MEALZ.AI UK LTD

What MEALZ.AI UK LTD does

Mealz, operated by French company Miam (registered in Lille, RCS 851 824 631, share capital €32,500), provides an AI-powered contextual commerce engine that delivers personalized meal inspiration and shoppable recipes inside grocery e-commerce platforms. Founded in 2019, the company sells a white-label solution deployed directly into retailer e-commerce sites via API, so the meal-planning experience is integrated into the retailer's own brand rather than surfaced as a third-party destination. The platform currently serves four major French grocery chains (Carrefour, Monoprix, Intermarché, U Cooperative) and is positioned to roll out across multiple countries and e-commerce architectures.

The technology stack combines a recommendation engine that personalizes recipes on household composition, dietary preferences, seasonality, and prior purchases; an automated ingredient-to-product mapping algorithm that self-learns from retailer catalogs and typically enables deployment in roughly four weeks; a curated library of more than 400 shoppable recipes refreshed weekly; and an emerging agent-based commerce layer available in OpenAI's ChatGPT and in ride-hailing apps. Documented outcomes include an average +30% lift on basket size for retailers, an average 3.97 ROAS on brand campaigns, and a 9 out of 10 consumer rating.

Mealz generates revenue through two complementary streams. Retailers pay a recurring SaaS subscription (a Starter tier is mentioned, with monthly billing, integration workshops, and quarterly steering committees) for the white-label meal-planning engine. Brands pay for performance-driven retail media campaigns run natively inside retailer e-commerce sites, with formats including sponsored products, sponsored recipes, editorial branding, and social amplification, plus a custom recipe creation service that transfers full IP rights. The business operates with no disclosed external funding and operates primarily in France, with footprint signals into the United Kingdom and the United States.

Name

MEALZ.AI UK LTD

Legal name

Miam

Website

https://en.mealz.ai

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Mealz, operated by French company Miam, provides AI-powered white-label meal planning and shoppable recipe technology to grocery e-commerce platforms. It serves major French retailers (Carrefour, Monoprix, Intermarché, U Cooperative) and 70+ food brands via its retail media platform.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription (Retailers): Mealz provides its white-label solution to grocery retailers on a subscription basis. Includes integration support, technical workshops, ongoing Slack/email support, and quarterly performance steering committees. Pricing appears to follow a tiered model with a Starter plan mentioned.
2. Retail Media Campaigns (Brands): Brands pay for performance-driven campaigns activated across retailer e-commerce platforms. Campaigns are billed based on clear business metrics including ROAS (Return on Ad Spend) and sales generated. Offers guaranteed ROAS before campaign launch.
3. Transaction/Commission (Recipe Commerce): When shoppers add recipe ingredients to their baskets through Mealz, retailers benefit from increased basket sizes. While not explicitly stated as a commission model, the value capture is through higher transaction values driven by the solution.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Mealz provides a white-label AI-powered meal planning and shoppable recipe engine that integrates directly into grocery retailer e-commerce platforms via API, guiding shoppers through personalized meal inspiration and increasing basket sizes. The company also operates a retail media platform (Mealz for Brands) that enables CPG brands to run native, performance-driven campaigns with guaranteed ROAS across retailer partner networks including Carrefour, Monoprix, Intermarché, and U Cooperative.

Product overview

Mealz is an AI-powered food inspiration platform operating as white-label solutions for retailers and a retail media platform for brands. The core product is Mealz Retail, an AI meal planning engine integrated into retailer e-commerce sites that delivers personalized recipe recommendations and smart basket additions. Mealz for Brands is a separate platform enabling food brands to activate native retail media campaigns with guaranteed ROAS across partner retailers. The platform features 400+ recipes with 5 new meal ideas added weekly, and integrates with ChatGPT for conversational shopping assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Mealz Retail AI-powered meal planning and recipe inspiration engine deployed as a white-label solution within grocery retailer e-commerce platforms. Guides shoppers through purchasing journeys via personalized recipes, meal planning, and smart product recommendations, increasing average cart value by 30%. Integrates via API with average 4-week deployment.
• Mealz for Brands Food retail media platform enabling CPG brands to activate native campaigns across retailer e-commerce with guaranteed ROAS. Features sponsored products, sponsored recipes, editorial branding, and social media amplification. Achieves 3.97 average ROAS in 2025, with single activation deployed simultaneously across retailer partner network including Carrefour, Monoprix, Intermarché, and U Cooperative.

Quantifiable outcome

• +30% average basket size increase for retailers with Mealz-powered baskets
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, major and strategic.

• U CooperativecoreStrategic or Co-development Partner · 1 January 2019U Cooperative is a major French retail cooperative operating hypermarkets and supermarkets. Mealz is deployed as white-label solution on U's e-commerce platform, providing shoppable recipes and meal planning to U's online shoppers.
• MonoprixcoreStrategic or Co-development PartnerMonoprix, part of the Casino Group, is a French retailer operating in medium to large urban centers. Partnered with Mealz for shoppable recipe solutions including specialized services like back-to-school lists. Mealz solution available on Monoprix Plus e-commerce platform.
• IntermarchécoreStrategic or Co-development PartnerIntermarché is a French supermarket chain and part of Les Mousquetaires group. Mealz provides white-label meal planning and shoppable recipe capabilities integrated into Intermarché's e-commerce shopping experience.
• CarrefourcoreStrategic or Co-development PartnerCarrefour is one of the largest retail chains in Europe. Mealz solution is deployed on Carrefour's e-commerce platform (Crossroads), providing AI-powered meal inspiration and shoppable recipes to Carrefour's online customers.
• NestlémajorGTM or Marketing PartnerNestlé is a global food and beverage conglomerate. As a brand partner, Nestlé activates products through Mealz's retail media platform, featuring products in recipes and culinary content across partner retailer e-commerce sites.
• BarillamajorGTM or Marketing PartnerItalian food company Barilla activates brand campaigns through Mealz's retail media platform, integrating products into recipes shown to shoppers on retailer e-commerce platforms.
• Pernod RicardmajorGTM or Marketing PartnerGlobal spirits and wine company. Ran mixology-focused campaign through Mealz platform, inspiring summer cocktail recipes with Absolut vodka, generating 1.2M impressions.
• ChatGPT (OpenAI)strategicTechnology or IntegrationMealz has integrated agent-based commerce capabilities that work within ChatGPT, serving as an AI shopping assistant available through OpenAI's platform. Mealz is developing commerce agent capabilities leveraging GPT technology.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Whisk (Samsung Next): Whisk is a recipe and meal-planning technology platform that powers shoppable recipes and food inspiration for grocery retailers and CPG brands. Directly comparable to Mealz as a B2B white-label recipe engine deployed within retailer e-commerce.
• SideChef: SideChef offers an AI-powered guided cooking platform with grocery e-commerce integration and shoppable recipes for retailers. Directly comparable to Mealz on the personalized recipe-to-cart flow and retailer deployment model.
• Innit: Innit provides intelligent food and nutrition platform technology with grocery retailer integrations for personalized meal planning and shoppable recipes. Same B2B SaaS model targeting grocers and CPGs, with comparable recipe-commerce mechanics.
• Chicory: Chicory powers shoppable recipe commerce for grocery retailers and CPG brands, enabling ingredient-to-cart functionality. Directly comparable to Mealz's Mealz for Brands retail media offering and recipe-based monetization layer.
• Shoppable (formerly AdAdapted): Shoppable provides shoppable commerce technology connecting recipes and editorial content to retailer carts, with CPG brand activation. Comparable to Mealz on the recipe-to-purchase monetization model targeting grocers and brands.
• Coeo (formerly Sorted Food / Known): Coeo provides shoppable recipe and meal-planning solutions to UK and European grocery retailers. Closest UK-market comparable to Mealz with the same white-label retailer integration model and CPG brand activation layer.

Emerging players

• Jow: Jow is a French grocery meal-planning and recipe-to-cart app with its own consumer brand. Adjacent competitor to Mealz with stronger D2C orientation but operating in the same French grocery e-commerce context Mealz serves via retailers.

Broad incumbents

• CitrusAd: CitrusAd powers on-site sponsored product and retail media for grocery retailers worldwide. Comparable to Mealz for Brands as a retail media platform targeting grocers, but focused on sponsored products rather than recipe-driven commerce.
• Kevel: Kevel provides retail media APIs and infrastructure for grocers to build custom ad platforms. Adjacent infrastructure competitor to Mealz's retail media offering, with broader retail vertical reach but less recipe-shopping specialization.
• Criteo Retail Media: Criteo operates one of the largest retail media networks for grocers globally, including sponsored product placements on retailer e-commerce. Overlaps with Mealz for Brands on retail media monetization at grocery retailers, though Criteo is broader and retailer-owned-network focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mealzai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEALZ.AI UK LTD