Name

COTTA DIGITAL SERVICES LIMITED

Legal name

Cotta Digital Services Limited

Website

https://cottavita.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Marketplace Commission: Cotta charges a flat commission + VAT on every order placed through the platform. Commission is calculated as a percentage of the total price paid by the customer for products (excluding service fee and delivery charges). Partners receive product revenue less commission, service fee, delivery charges, and any applicable refunds.
2. Service Fee: A per-order service fee (inclusive of VAT) charged to customers regardless of the number of products or Partners in the order. This fee is retained by Cotta and does not form part of sums payable to Partners.
3. Delivery Charges: Variable delivery charges (inclusive of VAT) charged to customers based on the number of Partners in the order. Higher charges apply for consolidated multi-partner deliveries requiring collection from multiple locations. Cotta retains these charges.
4. Refund Fees: Administrative fees charged to Partners to recoup costs for processing refunds, including non-refundable payment processing fees charged by the third-party payment processor.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cotta is a curated online food marketplace operating a digital platform (web and mobile app) that connects discerning individual consumers in Chelsea and South Kensington, London with independent chefs, artisanal vendors, and local producers. The platform enables customers to browse and order chef-prepared meals and artisan food products, with white-glove e-cargo bike delivery handled by Cotta's own employed drivers. Partners list products via a dedicated Partner Portal that manages inventory, lead times, orders, and revenue.

Product overview

COTTA is a curated online food marketplace operating as a single unified platform connecting discerning customers with independent chefs, artisanal vendors, and local producers in London. The offering consists of three interconnected components: the COTTA Web Platform and Mobile Application (for customer discovery, ordering, and delivery tracking), the COTTA Partner Portal (for vendor management, inventory, and order fulfilment), and the COTTA Concierge service (for customer support). The platform emphasizes curated quality, e-cargo bike delivery, and genuine provenance of food products, currently serving the Chelsea and South Kensington areas.

Differentiator

Problem solved

Functional benefit

Products and services

• COTTA Mobile Application

Quantifiable outcome

• No algorithmic recommendations - hand-picked tastes by curation team

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe processes all payments on the Cotta platform as the third-party payment processor. Cotta integrates Stripe for order payment collection and transfer of Partner product revenue (less commission, fees, and applicable deductions). Partners must register and maintain a Stripe account. Stripe acts as an independent controller for financial transaction data.
• NashcoreTechnology or IntegrationNash provides the logistics management platform through which Cotta assigns drivers, plans routes, and tracks deliveries. Nash receives customer delivery address and order reference to operate the delivery service on Cotta's behalf. Cotta primarily delivers using its own employed drivers managed through Nash's platform.
• Auth0coreTechnology or IntegrationAuth0 manages secure user login and session management for the Cotta platform. Processes user email address and authentication credentials on Cotta's behalf.
• PostHogcoreTechnology or IntegrationPostHog provides product analytics platform hosted in the EU (eu.i.posthog.com) to help Cotta understand how the app is used and improve it. Collects screen views, in-app interactions, app version, OS, device model, language, and anonymised IP address. Data Processing Addendum in place.
• HubSpotcoreTechnology or IntegrationHubSpot powers Cotta's customer relationship management system. Receives customer name, email, telephone, marketing consent status and dates, and order data. Where customers have opted in to marketing communications, used to send promotional offers. Data Processing Addendum in place.
• Google FirebasecoreTechnology or IntegrationGoogle Firebase hosts Cotta's databases and application backend as part of cloud infrastructure.
• Microsoft AzurecoreTechnology or IntegrationMicrosoft Azure hosts Cotta's databases and application backend as part of cloud infrastructure.
• TwiliocoreTechnology or IntegrationTwilio sends SMS delivery updates to customers, facilitating communication about order status and coordination between delivery team and customers.
• OneSignalcoreTechnology or IntegrationOneSignal sends push notifications to users via the mobile app, using iOS Identifier for Vendor (IDFV) to route notifications.
• OneTrustcoreTechnology or IntegrationOneTrust operates Cotta's cookie consent mechanism on cottavita.com, recording and storing user consent preferences. Part of compliance with UK GDPR and cookie regulations.
• Google Analytics for FirebasecoreTechnology or IntegrationGoogle Analytics for Firebase collects technical and usage data including device model, OS version, time zone, and app interaction logs (screen views, crash reports) to maintain app stability and performance.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Supper: London-based curated marketplace connecting diners with independent chefs for home-delivered meals. Closest direct peer to Cotta given shared curated-chef-meal model, London footprint and premium positioning.
• Slerp: UK platform enabling restaurants and chefs to launch delivery-only brands and sell direct. Comparable to Cotta in providing a marketplace infrastructure layer between independent food makers and end consumers.
• Allplants: UK direct-to-consumer premium meal delivery brand (plant-based). Comparable to Cotta on premium pricing, London-centric operations, curated menu model and direct home delivery mechanics.
• Dishpatch: UK platform delivering chef-made restaurant-quality meals direct to consumers. Highly comparable to Cotta on premium chef-meal curation and multi-chef marketplace mechanics, with frozen rather than fresh delivery.

Broad incumbents

• COOK: UK prepared frozen meal brand sold through retail and direct channels. Adjacent rather than direct peer to Cotta, sharing premium food positioning but operating on a frozen, retail-led model rather than curated marketplace.
• Deliveroo: Major UK food delivery aggregator with broad restaurant selection and own rider network. Overlaps with Cotta on London last-mile delivery and restaurant partnerships but competes at mass-market, not curated premium level.
• Uber Eats: Global on-demand food delivery platform with significant London presence. Indirect competitor to Cotta given broad coverage of independent restaurants and chefs but lacks Cotta's curation-first positioning.

Emerging players

• Feedr: UK workplace food delivery platform aggregating restaurants and caterers for office orders. Adjacent marketplace model to Cotta but B2B-focused rather than residential premium curation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cottavita
• LinkedInlinkedin.com/company/cottavita
• Instagraminstagram.com/cottavita
• Xx.com/cottavita

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COTTA DIGITAL SERVICES LIMITED