Slerp
Slerp is a UK-based, cloud-based direct ordering platform for restaurants, bakeries, and QSRs. It offers branded web/app ordering, multi-courier delivery dispatch, CRM, loyalty, and payment processing as a commission-free alternative to marketplace aggregators like Just Eat and Deliveroo.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Slerp does
Slerp is a UK-headquartered, cloud-based direct ordering platform for restaurants, bakeries, and quick-service restaurants (QSRs). Founded in 2016 by JP (an ex-hospitality operator who scaled a business to 20+ sites), Slerp addresses the structural problem of restaurant dependency on marketplace aggregators (Just Eat, Deliveroo, Uber Eats) that charge 25-30% commissions. The platform offers a comprehensive product suite including branded web ordering, white-label iOS/Android apps, a unified order management system (Composer), a CRM with email/SMS marketing and segmentation, tiered loyalty programs, click-and-collect, table ordering, and a catering manager. Its Slerp Dispatch middleware integrates multiple last-mile couriers (Deliveroo Express, Uber Direct, Stuart, Gophr, Addison Lee, PedalMe, Genii) and POS systems (Lightspeed, 3S POS, Square, Deliverect, Urban Piper) via API, giving operators aggregator-grade logistics without the commission overhead.
Slerp firmographics
Firmographics- Name
- Slerp
- Legal name
- Slerp Limited
- Website
- https://slerp.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Slerp is a UK-based, cloud-based direct ordering platform for restaurants, bakeries, and QSRs. It offers branded web/app ordering, multi-courier delivery dispatch, CRM, loyalty, and payment processing as a commission-free alternative to marketplace aggregators like Just Eat and Deliveroo.
- Ownership category
- akta.pro rank
Slerp industry classification
Industry- Product category
- Restaurant Online Ordering Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Corporate/Office Catering & Group Ordering Platforms (CRAFAFAJ)
- akta.pro secondary industry
- Central Reservation Systems (CRS) (THALACAB)
Keywords
Where Slerp is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Slerp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Monthly platform fees per location with varying plan tiers. Plans include 0% commission options as a key differentiator versus marketplace aggregators. Minimum fees may apply for low-volume locations.
- Transaction/Commission Fees: Transaction-based fees deducted automatically from orders. For some plans, commission fees apply. Specific commission rates defined in Partner Agreement.
- Slerp Pay Payment Processing: Payment processing fees via Stripe Connect. UK standard cards (Visa, Mastercard): 1.4% + 20p. Diners Club and American Express: 2.9% + 20p. International cards: additional 2%. Inclusive of fraud detection, gateway fees, and interchange rates.
- Delivery/Courier Fees: Fees from integrated courier partners (Deliveroo Express, Uber Direct, etc.) passed through to partners at cost. Waiting time fees also passed through without markup.
- CRM Subscription: Built-in CRM with email and SMS marketing capabilities. Separate subscription fee applies as agreed in writing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 0% Commission Plans - Commission-free direct ordering |
| Transaction based/ take rate | Pay-as-you-go | Slerp Pay Payment Processing |
| Usage-based | Pay-as-you-go | Delivery/Courier Fees |
| Subscription | Monthly | Minimum Fee Requirements |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Slerp product offering
Product offeringCore offering
Slerp provides a cloud-based, all-in-one direct online ordering SaaS platform for restaurants, bakeries and QSRs, including a branded web storefront on the operator's own domain, a white-label iOS/Android mobile app, integrated multi-courier delivery dispatch, Click & Collect, Catering Manager, Table Ordering, tiered Loyalty & Rewards, built-in CRM with email/SMS marketing, Order Management aggregation, and Slerp Pay (Stripe-powered payment gateway). The platform enables hospitality operators to take commission-free direct orders while retaining 100% of customer data, replacing reliance on marketplace aggregators that charge 25-30% commission.
Product overview
Slerp is a unified all-in-one direct ordering platform for restaurants, bakeries, and QSRs. The platform comprises a core product suite including Web Ordering (branded storefronts on own domain), a white-label Branded App (iOS/Android with push notifications), Loyalty & Rewards (tiered online and in-store wallet pass programs), Slerp CRM (built-in customer data, email/SMS marketing, segmentation), Delivery via Slerp Dispatch (aggregating Deliveroo Express, Uber Direct, and other courier partners for automated last-mile fulfillment), Click & Collect, Catering Manager, Order Management/Composer (unified order aggregation from all channels), Slerp Pay (Stripe-powered payment gateway), and Table Ordering. These modules share a common Controls Dashboard backend and Partner App for operations management. The platform is designed to replace marketplace dependency (25-30% commission) with direct ordering channels while maintaining access to major delivery couriers.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Ordering Branded web ordering storefront on the restaurant's own domain with optimized checkout supporting Apple Pay and Google Wallet; converts at 7.1x the industry average for UK hospitality operators seeking commission-free direct online ordering.
- Branded App Fully white-label mobile app for iOS and Android with push notification functionality, Apple Pay and Google Pay support; published to App Store and Google Play under the restaurant's own brand identity.
- Loyalty & Rewards Tiered loyalty program with online loyalty points and stamps plus in-store wallet pass functionality; designed to convert marketplace customers into repeat direct orderers for UK restaurants, bakeries and QSRs.
- Slerp CRM Built-in customer relationship management providing first-party customer data for segmentation, automated campaigns, email and SMS marketing, and push notifications; includes email authentication setup (SPF, DKIM, DMARC).
- Delivery (Slerp Dispatch) Last-mile delivery orchestration providing access to multiple courier partners (Deliveroo Express, Uber Direct, Jet Go, Stuart, Gophr, PedalMe, Addison Lee, Genii) with automated dispatch, real-time tracking, 7-day customer support, and self-delivery fleet management via Shipday integration.
- Click & Collect Pre-order for collection functionality with configurable rules, ultra-fast on-brand checkout and payment, mobile-first experience with Apple Pay and Google Wallet, and POS integration for UK restaurants and bakeries.
- Catering Manager Structured advance ordering platform for B2B catering, events and high-value bookings covering ordering to production planning to delivery, eliminating email chains with automated outputs for kitchen operations.
- Order Management (Composer) Centralized order management system aggregating all digital orders (web, app, table, marketplace channels) into a single unified view across all sales channels for hospitality operators.
- Slerp Pay Payment gateway powered by Stripe Express Connect, mandatory for all Slerp partners; processes card payments including Apple Pay and Google Pay with fraud detection and gateway fees inclusive and weekly payouts to partner bank accounts.
- Table Ordering Order-at-table functionality enabling customers to place orders directly from their table, integrated with the broader Slerp platform for unified order management across channels.
Quantifiable outcome
- 7.1x higher checkout conversion rate vs industry average
- +5 more outcomes
Companies that use Slerp
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Slerp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature11 records
Slerp partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- Deliveroo ExpresscoreIntegration enabling automated dispatch to Deliveroo Express couriers for delivery fulfillment. Slerp manages all payments and reconciliation. Orders placed on Slerp web/app checkout are automatically dispatched to Deliveroo Express riders with live tracking and customer support included.
- Uber DirectcoreIntegration for automated dispatch to Uber Direct couriers. Slerp handles all payments and reconciliation on behalf of partners. No need for restaurants to set up separate Uber accounts. Live tracking and 96% CSAT support included.
- GophrsupportingCourier partner providing last-mile delivery services. Multiple vehicle types available including bicycle, cargo bike, motorcycle, parcel car, small van, and large van. Waiting fee rules: 10 min grace period with per-minute charges.
- StuartsupportingCourier partner for last-mile delivery integrated into Slerp Dispatch middleware.
- Addison LeesupportingPremium courier partner with 5-minute grace period and £0.55/min waiting charges. Available through Slerp Dispatch integration.
- PedalMesupportingEco-friendly courier partner using bicycles. Off-peak: 6 min grace, £0.61/min. Peak: 6 min grace, £0.94/min.
- GeniisupportingCourier partner available through Slerp Dispatch with 10-minute grace period and £0.50/min waiting fees.
- ShipdaysupportingDriver management integration for restaurants using their own delivery fleet. All self-delivery orders are pushed to Shipday for driver assignment and tracking. Requires Professional subscription minimum.
- DeliverectcorePOS integration partner for menu and order synchronization. Supports auto-accept orders, operating hours configuration, and max order limits on products.
- LightspeedcorePOS integration for Lightspeed K-Series. Orders flow between Slerp and Lightspeed with loyalty connectivity. Comprehensive support for order and inventory management.
- 3S POSsupportingPOS integration for order ingestion and loyalty. Menu synchronization not supported; all products must be manually mapped. Supports Accept Order status updates for delivery.
- Urban PipersupportingIntegration partner for multi-channel restaurant operations. Slerp acts as channel within Urban Piper ecosystem.
- Stripe (Slerp Pay)corePayment gateway powering Slerp Pay. Stripe Express Connect accounts enable payment processing for restaurant orders. Slerp has negotiated preferential transaction rates through volume.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Slerp competitors and assessment
Company assessmentDirect peers
- ChowNow: US-headquartered restaurant online ordering platform with an identical commission-free direct-ordering value proposition, branded web and app experiences, and a focus on independent and mid-market restaurants. Highly comparable business model and ICP to Slerp, though operating in North America rather than the UK.
- GloriaFood: Long-established free online ordering platform for restaurants, originally spun out of the Oracle ecosystem and now being sunset (April 2027 per Slerp's data). Operates as a direct functional substitute to Slerp for SMB restaurants and is the explicit migration target for Slerp's switch-over program.
- Vita Mojo: UK-based restaurant commerce platform offering branded online ordering, loyalty, and front-of-house tools to enterprise and mid-market operators. Explicitly listed as a comparison/competitor in Slerp's own comparison content, making it a directly relevant UK peer.
- Olo: NYSE-listed provider of digital ordering, delivery, and guest engagement software for enterprise restaurant chains. Closest large-scale public peer to Slerp's direct-ordering and branded-channel offering, though it targets much larger enterprise brands than Slerp's SMB/mid-market focus.
- Pepper HQ: UK restaurant online ordering and commerce platform referenced directly in Slerp's comparison pages. Targets a similar UK restaurant and QSR customer base with a comparable direct-ordering value proposition, making it a direct UK peer.
Emerging players
- Lunchbox: US-based restaurant commerce platform offering direct online ordering, CRM, loyalty, and marketing tools to independent and multi-unit operators. Comparable feature set to Slerp's all-in-one suite but focused primarily on the US market at an earlier scale.
Broad incumbents
- Toast: Large US restaurant technology platform combining POS, payments, online ordering, delivery, and marketing in a single suite. Overlaps with Slerp's ordering and CRM functionality but operates as a broader incumbent focused primarily on the US market.
- Lightspeed Restaurant: Global POS and commerce provider whose Lightspeed K-Series offers integrated online ordering, payments, and loyalty alongside its broader retail and hospitality portfolio. Both a competitor in ordering and a Slerp POS integration partner via Deliverect and 3S POS paths.
- Square for Restaurants: Block-owned POS and commerce suite for restaurants that includes online ordering, delivery integration, and marketing tools as part of a much broader payments-led platform. Competes with Slerp in restaurant digital ordering while serving a substantially larger and more diversified customer base.
Others
- Deliverect: Food delivery and ordering aggregator that connects restaurants to multiple delivery platforms and POS systems. Functions as a Slerp POS integration partner via Deliverect, sitting in an adjacent ecosystem layer rather than directly competing in branded direct ordering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Slerp social profiles
Digital presenceSlerp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Slerp leadership team
Management profileNumber of profiles
Profiles4 records
Slerp funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Slerp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Slerp
What does Slerp do?
Slerp provides a cloud-based, all-in-one direct online ordering SaaS platform for restaurants, bakeries and QSRs, including a branded web storefront on the operator's own domain, a white-label iOS/Android mobile app, integrated multi-courier delivery dispatch, Click & Collect, Catering Manager, Table Ordering, tiered Loyalty & Rewards, built-in CRM with email/SMS marketing, Order Management aggregation, and Slerp Pay (Stripe-powered payment gateway). The platform enables hospitality operators to take commission-free direct orders while retaining 100% of customer data, replacing reliance on marketplace aggregators that charge 25-30% commission.
Is Slerp a public or private company?
Slerp is a private company. It is classified as venture growth investor backed and is currently operating.
When was Slerp founded?
Slerp was founded in 2016. It employs 11 to 50 people.
Where is Slerp based?
Slerp is headquartered in London, United Kingdom, in the Europe region.
How does Slerp make money?
Five revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are transaction/Commission Fees, slerp Pay Payment Processing, delivery/Courier Fees and CRM Subscription.
Who are Slerp's main competitors?
Direct peers on record are ChowNow, GloriaFood, Vita Mojo, Olo and Pepper HQ. Lunchbox is listed as an emerging player. Broad incumbents are Toast, Lightspeed Restaurant and Square for Restaurants. Deliverect is listed as an others.
Does Slerp have an API?
No public API is recorded for Slerp.
What industry is Slerp in?
Slerp's product category is Restaurant Online Ordering Software. Its primary akta.pro industry code is CRAFAFAJ, Corporate/Office Catering & Group Ordering Platforms, with a secondary code of THALACAB, Central Reservation Systems (CRS). Its NAICS code is 5182 and its SIC code is 7372.