What FJ DIGITAL LTD does

FJ Digital Ltd is a privately held, founder-led UK digital marketing agency founded in 2022 by Megan Bath and headquartered at 3 Hobbs Close, St. Albans, Hertfordshire. The company provides bespoke social media management, content creation, social media page refresh, website building and updates, and professional email signature services, packaged as customisable monthly subscriptions tailored to client needs and budgets. Its go-to-market is sales-led and consultative, relying on direct engagement through website inquiry forms, phone/WhatsApp calls, and organic social media presence (Instagram, Facebook, LinkedIn), with word-of-mouth referrals within the UK trades and construction community as a key demand driver.

The company's customer base is concentrated in UK SMB trades and construction businesses (electricians, plumbers, builders, and similar trade professionals) who need a digital presence but lack the time or expertise to manage social media themselves. FJ Digital's core technology is essentially its service delivery playbook — visual storytelling and content creation across Facebook, Instagram, and LinkedIn — with no proprietary software, platform, or AI tooling disclosed; the underlying stack appears to be a Wix-hosted website and standard social platforms. There is no app, no public API, no patents, and no disclosed integrations. The business is bootstrapped with no external funding, no institutional investors, and no parent company, operating with 1-10 employees. Documented outcomes include 100,000+ potential customers reached in 30 days for a client (AS Homes & Construction) and material follower growth on Facebook and Instagram, but the broader customer book is undisclosed.

Revenue mechanics rest on monthly recurring subscriptions with bespoke pricing, supplemented by one-off website and email signature engagements. Pricing is not publicly disclosed — prospective clients are directed to call, message, or email for quotes — indicating a high-touch, relationship-driven sales motion rather than a self-serve or productised offering. The business model is therefore dependent on Megan Bath's personal relationships, the founder's family trade-credentials, and the agency's ability to deliver repeatable visual content at acceptable margins within the UK SMB trades segment.

Name

FJ DIGITAL LTD

Legal name

FJ Digital Ltd

Website

https://fjdigital.co.uk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

FJ Digital Ltd is a UK-based, founder-led digital marketing agency founded in 2022 that provides bespoke social media management, content creation, website building, and email signature services to small and mid-sized trades and construction businesses, delivered as customisable monthly subscription retainers.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Strategy & Transformation (BPAHAEAA)

Keywords

• Social media management
• Content creation services
• Digital marketing agency
• Website development
• Trades marketing

Headquarters

HQ city

St. Albans

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Social Media Management Services: Monthly recurring services including page management and content creation. Customizable packages tailored to each client's specific needs and budget. Clients invest monthly in their business social media to increase sales opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

FJ Digital provides bespoke digital marketing services for trades and construction businesses, focused on social media page management, visual content creation, social media page refresh/optimization, website building and updates, and professional email signature design. Services are delivered as customizable monthly packages tailored to each client's needs and budget to grow brand visibility, boost following, promote engagement, and increase leads.

Product overview

FJ Digital is a bespoke digital marketing agency serving trades and construction companies. The company offers a suite of five integrated services: Page Management for social media presence building, Content Creation for visual marketing materials, Social Media Page Refresh for optimization, Website Building & Updates for online presence, and Email Signatures as a branding add-on. These services are delivered as customisable packages tailored to client needs and budgets, combining social media expertise with content production to grow brand awareness, boost engagement, and generate leads.

Differentiator

Problem solved

Functional benefit

Products and services

• Page Management Tailored social media management service that includes networking to attract and engage ideal customers, nurturing current clients, building following to increase visibility, and generating more leads and enquiries for trades and construction businesses.
• Content Creation Eye-catching visual content creation for social media pages focused on construction projects and trades work, using latest tools and techniques to create posts and reels that tell a story and spark conversation.
• Social Media Page Refresh Expert optimization service to make social media pages user-friendly, search-optimized, and providing all necessary information for prospective customers of trades and construction businesses.
• Website Building & Updates Sleek website development and updates that showcase expertise and professionalism, serving as a powerful marketing tool for trades and construction businesses.
• Email Signatures Sleek, interactive email signature creation designed to boost company professionalism, showcase key information, and elevate brand credibility for trades and construction businesses.

Quantifiable outcome

• 100,000+ potential customers reached in 30 days
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Hootsuite: Large established social media management platform that enables SMBs to self-serve scheduling and content. Competes indirectly with FJ Digital by letting trades businesses handle their own social media without an agency.
• Sprout Social: Mid-market social media management platform offering publishing, analytics, and engagement tools. Overlaps with FJ Digital's page management and content creation services for SMBs that prefer software over agency services.
• Later: Visual-first social media scheduling platform popular with SMBs for Instagram and Facebook. Competes in the scheduling/content planning space where FJ Digital offers managed services.
• Buffer: Widely used social media scheduling and analytics platform targeting SMBs and creators. Same self-serve value proposition that competes with FJ Digital's page management service for price-sensitive trades clients.

Direct peers

• Builtvisible: UK digital marketing agency focused on SEO, content strategy, and digital PR. Comparable UK agency peer with overlapping content and digital presence services for SMB clients.
• Re:Signal: UK-based digital marketing agency specializing in SEO, content, and link building for ecommerce and growth brands. Direct agency peer operating in the same UK SMB digital services segment as FJ Digital.
• StrategiQ: UK digital marketing agency providing strategy, content, SEO, and paid media services to growth-focused businesses. Comparable agency model and SMB/mid-market positioning to FJ Digital.
• Hallam: UK-based full-service digital marketing agency offering SEO, content, paid media, and social. Closest comparable UK agency peer in terms of service mix (content + digital presence), though it serves a broader client base than trades/construction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/fjdigitalmarketingagency
• Instagraminstagram.com/_fjdigital
• LinkedInlinkedin.com/company/fj-digital-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FJ DIGITAL LTD