Name

GOLAZO SRL

Legal name

Golazo Srl

Website

https://golazometrics.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Bergamo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Partnership/Hardware Package: One-time partnership fee of 819€ + VAT that includes all hardware equipment (WiFi camera, extensible tripod up to 7.30m, 12V portable battery, waterproof bag) plus 12 months of free Base plan. This serves as the entry point for acquiring new club customers.
2. Base Subscription: 24€ + VAT/month (billed annually). Provides essential features for one team including basic data (goals, appearances), player recognition, and advanced functionality reports. Required after the initial 12-month free period.
3. Pro Subscription: 100€ + VAT/month (billed annually). Unlocks all advanced features including management of up to 20 teams, advanced data (valuations, economic estimates), and access to premium features as they launch.
4. ASD Subsidy Support: Golazo provides support to help clubs obtain up to 400€ in government subsidies for amateur sports associations (ASD), reducing effective customer acquisition cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Golazo provides a video-based match recording system combined with a data analysis platform for amateur and youth football clubs in Italy. The offering pairs a physical hardware kit (camera, tripod, battery, bag) with cloud-hosted software that uses computer vision for automatic player recognition, match statistics, and performance ratings. Customers subscribe to monthly plans that unlock software features, with a Partnership Package bundling the equipment plus one year of the Base plan.

Product overview

Golazo SRL offers a data analysis platform for amateur and youth football, consisting of a core video capture and analytics platform with two subscription tiers (Base at €24/month and Pro at €100/month) plus a Partnership Package for equipment onboarding. The system uses camera-based video capture with AI-powered player recognition and data analytics. The roadmap includes ten planned product expansions between 2026-2027: Golazo Analytics (match statistics), Golazo Spotlight (ratings and rankings), Golazo Socials PRO (automated social content), Golazo Player Cam (AI-powered player tracking), Golazo Finance PRO (expense management), and Golazo Cam (custom hardware).

Differentiator

Problem solved

Functional benefit

Products and services

• Golazo Platform Cloud-hosted video capture and data analysis platform for amateur and youth football clubs. Provides automatic match recording, AI-powered player recognition, match statistics, and performance ratings via a web and mobile interface.
• Partnership Package One-time hardware bundle priced at €819 plus VAT, including a camera, tripod, battery, bag, and 12 months of the Base plan free. Designed as the on-ramp for clubs entering the Golazo ecosystem, with optional installation and configuration services.

Quantifiable outcome

• Up to 400€ in government subsidies available for ASD (Amateur Sports Associations)
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Microsoft for StartupcoreGTM or Marketing Partner · 1 January 2024Golazo is supported by Microsoft for Startup program, as indicated by the logo displayed on their website. This suggests access to Microsoft Azure cloud infrastructure, development tools, and startup support resources. The partnership provides credibility and likely technical resources for the company's platform development.
• AWS (Amazon Web Services) Startup ProgramcoreGTM or Marketing Partner · 1 January 2024Golazo is supported by AWS Startup program, with their logo displayed on the website. This indicates access to Amazon Web Services cloud infrastructure, technical support, and startup credits for building their data analysis and video processing platform.
• Università degli Studi di BergamocoreStrategic or Co-development Partner · 1 January 2024Golazo emerged from and maintains strong ties with University of Bergamo. The company won START Cup Bergamo 2024, a competition organized by the university. This academic partnership provides research collaboration opportunities, talent access, and credibility within the Italian innovation ecosystem.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Veo Technologies: Copenhagen-based AI camera and analytics platform for football and other team sports, with strong adoption among amateur and semi-pro clubs across Europe. Closest direct competitor to Golazo, offering automated match recording, player tracking, and a SaaS platform — but at a higher price point and with broader geographic reach.
• Trace: AI-powered camera and app platform focused on youth and amateur team sports, providing automated highlight generation and player development tools. Directly comparable to Golazo in target customer (amateur/youth clubs) and product (camera + analytics + family-facing content).

Broad incumbents

• Spiideo: Swedish automated sports video and analytics provider serving clubs, leagues, and broadcasters across multiple sports. Comparable in offering AI-driven match capture and analytics, but typically targets higher-tier clubs and leagues than Golazo's amateur segment.
• Pixellot: Automated sports video production platform using AI cameras, widely deployed across amateur, youth, and semi-pro sports globally. Comparable to Golazo's camera-based automated recording approach, though typically sold to leagues, federations, and facilities rather than directly to individual clubs.
• PlaySight Interactive: Sports video and analytics platform combining multi-angle cameras with AI for team sports, including football. Provides match recording, player tracking, and coaching tools — overlapping with Golazo's offering but typically installed in facilities serving higher-tier clubs.
• Hudl: Largest established sports video analysis platform, serving clubs from professional to amateur levels across multiple sports including football. Overlaps with Golazo in match recording and analytics but offers a much broader portfolio and serves elite and semi-pro segments primarily.
• StatsBomb: Football-focused advanced analytics company providing event data, player evaluation, and metrics primarily to professional clubs, federations, broadcasters, and media. Compares to Golazo's advanced analytics ambitions (Golazo Analytics, Spotlight, economic valuations) but operates at a professional tier rather than amateur.
• Catapult Sports: Athlete monitoring and performance analytics provider, primarily via wearable GPS/IMU sensors, serving professional and elite teams. Adjacent to Golazo's performance analytics mission but uses a different data-capture modality (wearables vs. camera) and targets higher-tier organizations.

Emerging players

• Kinexon: Real-time tracking and analytics platform using sensors and computer vision for sports and industrial applications, including football player tracking. Comparable in advanced player tracking capabilities (relevant to Golazo's Player Cam roadmap) but with a focus on professional sports leagues.
• SkillCorner: Football analytics company using broadcast and tactical camera footage to generate tracking data and player metrics. Comparable to Golazo's computer-vision-driven approach to extracting player data from video, though SkillCorner focuses on professional and elite leagues rather than amateur football.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/golazometrics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOLAZO SRL