Emilia

What Emilia does

Emilia (legal entity Epicentrum OÜ), trading as Emilia mängutuba, operates a single 200 m² private children's playroom in the Mustamäe district of Tallinn, Estonia. The venue is rented exclusively for children's birthday parties on a fixed 3-hour session basis, targeting families with children roughly 0–9 years old living in the surrounding catchment. The booking surface is a WordPress-based website with an online reservation form, augmented by a Metavisit.ee 360° virtual tour and Google Analytics for traffic monitoring; no native app or proprietary platform is in use.

The business model is a single-stream transactional rental: customers select a date and time slot and pay a session fee that ranges from approximately €100 on off-peak weekday slots to €170+ on premium weekend or evening slots, with optional add-on services (cleaning, extra hours) and referrals to four external entertainment providers (Mullimeister, Kologriv Fun Art, Stiilipadu, and Fotobox Chixl) that supply face-painting, arts, decoration, and photo-booth services. Revenue is recognized per booking, with no subscription, membership, or B2B contracted layer, and there is no disclosed headcount, no external funding, and no parent organization. The site is presented bilingually (Estonian and Russian), and the venue holds a 4.5/5 Google rating across 94 reviews, which is the primary trust signal feeding organic demand.

Name

Emilia

Legal name

Epicentrum OÜ

Website

https://emilia.ee

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Emilia (Epicentrum OÜ) rents a single 200 m² private children's playroom in Tallinn's Mustamäe district for birthday parties, serving local families with children aged 0–9 via fixed 3-hour, tier-priced sessions booked online.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Infrastructure, Technology or R&D, Personnel, Others

Revenue model

1. Playroom Party Rental: Time-based rental of the 200 m² playroom for children's birthday parties and events. Standard booking is 3 hours (plus 15 minutes for preparation/cleanup = 3 hours 15 minutes total). Pricing varies by day of week and time slot. Additional revenue from hourly extensions and post-party cleaning service.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Emilia operates a 200 m² private children's playroom in Mustamäe, Tallinn, available for time-based rental of 3-hour sessions for birthday parties and small events for children aged 0–9, accommodating up to 15 children with parents. The venue combines a play area with age-appropriate equipment (labyrinth, trampoline, air hockey, X-box Kinect, scooters, cars, baby corner, soft play blocks) and a fully equipped kitchen corner, with optional add-ons such as extra hours, post-party cleaning, and third-party entertainment services. Customers book and pay online through the company's website, with advance payment of €30 to confirm a reservation.

Product overview

Emilia operates a single physical playroom rental service offering a 200 m² private children's playroom in Mustamäe, Tallinn. The core offering is the Mängutuba (playroom) rental, which includes access to play equipment (labyrinth, trampoline, air hockey, X-box Kinect) and a fully equipped kitchen corner. Customers can book time slots across four pricing packages: Weekday Morning (E-R), Weekday Evening (E-N), Friday Evening, and Weekend/Holiday packages. Additional services include extra hours, post-party cleaning, and partner-provided entertainment services (bubble shows, face painting, photobooth, decorations). Online booking is facilitated through a WordPress-based booking calendar system.

Differentiator

Problem solved

Functional benefit

Products and services

• Emilia Mängutuba (Private Children's Playroom Rental) A 200 m² private children's playroom rental in Mustamäe, Tallinn, designed for birthday parties and events for children ages 0–9. The space accommodates up to 15 children with parents (approximately 30 people total) and includes a play area with labyrinth, trampoline, air hockey, X-box Kinect, scooters, cars, baby corner, and soft play blocks, plus a fully equipped kitchen corner. Standard booking is 3 hours (plus 15 minutes preparation/cleanup = 3 hours 15 minutes total).
• Weekday Morning Package (Mon–Fri 10:00–17:00) 3-hour playroom rental session for weekdays from 10:00–17:00, priced at €100. Suitable for daytime birthday parties and quieter mid-week celebrations.
• Weekday Evening Package (Mon–Thu 18:00–21:00) 3-hour playroom rental session for Monday–Thursday evenings from 18:00–21:00, priced at €150. Designed for parties after kindergarten or school.
• Friday Evening Package (Fri 18:00–21:00) 3-hour playroom rental session for Friday evenings from 18:00–21:00, priced at €170. Convenient for Friday or pre-weekend parties.
• Weekend & Public Holiday Package (Sat–Sun 10:00–21:00) Playroom rental session for Saturdays, Sundays, and public holidays from 10:00–21:00, the most popular time for birthday parties and larger celebrations. Price varies by slot; contact for details.
• Additional Hour Add-on Extra hour extension beyond the standard 3-hour package, priced at €30 per hour.
• Post-Party Cleaning Service Add-on Post-party cleaning service priced at €30, must be pre-ordered at the time of booking.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor.

• MullimeisterminorGTM or Marketing PartnerEntertainment partner providing bubble shows, science shows, balloons, and party hosts for children's parties. Recommended on Emilia's booking page as an add-on service.
• Kologriv Fun ArtminorGTM or Marketing PartnerFace painting and body art partner offering glitter tattoos, body art, and henna services for children's parties. Recommended on Emilia's booking page as an add-on service.
• StiilipiduminorGTM or Marketing PartnerParty decoration and entertainment partner providing decorators, animators, and party hosts for children's birthday parties. Recommended on Emilia's booking page as an add-on service.
• Fotobox ChixlminorGTM or Marketing PartnerPhoto booth rental service starting from 98€ for 2 hours. Provides opportunity to capture memorable moments from parties. Recommended on Emilia's booking page as an add-on service.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• HopLop: Finnish indoor playground chain operating multiple pay-per-use family activity parks across Finland and the Nordics. Directly comparable to Emilia as a pay-per-use indoor children's play venue with party/event hosting, located in the same regional market.

Broad incumbents

• Chuck E. Cheese: Long-established US family entertainment center chain combining private party rooms, games, and food/beverage. Directly comparable business model to Emilia's private-party indoor venue positioning for children's birthday celebrations.
• Urban Air Adventure Park: US-based indoor adventure park franchise combining trampolines, climbing, and party rooms. Comparable to Emilia in targeting the children's birthday-party segment with private event bookings at multi-activity indoor venues.
• Bounce: Global trampoline and adventure park operator with multi-activity indoor venues. Comparable to Emilia as a ticketed indoor family activity venue with party/event booking, though with a different primary activity (trampolining vs. mixed play).
• KidZania: Global operator of children's edutainment centers featuring role-play activities for kids. Comparable to Emilia in targeting families with structured, bookable, all-in-one venue experiences, though at much larger scale and with a different activity mix.

Emerging players

• Funlab: Australian family entertainment venue operator combining games, food, and event hosting. Comparable to Emilia in the private-party and family group occasion segment, though with a much broader activity and food/beverage offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EmiliaMangutuba

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emilia