iRiS Software
iRiS Software is a London-based cloud platform provider serving hotels with mobile F&B ordering, digital guest directories, and mobile concierge solutions, integrated natively with 70+ POS and PMS systems across 2,000+ properties in 120 countries.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
iRiS Software firmographics
Firmographics- Name
- iRiS Software
- Legal name
- IRIS Software Systems Ltd
- Website
- https://iris.net
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iRiS Software is a London-based cloud platform provider serving hotels with mobile F&B ordering, digital guest directories, and mobile concierge solutions, integrated natively with 70+ POS and PMS systems across 2,000+ properties in 120 countries.
- Ownership category
- akta.pro rank
iRiS Software industry classification
Industry- Product category
- Hospitality Technology Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
Keywords
Where iRiS Software is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
iRiS Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription/Licensing: Cloud-based SaaS platform licensed to hotel properties. Revenue generated from software subscriptions with hotels paying for access to the mobile ordering, guest directory, and concierge solutions.
- Transaction-based Revenue: Revenue scales with transaction volume as hotels process orders through the platform. Processing over $250 million in annual hotel transactions indicates significant transaction fee revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise pricing for hotel groups and chains |
| Subscription | Annual | Individual property licensing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
iRiS Software product offering
Product offeringCore offering
iRiS Software operates a cloud-based SaaS Guest Experience Platform purpose-built for hotels. It bundles three integrated modules—F&B Mobile Ordering, Digital Guest Directory, and Mobile Concierge—that let guests browse menus, place and pay for orders, access hotel and local information, and submit service requests from their own devices without downloading an app. Orders and service tickets flow directly into the hotel's POS and PMS systems via true API integrations with more than 70 technology partners.
Product overview
IRIS Software Systems provides a unified Guest Experience Platform for hotels comprising three core integrated modules: F&B Mobile Ordering (for ordering food and beverages across multiple outlets including room service, pool areas, and restaurants), Digital Guest Directory (replacing traditional in-room printed directories with mobile-accessible hotel and local area information), and Mobile Concierge (enabling guests to submit service requests digitally). The platform operates as a cloud-based SaaS solution accessible via mobile web, QR codes, and in-room tablets, with direct integrations to POS and PMS systems. Since 2010, the platform has been adopted by thousands of hotels globally, processing over $250 million in annual transactions and supporting over 2,000 hotels across 120 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- IRIS® Guest Experience Platform Unified cloud-based hospitality platform providing digital guest experience solutions including F&B ordering, digital guest directory, and concierge services. Enables hotels to automate operations, boost revenue, and centralize orders and data across properties via QR-code-accessible mobile web, in-room tablets, and direct POS/PMS integrations.
- F&B Mobile Ordering Mobile food and beverage ordering solution enabling hotel guests to browse menus, place orders, and pay via their own mobile device. Supports Eat-In, Take Away, Pick-Up, Room Service, and Deliver to Table modes, with orders routed directly to kitchen and POS systems through true API integrations.
- Digital Guest Directory Digital guest-facing solution providing instant access to hotel information, amenities, services, and local area recommendations. Replaces traditional in-room printed directories with mobile-accessible digital content and supports integrated local tours and experiences through partners such as Travel Curious.
- Mobile Concierge Instant digital service request platform enabling guests to make requests via QR code from their own devices, accessible 24/7. Helps overcome language barriers and provides real-time visibility for hotel staff, with automated ticketing and distribution to relevant departments including direct integration with systems such as HotSOS.
Quantifiable outcome
- 20-40% increase in F&B revenue for hotel clients post-deployment
- +7 more outcomes
Companies that use iRiS Software
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles3 records
iRiS Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability1 record
Feature13 records
iRiS Software partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- Global Hotel Alliance (GHA)coreStrategic partnership to bring IRIS digital guest experience solutions to GHA's global network of hotel brands worldwide. Agreement gives GHA members access to IRIS platform enabling hotels to increase ancillary revenue, streamline operations, and deliver mobile-first guest experiences.
- Mandarin Oriental Hotel GroupflagshipContinued partnership across Mandarin Oriental's portfolio of 20+ hotels across Europe, Americas, and Asia Pacific. Partnership has delivered 54% growth in mobile ordering with significant increases in F&B spend and operational efficiencies. Properties report 20-40% revenue increases.
- White LodgingcoreStrengthened collaboration to accelerate digital ordering proposition across White Lodging's portfolio of hotels. Delivered 44% growth in mobile ordering revenue for White Lodging properties.
- The Ned LondoncoreThe Ned London selected IRIS to power mobile F&B ordering, achieving 16% revenue increase in just three months while enhancing guest experience and service efficiency.
- HEI Hotels & ResortscorePartnership expanded to boost F&B ordering, guest experience, and revenue opportunities across HEI's portfolio. Platform transforming F&B service, boosting guest spend, and streamlining operations.
- Travel CuriousminorStrategic partnership to integrate local tours, activities, and experiences into IRIS Digital Guest Directory, helping hotels enrich guest stays and boost ancillary revenue.
- AlliantsminorPartnership with global leader in guest experience technology to deliver integrated solution enhancing in-stay experience for both guests and hotel staff.
- MYM (China)corePartnership with Asia-based hospitality technology reseller MYM to support expansion in China. Utilizes IRIS's Chinese Azure cloud solution. MYM provides local presence, language support, market insight, and strong client base including Mandarin Oriental, Four Seasons, and Marriott properties in China.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
iRiS Software competitors and assessment
Company assessmentEmerging players
- ALICE (Actabl): Hotel operations platform including guest messaging, service requests, and staff coordination. Directly overlaps with iRiS's Mobile Concierge and service request ticketing capabilities.
- TrustYou: Guest feedback and experience platform for hotels. Adjacent to iRiS's digital guest directory offering, with overlap on guest-facing digital touchpoints and post-stay engagement.
- Akia: Guest messaging and operations platform for hotels, offering digital check-in, service requests, and upsell workflows. Competes in the same digital guest communication niche as iRiS Mobile Concierge.
Direct peers
- Criton: UK-based digital guest experience app provider for hotels and serviced apartments. Closest direct competitor in the mobile-first guest directory and concierge category, particularly in the European market.
- Cloudbeds: Hospitality management suite targeting independent hotels and small chains with PMS, booking engine, and guest engagement tools. Overlaps with iRiS's midscale and independent property segment.
- Revinate: Guest experience and direct booking platform for hotels, focused on CRM, guest communication, and reputation management. Competes in the digital guest engagement layer adjacent to iRiS's directory and concierge modules.
- Mews: Cloud-native PMS platform expanding into guest experience, mobile check-in, and F&B workflows for hotels. Competes with iRiS for property-level digital transformation budgets at boutique and midscale segments.
- Shiji Group: Global hospitality technology platform offering PMS, POS, and guest experience solutions. Direct competitor in mobile ordering and digital guest directory, with broader enterprise suite overlapping iRiS's integration-heavy value proposition.
Broad incumbents
- Oracle Hospitality (Micros): Dominant POS and PMS vendor (Micros, Simphony) serving large hotel groups. As the owner of underlying systems iRiS integrates into, Oracle is both a key partner and a strategic threat via potential bundled guest experience features.
- Infor Hospitality: Enterprise hospitality software provider with HMS PMS used by major hotel groups. iRiS integrates with Infor HMS, positioning Infor as both partner and competitive incumbent in guest-facing solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
iRiS Software social profiles
Digital presenceiRiS Software compliance and trust
Trust signalCompliance2 records
iRiS Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
iRiS Software leadership team
Management profileNumber of profiles
Profiles8 records
iRiS Software funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iRiS Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iRiS Software
What does iRiS Software do?
iRiS Software operates a cloud-based SaaS Guest Experience Platform purpose-built for hotels. It bundles three integrated modules—F&B Mobile Ordering, Digital Guest Directory, and Mobile Concierge—that let guests browse menus, place and pay for orders, access hotel and local information, and submit service requests from their own devices without downloading an app. Orders and service tickets flow directly into the hotel's POS and PMS systems via true API integrations with more than 70 technology partners.
Is iRiS Software a public or private company?
iRiS Software is a private company. It is classified as venture growth investor backed and is currently operating.
When was iRiS Software founded?
iRiS Software was founded in 2010. It employs 11 to 50 people.
Where is iRiS Software based?
iRiS Software is headquartered in London, United Kingdom, in the Europe region.
How does iRiS Software make money?
Two revenue lines are on record. Platform Subscription/Licensing is the primary driver. The others are transaction-based Revenue.
Who are iRiS Software's main competitors?
Emerging players on record are ALICE (Actabl), TrustYou and Akia. Direct peers are Criton, Cloudbeds, Revinate, Mews and Shiji Group. Broad incumbents are Oracle Hospitality (Micros) and Infor Hospitality.
Does iRiS Software have an API?
Yes. IRIS offers an open API platform enabling interoperability with POS and PMS systems. The platform supports integrations for hotels to connect IRIS's guest experience solutions with their existing hospitality technology stack. Developer documentation is at www.iris.net/platform-api.
What industry is iRiS Software in?
iRiS Software's product category is Hospitality Technology Software. Its primary akta.pro industry code is THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty). Its NAICS code is 54151 and its SIC code is 7372.