What EMPERA LIMITED does

Empera Limited operates a mobile-first, two-sided beauty services marketplace headquartered in London and founded in 2023. The platform connects freelance beauty professionals (hair, makeup, nails) with individual clients and with brand partners, delivered through an iOS app that surfaces live freelancer availability, booking, in-app chat, and payment processing. Operations are run by a small team of 1-10 employees and the service is currently London-only.

The supply side consists of approximately 300 vetted freelancers, and the demand side comprises roughly 3,500 community members, supplemented by a roster of about 70 KOLs and 9 sponsor brands. Brand partnerships with Charlotte Tilbury, MAC Cosmetics, Garnier, GHD, Laura Mercier, Bare Minerals, and Apple TV are layered into a signature "Glam Suite" experiential event series hosted at premium venues including Nobu Hotel Shoreditch (2024-09), Nobu Hotel Portman Square (2025-09), and The Hart Hotel (2025-10), which together have generated an estimated 50M earned media reach.

The business model is a marketplace commission on bookings, extended by the Empera Concierge product into higher-value, lower-volume use cases covering bridal, TV/production, editorial, and corporate event work. Strategic positioning leans on brand-led community building and venue partnerships rather than on disclosed technology differentiation, and the first international signal — a Glam Suite adaptation at the Keinemusik festival in Athens in 2025 — indicates the event format is being tested beyond London.

Name

EMPERA LIMITED

Legal name

Empera Limited

Website

https://emperabeauty.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Empera Limited is a London-based mobile marketplace, founded in 2023, that connects vetted freelance beauty professionals with consumers and brand partners, generating revenue through booking commissions and an enterprise Concierge service.

Ownership category

akta.pro rank

Product category

Beauty Services Marketplace

NAICS

Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Local Experiences & Event Services Marketplaces (Photographers, Caterers, DJs) (BPAMAHAK)

akta.pro secondary industries

Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH), Group/Party Makeup Services (HSALAHAK), Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Beauty booking marketplace
• Freelance beauty platform
• Mobile beauty services
• On-demand beauty booking
• Beauty professional marketplace

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Platform Commission: Empera charges commission on bookings through the platform. The company claims to offer 'the lowest commission in the industry.' Revenue is generated as a percentage or fee per completed service transaction between freelancers and clients.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Empera is a curated mobile-first marketplace platform that connects clients and brands with vetted freelance beauty professionals offering hair, makeup, and nails services at home or on-set in London. Revenue is generated through commissions on bookings completed via its iOS app, supplemented by a bespoke enterprise coordination service (Empera Concierge) and brand-led signature events (Glam Suite) that showcase freelancers to influencers, KOLs and VIPs.

Product overview

Empera is a unified beauty services marketplace built around a core platform connecting clients with over 300 vetted freelance beauty professionals across hair, makeup, and nails in London. The platform is accessible via the Empera iOS App, which enables search, booking, secure payment, and one-tap rebooking. Two supplementary offerings extend the core platform: Glam Suite, Empera's signature event format that showcases freelancers to influencers and VIPs in curated settings, and Empera Concierge, a bespoke service that assembles and coordinates teams for large or complex briefs such as bridal parties, production shoots, and brand activations.

Differentiator

Problem solved

Functional benefit

Brands

• Glam Suite: Empera's signature event format bringing freelancers into refined, content-ready settings for key opinion leaders, influencers, VIPs and beauty enthusiasts to experience their work. Features 'Get Ready With Empera' moments in hotel penthouse suites.
• Empera Concierge

Products and services

• Empera Platform Curated marketplace connecting clients with vetted freelance beauty professionals across hair, makeup and nails in London, enabling search by service, date, price and location with in-app booking, secure payment and one-tap rebooking.
• Empera iOS App iOS mobile application enabling clients to discover, book and pay for beauty services while freelancers manage their profiles, availability and payouts within the app.
• Empera Concierge Bespoke team assembly service where Empera's team hand-picks and coordinates vetted freelancers end-to-end for full bridal parties, TV and production shoots, editorial campaigns and events/activations.
• Glam Suite Empera's signature event format that brings freelancers into refined, content-ready hotel penthouse settings where influencers, KOLs, VIPs and beauty enthusiasts can experience hair, makeup and nails services in a curated 'Get Ready With Empera' moment.

Quantifiable outcome

• 4-person hair, makeup and nail crew booked in under an hour for a shoot
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• The Hart HotelcoreOthers · 1 October 2025Venue partner for Empera's Glam Suite Halloween event in 2025. Hosted in their penthouse suite with hair, makeup and nails services delivered by Empera freelancers.
• Nobu Hotel Portman SquarecoreOthers · 1 September 2025Venue partner for Empera's Glam Suite signature events. Hosted a Glam Suite event in September 2025, continuing the partnership with Nobu Hotels brand.
• Nobu Hotel ShoreditchcoreOthers · 1 September 2024Venue partner for Empera's Glam Suite signature events. Hosted a Glam Suite event in September 2024 in their penthouse suite, featuring hair, makeup and nails by Empera freelancers for KOLs, influencers and VIPs.
• Keinemusik Festival (Athens)minorOthersThe Glam Suite format was adapted for the culturally-relevant Keinemusik festival in Athens, bringing Empera's beauty services to a music festival environment.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Booksy: Booksy is a beauty and wellness appointment-booking platform with strong presence in Europe (originated in Poland) and the US. Comparable freelancer/salon supply onboarding, app-led booking, and marketplace take-rate model to Empera.
• Priv: Priv is a US-based beauty services marketplace connecting clients with vetted freelance beauty professionals for on-location services. Comparable product offering and target customer (consumers + brands for shoots/events) to Empera.
• Vagaro: Vagaro is a beauty, fitness, and wellness appointment-booking and marketplace platform used by individual professionals and salons. Comparable marketplace infrastructure, freelancer-supply onboarding, and integrated payments.
• StyleSeat: StyleSeat is an online marketplace that lets consumers book hair, beauty, and wellness appointments with local professionals. Direct competitor on the freelancer-pro booking marketplace axis, though StyleSeat focuses more on salon-based than at-home/on-set services.
• Fresha: Fresha is a global beauty and wellness marketplace with strong salon-pro focus and zero-commission positioning that mirrors Empera's 'lowest commission in the industry' freelancer pitch. Operates at much larger scale across multiple countries.
• Treatwell: Treatwell is the largest online beauty booking platform in the UK and Europe, connecting consumers with salons and freelance beauty professionals. It is the most direct competitor to Empera, with overlapping freelancer-pro-onboarding, in-app booking, and marketplace commission model, though Treatwell is broader (salons + freelance) and multi-country.
• Glamsquad: Glamsquad is an on-demand mobile beauty services platform in the US that dispatches vetted freelance makeup, hair, and nail professionals to clients' homes. Closely matches Empera's PLG mobile-first, at-home/on-set freelance model and curated freelancer supply side.

Emerging players

• Urban Company (UrbanClap): Urban Company is an India-headquartered home services marketplace expanding into international markets that includes beauty services alongside cleaning, electrical, and other freelance at-home categories. Broader category scope than Empera but similar freelance-supply, mobile-first marketplace model.

Others

• Thumbtack: Thumbtack is a US local services marketplace for home and personal services, using a lead-generation rather than direct-booking model. Adjacent to Empera in connecting consumers with vetted local professionals, though category breadth is much wider.
• TaskRabbit: TaskRabbit is a US/UK on-demand marketplace for freelance home and personal services tasks. Adjacent two-sided marketplace for freelance services with overlapping freelance-pro dynamics, though not beauty-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/empera

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMPERA LIMITED