What Boost Marketing does

Boost Marketing is a privately held, founder-led performance marketing agency operating across the United Kingdom and South Africa, with headquarters in London and operating presence in Cape Town and Johannesburg. The firm is commercially linked to South African eCommerce platform company Shopstar (Pty) Ltd, which is referenced as the underlying vendor entity in its Terms of Service; founder and CEO Chris Edington concurrently serves as CEO and CTO of Shopstar, while management team members previously held senior roles at MADE Agency and Saatchi & Saatchi BrandsRock.

The company's core offering is managed paid media across 12+ advertising platforms (Google, Meta, TikTok, LinkedIn, YouTube, Pinterest, Microsoft/Bing, Reddit, X, Shopify Ads, and ChatGPT Ads), bundled with hypothesis-driven Conversion Rate Optimization (CRO), Amazon Marketplace services, and Website Management under a 'Full-Service Solution' positioning. Underlying technology consists of in-house performance tooling for campaign management and waste detection alongside revenue-grade tracking and live client dashboards; the firm markets itself as a Shopify Verified Partner and Google Partner.

Revenue is generated exclusively through monthly subscription retainers billed in GBP for UK clients (range GBP 800-1,550/month) and ZAR for South African clients (ZAR 8,500-15,500/month), with ad spend paid separately and directly to platforms. Target customers are SMB and mid-market eCommerce brands, supplemented by Software/SaaS and Property/Real Estate verticals; named customers include Freedom of Movement, Solenco, Stellarize, FatFrank, Tack Shack, and over a dozen others across fashion, travel, wellness, and home categories. Go-to-market is primarily inside sales with senior-practitioner-led discovery calls and direct engagement, supplemented by content marketing, paid search/social, and Shopify partner referrals. Revenue is not publicly disclosed, no funding of material value is on record, and the firm operates as a sub-50-employee private company.

Name

Boost Marketing

Legal name

Boost Marketing

Website

https://marketwithboost.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Boost Marketing is a UK- and South Africa-based performance marketing agency offering monthly-retainer paid media management across 12+ ad platforms, conversion rate optimization, Amazon marketplace services, and website management for SMB and mid-market eCommerce, SaaS, and property brands.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Paid Media Management Services: Monthly retainer-based paid media management services across Google Ads, Meta, TikTok, LinkedIn, and other platforms. Services billed on flat monthly fees with ad spend charged separately by platforms directly.
2. Conversion Rate Optimization Services: Ongoing CRO programs including research, hypothesis-driven A/B testing, design, development coordination, and reporting. Billed as monthly retainers in both GBP (UK) and ZAR (South Africa).
3. Amazon Marketplace Services: Specialized Amazon ranking and optimization services for brands selling on Amazon marketplace.
4. Website Management Services: Website management and optimization services bundled with paid media and CRO offerings.
5. Google Ads Management: Google Ads management services including Search, Shopping, Performance Max, and YouTube campaigns. Billed at flat monthly fees in GBP for UK clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Boost Marketing is a performance digital marketing agency that sells integrated paid media management, conversion rate optimization (CRO), Amazon marketplace services, and website management to eCommerce brands, software/SaaS companies, and property businesses across the UK and South Africa. Services are delivered on flat monthly retainer fees and span more than 10 advertising platforms including Google, Meta, TikTok, LinkedIn, YouTube, Pinterest, Microsoft Bing, Reddit, X, and ChatGPT. The agency positions itself as an integrated full-funnel team combining media buying and on-site experimentation under one roof.

Product overview

Boost Marketing offers an integrated suite of performance marketing services for eCommerce brands, software/SaaS companies, and property businesses. The core offerings include Paid Media Management across 12+ advertising platforms (Google, Meta, TikTok, LinkedIn, YouTube, Pinterest, Microsoft, Reddit, X, ChatGPT, Shopify Ads), Conversion Rate Optimization with hypothesis-driven A/B testing, Amazon Marketplace Services, and Website Management. The company operates as a Shopify Verified Partner and delivers services priced in GBP for UK clients (from £800-£1,550/month) and ZAR for South African clients (from R8,500-R15,500/month). Services are offered individually or as an integrated Full-Service Solution combining paid media, CRO, and creative.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Media Management Data-driven paid advertising campaign management across 10+ platforms including Meta, TikTok, LinkedIn, Google, YouTube, Pinterest, Microsoft (Bing), Reddit, X (Twitter), and ChatGPT Ads, focused on ROAS optimization and reducing customer acquisition costs. Targeted at eCommerce brands and SaaS companies seeking full-funnel paid acquisition.
• Conversion Rate Optimization (CRO) Hypothesis-driven A/B testing and funnel optimization including research, test design, build, and analysis for continuous experimentation on eCommerce and SaaS funnels. Targeted at brands seeking to lift conversion rates on existing traffic through structured experimentation.
• Amazon Marketplace Services Specialized Amazon advertising and ranking strategy including product listing optimization, keyword targeting, and review management designed to capture buy-ready customers. Targeted at brands selling on the Amazon marketplace that need ranking and margin protection.
• Website Management Ongoing website maintenance, hosting, and performance optimization bundled with paid media and CRO offerings, ensuring client sites remain fast, secure, and conversion-optimized. Targeted at brands that need continuous site upkeep alongside their acquisition campaigns.
• Full-Service Solution Integrated marketing service combining paid media, CRO, and creative under one team without agency silos. Targeted at ambitious brands seeking a single accountable team for full-funnel performance rather than coordinating multiple specialist vendors.
• Google Ads Management Google Ads campaigns across Search, Shopping, Performance Max, Demand Gen, and YouTube, structured around revenue-grade tracking and ROAS optimization. Delivered as a flat monthly retainer for UK and South African clients. Targeted at brands seeking dedicated Google channel management with revenue accountability.
• Shopify Ads Specialized paid advertising management for Shopify eCommerce brands integrated with the Shopify ecosystem, leveraging Boost Marketing's Shopify Verified Partner status. Targeted at Shopify merchants requiring channel-specific paid media expertise within their platform stack.

Quantifiable outcome

• Cut acquisition costs by 52% while doubling revenue for some clients
• +7 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify Verified Partner status. Boost Marketing is verified by Shopify to work with eCommerce brands on the Shopify platform, with services including Shopify Ads management and integration.
• GooglecoreTechnology or IntegrationGoogle Partner status. Boost Marketing is a certified Google Partner offering Google Ads management services including Search, Shopping, Performance Max, and YouTube campaigns. Also offering Google Ads credits for new accounts.
• Shopstar GroupcoreStrategic or Co-development PartnerParent company of Boost Marketing. Shopstar (Pty) Ltd is a South African eCommerce platform company headquartered in Cape Town. Boost Marketing is proudly powered by the Shopstar Group.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• WebFX: Large US digital marketing agency offering paid media, SEO, CRO, and web design on monthly retainers. Comparable service mix targeting SMB and mid-market clients with similar pricing transparency.
• Power Digital Marketing: US performance marketing agency delivering paid media, SEO, CRO, and content across eCommerce and consumer brands. Highly comparable full-stack services for similar client segments.
• KlientBoost: US-based performance marketing agency pairing paid media management with conversion rate optimization for eCommerce, SaaS, and B2B clients. Closest peer in business model — bundled paid-media + CRO retainers with a similar senior-team, results-led positioning.
• Disruptive Advertising: US digital marketing agency specialising in paid media (Google, Meta, Amazon) and CRO for mid-market and eCommerce brands. Directly comparable on the paid-media-plus-CRO retainer model and target customer profile.
• LYFE Marketing: Digital marketing agency focused on paid social, paid search, and CRO for small and mid-sized eCommerce and service businesses. Directly comparable on SMB focus and monthly retainer pricing model.
• Hawke Media: US-based outsourced marketing department providing paid media, CRO, and Amazon services to eCommerce brands. Closely comparable on the SMB/mid-market eCommerce retainer offering and Amazon specialism.
• SmartBug Media: HubSpot Elite Solutions Partner running integrated paid media, CRO, and lifecycle programs for B2B and eCommerce clients. Directly comparable on full-funnel, integrated team, and retainer-based services.
• Croud: UK-headquartered digital media agency delivering paid media, programmatic, and analytics on a global basis. Most relevant UK-based peer for Boost given shared London footprint and blue-chip agency pedigree.
• Single Grain: Performance marketing agency focused on paid media, SEO, and CRO for SaaS and eCommerce clients. Comparable on data-driven methodology and senior-team-led delivery model.

Broad incumbents

• Tinuiti: Large US performance marketing agency spanning paid media, Amazon, CRO, and analytics for major retail and consumer brands. Comparable on service portfolio but operates at materially greater scale across multiple specialist teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/102439658

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boost Marketing