CASAMATCH - SOCIETA' A RESPONSABILITA' LIMITATA

What CASAMATCH - SOCIETA' A RESPONSABILITA' LIMITATA does

CasaMatch is a conversational AI platform for the residential real estate market in Latin America. Its core product is a WhatsApp-based assistant, built on Meta's official WhatsApp Business API, that connects home-seekers with real estate brokers through natural-language chat. Each broker is provisioned with a dedicated AI agent that uses its own verified WhatsApp number, personalized voice notes generated via ElevenLabs, and a property inventory that is automatically kept current by a native listing scraper syncing from the broker's existing site. The system qualifies leads, schedules property visits, and hands qualified opportunities to a broker dashboard with full conversation context, reporting an average time-to-first-match under 30 seconds and a 3x uplift in qualified leads per week for users.

Underlying the assistant is a multi-agent architecture orchestrated on top of third-party AI services: Anthropic large language models process buyer intent and generate replies, ElevenLabs produces personalized audio, and Meta's WhatsApp Business API delivers both. The lead pipeline is tracked in stages (new, contacted, visit, closed) and managed from within WhatsApp itself, removing the need for separate CRM interfaces on the broker side.

CasaMatch monetizes through monthly (or yearly) subscription plans billed per broker in local currency or US dollars, with a free trial and self-serve onboarding via the company website. Distribution is product-led through a public WhatsApp demo, supported by email outreach and broker-to-broker referrals. The company currently operates in Argentina, Uruguay, Chile and Mexico, with stated plans to add new countries on a monthly cadence. It is privately held with no disclosed institutional funding and is registered as an Italian SRL but governed under Argentine law, headquartered in Rome on paper with operations across Latin America.

Name

CASAMATCH - SOCIETA' A RESPONSABILITA' LIMITATA

Legal name

CASAMATCH - SOCIETA' A RESPONSABILITA' LIMITATA

Website

https://casamatch.app

Company type

Private

Operating status

Operating

Short description

CasaMatch is a WhatsApp-based conversational AI assistant that connects Latin American home-seekers with real estate brokers for property search, lead qualification, and visit scheduling, monetized via per-broker monthly subscriptions across Argentina, Uruguay, Chile, and Mexico.

Ownership category

akta.pro rank

Product category

Real Estate Conversational AI Software

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Conversational AI platform
• Real estate lead generation
• WhatsApp business automation
• Broker CRM software
• AI property matching

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Broker Subscription Plans: Monthly subscription plans charged per broker. Prices are stated in local currency or US dollars. Billed monthly or yearly depending on plan. Includes free trial period.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CasaMatch provides a WhatsApp-based conversational AI assistant that enables real estate brokers to capture, qualify, and convert leads 24/7 directly inside WhatsApp. Brokers subscribe to a monthly plan and receive their own personalized bot — with a dedicated WhatsApp number, voice notes in their own tone, and a dashboard for pipeline management. Home-seekers search properties, receive listings with photos and pricing, and book visits through natural-language chat without installing new apps.

Product overview

CasaMatch is a unified SaaS platform providing a WhatsApp-based real estate conversational assistant that connects home-seekers with brokers. The core product consists of the CasaMatch conversational assistant built on Meta's WhatsApp Business API, paired with a broker dashboard for lead management. The platform's key sub-products include a multi-agent bot system (giving each broker their own AI agent), a native listing scraper for daily inventory synchronization, and personalized voice notes generated via ElevenLabs. All components work together: buyers interact with brokers' WhatsApp bots in natural language, the AI matches preferences to synced listings, and qualified leads flow into the broker dashboard with full conversation context.

Differentiator

Problem solved

Functional benefit

Products and services

• CasaMatch Conversational Assistant (Broker Subscription)

Quantifiable outcome

• Average time to first match < 30 seconds
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Meta Platforms, Inc.coreTechnology or IntegrationCasaMatch is built on Meta's official WhatsApp Business API. Each broker gets a verified WhatsApp Business number. This partnership provides the core messaging infrastructure for the entire platform.
• AnthropiccoreTechnology or IntegrationLarge language model provider used to process user messages and generate conversational AI replies in the CasaMatch bot.
• ElevenLabscoreTechnology or IntegrationVoice synthesis provider used to generate personalized voice notes for each broker in their own voice and tone.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Wasi: Colombian real estate platform with broker tools operating across multiple LATAM markets. Comparable as a regional proptech serving brokers and home-seekers in Spanish-speaking LATAM, though with a traditional portal interface.
• Habi: Colombian proptech using data and automation to streamline residential buying and selling with broker enablement. Comparable as a regional LATAM proptech applying technology to broker-assisted transactions, though operating in Colombia and Brazil rather than CasaMatch's four markets.
• Tuhabi: Mexican proptech focused on used-home transactions with broker and seller tools. Comparable because it shares one of CasaMatch's operating markets (Mexico) and serves the same buyer/broker workflow, though it intermediates transactions directly rather than via WhatsApp.
• Properati: Real estate listings portal operating across multiple Latin American countries including Argentina, Chile, and Uruguay. Comparable as a regional real estate search platform serving the same buyer and broker audiences as CasaMatch, though as a listings site rather than a conversational assistant.

Broad incumbents

• QuintoAndar: Brazilian proptech offering a real estate marketplace with broker enablement tools. Comparable as a regional real estate platform in Latin America that also reduces friction for buyers and brokers, though it operates a marketplace model rather than a WhatsApp-conversational one.
• Zillow: Largest US real estate platform with consumer search, broker tools, and AI-powered assistants. Comparable as a broad incumbent operating a conversational + portal real estate experience at scale, though US-focused and far larger than CasaMatch.
• Idealista: Leading real estate portal in Spain, Portugal, and Italy operating with broker partnerships and consumer search tools. Comparable as an incumbent regional real estate platform serving Spanish-speaking markets; CasaMatch shares the Italian corporate domicile and Spanish-language buyer base with Idealista's footprint.

Direct peers

• Chatfuel: AI chatbot platform for WhatsApp, Instagram, and Facebook with vertical-specific solutions including real estate. Comparable as a WhatsApp-native chatbot platform that could be configured to deliver a CasaMatch-like experience for brokers, though without the voice-cloning and per-broker AI twin feature set.
• ManyChat: Leading chatbot platform specifically optimized for Instagram, WhatsApp, and TikTok messaging automation. Comparable because ManyChat provides the conversational automation infrastructure CasaMatch builds on; a competitor could replicate CasaMatch's broker vertical features on top of ManyChat's general-purpose stack.
• Tokko Broker: LATAM-focused CRM and marketing SaaS for real estate brokers, headquartered in Argentina. Directly comparable as a broker enablement tool in the same region; CasaMatch differentiates by being a conversational WhatsApp front-end rather than a traditional CRM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CASAMATCH - SOCIETA' A RESPONSABILITA' LIMITATA