AFFPRO GROUP LTD

What AFFPRO GROUP LTD does

AFFPRO GROUP LTD (legal entity AFFPRO LTD) is a privately held, UK-incorporated iGaming affiliate marketing company founded in 2022 and operating as a remote-first organization. It runs an affiliate network offering 3,500+ offers across 100+ GEOs on CPA, CPL, RevShare, and an invite-only Agency Model, with payouts from $100 on Net 15/30 cycles and dedicated 24/7 account management over Telegram. Beyond the core network, the company has expanded into B2B services: AFFPRO.agency provisions agency-level ad accounts across 50+ advertising platforms (Meta, Google, TikTok, Bing, BigO, Unity, Moloco) with compliance gating, and the AFFPRO PWA Platform (my.affpro.app) is a subscription SaaS ($29–$299/month) for media buyers to build Progressive Web Apps with SmartLink and CrashLink routing, auto-domains, FB Pixel integration, and A/B testing.

The company's revenue model combines transaction-based margins on affiliate flow (CPA/CPL/RevShare, with RevShare up to 40% and CPA up to $500/FTD), managed-services and ad-spend margin on the Agency product (minimum payout $10,000), and recurring SaaS subscription revenue from the PWA Platform. Its go-to-market is hybrid: self-serve registration and a Telegram onboarding bot serve individual affiliates and SMB media buyers, while consultative inside sales and white-glove onboarding (the 'Zero-Day Protocol' compliance verification) serve enterprise B2B media-buying clients. Distribution is reinforced by partnerships with tracker vendors (Keitaro, Binom, Voluum, Scaleo), infrastructure providers (Cloudflare, Dolphin Anty, Whitepay), and a dense media-and-conference network (SIGMA, AFFPAPA, AFFHUB, Conversion Conf, plus 37+ events attended). Vadym serves as CEO, and the firm appears bootstrapped with no disclosed external funding, having grown organically from an internal affiliate solution to a full-service ecosystem across affiliate network, media buying, agency ad accounts, PWA tooling, and a Creative Studio.

Name

AFFPRO GROUP LTD

Legal name

AFFPRO LTD

Website

https://affpro.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

AFFPRO GROUP LTD is a UK-incorporated iGaming affiliate marketing company founded in 2022, operating a network of 3,500+ offers across 100+ GEOs alongside B2B agency ad-account provisioning and a SaaS PWA platform serving affiliates, media buyers, and iGaming advertisers worldwide.

Ownership category

akta.pro rank

Product category

iGaming Affiliate Marketing Platform

NAICS

Media Buying Agencies (54183)

akta.pro primary industry

Player Acquisition & Affiliate Networks for iCasino (MPAEABAL)

akta.pro secondary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• IGaming affiliate network
• CPA affiliate marketing
• B2B ad accounts
• PWA platform media buying
• Affiliate tracking software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations

Revenue model

1. CPA (Cost Per Acquisition) Deals: AFFPRO earns revenue by connecting publishers with advertisers on a CPA basis. Publishers drive conversions (FTD) and earn payouts while AFFPRO takes a margin. Offers up to $500 per FTD with flexible payouts and no limits to scale.
2. RevShare (Revenue Share): Up to 40% revshare model where AFFPRO shares a percentage of player revenue with publishers. Long-term partnership model providing recurring revenue based on player lifetime value.
3. CPL (Cost Per Lead): Lead generation model with RS% or fixed CPL payouts for high-quality verified leads in iGaming verticals. Minimum payout $1,000 with Net 30/60 payment cycle.
4. Agency / B2B Ad Accounts: B2B ad account provision service providing access to agency-level advertising infrastructure across Meta, Google, TikTok, and other platforms. Revenue from margin on ad spend plus service fees.
5. PWA Platform Subscriptions: Subscription-based SaaS model for PWA creation and management. Plans range from $29/month (Solo) to $299/month (Company) with Enterprise custom pricing. Additional revenue from domain purchases at $5 per domain.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

AFFPRO operates an iGaming-focused affiliate marketing ecosystem connecting publishers (affiliates/webmasters/media buyers) with advertisers (iGaming operators) on CPA, CPL, and RevShare terms. The company also provides B2B agency-level ad accounts across 50+ platforms and a subscription-based PWA Platform for media buyers in the gambling and betting verticals. Distribution is primarily self-serve for the affiliate network, with consultative sales for B2B agency accounts.

Product overview

AFFPRO GROUP LTD operates a full-service affiliate marketing ecosystem with four interconnected products. The core AFFPRO Affiliate Network provides CPA/CPL/Agency Model monetization with 3,500+ iGaming offers across 100+ GEOs. AFFPRO.agency serves as the B2B ad account division offering agency-level access to 50+ advertising platforms (Meta, Google, TikTok, Bing, BigO, Unity, Moloco) with spend dashboards and compliance management. The AFFPRO PWA Platform enables media buyers to create Progressive Web Apps for gambling/betting verticals with integrated SmartLink and CrashLink routing tools. Venture X represents in-house and external startup investments and iGaming product development. The ecosystem also includes a Creative Studio and Telegram-based support infrastructure connecting affiliates with dedicated account managers.

Differentiator

Problem solved

Functional benefit

Brands

• PWA Platform: All-in-one platform for PWA creation, Auto-Domains, FB Pixel, and Push Notifications for media buyers
• AFFPRO Agency
• Venture X

Products and services

• AFFPRO Affiliate Network Flagship iGaming CPA affiliate network connecting publishers with advertisers on CPA, CPL, RevShare, and Agency Model terms. Provides 3,500+ offers across 100+ Tier 1/2/3 GEOs covering casino, sportsbook, poker, live gaming, and esports, with weekly payouts from $100, Net 15/30 cycles, real-time tracking, and dedicated affiliate managers.
• AFFPRO.agency (Agency Ad Accounts) B2B service providing agency-level advertising accounts across 50+ platforms including Meta, Google, TikTok, Bing, BigO, Unity, and Moloco for high-risk verticals such as gaming, betting, crypto, and nutra. Includes strategic accompaniment, financial intelligence dashboards, global market sourcing, multi-vendor redundancy, and compliance verification (Zero-Day Protocol) with two tracks: Corporate Standard and Adaptive Performance.
• AFFPRO PWA Platform Subscription-based SaaS platform for creating and managing Progressive Web Apps tailored to gambling and betting verticals. Provides drag-and-drop PWA construction with built-in analytics, push notifications, A/B testing, Auto-Domains, and FB Pixel integration. Plans range from $29/month (Solo) to $299/month (Company) with custom Enterprise pricing, and add-on domains at $5 per domain.

Quantifiable outcome

• Payouts as fast as Net 15/30 vs industry standard Net 40+
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature6 records

Partnerships

20 partnerships are on record, tiered core and minor.

• KeitarocoreTechnology or IntegrationKeitaro is an ad performance tracker integrated with AFFPRO's platform. The integration enables real-time conversion tracking, campaign analytics, and transparent statistics for affiliates. Part of AFFPRO's tracker integration ecosystem alongside Binom, Voluum, and Scaleo.
• BinomcoreTechnology or IntegrationBinom traffic tracker integrated with AFFPRO's platform for campaign tracking and analytics. One of the major tracker integrations supported for affiliates to connect their tracking infrastructure.
• VoluumcoreTechnology or IntegrationVoluum ad tracking platform integrated with AFFPRO for campaign tracking and analytics. Part of the supported tracker ecosystem for affiliate tracking needs.
• ScaleocoreTechnology or IntegrationScaleo affiliate software integrated with AFFPRO's platform. Part of the tracker and analytics integration ecosystem.
• SIGMAcoreGTM or Marketing PartnerSIGMA (sigma.world) is a major iGaming industry media and conference organizer. Featured AFFPRO in interview on Sep 15, 2026. Active conference partnership and community involvement.
• AFFPAPAcoreGTM or Marketing PartnerAFFPAPA (affpapa.com) is an industry affiliate portal featuring reviews and partner spotlights. Featured AFFPRO affiliate network reviews on Nov 8, 2026. Industry recognition through community platform.
• AFFHUBcoreGTM or Marketing PartnerAFFHUB MEDIA is a major iGaming affiliate community and media platform. Multiple partnership touchpoints including interviews, media features, and community engagement. Featured AFFPRO in Oct 22, 2026 article.
• UAFFminorGTM or Marketing PartnerUAFF is an iGaming affiliate media and conference organization. Listed as conference & media partner for AFFPRO ecosystem.
• AFF CatalogminorGTM or Marketing PartnerAFF Catalog is an iGaming affiliate directory and catalog platform. Conference & media partner for AFFPRO.
• GBC TIMESminorGTM or Marketing PartnerGBC TIMES is an iGaming business and crypto media outlet. Listed as conference & media partner for AFFPRO.
• AFF WorldminorGTM or Marketing PartnerAFF World is an iGaming affiliate hub and conference organizer. Listed as conference & media partner for AFFPRO ecosystem.
• Tochka GminorGTM or Marketing PartnerTochka G is a business blog covering iGaming and affiliate marketing topics. Listed as conference & media partner.
• Palai MediaminorGTM or Marketing PartnerPalai Media is an iGaming affiliate media platform. Interviewed AFFPRO team and listed as community partner.
• SpadokminorGTM or Marketing PartnerSpadok (cpadok.media) is an iGaming affiliate community platform. Interviewed AFFPRO and listed as community partner.
• Conversion ConfcoreGTM or Marketing PartnerConversion Conf is a major iGaming affiliate conference. AFFPRO has stand presence at Conversion Conf 2026 in Limassol (upcoming July 23, 2026) and is listed as conference media partner.
• Affbox MediaminorGTM or Marketing PartnerAffbox Media is an iGaming affiliate media platform. Interviewed AFFPRO team and features partnership content.
• Lead PandaminorGTM or Marketing PartnerLead Panda is an iGaming affiliate media platform. Featured interview with AFFPRO on April 1, 2024.
• Key ProxyminorGTM or Marketing PartnerKey Proxy (keyproxy.net) is an iGaming affiliate media and service platform. Featured interview with AFFPRO in September 2025.
• HWYDminorGTM or Marketing PartnerHWYD (hwyd.media) is an iGaming affiliate media platform. Featured interview with AFFPRO on June 2, 2025.
• UAGEEK.MEDIAminorGTM or Marketing PartnerUAGEEK.MEDIA is a Ukrainian tech and business media platform. Featured AFFPRO in January 2024 interview.

Scale indicators11 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Zeydoo (previously ClickSky): Zeydoo is a performance-based affiliate network with strong iGaming, VPN, and utilities verticals, offering CPA/CPL/RevShare payouts and direct advertiser deals — directly comparable to AFFPRO's affiliate-network product with similar payout structures and affiliate management focus.
• MyLead: MyLead is a global affiliate network with a strong iGaming vertical offering CPA, CPL, and RevShare deals across 100+ GEOs with integrated tracking tools — directly comparable scale and product mix to AFFPRO's affiliate-network offering.
• CrakRevenue: CrakRevenue is a performance-based affiliate network specializing in iGaming, adult, and dating verticals with CPA, RevShare, and CPL payout models — directly comparable to AFFPRO's Affiliate Network product, serving the same publisher base with similar monetization structures.
• Income Access (Paysafe): Income Access, owned by Paysafe, is an iGaming-specific affiliate software platform and network serving lotteries, sportsbooks, and online casino operators — directly comparable to AFFPRO's Affiliate Network with an iGaming-exclusive focus.
• ClickDealer: ClickDealer is a performance marketing affiliate network operating CPA/CPL campaigns across iGaming, finance, and e-commerce verticals with global GEO coverage and direct advertiser relationships — a direct competitor to AFFPRO's Affiliate Network in both product and customer segments.
• AdCombo: AdCombo is a global affiliate network operating CPA/CPL campaigns across iGaming, nutra, e-commerce, and finance verticals with a similar global GEO footprint and direct advertiser relationships — closely aligned business model and customer base to AFFPRO's Affiliate Network.
• Kingo Advertising: Kingo Advertising is a global affiliate network with a strong iGaming and financial-services vertical focus, offering CPA/CPL payouts with multi-GEO coverage — a direct competitor to AFFPRO for affiliate-mindshare and publisher recruitment in the iGaming space.

Broad incumbents

• Awin: Awin is one of the largest global affiliate networks operating across retail, finance, telecoms, and travel verticals with a much broader advertiser portfolio — competes with AFFPRO for affiliate attention but serves a much wider set of verticals and includes only a partial iGaming overlap.
• Impact: Impact is a large partnership-management platform offering affiliate, influencer, and B2B partnership programs across multiple verticals — competes with AFFPRO for media-buying team attention with a broader, more enterprise-oriented offering and iGaming as one of many served verticals.
• CJ Affiliate (Commission Junction): CJ Affiliate is a top-tier global affiliate marketing platform operated by Publicis-owned CJ — offers a much wider vertical portfolio than AFFPRO but competes for the same affiliate-marketer mindshare and includes iGaming brands among its advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@affpro_affpro
• LinkedInlinkedin.com/company/affpro
• Instagraminstagram.com/aff.pro?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
• TikToktiktok.com/@affpro_cpa?is_from_webapp=1&sender_device=pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFFPRO GROUP LTD