OSCAR FRANCIS LTD

What OSCAR FRANCIS LTD does

Oscar Francis Ltd is a London-based design studio founded in 2013 by architect-turned-artist Sarah Evans, producing architecture-inspired art prints, textiles, homeware, books, and stationery celebrating modernist and brutalist buildings. The studio's core technology combines hand-drawn pencil and ruler sketches with CAD-based digital rendering, output as giclee prints on 308gsm matt fine art paper, plus limited edition prints hand-signed and numbered in runs of 10-50 copies. The product portfolio spans themed collections (Modernist Paris, New York Facades, Modern House London, Scandi House, Modern Span, Landmark, Shapes of Brutalism, The Modernist Kid, Director's Cut) alongside colouring books, notebooks, greeting cards, tea towels, cushion covers, and gift cards.

The business operates a multi-channel go-to-market: a Shopify-powered D2C e-commerce site, a Redbubble print-on-demand partnership (launched January 2025), Amazon marketplace distribution for colouring books, and a wholesale channel serving institutional stockists including Tate Modern, Museum of London, Rise Art, and Jealous Gallery. Revenue is generated through unit pricing on prints (open editions from £69, limited editions £123-£581, original hand drawings £267-£1,297), gift cards (£10-£200), marketplace royalties from Redbubble, licensing deals with publishers and wallpaper companies (Prestel UK, London Art Wall Paper), and bespoke commissions starting at £500. The studio has produced notable collaborations including an exclusive Tate Modern poster (2015-2016), The Modernist London Poster Book published by Prestel (2017), and a Standard Hotel London chocolate bar (2019).

Name

OSCAR FRANCIS LTD

Legal name

Oscar Francis Limited

Website

https://oscarfrancis.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

London-based design studio founded in 2013 by architect-turned-artist Sarah Evans, producing giclee art prints, textiles, books, and stationery celebrating modernist architecture. Sells through D2C e-commerce, Redbubble marketplace, and wholesale to museums and galleries.

Ownership category

akta.pro rank

Product category

Art Prints and Stationery

NAICS

Stationery Product Manufacturing (32223), Graphic Design Services (54143)

SIC

Greeting Cards (2771), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)

akta.pro primary industry

Art & Drafting Supplies Retail (CRALABAG)

akta.pro secondary industries

Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG), Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC), Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

Keywords

• Architectural art prints
• Modernist homeware
• Giclee prints
• Art greeting cards
• Design studio

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Art Print Sales: Direct sales of open edition and limited edition giclee prints through the e-commerce store. Prints range from £69 (open edition) to £390 (limited edition hand drawings), printed on 308gsm matt fine art paper.
2. Greeting Cards: Packaged greeting cards featuring modernist architecture designs, priced at £14-17 per pack. Includes Christmas cards and general greeting cards.
3. Colouring Books: Sophisticated colouring books featuring 24 intricate architectural illustrations with titles and building information. Sold at £14.
4. Notebooks/Sketchbooks: Notebooks and sketchbooks featuring architectural prints, priced from £8.
5. Gift Cards: Digital gift cards available in £10, £25, £50, £100, £150, and £200 denominations, delivered via email.
6. Redbubble Marketplace: Print-on-demand partnership through Redbubble for stationery, homeware, and fabric products. Redbubble handles production, shipping, and customer service; Oscar Francis receives royalties.
7. Licensing and Commissions: Artwork licensing for commercial use and private commissions starting at £500. Includes collaborations with hotels (Standard Hotel), publishers (Prestel UK), and wallpaper companies (London Art Wall Paper).
8. Wholesale: Wholesale supply to retail stockists and museum shops including Tate Modern and Museum of London. Pricing and stock details provided upon enquiry.
9. Textiles and Homeware: Tea towels, cushion covers, and other textile products. Clearance items available at reduced prices.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels9 records

Core offering

Oscar Francis is a London-based design studio that creates architecture-inspired art prints, greeting cards, notebooks, colouring books, gift cards, and textile products such as tea towels and cushion covers. The studio sells open edition giclee prints, limited edition hand-signed prints, and original hand drawings, complemented by private commissioned artwork for individuals and commercial clients.

Product overview

Oscar Francis Ltd is a London-based design studio established in 2013 by architect-turned-artist Sarah Evans, specializing in architecturally inspired prints and textiles that celebrate modernist architecture. The core offering comprises two main print product lines: Open Edition Prints (reproducible, affordable art prints for wall decor) and Limited Edition Prints (hand-signed, numbered prints in limited runs of 10-50 editions). Supporting the print portfolio are Limited Edition Hand Drawings (original and reproduction drawings), Colouring Books (24-illustration architectural books), Notebooks/Sketchbooks, Greeting Cards, and Gift Cards. The studio also offers commercial products including Tea Towels and Cushion Covers through its textile line, plus Private Commission services starting at £500. Products are distributed via the company's Shopify-powered e-commerce store, the Redbubble print-on-demand marketplace, and wholesale/retail partnerships including the Tate Modern shop and Museum of London. The work spans multiple themed collections (Modernist Paris, New York Facades, Modern House London, Scandi House, Modern Span, Landmark, Shapes of Brutalism, The Modernist Kid, Director's Cut) and has been featured in collaborations with Tate Modern, London Art Wallpaper, Prestel Publishing, and the Standard Hotel London.

Differentiator

Problem solved

Functional benefit

Products and services

• Open Edition Prints Reproducible giclee art prints printed on 308gsm matt fine art paper, available in A3 and A2 sizes, designed for wall decor and gifting. Priced affordably at £69 each.
• Limited Edition Prints Hand-signed and numbered limited edition prints in runs of typically 10-50 copies, ranging in price from £123 (A2) to £581 (A1 large format). Once sold out, they cannot be reprinted in that format.
• Limited Edition Hand Drawings

Quantifiable outcome

• The studio has taken on numerous creative commissions including exclusive poster for Tate Modern and designs for London Art Wallpaper
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core, minor and flagship.

• RedbubblecoreChannel Partner/ Reseller/ Distributor · 1 January 2025Print-on-demand marketplace partnership. Oscar Francis designs are printed on stationery, homeware, and fabric products (tote bags, socks, cushions, zipper pouches). Redbubble handles production, fulfillment, and shipping worldwide. All products are printed one at a time, made on demand.
• King & McGawminorGTM or Marketing Partner · 1 January 2021Featured in King & McGaw 'Artist Stories' blog in March 2021, profiling founder Sarah Evans and her work.
• Riverside StudiosminorStrategic or Co-development Partner · 1 January 2020Small private commission for Riverside Studios in Hammersmith, London. Graphic print commissioned as gift for architect involved in redevelopment of the studios.
• Standard Hotel LondonminorStrategic or Co-development Partner · 1 January 2019Collaboration on chocolate bar featuring hotel's brutalist facade design printed into chocolate. Part of Standard Hotel's marketing offer when they opened in Kings Cross, London summer 2019.
• Jealous Gallery LondonminorChannel Partner/ Reseller/ Distributor · 1 January 2018Limited edition Raze, Robin Hood Gardens 1972-2017 featured in Jealous Needs You 10 year anniversary exhibition at Jealous Gallery Shoreditch and Saatchi Gallery Kings Road.
• Wallpaper MagazinecoreGTM or Marketing Partner · 1 January 2018Contributor to July 2018 Wallpaper Magazine Architects Directory issue; also commissioned for illustration for 'Best Break-Out' piece in February 2018 Design Awards issue written by Christopher Stocks.
• Prestel UK PublishingflagshipStrategic or Co-development Partner · 1 January 2017Commissioned to produce The Modernist London Poster Book, a collection of 22 stunning posters of inspirational architecture. Published October 2017 (UK) and November 2017 (US). Available through Waterston's, Amazon, Barnes & Noble, and Foyles Books.
• London Art Wall PapercoreStrategic or Co-development Partner · 1 January 2016Italian wallpaper company collaboration for 2016 and 2017 collections. Four designs from Modern, Modern House London, and New York Facades collections included in 2016; three new commissioned designs for 2017 'Piazza' collection. London Art Wall Paper based in Milan with factory in Vicenza, Italy.
• Museum of LondoncoreChannel Partner/ Reseller/ Distributor · 1 January 2016Selected for Craft Central Pop Up store at Museum of London for 2016 Christmas period. Pattern Architecture collection continues to be sold in Museum of London Shop.
• Laura Lea DesignminorStrategic or Co-development Partner · 1 January 2016Collaboration producing two original A2 hand drawings and 40 limited edition prints inspired by Fred Wigg and John Walsh towers in Leytonstone. Both originals and limited editions sold out.
• Tate ModernflagshipChannel Partner/ Reseller/ Distributor · 1 January 2015Two-stage poster collaboration: commissioned in 2015 to produce Tate Modern poster, then 2016 to amend design to include new Herzog & De Meuron extension. Poster sold in Tate Modern shop and online store. Flagship partnership for brand visibility.
• Rise ArtminorChannel Partner/ Reseller/ DistributorOnline art gallery where a selection of limited editions and original hand-drawn artwork is available for purchase.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Fy!: UK-based print-on-demand marketplace that, like Redbubble, enables independent artists to sell on homeware, apparel, and accessories. Comparable ecosystem role as a distribution channel for artist IP, though broader in scope and independent artist focus.
• Artfinder: Online art marketplace connecting independent artists with buyers across original paintings, prints, and sculptures. Adjacent marketplace role serving the same independent artist / design-conscious buyer relationship, though broader in art form coverage.

Direct peers

• King & McGaw: UK-based art print retailer specializing in architectural and fine art prints, including featured artist stories on studios like Oscar Francis. Directly comparable in product category, target customer (design-conscious art buyers), and architectural subject matter.
• Jealous Gallery: London-based print publisher and gallery specializing in limited edition screen prints and curated exhibitions. Comparable as a print-focused creative business serving the same design/architecture enthusiast audience; also a documented Oscar Francis partner.
• Rise Art: UK online art gallery curating limited edition and original artworks from independent artists. Directly comparable marketplace/curation model for design-conscious buyers; also a documented Oscar Francis retail partner.
• The Poster Club: Danish design-led art print company offering curated collections of architectural and lifestyle posters via DTC e-commerce. Closely comparable aesthetic sensibility, curated collection model, and premium DTC positioning targeting design enthusiasts.
• Surface Print: UK-based design-led poster and print company with a curated catalog of contemporary designer artwork. Comparable scale and aesthetic positioning, targeting the same UK and international design-conscious buyer through e-commerce.
• Postery: International curated poster and art print company selling designer prints via DTC e-commerce. Comparable product category, curated aesthetic, and DTC-first business model targeting design enthusiasts globally.

Broad incumbents

• Poster Store: Nordic art print retailer with a curated catalog of designer posters sold via DTC e-commerce. Overlapping customer demographic (Scandinavian-modernist enthusiasts) and comparable e-commerce-first business model, but at significantly larger scale and broader aesthetic scope.
• Desenio: Large Scandinavian art print retailer offering thousands of designs via DTC e-commerce. Broader catalog and larger scale than Oscar Francis, but comparable business model: curated art prints sold direct-to-consumer with international shipping to design-conscious buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/OFrancisLondon
• Facebookfacebook.com/oscarfrancisprints
• Instagraminstagram.com/oscar_francis
• Pinterestpinterest.com/ofhome
• LinkedInlinkedin.com/company/oscar-francis-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OSCAR FRANCIS LTD