What OTELIO LTD does

Otelio Ltd is a UK-based software company that built a unified digital guest experience platform for independent accommodation providers — including hotels, boutique properties, bed and breakfasts, and small hotel groups. The platform combines food and drink ordering, optional Stripe-powered card payments, a digital guest directory, an instant-request module for services such as maintenance, concierge, housekeeping, spa, and taxi, plus real-time staff email alerts, menu-performance reporting, and a content management system for menus, offers, and guest information. Guest access is delivered through a QR-code-scannable web-app, removing the need for guests to download a separate mobile application.

The product architecture is a single integrated web-app with native Stripe integration as the sole third-party dependency; there is no public API or SDK offering. Operationally, Otelio runs a product-led go-to-market with a 28-day free trial (no payment details required) converting into a £132/month subscription, supplemented by a solutions team that runs live demos. Distribution was historically direct to the long tail of independent properties, and the company has no disclosed enterprise logos, funding history, or revenue figures.

Otelio has been acquired by IRIS Software Systems and is now operated under the IRIS Guest Experience brand, with the Otelio website directing independents to IRIS's suite of mobile ordering, digital guest directory, and mobile concierge solutions. The acquisition gives Otelio access to IRIS's enterprise hotel-chain customer base, while Otelio continues to serve as IRIS's productized offering for the independent and small-group segment.

Name

OTELIO LTD

Legal name

Otelio Ltd

Website

https://otelio.net

Company type

Private

Founded year

2025

Operating status

Acquired

Short description

Otelio Ltd provides a QR-code-based digital guest experience platform — covering food ordering, Stripe payments, guest directory, and service requests — for independent hotels, boutique properties, B&Bs, and small hotel groups on a £132/month subscription. The company is now owned by IRIS Software Systems and operates under the IRIS Guest Experience brand.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Pricing: Monthly subscription model at £132 per month after a 28-day free trial period. No payment details required during trial.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Otelio provides a unified digital guest experience platform for independent accommodation providers, delivered as a QR-code-accessible web application. The platform bundles digital food and drink ordering, optional Stripe card payments, a paperless guest directory, instant service requests (maintenance, concierge, housekeeping, spa, taxi), staff email alerts, menu performance reporting, and a staff content management system. It is offered on a 28-day free trial followed by a £132 per month subscription, and is now part of IRIS Software Systems under the IRIS Guest Experience brand.

Product overview

Otelio is a single unified digital guest experience platform for independent accommodation providers (hotels, B&Bs, boutique properties). The platform integrates multiple modules including food and drink ordering, Stripe payment processing, digital guest directory, web-app with QR code access, homepage, instant service requests (maintenance, concierge, housekeeping, spa, taxi), staff email alerts, reporting analytics, and staff operations platform. The company has rebranded under IRIS Software Systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Otelio Platform

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• IRIScoreStrategic or Co-development PartnerOtelio has been integrated into the IRIS brand. IRIS is described as the trusted digital guest experience partner for major hotel chains worldwide. Otelio operates as a product offering within the IRIS Guest Experience suite, providing digital solutions for independents and small hotel groups.
• StripecoreTechnology or IntegrationOptional payment integration with Stripe enabling guests to order and pay in one seamless digital journey. This integration reduces staff workload by eliminating the need for manual payment handling.

Recent moves4 records

Expansion highlights4 records

Direct peers

• Guestline: Cloud-based PMS and distribution platform for independent hotels, groups, and branded properties across the UK and Europe. Competes with Otelio in the same UK/European independent segment and overlaps on guest-facing digital tools.
• Cloudbeds: All-in-one hospitality management suite for independent hotels, hostels, and B&Bs. Competes in the same SMB and mid-market segment with property management, booking, and guest experience tools, including the acquired Whistle guest messaging platform.
• Mews: Cloud-based PMS and guest experience platform for hotels and accommodation providers. Direct competitor to Otelio's broader digital guest experience roadmap, though Mews currently leads with PMS and is moving into the guest experience layer that Otelio occupies.
• Duve: Guest experience platform focused on boutique and independent hotels, offering digital check-in, upsells, messaging, and guest directories. Closest direct competitor to Otelio in the niche of no-app, web-based guest experience for smaller properties.
• Little Hotelier: Hotel management platform purpose-built for small accommodations, B&Bs, and guesthouses. Targets the same entry-level SMB segment as Otelio with booking, channel management, and guest communication tools.

Emerging players

• HotelKit: Hotel operations and internal team communication platform used to coordinate housekeeping, maintenance, and guest requests. Overlaps with Otelio's instant service request and staff alerting features, though focused on staff workflows rather than guest-facing UI.
• Canary Technologies: Guest-facing hotel technology platform offering mobile check-in, digital compendium, and upsells. Partial overlap with Otelio's digital guest directory and web-app access, with a heavier focus on the check-in/check-out workflow.
• Alice (Alice Hospitality): Hotel operations platform focusing on guest experience, requests, and staff coordination. Similar feature set to Otelio's service request and CMS modules, though more commonly positioned in mid-market and branded properties.

Broad incumbents

• Shiji Group: Global hospitality technology incumbent providing PMS, POS, and guest experience solutions for hotel chains. Represents the broader enterprise tier that Otelio-independent compete against when small groups scale up into larger chains.
• IRIS Software Systems: Parent company and strategic incumbent providing digital guest experience solutions to major hotel chains worldwide. Otelio is now part of IRIS Guest Experience, so IRIS represents both the corporate parent and the broader enterprise counterpart that Otelio's product extends into the independent segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OTELIO LTD