership agreements (annual subscription with trust badge licensing, partner dashboard access, and dedicated support). The go-to-market combines product-led growth (free analysis) with enterprise field sales and personalized outreach to hospitality platforms and operators. Revenue is not disclosed; no institutional funding rounds are reported; and the company reports 100+ signed Letters of Intent, explicitly framed as non-binding expressions of interest rather than paid commitments. Prototype validation metrics (89.5% precision, 91.2% recall, 2.8% false positive rate) are stated as targets measured on hospitality review datasets, not production-audited, and investor dataroom figures (99.7% AI accuracy, 487% Year 1 ROI, <2hr detection time) are scenario-based illustrations.

Name

CIRS

Legal name

Cirstrust Tech OÜ

Website

https://trustcirs.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

CIRS (Cirstrust Tech OÜ) is an Estonian trust-infrastructure provider offering AI-powered review verification, trust scoring, and API-based monitoring for hospitality platforms and operators, with planned expansion into broader digital commerce.

Ownership category

akta.pro rank

Product category

Trust & Verification Software

akta.pro primary industry

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• Review verification services
• Trust scoring platform
• Fake review detection
• Blockchain audit trail
• Digital trust infrastructure

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Review Verification Services: Subscription-based verification services for hospitality platforms and operators. Partners receive continuous monitoring, trust scoring, and trust badge access. Revenue model based on recurring subscription fees for verification services.
2. Trust Badge Licensing: Partners receive limited, revocable license to display trust badges during active partnership. Badges verified through CIRS platform and linked to verification pages.
3. Pilot Program Fees: 30-day pilot programs allow platforms to evaluate CIRS capabilities before committing to full partnership. Additional services may be offered during pilot phase.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

CIRS provides AI-powered review verification and trust scoring as a service for digital commerce platforms, primarily in the hospitality sector. Its core offering is the four-layer "CIRS Shield" — Identity Verification, Zero-Knowledge Purchase Validation, the FASA™ AI Detection Engine, and Blockchain Anchoring — delivered via a Production API and Partner Dashboard. Partners receive CIRS Trust Badges issued at four RTS-based confidence levels (High, Moderate, Low, Under Review) along with continuous cross-platform monitoring of reviews on Google, Booking.com, TripAdvisor, Hotels.com, and Expedia.

Product overview

CIRS (Certified Independent Reviewer System) is a unified review verification platform providing trust infrastructure for digital commerce. The core offering combines the FASA™ AI Detection Engine, Zero-Knowledge Purchase Validation, Triple-Lock™ Presence Confirmation, and Blockchain Anchoring into a four-layer 'CIRS Shield' system. Partners access real-time monitoring and certification via the Partner Dashboard, receiving CIRS Trust Badges based on dual-metric scoring (RTS for individual reviews, CTS for property-level baselines). Five USPTO patent applications protect core technologies. The system aggregates reviews from Google, Booking.com, TripAdvisor, Hotels.com, and Expedia for cross-platform manipulation detection. Production API is live, and services are built for EU DSA and FTC compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• FASA™ AI Detection Engine Patent-pending multi-model AI detection engine combining XLM-RoBERTa and GPT-4 with ten behavioral signals across text, lexical, and account-pattern categories for detecting synthetic and manipulated reviews at industrial scale. USPTO 19/315,565. Powers real-time review authenticity scoring for partner platforms.
• CIRS Trust Badge Certification Certified verification badge displayed by partners to indicate continuous review authenticity monitoring. Available at four RTS-based confidence levels: High (85-100), Moderate (60-84), Low (40-59), and Under Review (0-39). Badges are verified through the CIRS platform and linked to verification pages; partners receive a limited, revocable license during active partnership.
• Partner Dashboard Secure analytics platform providing partners with real-time trust scores, platform skew analysis, rating deviation metrics, revenue impact estimates, and API telemetry. Requires TOTP two-factor authentication and displays platform ratings comparison across Google, Booking.com, TripAdvisor, Hotels.com, and Expedia.
• CIRS Production API Live production API providing real-time review authenticity verification across multiple platforms with sub-second response times. Supports integration with partner platforms through real-time API telemetry and monitoring, with total API calls, success rate, and breakdowns by endpoint and status displayed on the Partner Dashboard.
• Triple-Lock™ Presence Confirmation Multi-signal triangulation technology for verified physical presence confirmation, ensuring reviewers actually visited locations. Protected by one of five USPTO patent applications covering location verification methodologies.
• Zero-Knowledge Purchase Validation Zero-knowledge proofs that confirm real transactions without exposing personal data, protecting reviewer identity while validating authenticity. Part of the four-layer CIRS Shield system alongside identity verification, AI detection, and blockchain anchoring.
• Blockchain Anchoring Service

Quantifiable outcome

• 89.5% precision, 91.2% recall, 2.8% false positive rate in prototype validation
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature8 records

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fakespot: Fakespot (acquired by Mozilla) provides AI-powered fake review detection and product listing trust scoring, making it the most direct peer to CIRS's review-fraud-detection use case. Both use NLP/ML to score authenticity and surface trust signals to consumers.
• ReviewMeta: ReviewMeta analyzes Amazon and other platform reviews to identify unnatural patterns and adjust ratings — a direct behavioral analog to CIRS's FASA engine, though with a consumer-facing rather than B2B platform-partnership orientation.
• The Transparency Company: Focused on fake hotel review detection for the hospitality sector, The Transparency Company competes head-to-head with CIRS in the same vertical and use case — review authenticity verification for hotel operators.
• Shiji ReviewPro: Shiji ReviewPro is a hospitality-specific reputation and review analytics platform — the closest vertical incumbent to CIRS, already integrated with major OTAs and providing trust scoring to thousands of hotels.

Broad incumbents

• Yotpo: Yotpo provides reviews, SMS marketing, and loyalty for e-commerce brands, with authenticity and moderation features overlapping CIRS's value proposition across multiple commerce verticals.
• Birdeye: Birdeye is a customer experience platform aggregating reviews from multiple sources for multi-location businesses, including hotels — offering trust scoring and listing management that overlaps with CIRS's partner dashboard.
• PowerReviews: PowerReviews provides enterprise ratings-and-reviews infrastructure with moderation and authenticity features, targeting brands and retailers — adjacent to CIRS but focused on e-commerce rather than hospitality.
• Bazaarvoice: Bazaarvoice is an enterprise UGC and ratings-and-reviews platform with moderation and authenticity tools. It competes with CIRS for brand-side review infrastructure budgets, particularly in retail and hospitality.
• Trustpilot: Trustpilot operates one of the largest open review platforms and has been investing in fake-review detection and verification tools — a broad incumbent whose verification features overlap with CIRS, though Trustpilot also runs the underlying review collection that CIRS monitors.

Regional players

• Revinate: Revinate is a hospitality CRM and guest feedback platform that aggregates OTA reviews and survey data — a vertical-specific competitor to CIRS in hotel reputation management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/onder-leventoglu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CIRS